Save-to-transform as a catalyst for embracing digital disruption Deloitte’s second biennial global cost survey April 2019 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Contents Executive summary 4 About the study 8 Key global insights 12 Other catalysts of cost reduction 26 Digital and technology solutions applied to cost management 30 Save-to-transform as a catalyst for embracing digital disruption 38 Looking ahead 50 Appendix A: Global insights from key industries 54 Appendix B: Zero-based budgeting 68 2 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Foreword Digital technology and digital disruption have burst onto the global scene as key levers for cost management and business transformation. In Deloitte’s 2017 Biennial Global Cost Survey,1 digital disruption was identified as an emerging risk by respondents in the United States but was barely visible elsewhere. Now, however, digital risk—including digital disruption and cybersecurity—rank among the top external risks globally. While cost management remains a strong imperative around the world, the prevailing mindset seems to be expanding from save-to-grow to save-to-transform. Companies in all regions continue to have very positive expectations for revenue growth, and many are using cost reduction as a tool to help fund their required growth investments. However, in today’s increasingly digital world, more and more businesses also recognize the need to transform their operations and capabilities with infrastructure investments in key digital innovations such as robotic process automation, cognitive technologies, business intelligence, and cloudbased ERP systems. These digital technologies and innovations can deliver dramatic improvements in competitiveness, performance, operating efficiency and, increasingly, cost savings. Equally important, they can also strengthen a company’s positioning for adverse future events, including economic downturns and digital disruption. In this highly dynamic environment where digital innovation is a critical enabler for both cost reduction and business transformation, we are delighted to share the findings from our second biennial global cost survey. The study includes responses from more than 1,200 executives and senior business leaders across all major global regions, with strong representation from every major industry. This report provides an up-to-date view of the cost management practices and trends shaping the future of business globally. It also takes a detailed look at how the latest digital technologies and cost management strategies are acting as a catalyst for transformation in a world being actively redefined by digital disruption. We hope you find these insights useful and look forward to hearing your thoughts and feedback. Omar Aguilar Strategic Cost Transformation Global Market Offering Leader 1 Jason Girzadas Managing Principal, Consulting Deloitte Global Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 3 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Executive summary Key global insights Cost management remains a global imperative. Cost targets are up. Failure rates are also up. Globally, more than Globally, 2/3 81% Cost reduction continues to be a standard business practice in all regions: of respondents are targeting total cost reductions of 71% are planning to undertake cost reduction initiatives over the next 24 months 10% of respondents were unable to fully meet their cost reduction targets (18 percentage points worse than in 2017) or higher (up from 55 percent of respondents in 2017) Nearly 2/3 of the companies that failed to meet their cost targets fell short by 25 percent or more, achieving less than 75 percent of their targeted cost savings Nearly 1/3 of this year’s global respondents have cost targets above 4% of global respondents exceeded their cost targets 20% Growth expectations remain very positive. Digital risks top the list of external risks. Globally, In 2017, macroeconomic concerns were the No. 1 external risk. However, that risk has now been surpassed by two digital-related risks: 86% of respondents saw their revenues increase over the past 24 months, and the same number expect their revenues to increase over the next 24 months cybersecurity digital disruption Digital disruption was barely on the radar in 2017, except in the United States; however, it is now recognized as a top external risk in all regions except LATAM. Information systems are the top internal risk. Save-to-grow is evolving into save-to-transform. Growth and competition remain the primary drivers. Reliability and functionality of information systems is the top internal risk globally, particularly in the United States and Europe. That risk is followed closely by recruitment, development, and retention of talent; and by lack of controls, processes, and systems to ensure business continuity. Sales growth, product profitability, and technology implementation remain in a virtual three-way tie as the top strategic priorities globally over the next 24 months. The increasing emphasis on technology implementation—along with digital enablement—reflects a new transformation mindset for cost management. Over the next 24 months, the top three drivers for cost management globally are expected to be: 4 1. R equired investment in growth areas 2. Intensified competition among peer group 3. Increased international growth opportunities Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Key global insights Technology capabilities are the primary development focus. In developing their capabilities, surveyed companies have primarily been focusing on cognitive and artificial intelligence (AI), ERP infrastructure, and especially automation. This focus on technology is consistent with a saveto-transform mindset, with companies investing more time, money, and effort in capabilities that contribute to digital enablement and digital transformation. Top cost reduction actions have been mostly tactical, but strategic actions are expected to gain ground. The most common cost reduction action over the past 24 months was streamlined business processes, followed by streamlined organization structure and improved policy compliance. However, strategic cost actions are expected to gain ground over the next 24 months, to a point that the mix of tactical and strategic actions will be more closely balanced. Barriers and lessons learned. Implementation challenges remain the top barrier to successful cost reduction initiatives, followed by lack of effective ERP systems and infeasible targets. The top lessons learned are: invest in technology improvements to enable data availability, reliability, and decision making; design a solid tracking and reporting process; and assess, validate, and adjust targets to fit the realities of implementation. Other catalysts of cost reduction Cost management maturity levels have room to grow. Impact of a new CEO on cost reduction efforts. Impact of M&A activity on cost reduction efforts. Roughly Despite a common belief that appointment of a new CEO makes cost reduction more likely, our global survey results show it only increases the likelihood of cost reduction by: Similar to new CEOs, there is a common belief that merger and acquisition (M&A) activity increases the likelihood of cost reduction as companies pursue efficiencies and savings from a merger. However, the global survey results indicate M&A only increases the likelihood of cost reduction by: 2/3 of companies globally do not have highly mature cost management practices. 1%, relatively The United States leads the way with: 50% (the US is the only region showing a more positive difference, at 10%) 7%, relatively (in the US, the likelihood increases to 11%) of US respondents reporting a high level of maturity where cost policies and procedures are continually reviewed and examined to ensure best practices around efficiency and cost management. 5 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Digital and technology solutions applied to cost management Cloud leads the pack. In general, the United States has the highest implementation rates for all of the technologies, while LATAM has the lowest. Globally, cloud is the most widely implemented digital technology covered by our survey, well ahead of business intelligence, automation, and cognitive/AI. 49% 35% 25% 25% Cloud Business intelligence Automation Cognitive/AI Why cloud? The two top reasons globally for using cloud are: Number 1 at: Number 2 at: 64% 63% Tighten data security Reduce costs and increase productivity and business control Cloud implementations are reported to have a very high success rate in meeting expectations globally (85 percent), with 56 percent of respondents indicating cloud met expectations and 29 percent indicating it exceeded expectations. Why robotic process automation? Globally, and in all regions, the most common reasons for using robotic process automation (RPA) are: Number 1 at: Number 2 at: 80% 69% Reduce costs and increase productivity Tighten data security and business control RPA implementations are reported to have a high success rate in meeting expectations globally (76 percent), with 41 percent of respondents indicating RPA met expectations and 35 percent indicating RPA exceeded expectations. Digital leaders make a difference. Companies with a designated digital leader report much higher levels of technology implementation on average: 140% higher (across all four technologies reviewed) 6 Why cognitive and AI? As with RPA, the two top reasons globally for applying cognitive/AI solutions are: Number 1 at: Number 2 at: 76% 68% Reduce costs and increase productivity Tighten data security and business control The overall success rate in meeting expectations for cognitive/AI is reported to be nearly as high as cloud’s (83 percent), with 36 percent of global respondents indicating cognitive/AI met expectations and 47 percent indicating cognitive/AI exceeded expectations. Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Save-to-transform as a catalyst for embracing digital disruption Digital risks zoom to the top. Digital disruption is now widely recognized as a top external risk cited by: 61% (of this year’s global respondents) Digital disruption and innovation are driving technology implementation Implementation of numerous digital technologies is expected to skyrocket over the next 24 months. All technologies reviewed are expected to be implemented at a level of up from just 47% or higher 6% over the next 24 months 63% 62% Cognitive/AI Automation The technology expected to be the most actively implemented is cognitive (planned or in-process), followed closely by automation. (in 2017) Cybersecurity received similar recognition with: 62% ranking it at or near the top of the external risks list both globally and in all regions except LATAM. Digital solutions are the most advanced level of cost management. Cost management practices and approaches have grown increasingly sophisticated over time, with digital cost solutions—although still maturing—now representing the most advanced level of cost management. Companies that relied on more traditional cost management methods in the past are now finding that digital solutions can open the door to a whole new level of savings, as well as enabling new and more innovative business models. Transformation is an emerging focus. Our 2017 survey found many companies around the world were managing costs with a save-to-grow mindset, pursuing cost savings to fund their growth strategies in an improving economy. This year’s survey results show the save-to-grow mindset expanding into a save-to-transform mindset. With save-to-transform, technology becomes a key lever (in addition to cost, growth, and talent). Companies in this mode continue to focus on cost reduction as a way to fund their growth strategies; however, they also invest in IT and innovation that can transform the business and help it survive and thrive in a world of digital disruption. Save-to-transform provides both growth and defense. This year’s survey respondents continue to have a very positive business outlook, bolstered by one of the longest periods of economic expansion in history. However, economies are cyclical, and even the strongest expansion can defy gravity for only so long. Potential warning signs are starting to emerge in the survey data, including: 97% 20% increase in global respondents concerned about macroeconomic risk over the next 24 months increase in US respondents who expect a significant reduction in consumer demand over the same period Automation and other digital technologies take a lead role in capabilities developed. RPA and cognitive technologies such as AI and machine learning (ML) have emerged over the past 24 months as the most common digital capabilities developed to reduce costs. ERP infrastructure is also receiving significant effort and attention, with many companies making the transition to cloud-based ERP. Digital disruption and innovation are reshaping the business landscape globally—and their impact is only increasing. Companies today need to harness the transformational power of digital technologies to streamline their cost structures and generate strategic cost savings that are both significant and sustainable. These improvements can help a company achieve its immediate growth objectives while preparing for the inevitable ups and downs of the economic cycle. They can also position the company to capitalize on digital disruption—becoming the disrupter, rather than the disrupted. 7 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey About the survey Deloitte Consulting LLP (Deloitte or Deloitte Consulting) engaged Research Now to conduct a global cost management survey in order to better understand business leaders’ perspectives on current and future cost reduction initiatives within large companies and multinationals. Study objectives Understand factors, approaches, actions, and targets related to cost initiatives Assess the effectiveness of the cost actions, including lessons learned from previous efforts Understand the drivers and scope of past and future cost initiatives Provide context on how digital disruption and advanced digital technologies are affecting cost management Assess industry results, and provide insights on different behaviors related to cost reduction Methodology Data was collected through detailed online surveys conducted between November and December 2018. January February March April May June July August September October November December Firmographics The survey included responses from 1,219 executives directly involved in cost management in their organizations. Respondents were from 24 countries representing all major regions, including: Canada (50 responses) United States (226 responses) Europe (414 responses) Europe representation: UK; Germany; France; Spain; Netherlands; Italy; Belgium; Finland; Norway; Denmark; Sweden APAC representation: India; China (incl. Hong Kong); Australia; Japan; New Zealand; Singapore LATAM representation: Mexico; Brazil; Chile Latin America (LATAM) (167 responses) 8 South Africa (30 responses) Asia Pacific (APAC) (332 responses) Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey The countries represented in the survey account for 87 percent of the world’s economy as measured by Gross Domestic Product (GDP). Outside the United States, respondents represented 66 percent to 82 percent of their regional economies as measured by GDP. Figure 1. Respondents’ coverage and representation of regions and the world economy Survey sample coverage % of respondent’s economic footprint by 2016 GDP Survey sample coverage1 % of respondent’s economic footprint by 2016 GDP per region 100 13% Survey respondents represent 87% of the world’s economy 18% 17% 66% 82% 83% LATAM** Europe APAC 34% 80 60 87% 100% 40 20 0 GDP of countries surveyed USA* Surveyed GDP of potential countries not surveyed Source: The World Bank – GDP 2016 Comparison to 2017 Global Cost Survey results2 2017 global cost report included 1,013 responses, whereas this year 1,219 responses were gathered, which represents a 20% increase. Respondents to the 2017 survey represented 85% of the world's