The Haircolor Beauty Treatment by the world’s greatest hairstylists The Haircolor Beauty Treatment The Haircolor Beauty Treatment the treatsthe thehair hair thefirst firsthaircolor haircolor that that treats from the core to the surface for long-lasting, from the core to the surface for long-lasting, radiant withbrilliant brilliantshine. shine. radiant color color with the first haircolor that treats the hair from the core to the surface for long-lasting, radiant color with brilliant shine. the haircolor beauty treatment the haircolor beauty treatment absolute color absolute absolute the first haircolor that treats the hair color color • P•ermanent crème color fordeep rich, deep results Permanent crème color for rich, results • Permanent •crème color for rich,ofdeep results Optimum coverage of up toto 100% white white • O ptimum coverage up 100% • Optimum• coverage of up to 100% white 9 shade families unlimited creativity ••99 shade families forforunlimited shade families for unlimited creativitycreativity from the core to the surface for long-lasting, radiant color with brilliant shine. e r green green ts te ty te or absolute absolute confidence ts on ce te ce sults ation ance e e te re en ut or ng then on e out erior ding dition violet cool violet cool cool green copper gold warm gold copper red warm cool natural warm gold copper zone B zone B ® incell complex red zone A zone C - cortex zone A - surface zone C - cortex incell complex •• Long-lasting, Smooth, creamy texture for easy mix and application radiant color with superior • Fresh fragranceresistance to fading ® zone B - cuticle zone C warm G zone ionène A ionène G zone B - cuticle • Brilliant shine and condition zone A - surface zone B zone A ® zone B ® incell complex red zone A - surface natural absolute care confidence incell complex red copper warm cool blue • Ionène G and Incell®complex strengthen cool & reinforce hair from the inside out • Long-lasting, radiant color with superior G and Incell®complex strengthen resistance to fading •• Ionène Predictable, precise results & reinforce hair from the inside • Brilliant shine and out condition gold zone A - surface violet absolute violet care absolute warm cool confidence blue warm warm • Predictable, precise results • Smooth, creamy texture for easy mix and application green natural natural cool sults • Predictable, precise results • Fresh fragrance • Smooth, creamy texture for easy mix and application white • Fresh fragrance tivity e e blue blue zone C - cortex zone C - cortex zone B - cuticle zone B - cuticle absolute care • Ionène G and Incell® complex strengthen & reinforce hair from the inside out • Long-lasting, radiant color with superior resistance to fading • Brilliant shine and condition zone A zone C ionène G ionène G zone C zone C L’Oréal Professionnel advises caution consult with your client and before coloring your client’s hair, ask: • Have you ever colored your hair? • Do you have any allergies? • Have you ever had a reaction to haircolor? Knowing answers to these questions will help you properly determine if your client is sensitive to certain hair products and will assist you with your product choice. • Does your client have a tattoo? If your client has a tattoo, the risk of an allergic reaction may be increased.­­­ always examine your client’s scalp • Examine your client’s scalp for abrasions or irritations. If your client has scalp irritation, we advise you not to color your client’s hair that day. Advise your client to consult a physician for treatment. use gloves when L’Oréal Professionnel advises all haircolorists­­­­­­­­ to wear gloves when: • Preparing and mixing haircolor • Performing a patch test • Applying haircolor • Rinsing haircolor test for allergies Perform a skin allergy test 48 hours before each use, as allergies can develop suddenly, even though your client has previously used a haircolor product from this brand or another. • Clean an area the size of a quarter in the bend of your client’s elbow with soap and water. Pat dry. • Using a plastic utensil, mix a small amount of your final formula developer in a plastic or glass container. Tightly recap the hair-colorant and developer. Do not use metal utensils. • Apply mixture to the test area with a cotton swab or ball. • Let