EAP 4 ASSIGNMENT COVER SHEET Name: LÊ THỊ LAN ANH I.D: B1111914110 Class: EAP4A Assignment: CASE STUDY Assignment Question: (write out in full) ANALYSING CASE STUDY OF NIKE CORPORATION YouTube/ Google Drive link: ....................................................................................................................................................... Due date: 21/10/2019 Date submitted: 21/10/2019 I hold a copy of this assignment if the original is lost or damaged. I certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. I affirm that no part of this assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the teacher concerned. I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking). Note: An examiner or teacher has the right to NOT mark this assignment if the above declaration has not been signed. Student’s Signature: ……..………………………………………… Date: …..…/…..…/…………. EXTENSION – To be approved BEFORE original submission date Supporting evidence sighted: Yes / No Extension approved / Extension not approved If approved, new submission date ____/____/_____ Teacher’s Signature:___________________ Introduction This case study concerns the special strategy of Nike corporation, is that “Nike Free”. The Nike business was an American multinational business established in 1964. Just in 32 years, Nike become the logo was identified by most people around the world. Although Nike has grown to be the industry’s largest sports and fitness company, Nike’s experts continually seek innovate, design and improve products to archive the best effective of consumers. This case study provides a SWOT analysis of the Nike company’s strategy derived from it. This case study shows some Nike’s strengths, weaknesses, opportunities and threat: Strengths Weaknesses The largest The Opportunities For more Threat lack of company all over advertisements generations labour the world in terms depend upon to come worker of sports and dialogue in fitness Australia Accounting for one million Staffs have a Seek not meet people on six lack of innovation, demand of continents knowledge design based increase about Nike’s on products products “barefoot” Anticipate the market needs of through consumer about internet the sport shoes Seek innovate, design, functions of the new shoes Create some of the world’s most attentiongrabbing advertising Expand Expand market through internet Recommended courses of action From the Swot analysis, the following recommendations are made: o Archive profitable and sustainable grow o Protect and enhance the brand and company o Generate profit while minimising potential negatives impact on community and nature o Focus on the needs of athletes and community around the world o Create a new and better sole for running shoes o Focus on seeking innovate, design and develop products to improve athletic performance o Help strengthen the feet in addition to using more traditional supportive running and training shoes o Testing the prototype to value the qualities of the products o Use tried and true, labour intensive method of driving mobile vans to areas in the USA, Europe, as well as Australia o Continually strives to keep itself at the forefront of product innovation and design Appraisal of recommended courses of action With an increase of environmental problems occurring with our planet, Nike should develop profitably and sustainably to protect the environment and minimise the potential negative impact on community and nature. Because the anticipation about the needs of consumer to look for an innovation which can use for sport and training, Nike company create a new design focusing on the demand of athletes allow them to feel like a “barefoot”, which Help strengthen the feet and more flexible. As there is little competition in this article it is recommended that Nike will have a breakthrough innovation product. The advertisement of the Nike was known as the most popular all over the world. Moreover, the advertisement was derived from a truth about the product, which help Nike corporation strength their prestigious with consumer. As a result, they created a Reincarnate campaign which assist athletes to win the battle and become more stronger than in the past. By emphasising the mission of Nike broad and outward looking, focusing on the needs of athletes through that to give the needs of community around the world. Moreover, by researching and developing the new product, Nike created the products which help athletes stronger and more flexible, leading to protect and enhance the brand and company. This will result in the increase of turnover and venue as well as attract employees. Conclusion By implementing the above strategy, Nike corporation will strengthen its company identify as well as consumer market. It will perform Nike’s business strategy concentrating on innovation, design and product. The message of Nike corporation is that creating the shoes like “barefoot”, which help athletes perfume better and better.