economy, whereas this year's respondents represent 87%. Not Surveyed * US Survey is the only country-based survey ** Only two countries Brazil and Mexico represent 61% of the regional economy, and Chile represents 5% 1 This sample excludes responses from Canada and South Africa, although responses have been included in global averages 2 Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report Only relevant executive positions with responsibility for cost management decisions were surveyed. Almost 25 percent of responses were from presidents or CEOs; more than 20 percent were from CFOs and COOs; the rest were from other executive management positions. Figure 2. Respondents’ management level Breakdown of management level % of respondents by level Management level breakdown1 % of respondents by level 100 24% 24% 42% 80 Almost 25% of responses were from president or CEO roles, more than 20% from CFO & COO roles, and the rest from other executive management positions 21% 60 40 20 0 27% 23% 21% 25% 14% 14% 38% 37% Europe APAC 12% 19% 10% 14% 14% President, CEO 18% 60% 42% USA LATAM In general, C-suite and executive management-level response profiles were maintained in all regions CFO, COO Executive Management (business units) Executive Management (enabling functions) 1 This sample includes responses from Canada and South Africa 9 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Industry-specific information was collected to provide meaningful insights for six major industries: Consumer & Industrial Products (C&IP); Financial Services (FS); Technology, Media & Telecommunications (TMT); Energy & Resources (E&R); Life Sciences & Health Care (LSHC); and Public Sector (PS). Figure 3: Industry breakdown Industry breakdown1 % of total respondents Industry breakdown by region Number and percentage of responses by industry 2% Total 7% 63 US 39 41 28 11 3 226 27% 12% 109 Europe 13% 21% 72 61 0% Energy & Resources 37 20% Financial Services 68 68 LATAM Consumer & Industrial Products 100 77 APAC 18% 1 41 45 50 39 46 27 40% 20 60% 32 23 7 8 80% Technology, Media & Telecommunications 10 414 7 7 332 167 100% Life Sciences & Health Care Other Public Sector This sample includes responses from Canada and South Africa Among the participating US companies, 67 percent reported revenues greater than $5 billion. Among the participating companies from APAC, LATAM, and Europe, on average 60 percent reported revenues greater than $1 billion. Figure 4: Respondents’ annual revenue 25 22% 20% 30 21% 20 15 23% 25 13% 15% 20 18% 15% 15 24% 16% 13% 10% 10 6% 5 0 3% $1B $3B $5B to less to less to less than than than $3B $5B $10B $10B to less than $20B US $20B to less than $30B $30B Over to less $60B than $60B 7% 5% 10 17% 16% 14% 15% 13% 11% 9% 14% 8%8% 8% 6% 5 0 $200M $500M $1B to to to less than less than less than $500M $1B $3B $3B to less than $5B LATAM $5B $10B to to less than less than $10B $20B Europe 7% 7% 4% 4% 3% $20B $30B Over $60B to to less than less than $30B $60B APAC Note: Europe, LATAM, and APAC Survey were conducted in local currency – for analysis purposes they have been converted to US dollars 10 3% Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey In the United States, 55 percent of respondents had more than 10,000 employees. On average, 58 percent of respondents in LATAM, Europe, and APAC had more than 5,000 employees. Figure 5: Respondents’ employee headcount In the US, 55% of respondents had more than 10K employees 25 21% 23% On average, 58% of respondents had more than 5K employees in LATAM, Europe, and APAC 30 20% 25 14% 15 22% 19% 20 15%15% 12% 15 10 17% 15% 12% 8% 10 7% 21% 19% 18% 14% 13% 12% 8% 13% 10%10% 7% 11% 5 10% 8% 6% 3% 5 0 Total respondents (%) Total respondents (%) 20 0 Less 5,000 10,000 25,000 50,000 More than to to to to than 5,000 9,999 24,999 49,999 99,999 100,000 Less than 1,000 1,000 to 2,499 US 2,500 to 4,999 5,000 to 9,999 LATAM Europe 10,000 to 24,999 25,000 to 49,999 50,000 to 99,999 More than 100,000 APAC This sample excludes responses from Canada and South Africa At the global level, revenue generated by North America and Europe is highest at 30 percent and 32 percent, respectively. Figure 6: Revenue generation by geography 11% 8% 30% 12% 6% 7% 8% Global 5% 17% US LATAM 60% 41% 18% 15% 32% 30% 5% 8% 7% 21% 11% Europe 18% 36% APAC 58% 16% 20% North America Europe APAC LATAM Middle East & Africa 11 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Key global insights Globally, more than two-thirds of respondents (68 percent) are targeting total cost reductions of 10 percent or higher—up from 55 percent of respondents in 2017. 12 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cost management remains a global imperative Cost reduction continues to be a standard business practice in all regions, with the large majority of global survey respondents (71 percent) planning to undertake cost reduction initiatives over the next 24 months (see figure 7). This number is down from 86 percent in 2017, largely due to changes in LATAM where there was a shift in the number of responses from “likely” to “neutral,” and in Europe where there was a similar shift from “neutral” to “unlikely.” These shifts may stem from the relatively positive economic conditions globally, underpinned by strong economic performance in the United States. On average, US companies are the most likely to undertake cost reduction actions (84 percent). The likelihood is significantly lower for APAC (70 percent), Europe (66 percent), and LATAM (65 percent). Figure 7. Likelihood of cost reduction in the next 24 months Globally, 71% of respondents plan to undertake cost reduction initiatives Total respondents (%) 84% 71% Likelihood 66% 65% Global likelihood has decreased from 86% to 71%, mainly due to respondents shifting from “likely” to “neutral” in LATAM, and from “neutral” to “unlikely” in Europe 2 24% 20% 1 3 23% 22% 10% Likely 1 Comparison to 2017 Global Cost Survey results1 70% 9% Neutral Global US 6% 10% 12% 8% Unlikely LATAM APAC Europe “Neutral” and “unlikely” positions both increased 7 percentage points Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 Key findings On average, 71% of respondents plan to undertake cost reduction initiatives, with the US the highest at 84% and LATAM and Europe the lowest at 65% and 66%, respectively On average 2 out of 10 respondents are neutral with regard to cost reduction initiatives Only 1 out of 10 respondents are unlikely to pursue cost reduction in the next 24 months Cost targets are up Globally, more than two-thirds of respondents (68 percent) are targeting total cost reductions of 10 percent or higher—up from 55 percent of respondents in 2017. Nearly one-third of this year’s global respondents (31 percent) have cost targets above 20 100 percent, while a slightly smaller number (30 percent) have cost 90 targets of less than 10 percent (see figure 8). A relatively large percentage of respondents in LATAM (37 percent) and Europe (34 percent) have cost targets above 20 percent. This is particularly noteworthy for Europe, where past cost targets were significantly less aggressive than the global average. Economic performance and challenges in the region may be driving this shift. 80 Figure 8. Cost reduction targets1 70 Total respondents (%) 60 Most respondents (68%) reported targets above 10% 50 40 30% 30% 30% 30 27% 32% 37% Comparison to 2017 Global Cost Survey results2 Cost targets 42% 33% 35% 40% 31% 27% 34% 3 37% 3 25% 20 2 1 1 10 0 Less than 10% 10% to 20% Global 1 2 US Europe More than 20% LATAM APAC Respondents that selected “no specific targets were established” were not tabulated in results Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 The number of respondents with cost targets above 10% has increased significantly (~15 percentage points), mainly due to: 16% nominal increase in the US in the 10 to 20% range 21% nominal increase in Europe in the more than 20% range Key findings On average, 68% of respondents plan to pursue cost reduction targets above 10% Only 27% to 32% of companies across regions reported cost reduction targets of less than 10% Within cost targets of more than 20%, LATAM and European respondents are pursuing targets above the average, with 37% and 34% respectively 13 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Failure rates are also up Globally, 81 percent of respondents were unable to fully meet their cost reduction targets (18 percentage points worse than in 2017). Only 4 percent of global respondents exceeded their cost targets (see figure 9). Respondents from Europe had the highest overall failure rate (83 percent), perhaps at least partly due to the fact that they recently established higher targets. LATAM had the lowest overall failure rate (77 percent); however, the percentage of LATAM respondents that exceeded their goals also declined sharply, from 16 percent in 2017 to only 1 percent in this year’s survey. Figure 9. Success in meeting cost targets 81% of respondents globally are unable to fully meet their cost reduction target Success in meeting targets 81% Total respondents (%) 80 1 82% 83% Comparison to 2017 Global Cost Survey results1 80% 72% Failure rates increased 18 percentage points2 on average. Some of the main reasons are: 70 60 • Significant decrease in meeting goals in Europe (21 percentage points) and the US (15 percentage points) 50 40 3 22% 30 15% 13% 20 12% 14% 4% 10 5% 5% 1% 6% 0 Did not meet goals Met goals Global 1 2 US Europe Exceeded goals LATAM APAC Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 This year, a new range in not meeting goals was considered (75-99%); please see next graph for further details Key findings Failure rate is 81% globally; Europe has the highest failure rate (83%) and LATAM the lowest (72%) Only 4% of respondents across regions reported exceeding targets LATAM is the region with highest success in meeting targets (22%) 14 • Significant decline in exceeding goals in LATAM (16% to 1%) Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Falling far short of targeted savings This year’s survey included an additional question to help determine the extent to which respondents partially succeeded in meeting their cost targets. The results show that nearly two-thirds (65 percent) of the companies that failed to meet their cost targets fell short by 25 percent or more, achieving less than 75 percent of their targeted cost savings (see figure 10). Figure 10. A closer look at failure rates 1% 10% 30% 1% US 11% 40% 3 30% 1 32% 45% 2 77% 20% 2% 2% 9% 13% 34% 16% LATAM 69% Global 16% 22% 29% 31% 34% 1%-74% of savings 1% 1%-49% of savings 33% Europe 19% 32% 41% APAC 15% 24% 1 65% Realized 0% of savings Realized 50%-74% of savings 33% 33% 2 65% 57% Realized 1%-24% of savings 3 2 Realized 25%-49% of savings Realized 75%-99% of savings Key findings APAC is the region with the highest proportion of companies (41%) realizing 75%-99% of targets; LATAM is lowest at 22% 77% of respondents in LATAM met 1%-74% of goals, the highest percentage across regions; APAC was lowest at 57% US has 40% of respondents with savings realization of 1%-49%, the highest result, in contrast to APAC at 24% 15 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Growth expectations remain very positive Globally, 86 percent of respondents saw their revenues increase over the past 24 months, and the same number expect their revenues to increase over the next 24 months. In all regions, this year’s numbers for past revenue performance and future revenue expectations are virtually identical to the numbers from 2017 (see figure 11). Figure 11. Revenue performance and expectations 100 90 86% 86% 90% 84% 87% Revenue change over past 24 months Comparison to 2017 Global Cost Survey results1 Total respondents (%) 80 70 Results from prior survey were virtually the same, showing only 1%-2% difference across regions 60 50 40 1 3 30 20 7% 10 7% 8% 7% 3% 7% 7% 8% 7% 6% 0 Increased Remained the same Decreased Most respondents continue to foresee a positive revenue outlook in the next 24 months 100 90 86% 86% 91% 83% 87% Revenue change over next 24 months Total respondents (%) 80 Global US LATAM APAC Europe 70 60 50 40 1 2 30 3 20 8% 10 9% 10% 5% 6% 6% 4% 6% 4% 6% 0 Increased 1 Remainded the same Decreased Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 Key findings Global respondents reported similar increases (86%) for both past and expected future revenue growth LATAM reports a slightly more positive outlook (91%) compared to the global average (86%) In all regions, the number of respondents who expect future revenue to decline is slightly lower than the number who experienced a decline in the past 16 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Digital risks top the list of external risks In 2017, macroeconomic concerns were the No. 1 external risk. However, that risk has now been surpassed by two digital-related risks: cybersecurity (62 percent) and digital disruption (61 percent), with macroeconomic concerns falling to third place (59 percent) in a three-way tie with political climate and commodity price fluctuations (see figure 12). Digital disruption was barely on respondents’ radar in 2017, except in the United States where it was identified as a rapidly emerging issue. However, digital disruption is now recognized as a top external risk in all regions except LATAM, which is lagging a bit behind. Figure 12. External risks Top external risks 1 69% 70.000000 66% 1 65.833333 Total responses (%) 59% 63% 62% 61% 61% 59% 59% 59% 58% 57% 58% 57% 1 57.500000 69% 55% 55% 53% 53% 52% 53.333333 59% 55% 64% 64% 54% 3 66% 2 64% 63% 62% 49.166667 55% 51% 51% 51% 1 65.833333 63% 58% 57% 57% 56% 62% 62% 60% Top external risks 56% 54% 70.000000 Total responses (%) 62% 61.666667 59% 59% 2 64% 62% 61% 61% 62% 62% 63% 64% 64% 60% 61.666667 59% 59% 45.000000 59% 59% 59% 58% Global 57% Political climate Credit risks 53.333333 58% US 57% 57.500000 55% Macroeconimic concerns 54% Cybersecurity concerns 52% LATAM 56% 56% 55% Currency fluctuations 53% 53% New market entrants 57% 57% 58% Europe APAC 55% 55% Commodity price fluctuations 54% 3 Digital disruption 51% 51% 51% Comparison to 2017 Global Cost Survey results1 Key findings “Macroeconomic concerns” was rated the highest external risk globally in the previous survey Cybersecurity is was nownot the top riskasglobally, particularly in the United Stateshighest risk globally Digital disruption recognized a major risk previously, but it is now the second 49.166667 On average, risks in all areas than other regions Global APAC reports higher external US LATAM 45.000000 1 Europe APAC Thriving in disruption uncertainty in is therecognized age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 Digital as a top risk globally except in LATAM Macroeconimic concerns Currency fluctuations Commodity price fluctuations Political climate Credit risks Cybersecurity concerns New market entrants Digital disruption Comparison to 2017 Global Cost Survey results1 “Macroeconomic concerns” was rated the highest external risk globally in the previous survey Digital disruption was not recognized as a major risk previously, but it is now the second highest risk globally 1 Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 17 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Information systems are the top internal risk To supplement our findings on external risk, we added a new question this year focused on internal risks. According to the survey results, reliability and functionality of information systems is the No. 1 internal risk globally (26 percent), particularly in the United States (34 percent) and Europe (27 percent). That top risk is followed closely by recruitment, development, and retention of talent (25 percent) and lack of controls, processes, and systems to ensure business continuity (24 percent) (see figure 13). Internal risk rankings in LATAM vary significantly from other regions, with lack of strategic plans/execution at the top of the list (23 percent), followed by liquidity and financial position (22 percent). In APAC, ratings for the top six internal risks are much more tightly clustered than elsewhere, ranging from 22 percent to 26 percent, with talent being