Assignments Week 1
AS1
The meaning of
communication
Task 1
Using the space below, write down what the word ‘communication’ means to you.
Task 2
How many people have you communicated with so far today, and in how many different ways did
you do this? Copy and complete the table below, remembering that communication can be verbal
and non-verbal. Some examples are provided.
Communication
Method used
Buying a ticket from the bus driver
Verbal
Greeting neighbour
Non-verbal (wave)
Task 3
Have any businesses communicated with you today? Copy and complete the table below,
remembering that messages can reach you through many different forms of media. Some
examples are provided.
Business
Method used
Window cleaning service
Flyer through letterbox
Online retailer
Email
Task 4
On the back of this activity sheet write a list of five things that make a communication effective.
AS2
Communicating business
information
Read the case study below and then answer the questions that follow.
Jack has worked at one of the large DIY stores of a national chain for seven years since leaving
school. He has worked his way up from a stock assistant to a checkout operator, then to a
warehouse operative and finally to the warehouse supervisor. Jack has now gained a place on the
company’s management training scheme. Jack’s line manager congratulated Jack in person but
also told him he would receive a confirmation letter in the post.
1.
Identify two ways in which Jack’s manager has communicated with him.
Method 1
Method 2
2.
Explain why each method is appropriate.
Method 1
Method 2
3.
Jack’s achievement is shared with other staff at the store at the weekly Friday morning
briefing, along with other information. Identify and explain two possible purposes of having a
weekly staff briefing.
4.
Jack has been asked to carry out a SWOT analysis of the store’s proposal to introduce a
senior citizens’ discount event, which would involve offering elderly shoppers 20% off all
plants and gardening equipment purchased in April. State one reason why Jack will need to
speak to someone from each of the following functional areas to help inform his SWOT
analysis.
Functional area
Finance
Human resources
Marketing
Purchasing
Sales
Reason to communicate
Manufacturing
Administration
AS3
Sources of information
Describe the advantages of that certain type of communication and describe the
purpose for which you've used it. Finally name it's source. For example a letter could
come from a colleague which would make the source internal. If it was send by a
customer it would be external.
Type of
information
Verbal
Written
On-screen
Multimedia
Web-based
Example
Description
Purpose
Source