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ATTITUDINAL CHANGE
TRAINING
Climate Setting
Greeting
Name
 Organization
Position
Qualification
Experience
Training expectation
• What questions do you want to be answered
in the Attitude training?
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Training Methodology
 Power point presentation
 Reflection
 Video lesson
 Experience Sharing
Therefore we are expected to be
open, free, active participant and
honest in the training.
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THE TRAINING MATERIAL OBJECTIVES
I. GENERAL OBJECTIVE OF THE PROGRAM
The general objective of this training
program is equipping participants with the
necessary Knowledge, Skills & attitude about
attitude.
II. SPECIFIC OBJECTIVE OF THE PROGRAM
At the end of the training program,
participants will be able to: Define what Attitude means.
 Describe the features of positive attitude.
 Explain the importance of attitude in an
organization.
 Discuss the benefits and limitations of
attitude in an organization.
 Clarify how to build positive attitude.
The training material mainly consists: Definition of attitude
 Components of attitude
 Basic types of attitude
 How to change our attitude
 Ways or strategies of changing attitude
 Major barriers to change our attitude
 Factors that determine our attitude
 The benefits of positive attitude
 The consequences of negative attitude
 Steps to build Positive attitude &
 Successes are mainly discussed in the training
session in detail.
1.1. DEFINITION OF ATTITUDE
Cont.
• Like most abstract terms in English language
attitude has more than one meaning.
• Thurstone, defines an attitude, "as the degree
of positive or negative affect associated with
some psychological object.
Cont….
• Allport G.W. has defined attitude as "a mental
readiness, organized through experience, exerting
a directive or dynamic influence upon the
individual's response to all objects and situations
with which it is related.
• In psychology, an attitude refers to a set of
emotions, beliefs, and behaviors toward a
particular object, person, thing, or event.
1.2. COMPONENTS OF ATTITUDE
There are three components or parts of
attitude (Katz & Stotland, 1959; Rosenberg &
Hovland, 1960; Smith, 1947). These are: Cognitive Component.
 Affective Component.
 Behavioral Component.
1. Cognitive Component
• The cognitive component of attitudes refers to the
thoughts, and attribute that we would associate
with an object.
• It refers that part of attitude which is related in
general knowledge of a person.
• Typically these come to light in generalities, such
as ‘all babies are cute’, ‘smoking is harmful to
health’ etc.
2. Affective Component
• Affective component is the emotional or feeling segment
of an attitude. It is related to the statement which affects
another person.
• It deals with feelings or emotions that are brought to the
surface about something, such as fear or hate. Using the
above example, they love all babies because they are cute
or that they hate smoking because it is harmful to health.
3. Behavioral Component
• Behavior component of an attitude consists of
a person’s action’ in a particular way toward an
object.
• Using the above example, the behavioral
attitude maybe- ‘I cannot wait to kiss the
baby’, or ‘we better keep those smokers out of
the library, etc.
1.3 BASIC TYPES OF ATTITUDE
1. Positive Attitude:
• This is one type of attitude in organizational
behavior.
• A positive attitude has many benefits which
affect out other kinds of behavior in a good
way.
• ‘A positive attitude bring strength, energy,
motivation.
2. Negative Attitude:
• A negative attitude is something that each and every
person should avoid.
• There are certain bad effects that a person with a
negative mindset has to face. For example, anger,
frustration, doubt and etc.
• ‘Abad attitude is like a flat tire. You can’t go anywhere
until you change it…’.
Generally, the people will
negative attitude ignore the good things in life and only
think about whether they will fail.
3. Neutral Attitude:
• This is another type of attitude that is common.
That mindset is a neutral one.
• The people generally tend to ignore the
problems in life.
• They wait for some other individual to take care
of their problems. They generally have a lazy
life and they are often unemotional.
4. Sicken Attitude:
• One of the most dangerous types of attitude and
different is the sicken attitude.
• The sicken attitude has the ability to destroy every
image that comes in connection with a positive image.
• This type of attitude is more of a negative attitude and
is very destructive.
• They are often difficult to be mended (repair) because
the attitude is deep-rooted within one’s personality.
1.4 HOW TO CHANGE ATTITUDE
• Attitude can be changed if we differentiate
negative attitude from appositive attitude.
• A positive attitude can bring positive change
in life, it is difficult to change attitudes but
with some effort, it can be done.
Cont.
• Negative attitudes are mainly formed owing to
insufficient information.
• Attitudes may change through direct experience.
• Change of attitude can come through the
persuasion of friends or peers.
• Fear can change attitude. If low levels of fear are
used, people often ignore them. E.g. exam
1.5 BARRIERS TO CHANGE ATTITUDES
1. Prior Commitment (difficult for them to change or accept
the new ways of functioning)
2.Insufficient
Information
(unavailability
of
adequate
information for change attitude)
3. Lack of Resources (for training purpose)
4. Improper Reward System
5. Resistance to Change. Basically, change is a continuous
process within and outside the organization to achieve the
set goal.