the biggest concern. Figure 13. Internal risks1 34% 2 25% 27% 26% 23% 23% 24% 23% 22% 23% 27% 4 23% 25% 22% 21% Total responses (%) 19% US LATAM 26% 25% 23%23% 22% 23% 24% 22% 20% 19% 16% 16% Global 1 3 29% 1 16% Europe Lack of stategic plans or execution to provide clear direction Liquidity and financial position to support business plans Recruitment, development and retention of required talent to support business initiatives Reliability and functionality of information systems to support business processes and decisions Lack of controls, processes and systems to ensure business continuity Lack of regulatory, legal and/or management controls APAC Responses based on risks identified as having the highest impact for respondents' companies Key findings Top three internal risks globally are: reliability and functionality of information systems to support business processes and decisions; recruitment, development and retention of required talent to support business initiatives; and lack of controls, processes and systems to ensure business continuity The United States reported on average higher percentage of risk for reliability and functionality of information systems in comparison to other regions; LATAM reported the opposite behavior Reliability and functionality of information systems is a major concern in Europe and even more so in the United States 4 LATAM reports different risks compared to other regions, centered around lack of strategic plans and liquidity; respondents in APAC reported human resources-related issues, which also remained a key internal risk across all regions, except for LATAM 18 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Save-to-grow is evolving into save-to-transform Sales growth, product profitability, and technology implementation remain in a virtual three-way tie as the top strategic priorities globally over the next 24 months. However, technology implementation is rising as a priority in Europe, APAC, and especially LATAM (see figure 14). This increasing emphasis on technology implementation and digital enablement globally reflects a new cost management mindset. Deloitte’s 2017 survey highlighted an overall save-togrow mindset, with many companies around the world using cost reduction to help fund their growth initiatives in an improving economy. Now, we are seeing “save-to-grow” evolve into a mindset we call “save-to-transform,” in which companies continue to pursue growth while specifically investing in transformative technologies and infrastructure that can help them operate more efficiently and compete more effectively in an increasingly digital business environment. In the United States, which tends to be a leading indicator for digital business trends, digital enablement is the fastest-rising priority, climbing from 65 percent over the past 24 months to 71 percent over the next 24 months. Figure 14. Strategic priorities Total responses (%) Past 24 months 73% 74% 72% 68% 69% 66% 59% 79% 77% 73% 78%76% 65% 65% Global Total responses (%) 1 70% 72% 56% US Next 24 months 1 73% 65% 62% 56% 69% 68% 67% 62% 54% 66%66% LATAM +9% +7% 2 77% 76% 73% 70% 68% 68% 59% Europe +5% +8% APAC +11% 1 3 B A 3 A A 78% 76% 76% 75% 73% 73% 73% 71% 70% 69% 69% 69% 64% 61% Global C 77% 76% 69%70% 68% 65% 60% US 2 B 70% 67% 65% 69% 67% 60% 64% LATAM Sales growth Cost reduction Balance sheet management Organization and talent Technology implementation Digital enablement 73% 76% 73% 71% 70% 67% 61% Europe APAC Product profitability Key findings Product profitability, technology implementation, and sales growth are the top three global priorities over the next 24 months, with similar reported levels (73%) Europe and APAC were the only regions that reported technology implementation as the No. 1 priority over the next 24 months Cost reduction is a top-4 priority globally and a top-3 priority in the United States over the next 24 months Comparing strategic priorities from the past 24 months with those projected for the next 24 months A. The top three priorities remain the same globally B. Digital enablement has grown significantly in the United States, as has balance sheet management in Europe (+9% and +11%, respectively) C. Technology implementation has shown a similar behavior in LATAM (+8%) 19 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Growth and competition are the main drivers, with emerging concerns about declining demand Drivers of cost management initiatives, both past and future, continue to revolve around growth and competition. Over the next 24 months, the top three drivers globally are expected to be: required investment in growth areas (67 percent), intensified competition among peer group (66 percent), and increased international growth opportunities (65 percent). Those same cost management drivers occupy the top three spots for all regions, except in LATAM where unfavorable cost position relative to peer group (62 percent) edges out increased international growth opportunities (61 percent) for third place (see figure 15). in consumer demand (55 percent), higher than over the past 24 months (46 percent). In LATAM, the expectation of reduced consumer demand is directionally similar (54 percent expect to see a significant reduction in the future, up from 48 percent in the past). This may be an early warning sign of an economic slowdown. That being said, in all regions, liquidity/credit concerns currently rank as the least common driver for pursuing cost management. This suggests relatively few companies are currently in distress and there is relatively little need for companies to pursue cost reduction with a primary focus on liquidity and working capital. According to US respondents, cost initiatives over the next 24 months will be increasingly driven by a significant reduction Figure 15. Drivers of cost management initiatives Total responses (%) Past 24 months 52% 52% 56% 59% 66% 65% 70% 67% 66% 63% 46% 50% 54% Global 57% 48% 47% 49% US 54% 57% 51% 51% 52% 51% LATAM 54% 58% 65% 63% 62% 56% 56% Europe 62%64% 67% 70% 69% APAC Next 24 months A 3 1 2 A 67% 66% 65% 57% 61% +7% B 67% 60% 55% 51% 54% +13% 2 62%63% 54% ~18% +6% C C 62%61% 62% 63% C 67% 66% 61% 52% 52% 51% 55% 59% 70% 70% 72% 61% 58% 58% 64% 55% Total responses (%) 55% 53% A +20% A Global Significant reduction in consumer demand US Decrease in liquidity and tighter credit LATAM Unfavorable cost position relative to peer group Changed regulatory structure Europe APAC Required investment in Intensified competition Increased international growth growth areas among peer group opportunities Key findings Investment in growth areas, competition among peer group, and international growth opportunities are top drivers globally over the next 24 months The top three global drivers are in most cases also the top three drivers in each major region – except for LATAM Liquidity has become the driver with the least impact on triggering cost management initiatives (53%), followed by reduction in consumer demand (55%) Comparison to past 24 months A. The top four drivers remain exactly the same B. Reduction in consumer demand has increased in the United States (+20%) C. Similarly, unfavorable cost position (+27%), competition among peer group (+24%) and growth opportunities (+20%) have increased in LATAM as well 20 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Technology capabilities are the primary development focus In developing their capabilities, surveyed companies have primarily been focusing on automation (48 percent), cognitive/AI (42 percent), and ERP infrastructure (41 percent), with automation far above the rest (see figure 16). Zero-based budgeting (ZBB) capabilities may be receiving more attention than in the past, particularly in Europe and LATAM. However, ZBB continues to be the least developed of all the capabilities covered by our survey, with only 12 percent of global respondents having implemented a ZBB system or process (refer to Appendix B for an analysis on global ZBB status and trends). This focus on technology—especially automation—is consistent with a save-to-transform mindset, with companies investing more time, money, and effort in capability areas that contribute to digital enablement, digital disruption, and digital transformation. Figure 16. Developed capabilities over past 24 months 48% Total responses (%) 41% 42% 50% 45% 45% 40% 41% 40% 34% 34% 31% 38% 35% 31% 29% 3 49% 48% 40% 40% 35% 28% 26% 23% 16% 12% Global 2 54% 49% 42% 41% 34% 2 53% 1 16% 11% US 10% LATAM Created a new executive position and/or full time positions to drive cost management Set-up or improved ERP infrastructure Implemented new policies and procedures, and strengthened the compliance mechanisms Improved processes for forecasting, budgeting and reporting to enable effective cost management Europe Developed or implemented Automation technologies APAC Developed or implemented cognitive and artificial intelligence technologies Implemented zero-based budgeting, system or process Key findings Cognitive/automation solutions and ERP, along with new policy implementation, are the top developed capabilities The US and APAC have, on average, higher levels of developed capabilities than Europe and LATAM ZBB continues to be the least developed capability (12% of respondents on average) A. Comparison to 2017 Global Cost Survey results1 • Implementation of ZBB increased globally, but especially in Europe and LATAM – up 8 percentage points in both cases • Set-up or improved ERP infrastructure has decreased globally (down 8 percentage points), with a significant decrease in LATAM 1 Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 21 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Top cost reduction actions globally were mostly tactical The most common cost reduction action over the past 24 months was streamlined business processes (38 percent), followed by streamlined organization structure (36 percent) and improved policy compliance (36 percent) (see figure 17). In the United States and LATAM, two of the top cost reduction actions were strategic in nature: (1) increased centralization, and (2) changed business configuration. Globally, increased centralization was the most commonly implemented strategic cost action (35 percent). Figure 17. Cost reduction actions over the past 24 months1 100 90 Global 1 3 40 30 20 35% 32% 29% 10 36% LATAM Strategic Tactical 38% 39% 38% 36% 32% 29% 31% 43% 41% 2 31% 46% Europe Strategic Tactical 32% 29% APAC Strategic Tactical 31% 33% Strategic Tactical 28% 33% 1 45% 39% 34% 41% 21% 37% 34% 25% 31% 37% 30% 26% 22% 26% 30% Act .1 60 50 Total responses (%) US Strategic Tactical 34% 32% Act .9 80 70 30% 33% 33% 36% 36% 33% 34% 28% 31% 24% 29% 34% 33% 38% 30% 30% 32% 1 Responses based on implemented actions for respondents’ companies Action 1 Increased centralization—Integrated business units and functions into the corporate center Action 2 Changed business configuration—Divested underperforming assets, adjusted number of products/services, geographies, customers, etc. Action 3 Outsourced/Off-shored business processes to low cost service providers Action 4 Streamlined organization structure—increase spans of control, and modified reporting relationships Action 5 Streamlined business processes Action 6 Improved policy compliance Action 7 Reduced external spend by leveraging scale to source purchased materials/services and reduced demand for materials and services Action 8 Implementation of specific automation or cognitive technologies Action 9 Aligned incentives of executives or employees to cost reduction objectives Strategic Tactical Key findings LATAM and the United States had some of their top actions oriented toward the strategic side, particularly increased centralization On average, the United States shows a higher percentage across all actions relative to other regions Increased centralization was the most implemented strategic action globally over the past 24 months 22 Act .9 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 Act .9 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 Act .9 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 Act .9 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 0 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Tactical and strategic actions are expected to balance out Over the next 24 months, strategic cost actions are expected to gain ground to a point that the mix of tactical and strategic actions will be closely balanced. In many cases, the expected actions are already underway; in other cases, they are planned but not yet being implemented (see figure 18). Globally, but particularly in the United States, the most common cost action over the next 24 months is expected to be changed business configuration, which is strategic. In APAC, implementation of advanced technologies tops the list. Figure 18. Cost reduction actions over the next 24 months1 Global 100 US Strategic Tactical 61% 62% 90 80 Total responses (%) 60 19% 50 21% 16% 18% 16% 19% 18% 22% 44% 43% 42% 46% 40% 43% 10% 41% 40% Act .1 42% 20 19% Act .8 40 30 Europe Strategic Tactical 69% 64% APAC Strategic Tactical 61% 63% Strategic Tactical 61% 64% 3 2 1 70 LATAM Strategic Tactical 56% 55% 15% 48% 35% 13% 42% 26% 15% 48% 17% 25% 11% 35% 19% 35% 25% 16% 22% 26% 22% 22% 22% 17% 38% 45% 20% 33% 47% 41% 51% 39% 44% 39% 49% 38% 38% 20% 42% 18% 43% 22% 41% 20% 39% 23% 40% 20% 44% 18% 47% 15% 45% 16% 14% 47% 17% 47% 44% 18% 18% 47% 51% 10 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 Act .8 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .7 Act .6 Act .5 Act .4 Act .3 Act .2 Act .1 0 Not implemented but planned In process of implementation 1 Respondents who had planned to implement those actions or were in process of implementation are represented in this tabulation Comparison to past 24 months • Strategic actions have gained slightly more emphasis over tactical actions Action 1 Increase centralization—Integrate business units and functions into the corporate center Action 2 Change business configuration—Divest underperforming assets, adjusted number of products/services, geographies, customers, etc. Action 3 Outsource/Offshore business processes to low cost service providers Action 4 Streamline organization structure—Increase spans of control, and modified reporting relationships Action 5 Streamline business processes Action 6 Improve policy compliance Action 7 Reduce external spend by leveraging scale to source purchased materials/services and reduce demand for materials and services Action 8 Implementation of specific automation or cognitive technologies Strategic Tactical Key findings Aggregating respondents in the process of implementation and those planning to implement as a single group, “change business configuration” is the top action globally over next 24 months (65%) The United States shows a preference for changing the business configuration APAC is the region in which implementation of advanced technologies is higher 23 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Barriers to successful cost reduction As was the case in 20171, implementation challenges are the top barrier to successful cost reduction initiatives (65 percent), followed by lack of effective ERP systems (62 percent), and infeasible targets (61 percent). Lack of understanding was a top-3 barrier in 2017, but has fallen to No. 5 globally (see figure 19). Figure 19. Top barriers to successful cost reduction 2 57% Total responses (%) 57% 62% 58% 61% 2 1 65% 51% Global 55% 56% 58% 60% 64% 62% 64% 53% 55% US 3 59% 65% 60% 59% 61% 55% 54% LATAM 64% Europe Weak/unclear business case for cost improvement Lack of understanding/acceptance of the solution by the audience Poorly designed reporting and tracking Erosion of savings due to infeasible target setting Lack of an effective ERP system Management challenges in implementing initiatives Lack of an effective ERP and erosion of savings due to infeasible target setting are the second and third barriers globally, with the latter having higher relevance in LATAM APAC generally reports higher levels of challenges than other regions Comparison to 2017 Global Cost Survey results1 •• Implementation challenges remain the top barrier •• Lack