MARCH, 2020
COVID-19 AND THE STATE
OF MEDIA IN NORTH ASIA
NIELSEN GLOBAL MEDIA
Nielsen whitepaper that outlines the near-term impact and changes in
media-related consumer behaviour and media consumption in North Asia
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Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
The Impact of COVID-19 on Media
Consumption Across North Asia
The impact of the novel coronavirus (COVID-19) is widespread and will likely shape business and consumer
behaviour for months to come. And while the humanitarian and safety-related aspects of this outbreak are
top of mind globally, it’s unquestionable that social distancing, quarantining and staying home will have a
significant effect on media consumption, which could rise up to 60%, according to recent research from
Nielsen’s U.S. media team.
The implications of today’s reality for the media industry are straightforward: Content creators, networks,
studios, media agencies, advertisers and brands have significantly more opportunity to engage with
consumers simply because of the clear correlation between time at home and media consumption. So for
networks, for example, the increased TV time might warrant an adjustment to programming schedules—or
programming itself. And from an advertising perspective, brands and agencies will likely need to both adjust
which products are being marketed, as well as the tone in which they’re delivering they’re messages.
As the world adjusts to this new reality, Nielsen Media recently examined how COVID-19 has affected
media consumption across North Asia, which includes many of the countries, regions, and territories that
were first affected by the COVID-19 outbreak: Chinese Mainland, Hong Kong, Taiwan, Japan, and South
Korea. This region isn’t the only one affected, but it was one of the first to feel the effects of social distancing
and quarantining. We hope the insights from the early days of the global pandemic can help businesses
anticipate and respond to market needs and consumer behaviour amid times of significant disruption.
Media time rises and apps help consumers adjust to indoor living
As we expected, retail consumption changed as worries about COVID-19 spread around the globe, and it’s
far from unexpected that consumers also increased their media behaviour as they spent more time inside.
As with any significant shift in consumer behaviour, however, it is possible that some changes could hold
even after COVID-19. Across North Asia, we tracked four key media trends.
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The Impact of COVID-19 on Media
Consumption Across North Asia
Expanded TV Viewing
In Taiwan and Korea, the two markets where Nielsen measures television audiences, linear TV viewing
grew in penetration and time spent. During the first three weeks of February, for example, Taiwan’s TV
audience grew by 1 million viewers, for a total viewing population of approximately 21 million. News
channels and programs were the primary beneficiaries of the increased penetration, followed by children’s
programming. Kids in Taiwan and Korea, now home from school and forced to stay indoors, quickly
gravitated to their TV screens and ramped up their linear program viewing. TV consumption also expanded
considerably in Chinese Mainland (source: CCData) and Hong Kong (source: Television Broadcasts
Limited).
Social Media Becomes THE COVID-19 Conversation Channel
Social media, now a part of everyday life for most consumers engaged with the world digitally, became the
primary source for buzz about all things COVID-19 as worries and news intensified. The level of social
media buzz about COVID-19 far overshadowed most other topics (in the Mainland, for example, COVID-19
chatter outpaced volume for the Spring Gala Festival 3:1), and peaked in the first two weeks of heightening
outbreak news in each market. To illustrate, social media engagement in Taiwan peaked in early February
and in Korea in late February. The peaks reflected announcements about local infections and local states of
emergency, respectively. After engagement peaked, netizens used social media less for discussion and
more for news.
New App Choices Support Indoor Lifestyles
Across markets, media-hungry consumers weren’t just glued to the TV screen. Digitally savvy consumers
have also gravitated to apps that meet the needs of their temporary indoor lifestyles, largely in the
entertainment and e-commerce categories. While video and gaming apps have topped the entertainment
options, consumers have embraced e-commerce for an array of needs: at-home delivery of goods and
services, food delivery and online education. Even in markets like Hong Kong, which is generally a brickand-mortar paradise with easy access to neighbourhood stores of all kinds, consumers ramped up their
adoption of e-commerce apps as COVID-19 pressures mounted. Conversely, we saw the usage of out-ofhome apps such as movie ticketing and navigation maps decline.