1.6 FACTORS THAT DETERMINE OUR ATTITUDE
 Most of our attitude is shaped during our
formative years. There are primarily three factors
that determine our attitude. They are:
1. environment
2. experience
3. education. These are called the triple Es of
attitude.
1. Environment
 Environment consists of the following:





Home: positive or negative influences
School: peer pressure
Work: supportive or over critical supervisor
Media: television, magazines, radio, movies
Cultural background
 Traditions and beliefs
 Religious background
 Social environment
 Political environment
2. Experiences
• Our behavior changes according to our
experiences with people and events in our life.
• If we have a positive experience with a
person, our attitude toward him becomes
positive and vice versa.
3. Education
• Both formal and informal education
• Knowledge strategically applied translates into
wisdom, ensuring success.
• Education ought to teach us not only how to
make a living but also how to live inherently.
1.7 THE BENEFITS OF A POSITIVE ATTITUDE
fosters teamwork
 solves problems
 improves quality
makes for pleasant atmosphere
increases profits
fosters better relationships with , employees, and
customers
reduces stress
helps a person become a contributing member of
society and an asset to their country
1.8 THE CONSEQUENCES OF A NEGATIVE
ATTITUDE
 Their attitude leads to:♦ dislike the job
♦ offensive /anger
♦ a purposeless life
♦ ill health(complex) –Inferior vs. superior
♦ high stress level for themselves and others
1.9 WAYS TO BUILDING A POSITIVE
ATTITUDE
Step 1: Change Focus, Look for the Positive
• We need to become good finders. We need to
focus on the positive in life.
• Let's start looking for what is right in a
person or situation instead of looking for what
is wrong.
• fault finders will find faults.
Step 2: Make a Habit of Doing It Now
• If you want to build and maintain a positive
attitude, get into the habit of living in the
present and doing it now.
• Think only of the best, work only for the best,
and expect only the best.
• Forget the mistakes of the past and press on
to the greater achievements of the future.
• Give everyone a smile. Spend so much time
improving yourself that you have no time left
to criticize others.
Step 3: Develop an Attitude of Gratitude/hope
 Count
your
blessings,
not
your
troubles/lose/.
 There is a lot to be thankful for. When I say
count your blessings, not your troubles.
Step 4: Get into a Continuous Education
Program
• Intellectual education influences the head and
values based education influences the heart.
• Education that builds fundamental traits of
character, such as honesty, kindness, courage,
persistence and responsibility is absolutely
essential.
• Character building and teaching values and
ethics come in the formative years because a
child is not born with this knowledge.
Education without Values
• True education is training of both the head
and the heart. An uneducated thief may steal
from the freight car but an educated one may
steal the entire railroad.
• Education of the mind without morals creates
a danger to society.
Feed Your Mind
• Just like our bodies need good food every day,
our minds need good thoughts every day.
• We need to feed our mind with the pure and
the positive to stay on track.
Step 5: Build a Positive Self-Esteem
• Self-esteem is the way we feel about
ourselves.
• When we feel well within, our performance
goes up; our relationships improve both at
home and at work. The world looks nicer.
Step 6: Stay Away from Negative Influences
• Today's teenagers learn from adult behavior
and the media. They face peer pressure. Peer
pressure is not just limited to teenagers; it is
also prevalent in adults.
Step 7: Start Your Day with a Positive
• Read or listen to something positive first thing
in the morning.
• After a good night's sleep we are relaxed and
our subconscious is receptive.
• Practice
having
positive
thoughts
behavior daily until they become a habit.
and
1.10. SUCCESS
• WHAT IS SUCCESS? What makes a person
successful? How do we recognize success?
HOW DO WE DEFINE SUCCESS?
• Success is not an accident. It is the result of
our attitude and our attitude is a choice.
• Hence success is a matter of choice and not
chance.
• To some people, success might mean wealth.
To others, it is recognition, good health, good
family, happiness, satisfaction, and peace of
mind. What this really tells us is that success
is subjective.
…Cont…
• The definition that I feel summarizes "success"
well is:
“Success is the progressive realization of a worthy
goal.”
Earl Nightingale
• "Progressive" means that success is a journey, not
a destination.
• We never arrive. After we reach one goal, we go
on to the next and the next and the next.
SOME OBSTACLES TO SUCCESS
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Ego centrism
Fear of failure success
lack of self esteem
No plan
Lack of formalized goals
Family responsibility
Financial security issues
Giving up vision for promise of money
Doing too much alone
Lack of commitment
Lack of training
Lack of persistence
Lack of priorities
John H. Rhodes
THETTT CAN DO ATTIT
• You CAN DO everything, but not all at once.
• You CAN DO everything, if it’s important enough for
you to do.
• You CAN DO everything, but (even if) there will be
limitations.
• You CAN DO everything, but you’ll need help.
Thank You!
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