Persuasive techniques
High modality: express how certain you are about the topic (eg always,
absolutely, certainly, can)
Evidence: statistics and other forms of data (graphs, research, opinions) are
used to persuade. An argument is more convincing if it is supported by
evidence. (Studies have proven that staring at your phone screen can hurt your
eyes)
Rule of 3: reader is more likely to consume the information if it is written in
threes (eg, blood, sweat and tears)
Repetition: repeating words and phrases to emphasise ideas (Martin Luther
King repeats “I have a dream” throughout his famous speech to emphasis his
point)
Rhetorical question: a question that doesn’t need to be answered, because
the answer is made obvious. Used to lead the reader. (eg Do you want to be fit
and healthy?)
Adjectives: describing words that add emotion to a topic. This can influence
how the reader feels (eg you should try this delicious muffin)
Emotive language (Pathos): creating an emotional reaction. The reader is
more likely to be persuaded if they are emotionally invested in the topic (eg,
Tigers in Zoos deserve better, so act now and stop visiting Zoos!)
Credibility (Ethos): the reader is likely to be persuaded if they believe you are
qualified or an expert on the topic. (eg, as a doctor, I recommend this
treatment)
Reason (Logos): presenting a logical, rational argument to engages the reader
intellect. (eg Every minute, 135,000 trees are chopped down)