test spot dry. Instruct client not to wash, cover or disturb for 48 hours. • Instruct client to examine test area periodically over the next 48 hours. • If he/she experiences any reactions - such as redness, burning, itching, swelling, skin abrasions, eruptions or irritation in or around the test area, DO NOT COLOR YOUR CLIENT’S HAIR UNTIL HE OR SHE HAS CONSULTED A DOCTOR. • If no reaction has occurred, you are ready to color. i­­nstructions • Follow manufacturer’s guidelines and instructions. • All product packaging includes manufacturer’s instructions. •A lways read and follow recommended guidelines. L’Oréal Professionnel’s dedication to research and development ensures that all products have been tested to achieve optimum results when following recommended guidelines. open and mix product away from client • For the health and safety of you and your client, always mix product in a well ventilated room, such as a haircolor dispensary. • Wear a protective mask when mixing a reactive productive such as a powder lightener. now you’re good to go! green .77 violet blue .07 .1 .01 ­­­­­­cool .22/.26 .13/.15 9.22 9VV 9.13 9BG 10.01 10NB 9.1 9B NEW! 8.07 8NGr 8.01 8NB 7.1 7B 6.07 6NGr 7.13 7BG 6.01 6NB 6.22 6VV NEW! 5.77 5GrGr 5.07 5NGr 5.1 5B 4.15 4BRv red copper .46 .55 .56 .62 ­­­­­.64 .65 .6 .60 6.65 6RRv 6.6 6R 6.60 6RRR Lumax 5.6 5R 5.60 5RRR Lumax 7.64 7RC Lumax 6.46 6CR 5.55 5RvRv 5.56 5RvR Rubilane 6.62 6RV 6.64 6RC Rubilane 5.62 5RV 5.64 5RC 4.65 4RRv natural ­­­­­­cool .21/.23 warm .0 10.21 10VB .31/.32 .35 .45 .5 10 10N 9 9N 9.31 9GB 8.0* 8NN 8 8N 7.23 7VG 7.0* 7NN 7 7N 7.31 7GB 7.35 7GRv 6.23 6VG 6.0* 6NN 6 6N 6.32 6GV 6.35 6GRv 5.0* 5NN 5 5N 5.32 5GV 4.0* 4NN 4 4N 3 3N 1 1N 6.45 6CRv 5.5 5Rv 4.35 4GRv 4.45 4CRv ­­­­­­­­gold .03 .3 copper .33 .30 .34­­ .43 8.33 8GG 8.30 8GGG 8.34 8GC 8.43 8CG .4 .40 10.03 10NG 9.3 9G 8.03 8NG 8.3 8G 7.3 7G 6.03 7NG 6.3 6G 5.3 5G 4.3 4G 7.40 7CCC Rubilane 7.43 7CG 6.34 6GC 5.4 5C ® The Haircolor Beauty Treatment ultra light blonding and toning in one step for levels 5 - 9 911 BB Lightest True Ash Blonde 921 VB Lightest Pearl Ash Blonde 901 NB Lightest Natural Ash Blonde 900 NN Lightest Natural Blonde 900S NN Super Light Blonde 903S NG Super Light Natural Golden Blonde 901S NB Super Light Natural Ash Blonde 601 NB 600S NN Lightest Super High Ultra light blondingNatural and toning for dark natural bases Cool Brown Lift Lightening Crème on Level 2 902 NV Lightest Natural Pearl Blonde ultra lightening and toning for levels 1 - 4 Ultra light blonding and toning for dark natural bases 607 NGr Lightest Natural Coolest Brown 913 BG Lightest Beige Blonde 600S NN Super High Lift Lightening Crème on Level 4 Ultra light blonding and toning in one step. Hi.Lift Haircolor ® The Haircolor Beauty Treatment cool mix shades blue mix violet mix warm mix shades­ green mix yellow mix copper mix copper-red mix red mix ­­­­­­majirel usage guide maximum fading (2 - 3 levels) levels of lightening • Apply target shade to re-growth. • Add a 3 inch ribbon of a color match shade (see color matching guide) to the mixture. • Apply to mid-lengths/ends immediately after re-growth application. • Process for full development time. * A color match shade is a Majirel shade that is warmer and the same level or darker than your target shade. Up to 2-3 levels coverage of white Up to 100% developer 20- or 30-volume Majicrème mixing 1 tube + 2.6oz. Majicrème developer color matching guide development time 35 min 30 50 min min application virgin application • Apply mixture to the mid-lengths/ends ½ inch from the scalp. • Develop for 15 minutes. • Apply mixture to the re-growth and re-apply to mid-lengths/ends. • Develop for full development time. 35 minutes 15 min re-growth application • Apply to dry, unwashed re-growth. • Develop for full development time. re-growth application on mid-lengths/ends minimum fading • Process for full development time. • Add a small amount of warm water to mixture. • Emulsify mixture through mid-lengths/ends. moderate fading (1 level + tone) • Add a small amount of warm water to mixture. • Apply mixture through mid-lengths/ends for the last 15 - 20 minutes of development time.