Short report; 218 words / Machlon Watkin / Student No. 500727527 Assessment Promotion Agency Introduction This report aims to outline the advertising agency campaign consists of including its advantages and shortcomings as per below. Findings It is found that the agency has done an extensive research to have a good understanding of our market and consumer behaviour. Therefore, the advertising company could show us many creative ideas. Furthermore, the advertising campaign consists of generating traffic to our website by using search engines. Besides, running ads on industry website and targeted e-mail newsletters and call the prospects to further determine the next steps. Creating an intriguing story and slogan which can easily stick with the (potential) customers. Advantages ● High-quality of the advertising agency; ● Effective marketing methods used; ● Highly experienced Copywriter, which is underrated. Disadvantages ● The number of hours spends on the campaign; ● Unfamiliarity with our product, which has led to too many meetings; ● The costs of the campaign are higher than expected. Conclusion The obvious conclusion to be drawn from these facts is that the agency has done an outstanding job, which has resulted in new customers. However, the number of dollars spent on the campaign is not economically feasible. Recommendations Accordingly, it is suggested to review and eventually assess the possibilities of hiring creative employees. Moreover, Business case studies have shown that this increase the profitability in the long-term.