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The Impact of COVID-19 on Media
Consumption Across North Asia
Advertisers Were Overly Cautious (and this could be a missed opportunity)
Despite notably higher media consumption, a majority of advertisers pulled back on advertising campaigns
and deferring others in an effort to bring investment in line with consumption and sentiment. This was likely
a misstep, as the increased media time was likely the new “prime” time to brand build and interact with an
engaged audience—albeit with the right tone and product/ service offerings. Certain sectors, such as health
care brands, gaming companies and e-commerce operators, did lean in with disproportionate and
opportunistic ad spending but the shift wasn’t widely adopted enough to encompass the depth and breadth
of consumer interests or needs as the situation intensified.
“The knee-jerk reaction from advertisers at a time of crisis is typically to pull back or defer spends;
however, COVID-19 is characterized by a situation where increased time at home means expanded
media time and heightened consumer attention,”
said Ranjeet Laungani, North Asia Nielsen Media.
“For brands looking to authentically connect with the consumer during this difficult time and offer a
solution, this is a time to lean in.”
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Taiwan
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Taiwan
Taiwan’s TV Landscape Shifts Dramatically As COVID-19 Situation Evolves
As we expected, confinement in Taiwan resulted in a significant increase in TV viewing, particularly among
young viewers who would normally be at school during the daytime hours. Overall TV ratings among the 414 and 5-24 age groups spiked 57% and 27%, respectively, over the same period last year (for the 2-week
period just following Chinese New Year).
Variable
TV Rating
Reach 000s
AveTime/Viewer (Min)
Target\Year
2019
2020
DIFF
Growth%
2019
2020
DIFF Growth%
2019
2020
DIFF
Growth%
4-14
6.19
9.27
3.08
50%
1264
1401
137
11%
151
208
57
38%
15-24
4.95
6.27
1.32
27%
1208
1245
37
3%
162
191
29
18%
25-34
6.9
6.86
-0.04
-1%
1686
1562
-124
-7%
183
192
9
5%
35-44
9.22
10.18
0.96
10%
2530
2498
-32
-1%
198
220
22
11%
45-54
12.91
14.11
1.2
9%
2755
2687
-68
-2%
236
260
24
10%
55+
17.39
18.88
1.49
9%
5705
5857
152
3%
292
317
25
9%
Working Male
10.53
11.35
0.82
8%
4864
4826
-38
-1%
217
236
19
9%
Working
Female
9.42
10.52
1.1
12%
3660
3739
79
2%
206
229
23
11%
Student
5.12
8.02
2.9
57%
1706
1881
175
10%
147
205
58
39%
Housewife
17.29
18.57
1.28
7%
2044
1908
-136
-7%
293
320
27
9%
Non-workers/
Retired
16.48
17.98
1.5
9%
2874
2895
21
1%
298
326
28
9%
6
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Taiwan
Unsurprisingly, the gravitation to TV has disproportionately benefited news channels. Children’s channels
and programs have also seen notable spikes in viewership.
Rating share changes 2020
COVID-19 has increased viewing performance of News channels significantly
Terrestrial Channel
1.77
0.13
Cable-News
1.93
0.15
0.18
0.37
0.51
0.94
2 weeks after
Chinese new year
2019
Cable-Variety
0.16
Cable-Movies
0.17
Cable-Kids
0.29
0.61
2 weeks after
Chinese new year
Cable-Drama
2.88
Cable-Knowledge
2.08
2.13
0.15
2020
0.96
4.02
Cable-Japan
2.25
Cable-Sports
1.9
Others
Source : Nielsen TAM Service
So how did advertisers respond to the increased
engagement with TV? In short, brands in select
categories responded by ramping up their
advertising during a period that is typically a low
season for ad spend. With consumers clamouring
for cleaning and health-protection products, we
saw a rise in opportunistic ad spending (and spots)
from cleaning and bath supply companies.
We also saw an increase in digital ads for online
gaming companies, which we equate with the
increased numbers of kids at home during school
closures. E-commerce and food delivery operators
also ramped up their digital ad spending. And as
expected, we saw reduced ad spend from online
travel operators.
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Taiwan
Sharp increase in ad’ spots
Cleaning supplies TV ad’ spots multiply 7 times
In the earlier days of the outbreak in Taiwan, social media usage skyrocketed among consumers who
expressed everything from fear to worries about the future to prayer. While social media buzz about COVID19 has remained steady since Chinese New Year, engagement peaked in early February. It then started to
taper off as more people began to use social media to stay informed with news than to express their own
personal experience.
“In Taiwan, we get a very well rounded view of how the consumer is engaging with media,”
Irene Chen, Nielsen Media Taiwan.