of understanding is no longer a top-3 barrier in any region Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 24 63% 62% 55% Key findings Management challenges in implementing initiatives is higher than all other barriers (65% average globally) 1 60% APAC 67% 71% Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Lessons learned The top three lessons learned globally are: (1) invest in technology improvements to enable data availability, reliability, and decision making (72 percent); (2) design a solid tracking and reporting process (70 percent); and (3) assess, validate, and adjust targets to fit the realities of implementation (69 percent). These are also the top three lessons learned for each individual region, although the specific order and ratings vary (see figure 20). Designating a full-time position to drive efficiency and cost improvement is the least common lesson learned globally, except in APAC where it almost makes the top three. Figure 20. Lessons learned 2 Total responses (%) 1 61% 65% 66% 70% 69% 72% 69% 69% 75% 73% 2 76% 69% 62% 57% 72% 59% 55% Global US LATAM 59% 63% 65% 67% 65% 2 3 2 70% 68% 68% 66% 66% Europe 69% 70% 75% APAC Designate a full-time position to drive efficiency and cost improvement initiatives Develop, validate, and sponsor a clear business case for cost improvement Deploy change management activities to raise awareness, acceptance, and benefits of initiatives Design a solid tracking and reporting process Assess, validate, and adjust targets reasonably according to the reality throughout the implementation phase Invest in technology improvements to enable data availability, reliability, and decision-making process Key findings Invest in technology improvements, design a solid tracking and reporting process, and adjust targets reasonably are the three top lessons learned The top three lessons learned are consistent globally and for each region APAC is the region that emphasizes designating a full-time position to drive efficiency and cost improvement initiatives 25 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Other catalysts of cost reduction 26 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cost management maturity levels have room to grow Looking at cost management maturity levels, roughly two-thirds of companies globally (65 percent) do not have highly mature cost management practices. The United States leads the way, with 50 percent of US respondents reporting a high level of maturity where cost policies and procedures are continually reviewed and examined to ensure best practices around efficiency and cost management. Overall, LATAM has the lowest maturity levels. APAC and Europe fall in the middle, with APAC being noticeably ahead— particularly in terms of respondents that report a high maturity level (39 percent) (see figure 21). Figure 21. Cost management maturity level Lowest High % of respondents 15% 20% 2 23% 6% 9% 4% 19% 12% High Intermediate Low Lowest 24% Global 50% 35% 56% 28% 35% 31% 1 17% 2 25% 24% 2 US LATAM 29% 3 39% Europe 3 APAC Cost policies and procedures are continually reviewed and examined to ensure best practices around efficiency and cost management Relevant cost policies and procedures are typically well known, and personnel are trained and generally comply There may be written cost policies and procedures documented but not readily available and essentially not followed Few or no formal cost policies or procedures are employed or documented, or they are significantly fragmented Key findings On average, roughly two-thirds of companies globally do not have a high level of maturity in cost management The United States is the region with the largest proportion of companies with high maturity in cost management and the smallest proportion of low mature companies; LATAM is the opposite Europe and APAC results are similar, although APAC has a larger proportion of high maturity companies 27 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Impact of a new CEO on cost reduction efforts There is a common belief that new CEOs make cost reduction more likely, presumably because they need to “right the ship” or want to put their mark on the organization quickly. Yet the survey results show appointment of a new CEO has surprisingly little impact on the likelihood a company will pursue cost reduction. Globally, the impact of a new CEO on cost reduction is negligible (only 1 percent); however, the impact varies significantly by region, with the likelihood of cost reduction being higher in the United States (10 percent), LATAM (5 percent), and APAC (3 percent), but lower in Europe (-6 percent) (see figure 22). Figure 22. Impact of a new CEO on cost reduction initiatives Likelihood to undertake cost improvement initiatives (did not appoint a new CEO) Likelihood to undertake cost improvement initiatives (appointed a new CEO) 100 88% 80% 80 71% 2 % of total respondents 64% 68% 2 72% 69% 67% 71% 64% 60 10% increase 40 1 1 20 0 Likely Likely Global US LATAM Europe APAC Key findings Globally, there is negligible difference in the likelihood of undertaking cost improvement initiatives after a new CEO is appointed (only a 1% relative increase) The likelihood relatively increases in the United States (by 10%), LATAM (by 5%), and APAC (by 3%) but relatively decreases in Europe (by -6%) 28 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Impact of M&A activity on cost reduction efforts Similar to new CEOs, there is a common belief that M&A activity also increases the likelihood of cost reduction as companies pursue efficiencies and savings from a merger. Yet the survey results indicate M&A has a surprisingly small impact on the pursuit of cost reduction—although not as small as the impact of a new CEO. Globally, M&A increases the likelihood of cost reduction by 7 percent. The United States, Europe, and APAC all show a positive correlation between M&A activity and cost reduction; however, the impact is relatively insignificant except in the United States (11 percent). In LATAM, there appears to be a small negative correlation, with M&A activity slightly reducing the likelihood of cost reduction (see figure 23). Figure 23. Impact of M&A activity on cost reduction initiatives Likelihood to undertake cost improvement initiatives (have not acquired or been acquired) Likelihood to undertake cost improvement initiatives (have acquired or been acquired) 100 88% 79% 80 74% % of total respondents 69% 66% 73% 68% 64% 64% 67% 60 1 40 7% increase 20 11% increase 0 Likely Global US LATAM Likely Europe APAC Key findings The likelihood of pursuing cost improvement initiatives after M&A activity is only moderately higher in the United States (by 11%) and globally (by 7%) relatively LATAM, Europe, and APAC show similar levels of cost reduction activity regardless of whether an acquisition has occurred 29 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Digital and technology solutions applied to cost management In developing their capabilities, surveyed companies have primarily been focusing on cognitive and artificial intelligence (AI), ERP infrastructure, and especially automation. This focus on technology is consistent with a save-to-transform mindset, with companies investing more time, money, and effort in capabilities that contribute to digital enablement and digital transformation. Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cloud leads the pack Globally, cloud is the most widely implemented digital technology covered by the survey (49 percent), well ahead of business intelligence (35 percent), automation (25 percent), and cognitive/ AI (25 percent). In general, the United States has the highest implementation rates for all of the technologies, while LATAM has the lowest. Specific numbers vary by region; however, all regions exhibit a similar pattern—except for relatively higher rates of implementation for cognitive technologies in Europe (see figure 24). Figure 24. Implementation of technologies (past 24 months) Total responses (%) 100 80 3 1 60 62% 49% 40 25% 25% 50% 49% 2 35% 3 30% 27% 2 17% 17% 20 0 Global US Automation: Robotic process automation 41% 2 25% 23% LATAM 27% 43% 2 32% 26% 24% Europe 32% APAC Business intelligence (not including cognitive or AI) Cognitive technologies: AI and machine learning Cloud solutions Key findings Of the implemented technologies, cloud was widely cited by respondents (almost 50%) across all the regions, followed by business intelligence Technology implementation levels follow a similar pattern across regions, with automation and cognitive the least implemented The United States is the region with the highest level of implementation across technologies, especially cloud and business intelligence; on the opposite end, LATAM shows the lowest level of implementation Why cloud? The two top reasons globally for using cloud are to tighten data security and business control (64 percent) and to reduce costs and increase productivity (63 percent). In LATAM, the order of those two reasons is reversed, with a significantly greater emphasis on cost reduction and productivity (71 percent vs. 60 percent for security and control) (see figure 25). Enhancing product/service capabilities (48 percent) and increasing revenue (43 percent) are less common reasons for applying cloud; however, they are still significant and likely to grow. Figure 25. Reasons for applying cloud (past 24 months) Total responses (%) 100 60 2 1 80 64% 63% 43% 48% 63% 57% 40 37% 40% 71% 60% 40% 47% 63% 58% 43% 48% 68% 67% 46% 54% 20 0 Global Reduce costs and increase productivity US Increase revenue LATAM Enhance product/service capabilities Europe APAC Tighten data security and improve business control Key findings Tighten data security and improve business control are the top reasons globally and in all regions, except in LATAM Reducing costs and increasing productivity are the top reasons in LATAM 31 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cloud success is reported as very high Cloud implementations are reported to have a very high success rate in meeting expectations globally (85 percent), with 56 percent of respondents indicating cloud met expectations and 29 percent indicating it exceeded expectations (see figure 26). Figure 26. Results of implementing cloud 2% 4% 13% 2% 1% 7% 12% 27% 29% Global 32% US 56% 16% 13% 27% LATAM 33% Europe 59% 57% Results above expectations 2 2% APAC 52% 56% Results according to expectations 1 Results below expectations Unable to assess results at this point Key findings APAC had the highest levels of results above expectations Europe had the highest levels of results below expectations Why RPA? Globally, and in all regions, the most common reason for using RPA is to reduce costs and increase productivity (80 percent), with Europe and APAC both above the global average at 83 percent. The second most common reason for implementing RPA is to tighten data security and business control (69 percent) (see figure 27). Figure 27. Reasons for applying RPA1 (past 24 months) Total responses (%) 100 80 60 1 80% 1 69% 57% 53% 79% 70% 51% 51% 71% 58% 36% 40 2 2 83% 83% 63% 46% 74% 71% 56% 60% 48% 20 0 Global Reduce costs and increase productivity US LATAM Increase revenue Europe Enhance product/service capabilities Tighten data security and improve business control 1 Respondents who had implemented RPA were selected for this question Key findings Reducing costs and increasing productivity is the top reason globally and in all regions, followed by tightening data security and improving business control Europe and APAC show the highest levels for reducing costs and increasing productivity 32 APAC Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey RPA success is reported as high RPA implementations are reported to have a high success rate in meeting expectations globally (76 percent), with 41 percent of respondents indicating RPA met expectations and 35 percent indicating RPA exceeded expectations. The United States had the most success, with 40 percent exceeding expectations. At the other end of the spectrum, Europe had the highest failure rate, with 29 percent falling short of expectations (see figure 28). Figure 28. Results of implementing RPA 1% 2% 0% 13% 23% Global 35% 32% 40% LATAM 2 21% 30% Europe APAC 36% 1 45% 47% Results above expectations 2% 29% 21% US 41% 1% 41% 40% Results according to expectations Results below expectations Unable to assess results at this point Key findings The United States had the highest levels of results above expectations Europe had the highest levels of results below expectations Why cognitive and AI? As with cloud and RPA, the two top reasons globally for applying cognitive/AI solutions are to reduce costs and increase productivity (76 percent) and to tighten data security and improve business control (68 percent). All regions followed that same pattern except the United States, where the order of the top two was reversed. APAC showed a strong emphasis on reducing costs and increasing productivity (84 percent), well ahead of the global average and far above the response rates for the other reasons (see figure 29). Figure 29. Reasons for applying cognitive & AI (past 24 months) 100 Total responses (%) 80 60 1 76% 56% 59% 68% 2 3 1 71% 66% 71% 68% 55% 44% 43% 40 84% 75% 62% 58% 62% 46% 54% 58% 67% 20 0 Global Reduce costs and increase productivity US LATAM Increase revenue Europe APAC Enhance product/service capabilities Tighten data security and improve business control Key findings Reducing costs and increasing productivity is the top reason globally and in all regions—except the United States—followed by tightening data security and improving business control Reducing costs and increasing productivity are especially high in APAC (84%) Tightening data security and improving business control is the top reason in the United States Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cognitive/AI success is reported as very high The overall success rate in meeting expectations for cognitive/ AI (83 percent) is reported as nearly as high as cloud’s, with 36 percent of global respondents indicating cognitive/AI met expectations and 47 percent indicating cognitive/AI exceeded expectations. APAC had the most success, with 44 percent exceeding expectations. Europe had the highest failure rate, with 21 percent falling short of expectations (see figure 30). Figure 30. Results of implementing cognitive & AI 1% 2% 1% 11% 16% Global 36% LATEM 30% Europe APAC 57% 44% 1 42% 53% Results above expectations 14% 21% 29% 34% US 47% 2 14% 48% Results according to expectations Results below expectations Unable to assess results at this point Key findings APAC had the highest levels of results above expectations Europe had the highest levels of results below expectations Implementation of technologies is expected to continue at a high level All technologies reviewed are expected to be implemented at a level of 47 percent or higher over the next 24 months. The technology expected to be the most actively implemented is cognitive (63 percent, planned or in-process), followed closely by automation (62 percent) and business intelligence (59 percent) (see figure 31). Regionally, expected implementation levels in APAC and Europe for all of the technologies are similar to the global average, while LATAM trends higher than average and the United States trends lower. Figure 31. Implementation of technologies (next 24 months) 100 90 Total responses (%) 70 3 1 80 62% 73% 63% 60 50 24% 24% 59% 20% 40 30 20 58% 47% 15% 14% 38% 39% 39% 33% 43% 64% 57% 35% 50% 21% 15% 36% 35% 26% 22% 54% 17% 60% 26% 60% 24% 9% 62% 58% 23% 47% 23% 65% 63% 26% 20% 53% 12% 16% 33% 38% 45% 42% 37% 10 2 2 71% 34% 36% 39% 35% 39% 43% 41% 31% 24% 0 Global In process of implementation US LATAM Automation: Robotic process automation Cognitive technologies: AI and machine learning Europe Business intelligence (not including cognitive or AI) APAC Cloud solutions Not implemented but planned Key findings Automation and cognitive are expected to be the most actively implemented technologies over the next 24 months—both for companies that plan to implement, and those that are already in the process of implementation Technology