Uploaded by Krishnakanth Sherkhane

Research - Toys in India

The Top Selling Toys In India Online These Days - June 2018
1. RC Cars
2. Barbie Dolls
3. Hot Wheels
4. Educational Toys
5. Soft Toys
These Are the Best-Selling Toys of 2017
1. Pokemon
2. Nerf
3. Star Wars
4. Barbie
5. Batman
6. Hot Wheels
7. Little Tikes
8. Shopkins
• Paw Patrol
• LEGO Star Wars
Top 10 Toy Companies in India
1. Fisher-Price
2. Hot Wheels
3. Funskool (India) Ltd
4. Lego
5. Mattel Inc
6. MEGA Bloks
7. K’nex
8. Chicco
9. Playmate
10. Simba Toys
 India's Revenue in the Toys & Games segment amounts to ₹2,531,092m (+9.0% yoy) in 2020. The
market is expected to grow annually by 8.7% (CAGR 2020-2023).
 In global comparison, most revenue is generated in China (₹4,115,170m in 2020).
 In relation to total population figures, India's per person revenues of ₹1,834.12 (+7.9% yoy) are
generated in 2020.
 The Toys and Games market is constituted by a wide variety of products intended mainly, but not
exclusively, for the entertainment of children. The market focuses on traditional segments like dolls,
construction sets as well as card games. Board games are excluded. Big brands in this category are
Mattel, Lego, Hasbro, MGA Entertainment, etc.
 Various toys for children and adults
 Cards and other indoor games
 Video games consoles
 Board games
 Video games
 Analyst Opinion :
 Toys and games have the potential to help improve children’s, and even adults’, cognition,
imagination, creativity, and problem-solving skills. The Toys & Games segment is propelled by
an increase in online sales, rapidly changing consumer preferences, fierce price competition
amongst major key players such as LEGO and Mattel, and an increase in the demand for more
eco-friendly and high-quality toys. Moreover, with the increased importance of STEM courses
for the future of technology and the consequent introduction of more children to this field,
revenue accruing from this segment can only go up from here.
 Key Market Indicators :
 The following Key Market Indicators give an overview of the demographic, economic and technological
development of the selected region on the basis of general KPIs. The calculation of Statista’s Market
Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
 Methodology :
 The Toys & Games market is built on resources from the Statista platform as well as on in-house market
research, national statistical offices, international institutions, trade associations, companies, the trade
press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends,
and create an independent forecast regarding market developments of the global Toys & Games