“During COVID-19, we saw expanded TV viewing in news and kids programming (due to younger
demos being home) and advertisers, that were benefitting disproportionately from the situation
leaning in to drive up TV and digital ad spends. We also saw very high engagement on social media,
first as a platform for information sharing and then as a platform for news.”
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Taiwan
The end of Jan reach the peak SOV in Taiwan
Online volume continues to ferment but engagement has slowed recently
Emoji directly express posters’ mood
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Hong Kong
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Hong Kong
Despite Heightened Media Use in Hong Kong, Advertisers Retreat
In Hong Kong, behaviour in the local community began to change as soon as the first case of COVID-19
was confirmed on Jan. 23, 2020. The changes involved behaviours, mind-sets and media consumption.
Many of those changes reflected the efforts that the government and private companies took to reduce the
spread of the virus. Importantly, many consumers in Hong Kong lived through SARS, which means they fully
understand the need to minimize social interactions.
As consumers began restricting their time outside, reliance on the public subway dropped by 14 percentage
points during the first two months of the year, the average amount of time consumers spent at home
increased by 12% (Source: Nielsen Media Index). Should this trend continue, it could be a tough year for the
outdoor advertising segment in Hong Kong.
Public transport is likely to be adversely impacted in Hong Kong
75
73
75
61
31
24
13
Bus
MTR
11
19
14
Light Rail Green Mini Red Mini
Bus
Bus
Jan-Feb 2019
19
15
9
Taxi
6
Ferry
4
5
Uber/
GoGoVan
etc.
Jan-Feb 2020
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Hong Kong
As more consumers stayed home, TV viewing
increased. Ratings for all day and all time
periods increased by 43% in February 2020
compared with February 2019, while primetime
ratings during the same period increased by
44% (source: Television Broadcasts Limited).
TV undoubtedly a top choice of in-home entertainment in Feb2020
+43%
+18%
ALL DAY ALL TIME
RATINGS (ADAT)
2019
2020
+44%
+10%
PRIME TIME
RATINGS (PT)
Jan
Feb
Source: The Big Data Project (data copyright by Television Broadcasts Limited)
Audience : “All Individual” ; Platform : TV + TVBOTT ; Activities : Live + As Live ; Variable : TVR ; Daypart : All Day All Time
(ADAT) , Prime Time (PT)
Data period : 20190101-20200229
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Hong Kong
As was the case in Taiwan, news was the top TV genre, with ratings up 121% in January to February 2020
compared with the same time slot for the same period a year earlier. Non-news content was also popular,
reporting a 20% uptick on ratings for the same time slot compared with a year ago.
TV sees a dramatic increase in viewership in Hong Kong
Total TV
2019 Jan-Feb
2020 Jan-Feb
2020’s Highest TVR (20:00):
+30.7% vs. 2019
Total News/Info Channels
2020’s Highest TVR (18:00):
+120.8% vs. 2019
Total Non-News/Info Channels
2020’s Highest TVR (21:00):
+19.7% vs. 2019
Source: The Big Data Project (data copyright by Television Broadcasts Limited)
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Hong Kong
In addition to spending more time with TV, consumers in Hong Kong spent quite a bit more time online as
the outbreak intensified. Entertainment activities increased, as did shopping for surgical masks, hand
sanitizers and cleansing agents. Typically, Hong Kong consumers are very accustomed to traditional inperson shopping. So as more consumers opted to stay home, online—and online shopping—activities
skyrocketed. Based on the latest round (Jan-Feb 2020) of the Nielsen Media Index study, when we asked
consumers how behaviours changed in the past seven days, we learned that internet usage grew to a
historical high of 99%, while the penetration of online shopping increased by 8%. Average spending on
online shopping increased by USD$114 over a three-month period (1).
“The forming of new behaviours linked to greater time online shopping were a standout for
consumers in Hong Kong forced indoors by the outbreak. Expanded TV viewing became the norm at
this time as the average consumer was looking to be caught up on the often tense and evolving
situation. Businesses that have pulled back significantly in their ad spends in the current crises
should look to re-engage quickly with the consumer as normalcy resumes.”
