Uploaded by Touhidur Rahman Tuhin

pest analysis

advertisement
Private University Industry in Bangladesh
The true growth of an economy depends on the development of a nation and its
citizens as human resources and higher education plays an inevitable role.
Bangladesh is also not an exception to this. At present there are more than 52
private universities in the country. Therefore, now what matters in this connection
is not the number but the quality. A good university must ensure quality education
for its students. But to be an international standard institution of higher education it
is not an easy job for a university.
PEST Analysis on Private University Industry in Bangladesh
Political Factors
In Bangladesh, a private university does not get any supports, financial or material
from the government; even no tax break. On the top of it, its surpluses are subject
to 15% income taxes. Private University Act requires the founders to allow at least
6% of the registered students to study at the university without paying tuition if
they are meritorious but financially disadvantaged.
To reduce the gap between the supply of and demand for higher education the
government decided to attract private investment in higher education sector.
Eventually government enacted the Private Universities Act to provide a legal
framework for the establishment of private universities with the assumption that
these universities would supplement the government efforts to meet the demand for
higher education.
The Private University Act 2010 is an innovative one. Under this Act, a
Representative of the Ministry of Education and another from University Grants
Commission are designated as members of the Syndicate. As stipulated in the Act,
the university grants commission supervises and monitors all the private
universities on behalf of the Ministry of Education. The government and UGC
have been asking private universities to move to permanent campus.. Beside, by a
separate order, the government has circulated a set of detailed instructions to
university management requiring the latter to prevent sexual harassment, eve
teasing, etc. All these help the private universities, practice good governance.
Economic Factors:
In recent years Bangladesh is having a stable around 7% growth in its gross
national product. Private expenditure on education in recent days has increased.
People are willing to expend more for quality education. Inflation rate in
Bangladesh is around 6%. Due to this inflation Private University has to increase
its different program fees every year by a certain percentage.
Disposable income in Bangladesh is growing at an impressive rate. It would
translate into increased expenditure in education sector. Number of students that go
to foreign countries for higher studies has decreased. This saves a huge amount of
foreign exchange. With booming of economy, many multinationals of different
sectors and domestic firms are expanding their business which requires more &
more top quality graduates which also increase the demand of private university.
Social Factors:
In 1991 Bangladesh had a literacy rate of 38% which is currently jumped to 72.9%.
More and more people are getting into higher level education which also increases
the demand of Private University.
In Bangladesh soot population is gradually shifting in urban area. Urban people are
more interested in quality business education than rural people. Also highest
percentage of as total population is at the age range of 20-39. This age group is
more likely to pursue a Higher Education Degree which creates a demand for
private university.
Technological Factors:
Bangladesh is going through a change towards digital era. The main focus of the
government is to enhance efficiency of the daily process by introducing digital
equipment & services.
In this scenario way of delivering education system is also changing. Access to
information is easier now through internet. Both faculties & students can access
required academic resources through interne. The operation system of Private
University has been renovated by introducing form fill-up using interne, payment
using mobile phone & script checking using OMR machines. So, Private
University education system is incorporating technology in almost all the aspects.
Download