NAME CLASS DATE HOW BRANDED IS YOUR DAY? Imagine you are being filmed for a TV show – a day in YOUR life. How many products would be advertised in your show? In one day, track all of the brand name products you see or use that would be visible to someone watching your TV show. You must be able to see the logo or recognize the product in some way. Do you talk about brands with your friends or family (e.g. what a particular brand of phone can do, or why you like one brand of chips over another)? If so, include that on the worksheet too. 1 BEFORE SC H OOL Example: brushing my teeth with Crest whitening toothpaste 2 DURING SCH OOL TIME Example: Mike’s backpack with North Face logo 3 Lunch time Example: talking to Jacqueline about the new iPhone 4 After school Example: microwaving a Pillsbury Pizza Pop for a snack 5 Evening Example: doing homework on my Dell computer Journal Please write at least one page reflecting on this project (you can attach more pages if you want to write more). Here are some questions you may want to consider: • Did any of the things you learned in this activity or in your discussions surprise you? • Was there anything that really challenged you, or anything that you really enjoyed while working on this project? • Did this project help you to think differently about advertising, or about the importance of having ‘stuff’? Why or why not? • Do you think it’s important to talk about topics like this? Why or why not? Self Assessment 4 Group and Class DiscussionS Group Activity I did not participate in group or class discussions I did not participate in the group activity I listened and contributed some of the time I participated occasionally in the group activity I listened to others and contributed to most or all of our discussions in a thoughtful way I did my part in the group activity and contributed to the project as a whole I listened to others, contributed to most or all of our discussions in a thoughtful way, and helped others contribute as well I did my part, contributed to the project as a whole, and helped others participate Comments: 4