- Clare Lui, Nielsen Media Hong Kong
Online as a convenient platform for food ordering and purchases
730
593
Online Shopping
550
593
320
Online Purchase of Food,
Beverages, Groceries
378
Any Food Delivery Website Any Supermarket Website
Jan-Feb 2019
Jan-Feb 2020
Despite the increased media consumption among consumers in Hong Kong, the spread of COVID-19
created notable uncertainties in the advertising world. Most advertisers and marketers have remained
cautious with their ad campaigns, and many have suspended the campaigns they have planned for the first
few months of the year. We, along with many in the industry, expect this sense of caution to continue in the
coming weeks.
“The impact of COVID-19 is absolutely substantial,” said David Yeung, Vice President of Marketing
Communications, Consumer Group, at HKT Limited. “Almost all industries have been badly hit, with lots
of closure in the news for retail outlets, restaurants, etc.. Under such circumstances, many
marketers have no choice but to suspend marketing campaigns and activities for now. The key to
survival is to adapt to the changing business environment very quickly and to ensure threats are
turned into opportunities by tapping into technology and data."
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Chinese
Mainland
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15
Chinese Mainland
Media Across Chinese Mainland Hits New Heights
Chinese Mainland was the first to experience the strains of the COVID-19 outbreak, and media consumption
among consumers has risen dramatically since the early part of the year. While increased TV viewing each
day was expected, the degree of increase has been unprecedented, rising by 70 minutes to 7 hours and 40
minutes amongst current TV viewers (3). The news and drama genres have experienced the most
viewership growth.
“Advertisers that have been compelled over time to tell their stories in compressed ad formats (from
largely 30-second slots down to almost 5 seconds in recent years) now had the opportunity to tell
longer stories and in a form better suited for news and drama.”
- James Gong, Nielsen Media Chinese Mainland
Pre- and Post-COVID-19 Outbreak TV Viewership
Before Outbreak
4,000
After Outbreak
69%
80%
Before Outbreak
3,500
3,000
25%
16%
18%
13%
2,000
1,000
year-on-year
39%
2,500
1,500
After Outbreak
-28%
60%
40%
17%
9%
1%
-12%
-22%
20%
0%
-20%
-65%
-59%
-40%
500
-60%
0
-80%
Source: CCdata
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Chinese Mainland
As news of the outbreak intensified, so did conversations across social media, as chatter about COVID-19
between Jan. 20 and Feb. 20 far exceeded conversations about many other hot topics during the same
period.
Social Media Conversations in Chinese Mainland About COVID-19 Soar
70,000,000
COVID-19
60,000,000
Source: Sina Weibo
50,000,000
40,000,000
Product campaign of
famous brand
30,000,000
Spring Festival Gala
20,000,000
Kobe Bryant
10,000,000
Hot Drama
Blind Date
Oscar
0
Despite the circumstances, Nielsen social intelligence data suggests that Chinese consumers are making
most of their indoor situations. As consumers adjusted to their new reality, conversations online shifted to
“what to do at home,” “spending time with family” and “cooking delicacies.”
Toward the middle of March, consumer sentiment in the mainland had improved considerably as the
outbreak passed its peak. As a sense of normalcy began to return, advertisers started to evaluate investing
in media research to gauge the improving consumer sentiment and release pending digital ad campaigns
that they had placed on hold during much of February. As Zod Fang, Head of GroupM Knowledge, GroupM
China puts it, there is opportunity ahead: "Moving forward China will enter into the recovery stage soon. The
Chinese government is releasing more and more policies to stimulate the economy and consumption. This
will lead to greater demand. Therefore, brands need to get prepared. Work with agencies to have an overall
plan including sourcing, logistics, marketing and sales etc. to fully seize the opportunity."
17
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South Korea
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18
South Korea
Increased Media Use in South Korea Spiked Later than Elsewhere in North Asia
As we saw across other areas of North Asia, consumers in South Korea were quick to increase their digital
media usage as news about COVID-19 spread, especially across social media following confirmed cases in
Daegu on Feb. 19, 2020. Notably, news that person-to-person transmission was linked to a specific religious
group sparked a spike in social chatter about the group, called “Shinchonji.”