* * For cool and natural shades, perform a 10 minute strand test to determine processing time on mid-lengths/ends. 35 min majirel guidelines for superb coverage of white more than 50% white if the client’s desired majirel shade is warm­­­: ½ tube of the desired shade + ½ tube of a corresponding level Gold Shade. gold shade: 4.3/4G, 5.3/5G, 6.3/6G, 7.3/7G, 8.3/8G, 9.3/9G, 6.03/6NG, 7.03/7NG, 8.03/8NG warm shades have a .3/G gold, .4/C copper, .5/Rv red-violet or .6/R red tone if the client’s desired majirel shade is cool: ½ tube of the desired shade + ½ tube of the corresponding level Natural Shade cool shades have a natural shade: .1/B blue, .2/V violet, 1/1N, 3/3N, 4/4N, 5/5N, .5/Rv red-violet or .7/Gr 6/6N, 7/7N, 8/8N, 9/9N, 10/10N green tone under 50% white Choose the client’s desired Majirel shade and remember to follow all health & safety best practices. rinsing When development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse color from the hair and shampoo lightly with L’Oréal Professionnel Post-Color Shampoo. majilift usage guide TM application ideal base Levels 1 – 4 virgin application levels of lightening • Apply mixture 1/2 inch away from scalp to the mid-lengths/ends. • Develop for 15 - 20 minutes. • Apply mixture to the new growth and re-apply to mid-lengths/ends. • Develop for full development time. Up to 4 coverage of white 35 Up to 30% developer min 20- or 30-volume Majicrème mixing re-growth application 1 tube + 3.4oz. Majicrème developer development time 30 50 min min • Apply to dry, unwashed new growth. • Develop for full development time. • Pull through 5 - 10 minutes before the end of the development time, depending on the color of the mid-lengths/ends. rinsing When development time is complete, rinse with warm water and shampoo lightly with L’Oréal Professionnel Post-Color Shampoo. For single-process color, add a small amount of warm water to the hair and emulsify before rinsing. 15 min 35 min majiblond ultra usage guide ideal base Levels 5 – 9 levels of lightening Up to 4 35 min coverage of white Up to 30% developer 30- or 40-volume Majicrème mixing 1 tube + 3.4oz. Majicrème developer development time 30 50 min min application virgin application • Apply mixture 1/2 inch away from scalp to the mid-lengths/ends. • Develop for 15 - 20 minutes. • Apply mixture to the new growth and re-apply to mid-lengths/ends. • Develop for full development time. re-growth application • Apply to dry, unwashed new growth. • Develop for full development time. • Pull through 5 - 10 minutes before the end of the development time, depending on the color of the mid-lengths/ends. rinsing When development time is complete, rinse with warm water and shampoo lightly with L’Oréal Professionnel Post-Color Shampoo. For single-process color, add a small amount of warm water to the hair and emulsify before rinsing. 15 min 35 min majirel mix usage guide pure tone shades to intensify, neutralize or create special effects­ rinsing mixing ¼ tube of Majirel Mix shade + 1 tube of Majirel or Majirouge shade + 2.6 oz Majicrème 20- or 30-volume developer. For special effect uses, mix 1/2 tube (for less intensity, use 1/4 tube) of Majirel Mix shade with 1.3 oz Majicrème 20- or 30volume developer When development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse color from the hair and shampoo lightly with L’Oréal Professionnel Post-Color Shampoo. 35 min note When using Majirel Mix shades for special effects, pre-lighten a few select pieces of hair to pale yellow and then re-color with the target Majirel Mix shade. This is not recommended for global application. 30 min 50 .1/B min development time 35 minutes 15 min .2/V .5/Rv 35 min level very lt. blonde Opposite colors on the color wheel are also complementary. 9 light blonde 8 blonde .1/B 7 dark blonde .7/Gr Natural 6 light brown 5 N .3/G .4/C 10 N natural B blue .1 V violet .2 G gold .3 Rv dark brown red .6 3 Gr black 6GV 6.32 C R darkest brown example: copper .4 4 1 very lt. blonde N natural red-violet .5 brownish black tone tone brown 2 level .3/G dual coding system 10 .6/R N .4/C Opposite colors on the color wheel will counteract or neutralize each other. .5/Rv Natural .6/R law of color .2/V .7/Gr green .7 level of color primary tone of color secondary tone of color www.lorealprofessionnel-us.com For more information contact L’Oréal Professionnel’s ­­­­Hotline at 1.800.345.5012