2015 – 2025
BRAZIL ORGANIC FOOD MARKET
COMPETITION, FORECAST AND OPPORTUNITIES
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
Scope of Report
Product of Interest (POI): Organic Food
Brazil organic food market is expected to witness significant growth during forecast period owing to
the rising health awareness in the country. Additionally, factors such as economic growth, rising
urbanization, increasing disposable income, growing consumer expenditure on health and wellness
products, among others are further expected to propel the market during the next five years.
Moreover, rising environmental concerns and transition towards organic farming methods are further
projected to spur the growth of market through 2025.
Market Segmentation
ORGANIC FOOD MARKET
PRODUCT TYPE
•
Organic Beverages
•
Store-based Retail
•
Organic Cereal and
•
Non-store-based Retail
Food Grains
•
Direct/Institutional Sales
•
Organic Meat, Poultry
& Dairy
•
Organic Spices &
Pulses
•
Organic Processed
Food
•
Organic Fruits and
Vegetables
•
Other Organic food
Products
© TechSci Research
DISTRIBUTION CHANNEL
REGION
•
North
•
North-East
•
South
•
Mid-West
•
South-East
Year Range
Review Period
2015 – 2018
Base Year
2019
Estimated Year
2020
Forecast Period
2021 – 2025
2
Table of Contents
S. No.
Contents
1.
Organic Food: An Introduction
2.
Research Methodology
3.
Executive Summary
4.
Global Organic Food Market Overview
5.
Brazil Organic Food Market Outlook
5.1.
Market Size & Forecast
5.1.1.
5.2.
5.3.
6.
Market Share & Forecast
5.2.1.
By Product Type (Organic Beverages; Organic Cereal and Food Grains; Organic Meat,
Poultry & Dairy; Organic Spices & Pulses; Organic Processed Food; Organic Fruits and
Vegetables; Other Organic Food Products)
5.2.2.
By Distribution Channel (Store-based Retail; Non-store based Retail; Direct/Institutional
Sales)
5.2.3.
By Region
5.2.4.
By Company
Market Attractiveness Index
Brazil Organic Fruits and Vegetables Market Outlook
6.1.
Market Size & Forecast
6.1.1.
6.2.
6.3.
By Value
Market Share & Forecast
6.2.2.
7.
By Value
By Distribution Channel
Pricing Analysis
Brazil Organic Processed Food Market Outlook
7.1.
Market Size & Forecast
7.1.1.
© TechSci Research
By Value
3
Table of Contents
S. No.
Contents
7.2.
Market Share & Forecast
7.1.1.
7.3.
8.
Pricing Analysis
Brazil Organic Meat, Poultry and Dairy Market Outlook
8.1.
Market Size & Forecast
8.1.1.
8.2.
8.3.
Pricing Analysis
Market Size & Forecast
9.1.1.
9.2.
9.3.
By Distribution Channel
Pricing Analysis
Brazil Organic Beverages Market Outlook
10.1.
Market Size & Forecast
9.1.1.
9.2.
9.3.
By Value
Market Share & Forecast
9.2.2.
By Distribution Channel
Pricing Analysis
Brazil Organic Spices and Pulses Market Outlook
11.1.
© TechSci Research
By Value
Market Share & Forecast
9.2.2.
11.
By Distribution Channel
Brazil Organic Cereal and Food Grains Market Outlook
9.1.
10.
By Value
Market Share & Forecast
8.2.2.
9.
By Distribution Channel
Market Size & Forecast
4
Table of Contents
S. No.
Contents
11.1.1.
11.2.
Market Share & Forecast
11.2.1.
11.3.
12.
By Value
By Distribution Channel
Pricing Analysis
Brazil Other Organic Food Products Market Outlook
12.1.
Market Size & Forecast
12.1.1.
12.2.
Market Share & Forecast
12.2.1.
12.3.
By Value
By Distribution Channel
Pricing Analysis
13.
Import and Export Analysis
14.
Market Dynamics
14.1.
Drivers
14.2.
Challenges
15.
Market Trends and Developments
16.
Policy and Regulatory Landscape
17.
Brazil Economic Profile
18.
Competitive Landscape
19.
Strategic Recommendations
20.
About Us and Disclaimer
© TechSci Research
5
RESEARCH METHODOLOGY
Research Methodology
Market
Profiling
In-depth secondary
research was conducted to
determine top players in
the Brazil organic food
market, overall market size
and segmental market size.
Formulating
Questionnaire
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
Developing List
of Respondents
Data
Collection
Data
Validation
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
List of industry
players and industry
specialists was
developed.
Primary Research
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
LinkedIn
TechSci Internal
Database
Secondary
Research
✓
✓
✓
✓
✓
✓
✓
© TechSci Research
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Primary Research
✓
✓
Desk Research
Company Websites
Company Annual
Reports
White Paper Study
Financial Reports
Investor
Presentations
Regulatory Body
Associations, etc.
Data
Analysis
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the Brazil organic food
market.
Company Analysis
✓ Market Participants
✓ Key Strengths
Paid Sources
✓
✓
Factiva
Hoovers
7
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Brazil organic food market. The team has analyzed the outlook of
various segments of this market, while considering the major influencing factors such as rising health awareness in the country. The study includes market
forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Brazil organic food market.