Trended Social Buzz About COVID-19
700000
600000
COVID19
500000
400000
300000
200000
100000
01/01/2020
03/01/2020
05/01/2020
07/01/2020
09/01/2020
11/01/2020
13/01/2020
15/01/2020
17/01/2020
19/01/2020
21/01/2020
23/01/2020
25/01/2020
27/01/2020
29/01/2020
31/01/2020
02/02/2020
04/02/2020
06/02/2020
08/02/2020
10/02/2020
12/02/2020
14/02/2020
16/02/2020
18/02/2020
20/02/2020
22/02/2020
24/02/2020
26/02/2020
28/02/2020
01/03/2020
03/03/2020
05/03/2020
07/03/2020
09/03/2020
0
Source: Nielsen Media Korea Buzzword2020.01.20~2020.03.08Unit: The number
of postings(Blog, club, Knowledge Q&A, Community, SNS, Video)
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South Korea
Popular Words
on Social Media
20/01/2020
to 16/02/2020
17/02/2020
to 08/03/2020
Source: Nielsen Media Korea Buzzword
2020.01.20~2020.03.08
20
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South Korea
Across mobile apps, consumers amplified their use
across several key categories: games, video, foodordering and e-commerce. It was somewhat less
expected to see increased use of job and education
apps, but the uptick makes sense given the
replacement of many in-person classes with online
lectures. Also expected was the significant decline in
the usage of transportation and outdoor entertainment
apps, such as maps/navigation and movie ticketing.
Mobile App usage in Korea supports
an increasingly indoor lifestyle
700
600
Weekly Avg. Time Spent (Min.)
500
+5.7%
Week Commencing 20/01
Week Commencing 02/03
+8.4%
400
300
200
+42.8%
100
-31.3%
+3.9%
+123.8%
-79.5%
0
Source: Nielsen Media Korea Mobile behaviour
21
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South Korea
With respect to TV viewing, activity (viewing time) did not change much when the first case of COVID-19
was reported in South Korea on Jan. 23, 2020. That changed in the third week of February, and then
skyrocketed in week four, coinciding with the country’s alert level being elevated to its highest warning
threshold
“South Korean consumers quickly adapted their mobile app preferences to cater to their indoor
lifestyle and were glued on to their TV sets, across age groups, to monitor the evolving situation as
the crises heightened. It was an opportunistic time for advertisers to make their brands available and
engage in constructive conversation”
- Dohyun Yoo, Nielsen Media Korea
TV viewing expands in 2020 versus 2019, in line with rising infections
Cum.
Infection(case)
Cum. Infection
2020
ATV(mins)
2019
8,000
300
260
7,000
221
231
242
223
7,134
235
250
250
6,000
217
220
225
213
5,000
4,000
209
200
201
3,736
On Feb. 23rd,
Announced the
highest alert level
3,000
214
150
100
2,000
50
602
1,000
2
15
27
29
Jan. Wk4
Jan. Wk5
Feb. Wk1
Feb. Wk2
-
0
Feb. Wk3
Feb. Wk4
Mar. Wk1
(National, All Platform, Total Individual)
ATV = Average time viewing
22
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South Korea
This year’s TV viewing behaviour, while driven by COVID-19 worries, represented an opportunity for media
companies and advertisers during a period that isn’t characterized by heavy TV viewing. The heightened
average time spent viewing between noon and 18:00 was notably a
TV viewing expands in 2020 versus 2019, in line with rising infections
2019 ATV by Age (Unit : mins)
2020 ATV by Age (Unit : mins)
357
367
366
371
428
447
413
392
> 60 yr
274
286
282
286
336
345
316
303
50-59 yr
211
222
215
219
255
266
238
228
40-49 yr
130
141
130
139
Mar. Wk1
Feb. Wk4
Feb. Wk3
Feb. Wk2
141
155
133
127
30-39 yr
65
69
70
73
10-19 yr
400
300
200
<10 yr
100
0
Feb. Wk2
190
200
168
143
115
500
Feb. Wk3
113
115
95
89
69
154
132
134
Feb. Wk4
82
79
73
70
20-29 yr
96
95
92
Mar. Wk1
0
100
200
300
400
500
(National, All Platform, Total Individual)
ATV = Average time viewing
23
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South Korea
TV viewing expands in 2020 versus 2019, in line with rising infections
AMR(%)
40
35
30
25
20
15
10
5
0
Time
Feb. Wk1
Feb. Wk2
Feb. Wk3
Feb. Wk4
Mar. Wk1
AMR
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Feb. Wk1
Feb. Wk2
Feb. Wk3
Feb. Wk4
Mar. Wk1
Drama & Movies
Entertainment
News
Education
Information
Sports
Kids
Others
(National, All Platform, Total Individual)
AMR = Average minute reading
24
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Japan
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25
Japan
The News Cycle Drives Japan’s Higher Media Consumption
News consumption in a crisis is to be expected, but daily digital news consumption in Japan increased by
the millions as worries about COVID-19 spread toward the end of February. Page views across Yahoo!
