Contemporary Issues (Responsible) in Management: A Case Study of McDonalds Name of Student: Institution: Deadline: Introduction: justify selection of your ONE Company & TWO issue areas (500 words) With the rapid rate of globalization, modern business environment can be described as highly dynamic. Evidently, increased competition and other emerging issues have led businesses to venture beyond their traditional boundaries. Currently, firms across the globe are grappling to increase their presence in every market in a bid to tap the potential that exists beyond their normal operating zone. This is true of McDonalds, which is rated as one of the largest and leading fast food chain in America. Founded in United States in 1940 by Richard and Maurice McDonalds, the firm has expanded rapidly across the globe and increased its brand presence in every part of the globe (reference). According to XXXXXXXXXXXX (reference), McDonalds has employed over 210,000 employees across the globe, ranking the 4th among the largest employers in the world. Against this backdrop, McDonalds is prone to contemporary management issues facing numerous other firms in the business society. In this report, focus is placed on two major issues in operating a modern organization including corporate social responsibility as well as management issues, trends and practices in the 21st century. In the past few decades, McDonalds has faced numerous issues in its management, which has had effects on its operations (FT Reporter, 2015). An example is the turbulence in its profitability over the years resulting from incompetence of chief executive officers among other reasons in its management. Judging from the article in Financial Times by Henderson (2019), McDonalds sacked its CEO, Steve Easterbrook due to violation of company policy and poor relationship with other employees. Similarly, the question of corporate social responsibility has been an issue of concern among firms in the modern society. Inevitably, firms have been accused across the world for being profit-oriented at the expense of the society and environment in which they operate. This is an issue that directly affects McDonalds whose supplies and raw materials emanates from activities causing deforestation (Srinivas, 2015). To gain goodwill, McDonalds has engaged in numerous CSR activities across the globe, siphoning millions of dollars from its profits and still faces critics. In this report, the extent to which McDonalds has been involved in CSR as well as activities of deforestation is reviewed critically. In the modern business environment, it is difficult to operate an organization successfully without meeting these challenges. It is against this background that the report brings into perspective the operations and management of McDonalds. This is in a bid to identify crucial contemporary issues affecting businesses and formulating long lasting solutions. The issues identified in this report are critically examined, and their relationships to the operation of McDonalds. Through this report, insightful conclusion and recommendations are drawn to help stakeholders in various industries deal with the issues decisively and overcome hurdles in the cause of undertaking their business. Critical examination of your first selected issue (1000 words) Critical examination of your second selected issue (1000 words) Conclusion: summary and key recommendations for your selected company (500 words) Reference list (include only sources that you have cited in your coursework) FT Reporter (2015), McDonald’s and its challenges worldwide: a market-by-market look. Financial Times. Retrieved on 18th November 2019 from https://www.ft.com/content/f8ac22fc-a7c1-11e4-8e78-00144feab7de Henderson R. (2019), McDonald’s sacks chief over relationship with employee. Financial Times. Retrieved on 18th November 2019 from https://www.ft.com/content/7b8063c8-fe7f-11e9be59-e49b2a136b8d Srinivas S. (2015), McDonald's to axe deforestation from its global supply chain. The Guardian Weekly. Accessed on 18th November 2019 from https://www.theguardian.com/sustainablebusiness/2015/apr/21/mcdonalds-deforestation-global-supply-chain Appendices (only supplementary information should appear here)