implementation patterns are similar across Europe and APAC over the next 24 months; however, on average, LATAM shows higher levels of implementation and the US shows lower levels 35% of respondents in LATAM plan to implement Automation over the next 24 months—significantly more than in the other regions 34 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Digital leaders make a difference Companies with a designated digital leader report much higher levels of technology implementation (on average, 140 percent higher across all four technologies). The impact is greatest for automation (222 percent), followed by cognitive/AI (190 percent) and business intelligence (129 percent). Cloud is the least affected (77 percent), likely because the reported implementation levels for cloud are already higher than for the other technologies, regardless of whether a digital leader is designated and perhaps because cloud may be more directly affected by chief information officers (see figure 32). Figure 32. Impact of a designated digital leader on implementation levels Level of technology implementation (no designated leader) 100 % of total respondents 80 2 60 39% 40 20 34% 30% 21% 9% 5% 10 6% 10% 7% 17% 16% 9% 9% 21% 16% 16% 28% 18% 12% 2% +140% Level of technology implementation (designated leader) 100 222% 3 190% 129% 77% 2 % of total respondents 80 67% 60 40 54% 53% 45% 39% 29% 31% 23% 31% 29% 30% 28% 29% 21% 30% 27% 53% 54% 36% 35% 20 0 Automation: Robotic Process Automation Global US Business intelligence (not including Cognitive or AI) Cognitive technologies: AI and machine learning LATAM Europe Cloud solutions APAC Key findings The impact of a digital leader on the level of technology implementation varies across technologies, but on average is 140% higher Cloud is the technology with the highest level of implementation, regardless of whether a digital leader was designated (30% vs 53%); it is also the least affected by having a designated leader, although the impact is still very positive (+77%) RPA is the most affected by designating a digital leader (+222%) 35 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Case study: Reducing application costs through cloud migration Financial Impact on TCO and Cost Structure To reduce cost pressure and provide relief to the countries using the application, the company wanted to explore the idea of moving the application from on-premise data centers to the public cloud. The main objective of the effort was to reduce application TCO while aligning with the company’s overall IT strategy, which relied on cloud as a critical enabler to help the business respond to changing needs. Indirect Expense The total cost of ownership (TCO) for the application was having a significant negative impact on the P&Ls of the countries using it. Although the application was originally built for multiple countries, it was only deployed to a few of those countries. Yet, costly onpremise infrastructure assets had been commissioned to support all the planned countries. 100% Data Center (DC) Infrastucture DC Service Allocations DC Labor Alloc. Depreciation Direct Expense A US-based Fortune Global 100 insurance company was on a multi-year cost reduction journey, with a significant portion of the targeted savings expected to come from moving a key mainframe application to cloud. ~65% Cloud DC Service Allocations DC Labor Alloc. Software Licenses Software Licenses Software Licenses Labor Before Cloud Migration Labor After Cloud Migration Overall impact The company’s cloud transformation journey had the following overall business objectives: •• Reduced TCO, rightsizing the infrastructure for the application by moving to cloud. •• Optimized infrastructure footprint by moving the application from the current over-provisioned and under-utilized mainframe infrastructure. •• Improved flexibility to scale the application to dynamic business requirements, fluctuating bandwidth demands, and future needs. Migrating to a consumption-based model. •• Architecture modernization by introducing design patterns that could transform the application architecture and make it more suitable for cloud. •• Better alignment to the overall IT strategic direction. •• Reliable application performance by making the solution architecture scalable to shifting performance demands. •• Reduction in application costs by assessing and implementing opportunities targeted at reducing expenses. As a part of the effort, a cloud migration strategy was developed and executed. Activities included: •• Review historical TCO data and future cost structure associated with the application. •• Assess, analyze and recommend options to upgrade the technology platform and lower TCO by moving to cloud. •• Need for upfront detailed target state architecture diagrams and migration plans to drive smoother execution and avoid delays during implementation. •• Reduced future infrastructure CapEx and general operating expenses. •• Enhanced performance to meet business requirements. Key Lessons Learned •• Successful cloud migration requires rigorous planning, close partnership and shared ownership between business, IT, and affected functions in order to manage risks, resolve issues quickly and align expectations. •• Cloud migration impacts the culture of the technology group as roles, methods and processes change to realize the full benefits of cloud. •• Understanding system and application dependencies is the biggest challenge, followed by navigating a complex enterprise environment. •• Leverage techniques such as software-defined infrastructure solutions to enable standardization, efficiency and effectiveness versus simply using as a cost efficiency play. •• Determine key success factors at the start of the program and monitor them throughout the entire cloud migration. 36 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Case study: Digital transformation enabled by cloud A US regional insurance company was struggling to scale rapidly and remain competitive in the marketplace due to growing technology debt, high capital expenses and a traditional IT operating model. To address the problem, the company needed to proactively transform its IT infrastructure from in-house data center to cloud-leveraging the capabilities of a public cloud vendor to drive business agility and scalability at a lower cost structure. The company started its cloud adoption journey by modernizing its core business platforms, turning the IT function into a modern “as a service” organization. Based on an assessment of business needs and the current IT landscape, a holistic cloud transformation program was undertaken. The multi-year program encompassed people, process and technology, with the following business objectives: Financial impact on TCO and cost structure -27% 100% 73% Capex 61% •• Undertake a cloud-first strategy 57% •• Rightsize infrastructure •• Transform and scale the DevOps operating model •• Implement automation Opex 39% •• Unlock digital capabilities 16% Overall impact •• Consistent experience for agents and insured through an agile, fault-tolerant platform that advances brand and customer retention •• Faster time-to-market for new products/features/state rollouts due to improved speed, quality, operational efficiency and productivity •• Significant shift from CapEx to OpEx (~40% expenses shifted to OpEx) and ~30% savings on TCO over five years TCO Before TCO After The cloud transformation enabled the company to leapfrog technology debt and shift the cost structure from CapEx to OpEx. Also, it established a digital backbone to help the company implement next-generation capabilities such as data and analytics, artificial intelligence, machine learning and IoT. 37 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Save-to-transform as a catalyst for embracing digital disruption Cost management practices and approaches have grown increasingly sophisticated over time with digital solutions, although still maturing, now representing the most advanced level of cost management. This year’s survey results show the save-to-grow mindset from 2017 expanding into a save-to-transform mindset. Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Digital risks zoom to the top Digital disruption is now widely recognized as a top external risk, cited by 61 percent of this year’s global respondents—up from just 6 percent in 2017. Cybersecurity received similar recognition (62 percent), ranking at or near the top of the external risks list both globally and in all regions except LATAM (see figure 33). Figure 33. Digital disruption and cybersecurity risks Digital disruption’s evolution as an external risk 70 +917% 61% Digital disruption is recognized as a risk by 61% of companies in 2019, compared to only 6% in 2017 64% 62% 66% 62% 58% 51% 51% 50 40 40 30 30 1 B 20 2 20 15% 6% Global 10 6% 2% 1% 0 Cyber security is now a top external risk, particularly in the US 60 50 10 69% 70 58% 60 A % of total respondents Cybersecurity2 perceived as an external risk in 2019 US LATAM Digital disruption 20171 Europe APAC 0 Global US LATAM Europe APAC Digital disruption 20192 1 Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 2 Cybersecurity was included for the first time in the 2019 report A. The vast majority of companies were starting to recognize the potentially disruptive impact of digital technologies in 2017 but it exploded over the next 24 months, with a 917% increase B. In 2017, digital disruption was mostly recognized in the United States 1. Cybersecurity is now a top external risk globally 2. Cybersecurity is not yet perceived as a top external risk in LATAM, as compared to other global regions 39 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Digital disruption and innovation are driving technology implementation Implementation of numerous digital technologies is expected to skyrocket over the next 24 months. Globally, implementation of cognitive technologies such as AI and ML is expected to more than double, from 25 percent over the past two years to 63 percent over the next two years. The same is true for implementation of automation, which is expected to increase from 25 percent to 62 percent. Business intelligence implementation is also expected to rise sharply, from 35 percent to 59 percent globally (see figure 34). Figure 34. Technology implementation (past and future) Implementation of technologies (past 24 months) Implementation of technologies (next 24 months) 100 100 80 80 2 73% 62% 60 1 62% of respondents have implemented cloud in the US 62% 63% 60 A 49% B 40 60% 60% 57% 62% 65% 63% 58% 54% 54% 47% 47% 43% 41% 40 32% 30% 27% 20 25% 27% 23% 33% 32% 26% 24% 17% 17% 20 0 0 Global US LATAM Automotation: robotic process automation Europe APAC Global Cognitive technologies: AI and machine learning A. Cloud is the technology with the highest level of implementation over the past 24 months (49%) B. Business intelligence is the second most implemented technology (35%) 40 59% 50% 35% 25% 25% 64% 59% 50% 49% 1 71% US LATAM Europe Business intelligence (not including cognitive or AI) APAC Cloud solutions 1. Automation and cognitive are expected to be the most actively implemented technologies over the next 24 months 2. 73% of respondents in LATAM expect to implement automation over the next 24 months, significantly more than in other regions Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Digital solutions are the most advanced level of cost management Cost management practices and approaches have grown increasingly sophisticated over time with digital solutions, although still maturing, now representing the most advanced level of cost management. Companies that relied on more traditional cost management methods in the past are now finding that digital solutions can open the door to a whole new level of savings—as well as enable new and more innovative business models. It is important to note that companies do not have to work through the entire evolutionary sequence in order to reap the benefits of digital cost solutions. Rather, they can implement digital technologies immediately as stand-alone cost solutions, or they can mix and match traditional and digital cost management solutions in whatever way makes the most sense from a business perspective (see figure 35). Figure 35. The evolution of cost management1 1980s–Present 2008–2017 Traditional cost management: Cost categories and processes Maximizing traditional cost levers •• Focus on cost categories •• Continuous improvement •• Process reengineering Traditional external spend reduction levers •• Indirect and direct sourcing •• More effective supply chain integration •• Introduction of CPO Structural cost management: Operating models and governance Alternative operating models •• Separation of G&A and ops/ commercial models •• Globalized operating model •• Globalized governance Alternative service delivery models and demand management •• Global/regional/local delivery •• GBS/alternative-sourcing •• Demand management and policies as cost levers 2017+ Advanced cost management: Digital cost solutions Analytics and cognitive solutions •• Cognitive solutions to increase effectiveness •• Cognitive technologies to supplement labor Automation •• RCA to increase efficiency and eliminate/supplement labor Cloud •• Cloud capabilities to increase flexibility and competitiveness Maturity: Low 1 High Source: Deloitte Consulting LLP 41 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Save-to-grow was the dominant mindset in 2017 The 2017 survey found many companies around the world were managing costs with a save-to-grow mindset, pursuing cost savings to fund their growth strategies in an improving economy. Revenue growth and cost were the primary strategic levers, with a secondary but still significant focus on talent—a key enabler for growth (see figure 36). Figure 36. Four approaches to cost management1 Turnaround Save-to-turnaround. Focus on immediate actions to reduce costs, maximize liquidity, achieve stability, and capture savings to avoid further deterioration of the business. Turnaround Fund Grow Transform Fund Save-to-fund. Focus on actions that help improve cost and competitive position; avoid cuts that might inhibit future growth rebalance costs to fund investment in business strategy enablers. Grow Save-to-grow. Enable or develop a scalable cost/business platform to fuel growth and investment in core capabilities while supporting a differentiated business strategy. Cost levers - 1 Source: Deloitte Consulting LLP 42 Liquidity Cost Growth Growth Cost Growth Cost Cost Talent Talent Talent Talent Growth Liquidity Liquidity Liquidity + Priority Transform Save-to-transform. Invest in digital technologies and technology infrastructure to make operations more efficient and effective, enabling new and more agile business models to prosper in a digitally disrupted market. Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Transformation is an emerging focus This year’s survey results show the save-to-grow mindset from 2017 expanding into a save-to-transform mindset. Over the next 24 months, the top strategic priorities globally are sales growth (73 percent), product profitability (73 percent), and technology implementation (73 percent), followed closely by cost reduction (69 percent), organization and talent (69 percent), and digital enablement (69 percent) (see figure 37). Technology implementation and digital enablement are new focus areas that signal a strategic expansion from growth to transformation. Figure 37. Strategic priorities1 (past and future) Past 24 months 100 1 Total responses (%) 80 1 73% 1 1 74% 69% 79% 78% 76% 72% 66% 68% 73% 65% 77% 73% 77% 65% 65% 59% 60 72% 70% 56% 62% 69% 68% 67% 62% 66%66% 56% 76% 68% 73% 70% 68% 59% 54% 40 20 0 Next 24 months +9% +8% 100 Total responses (%) 80 60 2 73% A A 2 2 73% 73% 69% 69% 2 69% B 78% 61% 76% 76% 70% 75% 71% 64% 77% 76% 69% 70% 68% 60% 65% 67% 65% 70% 69% 60% 64% 73% 67% 73% 67% 61% 76% 70% 71% 40 20 0 Global Sales growth Organization and talent US Europe LATAM Cost reduction Technology implementation Key findings Product profitability, sales growth, technology implementation, and cost reduction were the top four global priorities over the past 24 months Over the next 24 months, product profitability, sales growth, technology implementation, along with cost reduction, digital enablement and organization, and talent are the highest priorities globally Balance sheet management APAC Product profitability Digital enablement Comparison to past 24 months A. Top three priorities remain the same globally B. Growth and cost continue to be the main strategic priorities in the United States over the next 24 months 43 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey The save-to-transform playbook and key levers Shifting into save-to-transform mode means in addition to cost, growth, and talent, technology is a key lever. Companies in this mode continue to focus on cost reduction as a way to fund their growth strategies. However, they also invest in IT and innovation that can transform the business and help it survive and thrive in a world of digital disruption (see figure 38). Figure 38. Evolving from growth to transformation1 1. Save to turnaround Scope Narrow Competitive situation •• •• •• •• Playbook 2. Save to fund 3. Save to grow 4. Save to transform Broad •• •• •• •• •• Losing market share Structural operating flaws Liquidity concerns Flat profit growth Adjusting to demand levels Growth concerns Healthy balance sheet Excess cash flow/reserves High growth potential Defense-oriented playbook Growth-oriented playbook •• Short-term tactics to improve balance sheet •• Cash flows •• Stabilize business through any cost and/or liquidity improvements •• Compensate sales decline •• Achieving profitable and sustainable growth through structural cost efficiencies and improvements •• IT investments •• Innovation •• Actions to strengthen performance and competitive position New Technology Cost levers priority Growth Talent Cost Liquidity Growth Talent Liquidity Cost Save-to-turnaround Low 1 Source: Deloitte Consulting LLP 44 Liquidity Save-to-fund High Low Talent Cost Growth Save-to-transform levers High Low High Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Automation and other digital technologies take a lead role in cost reduction RPA and cognitive technologies such as AI and ML have emerged over the past 24 months as the most common digital capabilities developed to reduce costs. ERP infrastructure is also receiving significant effort and attention, with many companies making the transition to cloud-based ERP (see figure 39). Cloud is being widely applied because it can provide tighter data security and improved business control, along with enhanced product/service capabilities and increased revenue. A robust, cloud-based ERP infrastructure provides a solid foundation of reliable and usable data that advanced digital technologies such as AI and RPA can draw from. Figure 39. Capabilities developed to reduce costs Capabilities developed over past 24 months Reasons for applying cloud (past 24 months) 48% 71% 42% 41% 41% A A 63% 64% 63% 60% 57% 34% 34% 68% 67% 63% 58% 54% B 48% 47% 48% 46% 43% 43% 40% 40% 37% 12% 2 1 2 2 Global Global Created a new executive position and/or full-time positions to drive cost management Set-up or improved ERP infrastructure Developed or implemented automation technologies Developed or implemented cognitive and artificial intelligence technologies Implemented new policies and procedures, and strengthened the compliance mechanisms Improved processes for forecasting, budgeting and reporting to enable effective cost management US LATAM Europe APAC Reduce costs and increase productivity Increase revenue Enhance product/service capabilities Tighten data security and improve business control Implemented zero-based budgeting, system or process Key findings Automation is the most developed capability, globally, over the past 24 months Cognitive solutions and ERP, along with new policy implementation, are the second and third highest developed capabilities Key findings A Tighten data security and improve business control is the top reason globally and in all regions, except in LATAM, and reduce cost and improve business controls is the second top reason globally B Enhance product/service capabilities along with increase revenue show moderately high numbers, at 48% and 43%, respectively 45 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Save-to-transform provides both growth and defense This year’s survey respondents continue to have a very positive business outlook, bolstered by one of the longest periods of economic expansion in history. However, economies are cyclical, and even the strongest expansion can defy gravity for only so long. Potential warning signs are starting to emerge in the survey data, including a 97 percent increase in global respondents concerned about macroeconomic risk over the next 24 months, and a 20 percent increase in US respondents who expect a significant reduction in consumer demand over the same period (see figure 40). Although no one knows exactly when the next downturn will occur, it is only a matter of time. Companies today would be well-advised to continue capitalizing on current economic strength while being vigilant and prepared for future economic weakness through a save-to-transform mindset. Figure 44. Business cycle analysis and trends Figure 40. Business cycle analysis and trends Period of US economic expansion1 Survey macroeconomic factors Longest 120 2nd Longest Concern about macroeconomic risk +118 Expect a significant reduction in consumer demand 3rd Longest 106 1 92 A +97% B +20% 73 2 Average: 58 months 59% 58 55% 46% 45 37 39 36 30% 24 12 1945– 1949– 1954– 1958– 1961– 1970– 1975– 1980– 1982– 1991– 2001– 2009– 1948 1953 1957 1960 1969 1973 1980 1981 1990 2001 2007 Ongoing Past 24 months Next 24 months Past 24 months Next 24 months Source: National Bureau of Economic Research (NBER) 1 As of April 2019 Key findings The current period of US economic expansion is the second longest in history at 118 months (as of April 2019) The average length of US economic expansions since 1945 is ~60 months (the length has been increasing in more recent decades) 46 Key findings A Macroeconomic concerns globally almost doubled over the past 24 months B Reduction in consumer demand has increased 20% as a driver of cost reduction initiatives in the United States Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey The save-to-transform playbook includes investment in digital technologies and innovations that can improve every aspect of a business, from business and operating models to market reach, service quality, operating efficiency, use of talent, and the overall customer experience. In addition to fueling both cost savings and revenue growth, these improvements can make a business more resistant to digital disruption and economic downturns by providing a stronger foundation for defense-oriented cost management activities—activities that are sure to be needed at some point in the future (see figure 41). Figure 41. Cost management playbooks in a downturn 1. Save to turnaround Scope Narrow Competitive situation •• •• •• •• Playbook 2. Save to fund 3. Save to grow 4. Save to transform Broad •• •• •• •• •• Losing market share Structural operating flaws Liquidity concerns Flat profit growth Adjusting to demand levels Growth concerns Healthy balance sheet Excess cash flow/reserves High growth potential Defense-oriented playbook Growth-oriented playbook •• Short-term tactics to improve balance sheet •• Cash flows •• Stabilize business through any cost and/or liquidity improvements •• Compensate sales decline •• Achieving profitable and sustainable growth through structural cost efficiencies and improvements •• IT investments •• Innovation •• Actions to strengthen performance and competitive position New Cost levers priority Technology Growth Talent Cost Liquidity Growth Talent Liquidity Cost Save-to-turnaround Low High Save-to-fund Low Liquidity Talent Cost Growth Save-to-transform levers High Low High 47 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Case study: Using digital transformation to further improve margins and extend best-in-class status A Fortune Global 100 biopharma company was a best-in-class leader in many areas—operational efficiency, staffing efficiency, cost structure and compliance/control performance. However, after a decade of extensive cost reduction using traditional efficiency levers—and facing continued cost pressures—the company wanted to explore the next frontier of digital cost solutions. Aligned with the overall organizational transformation the company was going through, the key objective of the new cost reduction effort was “save to transform,” further improving margins while maintaining best-in-class leadership. The margin improvement strategy included transformation of the overall operating model, enabled by digital. The strategy consisted of the following elements: •• Develop a practical global digital strategy touching both the front office and back office—starting from Finance and expanding to R&D (e.g., clinical development activities). •• Establish a scalable enterprise governance model. •• Develop and execute an ambitious transformation roadmap. •• Build an enterprise hub (AI/Cognitive center of excellence) to translate business owners’ use cases into prototypes and production-ready solutions. As a part of the solution, 300+ senior leaders were educated on all aspects of digital—realities, myths and everything in between. Currently, the team is executing one of the largest digital finance programs in the world, featuring 300+ automations with 100+ automations already in production. The company also executed successful pilots for blockchain, cognitive, predictive analytics and other emerging solutions to understand their functionality, maturity and relevance and potentially build them into a future transformation roadmap for the company. To achieve and sustain a large-scale digital transformation, the company built and scaled a functional center of excellence (CoE) within Finance, as well as a broader enterprise-wide AI / Cognitive CoE in IT. Overall impact •• Real margin improvement—transformational OpEx and tax savings; 10-15% savings on baseline cost; realization on track •• RPA at global scale—300+ RPA automations in-flight, with 100+ automations in production today •• Emerging solutions incubated—successful pilots completed for emerging digital solutions (e.g., natural language generation, blockchain) •• Capability building—developed the company’s internal capabilities, including CoEs for Robotics and AI/Cognitive, both jointly operated with Deloitte •• Controls and compliance—developed a framework to assess the impact of RPA on existing controls and internal/ external audit •• Digital integration—infused digital into day-to-day operations through “future of work” activities, which included increasing adoption of digital in the workplace and defining innovative acquisition and development programs for digital talent •• Digital M&A—integrating digital into all future M&A transactions 48 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey 15+ Internal resources hired for Enterprise Hub (Cognitive/AI CoE) 10% 1 Savings on baseline cost Comprehensive Finance RPA deployment methodology created 300+ 150+ Unique automations planned over 2 years Bot licenses 2 Functions started the digital journey–Finance, R&D; expanded to enterprise-wide within a year Key Lessons Learned •• Large-scale RPA deployment is different than other operating model transformation work. In particular, there is considerable complexity surrounding the degree of standardization required to deliver RPA effectively at scale, which in turn requires significant resources and longer timelines to execute. •• Results are generated through scale. There are no “home runs” but a lot of “singles” that collectively drive impact. •• Enterprise automation solutions are not just a cost efficiency play; they enable efficiency and effectiveness and improved controls. •• Successful deployment of automation requires close partnership and shared ownership between business, IT, and compliance in order to manage risks, resolve issues quickly and align expectations. •• Enterprise automation solutions are transformational to talent models. New skillsets and capabilities will be required in addition to “traditional” business skillsets. 49 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Looking ahead Digital disruption, technology, and innovation are among the most powerful forces shaping the global marketplace and competitive landscape. And their impact is only increasing. Companies today need to harness those forces to their own advantage, using digital technologies such as cloud, automation, business intelligence, and cognitive to transform how they operate— streamlining their cost structures and generating strategic cost savings that are both significant and sustainable. These improvements can help a company achieve its immediate growth objectives while preparing itself to survive and thrive when the economic cycle inevitably reverses course. They can also position the company to capitalize on digital disruption, becoming the disrupter rather than the disrupted. 50 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey 51 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Authors Omar Aguilar Principal Deloitte Consulting LLP Strategic Cost Transformation Global Market Offering Leader oaguilar@deloitte.com USA +1 215 870 0464 International +1 267 226 8956 Contributors Fernando Jiménez Barría Manager | Monitor Deloitte Deloitte Consulting, SLU fjimenezbarria@deloitte.es David Izquierdo Sánchez Senior Consultant | Monitor Deloitte Deloitte Consulting, SLU dizquierdo@deloitte.es Darshan Dedhia Manager | Strategy & Operations Deloitte Consulting India Private Limited ddedhia@deloitte.com Sakshi Kastiya Consultant | Strategy & Operations Deloitte Consulting India Private Limited skastiya@deloitte.com 52 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Contacts Global Omar Aguilar Principal Deloitte Consulting LLP +1 267 226 8956 oaguilar@deloitte.com Americas Heloisa Montes (Brazil) Partner Deloitte Consultores +55 11 5186 6910 heloisamontes@deloitte.com Stephen Cryer (Canada) Deloitte Canada Partner +1 416518 3020 scryer@deloitte.ca Federico Chavarria (Latin American Country Organization) Partner Deloitte Consulting +506 2246 5300 fechavarria@deloitte.com Eduardo Pacheco (Mexico) Partner Deloitte Consulting Mexico +52 55 5080 6321 edpacheco@deloittemx.com Omar Aguilar (US) Principal Deloitte Consulting LLP +1 215 870 0464 oaguilar@deloitte.com Faisal Shaikh (US) Principal Deloitte Consulting LLP +1 214 840 7321 fshaikh@deloitte.com Caleb Longenberger (US) Principal Deloitte Consulting LLP +1 513 560 3407 fclongenberger@deloitte.com Asia Pacific Tony O’Donnell (Australia) Partner Deloitte Touche Tohmatsu +613 9671 8166 tonyodonnell@deloitte.com.au David Wai Kit Wu (China) Partner Deloitte Advisory (Hong Kong) Limited +86 21 6141 2208 davidwwu@deloitte.com.hk Gaurav Gupta (India) Partner Deloitte Touche Tohmatsu India LLP +91 12 4679 2328 gugaurav@deloitte.com Umberto Mazzucco (Italy) Equity Partner Deloitte Consulting SRL +39 0283323053 umazzucco@deloitte.it Yusuke Kamiyama (Japan) Partner Deloitte Tohmatsu Consulting LLC +81 8 04367 7943 ykamiyama@tohmatsu.co.jp Willem Christiaan van Manen (Netherlands) Director Deloitte Consulting B.V. +31 882883118 wvanmanen@deloitte.nl Tetsuo Takasago (Japan) Partner Deloitte Tohmatsu Consulting LLC +81 7 04506 2932 ttakasago@tohmatsu.co.jp Joachim Gullaksen (Norway) Partner Deloitte AS +47 905 34 970 jogullaksen@deloitte.no Wendy Lai (Singapore) Executive Director Deloitte Consulting Pte Ltd +65 6232 7133 wenlai@deloitte.com Irina Biryukova (Russia) Partner Deloitte Russia +74 957870600 ibiryukova@deloitte.ru Europe Gorka Briones (Spain) Partner Deloitte Consulting, S.L. +34 914432520 gobriones@deloitte.es Marc Abels (Belgium) Partner Deloitte Belgium + 32 2 749 57 80 maabels@deloitte.com Zlatko Bazianec (Croatia) Partner Deloitte Croatia +385 1 2351 906 zbazianec@deloittece.com Ulrik Bro Muller (Denmark) Partner Deloitte Denmark +45 30 93 40 13 umuller@deloitte.dk Anne Gronberg (Finland) Partner Deloitte Finland +35 8207555607 anne.gronberg@deloitte.fi