Methodology Followed for Calculation of Market Size:
•
Market Size by Value : Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary
research and primary surveys, with various key opinion leaders/stakeholders, such as organic food companies, channel partners, end users, industry
experts, and other industry participants.
•
The team interviewed more than 25 organic food companies, 100 end users, and 15 – 20 industry experts and other value chain stakeholders in the
Brazil organic food market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard deviation
into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.
© TechSci Research
8
Research Methodology
•
Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by region and
by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various
segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from
other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary
surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of organic
food market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the
outliers.
Methodology Followed for Forecasting:
•
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Brazil organic food
market, TechSci Research used various forecast techniques such as:
✓
Moving Average
✓
Time Series Analysis
✓
Regression Analysis
✓
Econometric and Judgmental Analysis
© TechSci Research
9
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that
the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed
▪ Unilever Brasil Ltda (Mãe Terra)
▪ Nestle Brasil Ltda.
Key Secondary Sources
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
▪ Otsuka Holdings Co Ltd-(Jasmine Products
Repository
Alimenticios LTDA)
▪ Apis Vida Indústria e Comércio de Produtos
Farmacéuticos Ltda
▪ Carrefour SA
▪ Korin Agropecuaria Ltda
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ The Research Institute of Organic Agriculture (FiBL)
▪ Usina Sao Francisco S.A.(Native)
▪ News Dailies
▪
Jatobá Produtos Agroecológicos
▪ Itaja Organico
© TechSci Research
▪ Credible Paid Databases
10
INDUSTRY BRIEF
According to TechSci Research report, “Brazil Organic Food Market by Product, By Distribution
• Channel,
Xxx By Region, Competition, Forecast & Opportunities, 2025”, Brazil organic
food market is projected to grow at a CAGR of more than 20% until 2025 on account of increasing research and innovations in the manufacturing of organic food products, rising
disposable income of the consumers coupled with increasing awareness regarding adoption of healthy lifestyle and using chemical-free food products.
Brazil organic food market is segmented based on the product type, distribution channel and region. Based on the distribution channel, the market is bifurcated into store-based,
•
Xx
non-store based and direct/institutional sales. Until 2019, the store distribution channel segment dominated the Brazil organic food market and is expected to hold its dominance
during the next five years as well. Moreover, rising awareness about the negative impact of pesticides and various diseases caused by the consumption of conventional food
products is also encouraging customers to shift towards organic food in Brazil, which is further projected to augment the demand for organic food in the country during the
forecast years. Additionally, demand for ready-to-eat organic food products is high, especially in nuclear families, particularly due to unavailability of spare time for cooking and
• Xx
changing lifestyle of the consumers. Products such as sweet corn, organic canned food, organic
frozen food and other instant organic food products are quite popular among
nuclear families.
Over the last few years, various innovations in terms of organic food product offerings such as different flavors of yogurt, fruit juices, wine, coffee, tea & packaged food, bread
and cookies, and many other products have hit the market. Such extensive product portfolios
• offer
Xx plenty of choices to consumers, which is positively influencing the market.
Some of the leading players operating in Brazil organic food market include Usina Sao Francisco S.A.(Native), Otsuka Holdings Co Ltd (Jasmine Products Alimenticios LTDA),
Korin Agropecuaria Ltda, Unilever Brasil Ltda (Mãe Terra Produtos Naturais Ltda) and Camil Alimentos SA. Few of the other prominent companies operating in the Brazil organic
food market include Jatobá Produtos Agroecológicos, Apis Vida Indústria e Comércio de Produtos Farmacéuticos Ltda, Be Ingredient, Carrefour S.A. and Itaja Organico The
companies operating in the market are using organic strategies such as product launches, mergers
and collaborations to boost their share and to increase their customer bases.
• Xx
“South region holds the largest share in the Brazil organic food market, followed by the Midwest. Moreover, South-East region of the country is projected to register robust over
the coming years which can be attributed to surge in population, increase consumption of organic food, rise in disposable income and growing awareness about organic food
products and their impact on health,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
© TechSci Research
11
SAMPLE DATA - SNAPSHOT
Brazil Organic Food Market Size, By Value (USD Million), 2015–2025F
• Xxx
By Value (USD Million)
2015
2016
2017
2018
2019
2020E
2021F
•
CAGR BY VALUE (2015-2019):
2022F
2023F
Xx CAGR BY VALUE (2020E-2025F):
xx%
2024F
2025F
xx%
Brazil Organic Meat, Poultry & Dairy Market Share, By Distribution Channel, By Value, 2015–2025F
•
Non-Store-based Retail
Xx
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
Direct/Institutional Sales 30.00%
30.00%
30.00%
30.00%
• Xx30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
Store-based Retail
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
Brazil Organic Cereal And Food Grains Market Size, By Value (USD Million), 2015–2025F
By Value (USD Million)
•
2015
© TechSci Research
2016
2017
2018
2019
2020E
Xx
2021F
2022F
2023F
CAGR BY VALUE (2015-2019):
CAGR BY VALUE (2020E-2025F):
xx%
xx%
2024F
2025F
12
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COMPETITION, FORECAST AND OPPORTUNITIES
• Xx
2015 – 2025
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas
to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
market.
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•
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Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or
complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.
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obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together
with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
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