News spike to nearly 244 million on Feb. 27, 2020, 38% higher than the daily average. The increase was
driven by an additional 27 million people users, 24% more than the daily average during the month of
February as per Nielsen Digital Content Ratings.
Page views grow considerably for Yahoo! News in Japan
243,944
Yahoo! News PV (000)
260,000,000
+38%
240,000,000
220,000,000
200,000,000
180,000,000
Daily
Average
179,455
160,000,000
140,000,000
120,000,000
02/28/20
02/26/20
02/24/20
02/22/20
02/20/20
02/18/20
02/16/20
02/14/20
02/12/20
02/10/20
02/08/20
02/06/20
02/04/20
02/02/20
01/31/20
01/29/20
01/27/20
01/25/20
01/23/20
01/21/20
01/19/20
01/17/20
01/15/20
01/13/20
01/11/20
01/09/20
01/07/20
01/05/20
01/03/20
01/01/20
100,000,000
Spike in Unique Audience for Yahoo! News in Japan
26,984
Yahoo! News UA (000)
29,000,000
+24%
27,000,000
25,000,000
23,000,000
21,000,000
Daily
Average
21,727
19,000,000
17,000,000
Source: Nielsen Digital Content Ratings
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02/28/20
02/26/20
02/24/20
02/22/20
02/20/20
02/18/20
02/16/20
02/14/20
02/12/20
02/10/20
02/08/20
02/06/20
02/04/20
02/02/20
01/31/20
01/29/20
01/27/20
01/25/20
01/23/20
01/21/20
01/19/20
01/17/20
01/15/20
01/13/20
01/11/20
01/09/20
01/07/20
01/05/20
01/03/20
01/01/20
15,000,000
26
Japan
As consumers spend more time indoors, online media consumption peaked. According to NTT
Communications, one of the major ISPs in Japan, internet traffic on weekdays (from 9:00 a.m. to 16:00 p.m.)
in the first week of March increased by 35% and also went up 40% in the following week compared to
average weekly usage. NHK news attributed this increase in traffic to online video, educational programs,
and online classes due to the expansion of remote work and school closures.
At home desktop consumption of content saw a meaningful upward shift. In the last week of February and
the first week of March, Nielsen saw media consumption growth in the weekly time spent on websites in the
“Entertainment –Videos/Movies” category, according to Nielsen, with 8.7% and 4.9% growth respectively
compared to the average of the first 3 weeks in February.
Weekly Time Spent
Entertainment-Videos/Movies
01:55
01:52
01:49
01:46
01:43
01:40
01:37
Average
02/24/2020 - 03/01/2020
03/02/2020 - 03/08/2020
During this time, we see advertisers taking a cautious approach in Japan in the early days of the outbreak.
While some reduction in digital campaigns is expected this time of the year (the first two months are
generally soft), we continue to see a downward trend in Japan in 2020, even more than what seasonality
would otherwise suggest.
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Japan
There is a considerable pull back in digital campaigns. We saw about 5,065 million impressions on digital
advertising campaigns (excluding native ads) in the week of March 2, which was 20.5% smaller than during
the week of March 4, 2019, according to Pathmatics. At this stage, advertisers are erring on the side of
caution in this market.
“Even as content consumption around news spiked in Japan as the situation intensified and being
in-home led to greater desktop content consumption, advertisers pulled back spends significantly
and quickly in line with consumption sentiment in Japan. This means that advertisers may have
missed an opportunity to connect and build their brand proposition with a more engaged audience”
- Jun Miyamoto, Nielsen Media Japan
Weekly Impressions (Nov-Feb)
2018-19 & 2019-20
8,000,000,000
2019-2020
2018-2019
7,500,000,000
7,000,000,000
6,500,000,000
6,000,000,000
5,500,000,000
OCT NOV NOV NOV NOV DEC DEC DEC DEC DEC JAN JAN JAN JAN FEB FEB FEB FEB
Weekly Total Impressions (000,000)
*excluding Native Ads
7,000,000,000
6,000,000,000
6,373
5,000,000,000
5,065
4,000,000,000
3,000,000,000
2,000,000,000
Source:
Pathmatics
1,000,000,000
0
3/4/2019 – 3/10/2019
3/2/2020 – 3/8/2020
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Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
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