Olivier Perrin (France) Partner Deloitte France +33 6 87 14 17 38 operrin@deloitte.fr Alexander Mogg (Germany) Partner Deloitte Consulting GmbH +49 151 5800 1290 amogg@deloitte.de Jonas Malmlund (Sweden) Partner Deloitte Sweden +46 75 246 33 03 jmalmlund@deloitte.se Lorraine Barnes (UK) Partner Deloitte MCS Limited +44 7765 897434 lobarnes@deloitte.co.uk Middle East and Africa Ozgur Yalta (Turkey) Partner Deloitte Danismanlik A.S. +90 212 366 60 77 oyalta@deloitte.com Maher Khalil (Middle East) Partner Deloitte & Touche (M.E.) +966 2 652 6727 matjames@deloitte.com Daryl Elliott (South Africa) Associate Director Deloitte South Africa +277 31955829 delliott@deloitte.co.za 53 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Appendix A: Global insights from key industries Summary •• Global respondents were categorized into six major industry groupings—including Consumer & Industrial Products (C&IP), Financial Services (FS), Technology, Media & Telecommunications (TMT), Life Sciences & Health Care (LSHC), Energy & Resources (E&R) and Public Sector (PS)—to uncover industry-specific cost management insights. •• Surveyed industries reported a similarly high likelihood for cost reduction (71 percent on average, ranging from 60 percent to 79 percent), with LSHC and Public Sector showing the lowest rates. •• The majority of respondents across all industries reported cost targets of less than 20 percent, with high overall failure rates—TMT (75 percent) and PS (73 percent) being the only two industries with failure rates below the average of 81 percent. •• Perspectives on revenue growth are generally similar to the past with 86 percent of respondents expecting revenues to increase. However, growth expectations vary by industry (sometimes significantly; for example, TMT expects +4 percent nominal growth; E&R expects -5 percent nominal growth). •• External risks are perceived differently by industry, which might be relevant to understanding the rationale and focus for cost management programs. •• Macroeconomic concerns and commodity price fluctuations rated first as external risks for TMT and E&R, respectively. •• For C&IP, commodity prices (66 percent) were the most significant concern, compared to the average of 59 percent. •• Political climate risks were rated above the average (59 percent) for E&R (63 percent), TMT (62 percent), and PS (61 percent). •• Digital disruption is perceived as a top risk for TMT (65 percent) compared to the average of 61 percent; LSHC (53 percent) and PS (56 percent) were well below average. •• Cybersecurity is consistently rated as a top risk across all industries (ranging from 60–65 percent, except PS at 52 percent). •• Concerns about currency fluctuations were above the average of 58 percent in E&R (64 percent), TMT (61 percent) and C&IP (61 percent). •• Cloud is the most implemented technology in all industries, especially C&IP. 54 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Six major industries analyzed Global respondents were categorized into six major industry groupings to uncover industry-specific cost management insights (see figure A-1). Figure A-1. Industry presence across regions Consumer and industrial products 77 21 109 310 63 1 Financial services 68 37 100 39 244 2 175 27 72 68 Number of respondents Technology, media and telecommunications 208 41 2 39 20 Life sciences and health care 45 145 41 2 Energy and resources 7 Public sector 8 46 23 0 50 32 11 28 74 50 LATAM APAC 131 100 EMEA 150 200 250 300 350 USA 1. Consumer & Industrial products is the most represented industry globally, with 25% of total respondents 2. Across regions, Consumer & Industrial Products, Financial Services, and TMT are the three most represented industries— with the exception of the United States, where LSHC ranks as the third-most represented industry 55 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cost reduction is prevalent in all industries All industries reported a similarly high likelihood for cost reduction, ranging from 60 percent to 79 percent, with LSHC and PS reporting the lowest rates at 60 percent and 61 percent, respectively (see figure A-2). Figure A-2. Likelihood of cost reduction in next 24 months 100 On average, 71% of respondents across industries plan to undertake cost reduction initiatives 1 79% 78% 80 71% Comparison to 2017 Global Cost Survey results1 1 70% 60% 60 All industries have decreased in likelihood—especially LSHC, which declined from 86% to 60%—mainly due to a shift in numbers from neutral to unlikely 68% 61% 40 29% 28% 23% 20% 20 15% 15% 19% 9% 7% 7% 2 2 12% 12% 6% 2 10% 0 Likely 1 Neutral Unlikely Global average Consumer & Industrial Products Financial Services Life Sciences & Health Care Energy & Resources Public Sector Technology, Media & Telecommunications Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 Key findings C&IP (79%) and TMT (78%) have the highest percentage of respondents likely to undertake cost reduction initiatives LSHC (12%), E&R (12%), and Public Sector (10%) have the highest percentage of respondents unlikely to undertake cost reduction 56 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey All industries had overall failure rates of at least 73 percent The majority of respondents across all industries reported cost targets of less than 20 percent, with high overall failure rates—TMT (75 percent) and PS (73 percent) being the only two industries with failure rates below the average of 81 percent (see figure A-3). Figure A-3. Cost reduction targets Annual cost reduction targets Success in meeting cost targets1 100 81% of respondents reported not meeting their goals, with all industries except TMT and Public Sector rating above or equal to the average 2 1 81% TMT and E&R respondents reported the highest targets among all industries 82% 80 Comparison to 2017 Global Cost Survey results1 86% 85% 84% 75% Significant global decrease (15 points) in the percentage of respondents with targets below 10% 73% 60 LHSC is the only industry not showing an increase in respondents with targets above 20% 50 % of total respondents 43% 40 30 37% 33% 31% 30% 29%28% 28% 24% 35%36% 35% 41% 3 37% 31% 31%33% 34% 40 3 32% 30% 27% 20 27% 25% 19% 18% 20 16% 14% 15% 10 0 0 Less than 10% Global average Life sciences and health care 1. Failure rates increased across all industries, especially in LSHC and E&R (+27 percentage points in both cases) 10% to 20% More than 20% Consumer and industrial products Energy and resources Did not meet goals Financial services Met or exceeded goals Technology, media and telecommunications Public sector Respondents that selected “no specific targets were established” were not plotted in the graph Key findings Respondents in all industries generally fell short of their cost reduction targets (average of 81% failure across all industries, range from 73%-86%) LSHC and E&R reported the highest failure rates (86% and 85% respectively) TMT (34%) and E&R (32%) had the highest percentage of respondents with targets above 20% 57 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Detailed failure rates vary widely Percentage of savings realized varies widely by industry, except for FS and LSHC, which show similar results (see figure A-4). Figure A-4. A closer look at failure rates 1% 1% 1% 11% 15% 29% 11% C&IP 23% 31% 34% 3 35% 16% FS 38% 37% 32% Global 1%-74% of savings 34% 27% 20% 64% 70% 1%-49% of savings 1% 1% 7% 11% 30% 65% 41% 19% TMT 16% 36% LSHC 28% 23% 40% 58% 63% 3% 27% 1 6% 22% 42% E&R Realized 0% of savings Realized 1%-24% of savings Realized 25%-49% of savings 35% PS 18% 20% 45% 73% 17% 1 28% 55% 2 2 Realized 50%-74% of savings Realized 75%-99% of savings Key findings At 42%, PS has the highest proportion of companies realizing 75%-99% of targets; E&R has the lowest at 27% 73% of respondents in E&R met only 1%-74% of goals, the highest percentage in this range across industries; PS had the lowest percentage in this range (55%) C&IP has 38% of respondents with savings realization of 1%-49%, the highest all sectors for this range 58 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Growth expectations are consistently positive Perspectives on revenue growth are generally similar to the past, with 86 percent of respondents expecting revenues to increase. However, growth expectations vary by industry (see figure A-5). Figure A-5. Revenue trends and projections Annual revenue growth over past 24 months Annual revenue growth projections over next 24 months On average, 86% of respondents cited increase in revenues in the future as well as in the past 100 100 1 87% 86% 86% 86%86% 86% % of total respondents 86% 87% 86% 85% 81% 80% 80 2 90% 83% 80 60 60 40 40 20 20 11% 7% 7% 7% 6% 7% 5% 9% 7% 7% 7% 8% 8% 8% 0 8% 6% 10% 9% 13% 5% 3 11% 6% 7% 3 6% 5% 5% 5% 5% 0 Increase Global average Energy and resources Remain the same Consumer and industrial products Decreased Increase Remain the same Financial services Technology, media and telecommunications Decreased Life sciences and health care Public sector Key findings Global respondents reported similar increases (86%) for both past and expected future revenue growth Technology, media and telecommunications reports a slightly more positive outlook (90%) compared to the global average (86%) Life sciences and health care and Energy and resources are the only industries that project a revenue decline over the next 24 months, at 1% and 5%, respectively 59 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Perceived external risks vary significantly External risks are perceived differently by industry, which might be relevant in understanding the rationale and focus for cost management programs (see figure A-6). Macroeconomic concerns and commodity price fluctuations rated first as external risks for TMT and E&R, respectively. For C&IP, commodity prices (66 percent) were the most significant concern, compared to the average of 59 percent. Political climate risks were rated above the average (59 percent) for E&R (63 percent), TMT (62 percent), and PS (61 percent). Concerns about currency fluctuations were above the average of 58 percent in E&R (64 percent), TMT (61 percent), and C&IP (61 percent). Digital disruption is perceived as a top risk for TMT (65 percent) compared to the average of 61 percent; LSHC (53 percent) and PS (56 percent) were well below average. Cybersecurity is consistently rated as a top risk across all industries (ranging from 60–65 percent, except PS at 52 percent). Figure A-6. External risks Consumer & Industrial Products 70 60 65% 66% 64% 61% 61% 60% 50 64% Financial Services 54% 55% 62% 58% 62% 57% 60% TMT 63% 66% 57% 63% 62% 65% 65% 61% 61% 60% 40 30 3 2 1 1 1 1 3 1 1 20 10 0 Life Sciences & Health Care Energy & Resources 70 60 50 40 30 66% 60% 49% 47% 51% 53% 53% 58% 53% 63% 64% 59% Public Sector 61% 61% 62% 59% 54% 54% 56% 47% 1 52% 51% 46% 1 2 44% 3 20 10 0 Macroeconomic concerns Currency fluctuations Commodity price fluctuations Credit risks Political climate Cybersecurity concerns Digital disruption New market entrant Key findings Cybersecurity and digital disruption are some of the top risks for C&IP, Financial Services, TMT, and Life Sciences & Health Care Commodity price fluctuations is perceived as a top risk in C&IP and Energy & Resources Macroeconomic concerns ranks high in C&IP, TMT and Public Sector 60 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cloud implementation dominates Cloud is the most widely implemented technology across all industries, especially in C&IP (see figure A-7). Figure A-7. Implementation of technologies1 (past 24 months) 1 57% 1 1 3 49% 48% 1 1 45% 43% 1 42% 39% 36% 2 35% 34% 2 2 2 2 35% 30% 30% 29% 28% 2 27% 2 25% 23% 2 19% 2 2 22% 19% 2 18% 21% 2 13% Consumer & Industrial Products Financial Services Automation: Robotic Process Automation Technology, Media & Telecommunications Energy & Resources Cognitive technologies: AI and machine learning Life Science & Health Care Business intelligence (not including Cognitive or AI) Public Sector Cloud solutions Key findings Cloud is the most widely implemented technology across industries, followed by business intelligence Level of technology implementation follows a similar pattern across sectors, with automation and cognitive the least implemented TMT has the highest implementation levels across all technologies except for cloud, which is implemented more in C&IP 61 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Cost management insights by individual industry Consumer & Industrial Products (C&IP) •• Top drivers are to gain competitive advantage over peer group, invest in growth areas and global expansion for growth. •• Likely cost actions of changing business configuration and implementing automation/cognitive technologies ranked higher than other actions, which were on par with the industry average in most cases. •• Risks beyond commodity prices focus on macroeconomics, cybersecurity, and digital disruption. •• Top strategic priority is sales growth, followed by technology implementation, product profitability and cost reduction. Figure A-8. Consumer & Industrial Products Drivers of cost management External risks Required investment in growth areas 70% Intensified competition among peer group 66% Increased international growth opportunities 65% Changed regulatory structure Unfavorable cost position relative to peer group Significant reduction in consumer demand Decrease in liquidity and tighter credit 61% 62% 57% Macro economic concerns 59% 65% +6% 53% 59% Currency fluctuations 58% 61% New market entrants 57% 62% Credit risks 57% 61% Likely cost actions 73% Product profitability 73% +7% 78% 78% 69% 69% 76% 69% 69% 61% 64% % Highest differences between global average and industry results Change business configuration 65% 67% Implementation of specific automation or cognitive technologies 74% 62 +7% 60% 73% Top categories 59% 66% 55% Technology implementation Balance sheet management Commodity price fluctuations +8% 65% 80% Organization and talent 59% 60% Political climate 70% Sales growth Cost reduction 64% 61% 64% Digital disruption 70% Strategic Priority Digital enablement 62% Cybersecurity concerns 67% +7% 63% 61% Streamline business processes 61% 59% Reduce external spend 61% 59% Increase centralization 61% 56% Streamline organization structure 60% 57% Improve policy compliance 59% 58% Outsource/offshore business processes 59% 55% Global Avg C&IP -5% Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Financial Services (FS) •• Gaining competitive advantage was the top driver, followed closely by investment in growth areas and global expansion (all close to the averages across industries). •• Cybersecurity and digital disruption were identified as top risks, similar to other industries. •• Strategic priorities related to product profitability and digital enablement ranked highest, followed by technology implementation and sales growth. These priorities are similar to other industries. •• Likely actions include changing business configuration and adopting AI or cognitive technologies. Figure A-9. Financial Services Drivers of cost management External risks Required investment in growth areas 67% 64% Intensified competition among peer group 66% Increased international growth opportunities 65% Significant reduction in consumer demand Decrease in liquidity and tighter credit 62% Digital disruption 61% 62% 68% 63% 59% 58% Political climate 65% Changed regulatory structure Unfavorable cost position relative to peer group Cybersecurity concerns Commodity price fluctuations 59% 55% Macro economic concerns 59% 54% Currency fluctuations 58% 57% -5% New market entrants 57% 57% -5% Credit risks 61% 63% 57% -5% 52% 55% 50% 53% 48% Strategic Priority 57% 60% Likely cost actions Sales growth 73% 71% Change business configuration 65% 64% 63% 64% Technology implementation 73% 73% Implementation of specific automation or cognitive technologies Product profitability 73% Streamline business processes 61% 60% Reduce external spend 61% 60% Increase centralization 61% 55% Digital enablement 75% 69% 74% Cost reduction 69% 66% Organization and talent Balance sheet management Top categories -5% 69% 67% 61% 61% % Highest differences between global average and