ACADEMIC YEAR: 2018-2019
HUDSON VALLEY COMMUNITY COLLEGE
TROY, NEW YORK
COURSE OUTLINE
COURSE TITLE: Small Business Management
COURSE SUBJECT AND NUMBER: MKTG 216
DEPARTMENT: Accounting, Entrepreneurship, and Marketing
CREDIT HOURS:
3
CONTACT HOURS: 3 Lecture
SEMESTER COURSE IS OFFERED:
Fall, Spring, Summer
OFFERED DISTANCE LEARNING:
Yes
PREREQUISITES:
COREQUISITES:
No If yes, list prerequisite(s):
No
If yes, list corequisite(s):
PREREQUISITE(S) OR COREQUISITE(S): No
TEXT(S): Small Business Management, 18th Edition 2016 Longenecker, Petty, Palich & Hoy
ISBN: 9781305405745
LAB FEES:
No
FINAL EXAM/FINAL PROJECT: Yes
If yes, please specify:
Final Project
ORIGINAL SUBMISSION DATE: 6/2002
CURRICULUM COMMITTEE APPROVED REVISION DATE: 4/16/12
PREPARED BY: James J. Williams, Karen L. Marbot, Anthony Nuvallie, and Johanna Mather
COURSE DESCRIPTION:
This course provides a broad overview of marketing, management, finance, and economics as these disciplines
apply to the successful operation of a small business. Students will explore the aspects of organizing and
managing a start-up business and will study the components of a business plan. Course materials will be
developed through short projects and students will create business descriptions, sales and human resource
Course Outline 8/01
Revised 02/07
strategies, and financial plans. This course is recommended for students interested in exploring the fundamental
concepts pertaining to small business management. This course is not recommended for students pursuing an
A.A.S. in Entrepreneurship.
ACTIVITIES AND ASSIGNMENTS:
Coursework may consist of lectures, textbook and other readings, homework exercises, application problems,
group work, case study analysis, and/or other activities as deemed appropriate by the instructor.
GRADE COMPUTATION (In general terms as defined by college policy. Specifics, including Z grade, will
be defined on the instructor’s syllabus). :
Tests and class assignments: 75%
Final Project: 25%
ADA COMPLIANCE:
In compliance with the Americans with Disabilities Act of 1990 and with Section
504 of the Rehabilitation Act, Hudson Valley Community College is committed to ensuring educational access
and accommodations for all its registered students, in order to fully participate in programs and course
activities or to meet course requirements. Hudson Valley Community College's students with documented
disabilities and medical conditions are encouraged to access these services by registering with the Center for
Access and Assistive Technology to discuss their particular needs for accommodations. For information or an
appointment contact the Center for Access and Assistive Technology, located in room 130 of the Siek Campus
Center or call 518-629-7154/TDD: 518-629-7596 .
STUDENT BEHAVIORAL OBJECTIVES:
Students will be able to:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Demonstrate an understanding of the components of a business plan through classroom activities.
Identify types of small business ownership and discuss advantages and disadvantages of each.
Analyze a firm’s competitive environment and assess strengths and weaknesses.
Develop components of the marketing mix for new business ventures.
Develop sales projections and apply forecasting methods.
Identify human resource needs.
Determine the operational needs of a small business.
Examine financial plans and prepare pro forma statements.
Demonstrate an understanding of financial strategies in funding small business activities through
creation of a financial plan.
TOPIC OUTLINE:
1. Overview of Small Business Management
2. Startups and Buying an Existing Business
3. Franchises and Family Businesses
4. The Business Plan
5. Mission Statement and Business Description
6. The Marketing Plan: Target Market, Competition, Product, Pricing, Promotion, and Place (Distribution
and Location)
7. Legal Forms of Business
Course Outline 8/01
Revised 02/07
8. The Management Plan: Planning, Organizing, Leading, Recruiting, Selecting, and Training
9. The Financial Plan: Financial Statements, Sources of Financing, Evaluating Financial Performance,
Managing Assets
10. Risk and Insurance
Course Outline 8/01
Revised 02/07