OUTLINE
Objective
Introduction
 Specifications
 Other Attractions
 Advantages
 Disadvantages
 Opportunities
Threats
Conclusion
OBJECTIVES
• To position Sri Lanka as a site seeing and outdoor
adventure destination
• To encourage development and marketing initiatives
• To ensure that tourism development is a well--managed
process
• To promote cooperation and goodwill among tourism
industry operators
• To Maintain positive, steady income
INTRODUCTION
 Present our findings about Sri Lanka as a tourist
destination.
 For centuries Sri Lanka has been a great tourism
destination
 Sri Lanka a year round tourist destination
HERITAGE
• A recorder history of more than 2500 years
• There are eight World Heritage Sites
 The sacred city of Anuradhapura- (1982)
 The medieval capital of polonnaruwa – (1982)
 The Sigiriya rock fortress- (1982)
 The royal city of Kandy- (1988)
 The Dutch fortifications at Galle- (1988)
 The Sinharaja forest reserve -(1988)
 The cave temples of Dambulla – (1991)
 Central highlands of Sri Lanka – (2010)
BEACHES
• Sri Lanka an island surrounded by sea
• Perfect destination for a beach holiday
Pasikuda
Hikkaduwa
Unawatuna
Nilaveli
Arugam Bay
Wadduwa
Koggela
WILDLIFE
• Sri Lanka has very diverse wildlife
• A lot of species are only endemic to Sri Lanka
• Wildlife Destinations
 Yala national park
 Wilpattu national park
 Wasgamuwa national park
 Udawalawe national park
 Hortan plains
 Galway’s land national park
SPORTS & ADVENTURES
• Due to varying climate conditions and geography Sri Lanka is an
ideal destination for sports and adventures
• Some of the popular sports & adventures are
 Scuba diving
 Rafting and canoeing
 Fishing
 Cycling
 Hiking
 Rock climbing
OTHER ATTRACTIONS
• Food
• People
• Culture
• Festivals
• Ayurveda & spas
• Shopping
ADVANTAGES
• Hospitality
• Water falls
• Temples and churches( religious places)
• Cool places such as Hanthana , Horton plains
• Sunlight
• Botanical gardens
• Rain forests such as Sinharaja
• Heritage towns
DISADVANTAGES
• Lack of sufficient infrastructure such as roads
• Transportation
• Marketing
• Lack of coordination between the people /Tourism
groups / Tourism providers
• Poor secondary roads
• Lack of full time tourist guides
OPPORTUNITIES
•Improvement in technology such as websites ,
internet
•Increased employment opportunities
•Better import and export markets
•Marketing the county/Branding
THREATS
• Government decisions such as tax
• Inflation
• Uncertainty in political environment
• Other counties getting stronger
• Terrorism
CONCLUSION
• Sri Lanka delivers a world class visitor experience
• Sri Lanka’s tourism sector is prosperous and attracts ongoing
investment
• The tourism sector takes a leading role in protecting and
enhancing environment
• The tourism sector and communities work together for mutual
benefit