industry results +5% Streamline organization structure 60% 57% Improve policy compliance 59% 54% Outsource/offshore business processes 59% 59% Global Avg -6% -5% FS 63 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Technology, Media & Telecommunications (TMT) •• Response levels for investment in growth areas and gaining competitive advantage drivers significantly exceeded the averages across industries. •• Strategic priorities for TMT are similar to other industries, with sales growth and technology implementation rated higher than the average across all industries. •• Risks beyond macroeconomic, cybersecurity, and digital disruption are rated equally. •• Top likely cost actions: increasing centralization and implementing AI and cognitive technologies. Figure A-10. Technology, Media and Telecommunications Drivers of cost management External risks Required investment in growth areas 67% Intensified competition among peer group 66% Increased international growth opportunities 65% Changed regulatory structure Unfavorable cost position relative to peer group Significant reduction in consumer demand Decrease in liquidity and tighter credit 75% 75% +8% Cybersecurity concerns +9% Digital disruption 70% 61% 66% 57% 60% 73% Product profitability 73% 79% 74% 69% 72% 69% 72% 64 Currency fluctuations 58% 61% New market entrants 57% 61% Credit risks 57% 60% +7% Likely cost actions 73% Top categories 59% 66% 53% Technology implementation Balance sheet management Macro economic concerns 62% +4% 59% 62% 59% 63% 55% 80% Organization and talent 61% 65% Commodity price fluctuations 64% Sales growth Cost reduction 65% Political climate Strategic Priority Digital enablement 62% 69% +7% Change business configuration +6% Implementation of specific automation or cognitive technologies 65% 58% 63% 63% Streamline business processes 61% 55% Reduce external spend 61% 60% 61% 64% Increase centralization 60% 54% Streamline organization structure 73% Improve policy compliance 59% 55% 71% Outsource/offshore business processes 59% 56% 61% % Highest differences between global average and industry results Global Avg TMT -7% Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Energy & Resources (E&R) •• The top driver of cost management in E&R—required investment for growth—was rated much higher than the cross-industry average. Ratings for other drivers were similar to other industries. •• Product profitability and organization and talent are the top strategic priorities. The strategic priority of sales growth was rated much lower than the cross-industry average. •• Changing business configuration is the most likely action and was rated much higher than the average for all industries. •• Biggest perceived external risk is commodity price fluctuations. Figure A-11. Energy and Resources Drivers of cost management External risks Required investment in growth areas 67% 74% Intensified competition among peer group 66% Increased international growth opportunities 65% Changed regulatory structure Unfavorable cost position relative to peer group Significant reduction in consumer demand Decrease in liquidity and tighter credit +7% 68% 61% 67% 57% Macro economic concerns 59% 58% 59% 53% 59% Currency fluctuations 58% 64% New market entrants 57% 59% Credit risks 57% 61% +7% +6% Likely cost actions Change business configuration 73% 73% 71% 73% Product profitability 72% 69% 62% 69% 72% 61% 63% % Highest differences between global average and industry results 65% 73% Implementation of specific automation or cognitive technologies 63% 66% Streamline business processes 61% 68% 61% Reduce external spend 69% 70% Top categories 59% 66% 55% Technology implementation Balance sheet management 59% 63% Commodity price fluctuations 59% 68% Organization and talent 61% 59% Political climate 66% Sales growth Cost reduction 62% 62% Digital disruption Strategic Priority Digital enablement Cybersecurity concerns 70% 61% 69% Increase centralization -7% Streamline organization structure 60% 72% Improve policy compliance 59% Outsource/offshore business processes 59% Global Avg 70% +12% +11% 68% Energy and Resources 65 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Life Sciences & Health Care (LSHC) •• Ratings for all the cost management drivers in LSHC differ significantly from the cross-industry averages. The top driver is international growth opportunity. •• Sales growth was ranked as the highest strategic priority, but the rating was significantly lower than the cross-industry average. •• The top likely cost actions are to change business configuration, implementation of technologies (automation/cognitive), streamline business process, reduce external spend, and increase centralization. •• The top external risk is cybersecurity, followed by digital disruption, currency fluctuations, and new market entrants Figure A-12. Life Sciences and Healthcare Drivers of cost management External risks Required investment in growth areas 67% -13% Cybersecurity concerns 66% -12% Digital disruption 54% Intensified competition among peer group 54% Increased international growth opportunities 56% 61% 54% Unfavorable cost position relative to peer group 57% Significant reduction in consumer demand Decrease in liquidity and tighter credit 46% 55% 44% 53% 59% -12% 59% 49% Currency fluctuations 58% 53% New market entrants 57% 53% 57% Credit risks 42% 47% Likely cost actions 73% 67% Technology implementation 73% 61% 73% Product profitability 63% 69% Digital enablement 60% Cost reduction 69% -12% Change business configuration 65% 67% Implementation of specific automation or cognitive technologies 63% 67% Streamline business processes 61% 67% +6% Reduce external spend 61% 66% +5% Increase centralization 61% 67% +6% Streamline organization structure 64% Organization and talent 66 47% Macro economic concerns Sales growth Top categories 59% 51% Commodity price fluctuations Strategic Priority Balance sheet management 61% 53% Political climate 65% Changed regulatory structure 62% 60% 69% 64% 61% 51% % Highest differences between global average and industry results 60% 64% Improve policy compliance 59% 62% 59% 58% Outsource/offshore business processes Global Avg LSHC Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Public Sector (PS) •• PS ratings for most of the cost management drivers differ significantly from the cross-industry averages. The top drivers are investment in growth areas, global expansion and gaining competitive advantage. •• Given the nature of public service, sales growth and product profitability rated much lower, making technology implementation by intensified competition among peer group. •• Streamline organization structure was rated as the most likely cost action. •• Political climate was rated as the key risk, followed by commodity prices and macroeconomic concerns. Figure A-13. Public Sector Drivers of cost management External risks Required investment in growth areas Intensified competition among peer group Unfavorable cost position relative to peer group Significant reduction in consumer demand Decrease in liquidity and tighter credit Cybersecurity concerns 66% Digital disruption 65% Political climate 56% Increased international growth opportunities Changed regulatory structure 67% 56% 56% 61% 50% 57% 58% 51% 53% 44% 57% -13% 57% Credit risks 46% Likely cost actions 73% Technology implementation 73% 72% 73% 59% 69% 50% -22% Change business configuration 69% 63% 61% 52% % Highest differences between global average and industry results 61% 65% 61% 54% Reduce external spend Increase centralization 61% 65% Streamline organization structure 60% 67% 59% 65% Improve policy compliance 59% 62% Outsource/offshore business processes Global Avg -9% 63% 57% Streamline business processes 56% Organization and talent 65% 56% Implementation of specific automation or cognitive technologies 69% Cost reduction Top categories Currency fluctuations 51% 51% Balance sheet management 59% 54% New market entrants Sales growth Digital enablement Macro economic concerns 55% Strategic Priority Product profitablility 59% 61% 59% 54% 49% -10% 61% 56% Commodity price fluctuations -12% 45% 62% 52% PS 67 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Appendix B: Zero-based budgeting According to the survey results, zerobased budgeting (ZBB) was the least developed capability over the past 24 months, with only 12 percent of global respondents implementing it during that time. Compared to 2017, the global implementation rate for ZBB increased (+3 percentage points). Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Zero-based budgeting continues as the least developed capability globally According to the survey results, zero-based budgeting (ZBB) was the least developed capability over the past 24 months, with only 12 percent of global respondents implementing it during that time. APAC and LATAM were the most active, with both reporting implementation rates of 16 percent. Europe was the least active (10 percent), with the United States just slightly higher (11 percent) (see Figure B-1). Compared to 2017, the global implementation rate for ZBB increased (+3 percentage points). Looking at individual regions, the ZBB implementation rate increased in Europe (+8 percentage points), LATAM (+8 percentage points), and APAC (+2 percentage points) but held steady in the United States. Figure B-1. ZBB implementation 80 70 60 54% 53% Total responses (%) 40 41% 42% 41% 34% 50% 49% 48% 50 42% 34% 45% 45% 41% 40% 40% 34% 31% 38% 35% 31% 29% 30 23% 20 1 3 12% 11% Global US Created a new executive position and/or full-time positions to drive cost management Implemented new policies and procedures, and strengthened the compliance mechanisms 1 40% 35% 28% 26% 2 2 16% 16% 3 10% LATAM Set up or improved ERP infrastructure ZBB implementation globally has gone up 3 percentage points since our prior survey 49% 48% 40% 10 0 Comparison to 2017 Global Cost Survey results1 Europe Developed or implemented automation technologies Improved processes for forecasting, budgeting and reporting to enable effective cost management ZBB increased across regions except in the US where it remained the same (LATAM +8 percentage points, Europe +8 percentage points, APAC +2 percentage points) APAC Developed or implemented cognitive and artificial intelligence technologies Implemented zero-based budgeting, system or process Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 Key findings Globally, only 12% of respondents implemented ZBB over the past 24 months APAC and LATAM were the regions that focused the most on ZBB (16%) Europe is the region that focused the least on ZBB (10%) followed closely by the United States (11%) ZBB companies tend to have higher cost targets, but the gap is closing Although ZBB is considered a tactical cost approach, companies that use it generally have higher cost targets. Globally, the percentage of companies pursuing cost targets above 20 percent is eight percentage points higher for companies that use ZBB versus those that do not. However, the gap seems to be closing. Since 2017, the percentage of ZBB companies with targets above 20 percent has declined by two points, while the percentage of non-ZBB companies with targets above 20 percent has increased by eight points (see Figure B-2). ZBB cost targets vary widely by region. In the United States, only 26 percent of ZBB companies have targets above 20 percent, compared to 43 percent of ZBB companies in APAC. 69 Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey 80 Figure B-2. Annual cost reduction targets (ZBB vs. non-ZBB) 70 60 Conducting On average, 39% of respondents conducting ZBB had targets above 20% ZBB 48% 50 40 28% 30 26% 31% 30% 35% 33% 31% 2 1 41% 39% 30% 27% 43% Comparison to 2017 Global Cost Survey results1 35% 2 26% The proportion of non-ZBB companies with cost targets above 20% has increased (+8 percentage points), while the proportion of ZBB companies with targets above 20% has declined (-2 percentage points) 20 10 0 Less than 10% 10% to less than 20% On average, 31% of respondents not conducting ZBB had targets above 20% Not conducting ZBB 3 50 31% 31% 30 31% 27% 44% 42% 38% 40 More than 20% 36% 33% 1 35% 31% 37% 35% 28% Global USA 20 LATAM EMEA 10 APAC 23% 0 Less than 10% 1 10% to less than 20% More than 20% Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 Key findings Globally, the percentage of companies pursuing cost targets above 20% is 8 percentage points higher for ZBB-companies than non-ZBB companies Only 26% of companies in the US conducting ZBB are pursuing targets above 20%, whereas 43% of APAC companies are doing so On average, 38% of companies not conducting ZBB set cost targets of 10% to 20%, with non-ZBB companies in APAC and the United States setting their targets at 44% and 42%, respectively ZBB has higher reported failure rates Globally, the percentage of companies that achieve 75–99 percent of their targeted cost savings is similar for ZBB companies (36 percent) and non-ZBB companies (34 percent). However, in the next tier down, ZBB falls significantly behind with only 27 percent of ZBB companies achieving 50–74 percent of their targeted savings compared to 35 percent of non-ZBB companies. Also, the rate of total failure (0 percent of savings achieved) is much higher for ZBB companies (4 percent) than non-ZBB companies (1 percent) (see Figure B-3). Figure B-3. A closer look at failure rates (ZBB vs. non-ZBB) Conducting ZBB Not conducting ZBB 3 3 1% 4% 11% 13% 33% 30% 34% 2 36% Global 1%-74% of savings 19% 20% 1-49% of savings 27% 60% 70 1-74% of savings 35% 1-49% of savings 1 1 Realized 0% of savings 2 Global Realized 1%-24% of savings 65% Realized 25%-49% of savings Realized 50%-74% of savings Realized 75%-99% of savings Save-to-transform as a catalyst for embracing digital disruption | Deloitte’s second biennial global cost survey Key findings 60% of companies conducting ZBB met 1% to 74% of their savings goals, compared to 65% of non-ZBB companies 33% of ZBB companies met 1% to 49% of their savings goals, compared to 30% of non-ZBB companies 4% of companies conducting ZBB had total failures (0% of savings realized), compared to only 1% of non-ZBB companies ZBB companies face more barriers As was the case in the 2017 survey, companies that use ZBB reported higher rates on all barriers to effective cost management over the past 24 months. Management challenges in implementing initiatives was the most common barrier for all companies in 2017 and remains on top this year for ZBB companies (68 percent). However, for non-ZBB companies, that same barrier is now the least common (35 percent) (see Figure B-4). Figure B-4. Barriers to effective cost management (ZBB vs. non-ZBB) Barriers to effective cost management over the past 24 months 80 70 60 Not conducting ZBB 50 51% 50% 44% 45% 40 46% 46% 44% 47% 41% 36% 45% 43%44% 41% 37% 42% 39% 40% 38% 36% 41% 42% 41% 39% 35% 36%36% 34% 38% 30% 30 1 20 10 0 +45% +53% +47% +67% +94% 78% 80 70 +54% 71% 67% 64% 65% 65% 64% 63% 63% 63% 66% 58% 60 77% 65% 60% 63%63% 60% 60% 55% 52% 67% 65% 63% 69% Comparison to 2017 Global Cost Survey results1 68% 67% 67% 55% 52% Conducting ZBB 50 40 1 2 2 30 Management challenges in implementing initiatives continues to be the top barrier for companies conducting ZBB However, for companies not conducting ZBB, it shifted from top barrier to lowest 20 10 0 Weak/unclear business case for cost improvement Global 1 Poorly designed Lack of understanding/ acceptance of the solution reporting and tracking by the audience USA LATAM EMEA Erosion of savings due to infeasible target setting Lack of an effective ERP system Management challenges in implementing initiatives APAC Thriving in uncertainty in the age of digital disruption: Deloitte’s first biennial global cost survey report, December 2017 Key findings Management challenges in implementing initiatives is the top barrier (68%) for companies conducting ZBB, whereas it is the lowest barrier (35%) for companies not conducting ZBB For companies conducting ZBB, that same barrier is rated the highest by APAC respondents (77%) and the lowest by Europe respondents (52%) 71 TAs used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. 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