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Bids on SEO and Reputation Management Services

Bids on SEO and Reputation Management Services
As increasing amounts of corporate money are directed toward establishing or maintaining a visible
presence on the internet, are the efforts of competitions that attempt to disrupt those search engine
optimization campaigns with negative attacks on the products, services, and reputation. While the
monetary return of a direct attack to another company may be relatively small, the damage inflicted can
be huge for the targeted company.
In coordinated attack, the monetary yield for its sponsoring company typically stems from material
which trails the initial salvo's with commentary such as "People tried Company A's product and found it
did not work but the product from Company B worked like charm."
When an attack such as this really is optimized and ultimately eventually ends upon the front pages of
their search engines, its authenticity climbs dramatically and can literally take on a life of its own. At that
time, no matter how much time and money has been spent by the targeted company to become ranked
in the top ten of its related searches, it has an excessively large reputation management problem. As
glaringly favorable as their content may be, searchers are currently seeing authentic looking content
casting the company in a very different light.
Negative articles can be submitted complaint boards, blogs, forums, and many other venues through
which postings, and regardless untruthful they may be, are published without question. That is a result
of the ease of posting and the fact that both boards earn approximately two million visitors per month.
With that sort of traffic, a significant slice of search engine optimization is already done and an online
reputation management company has its work cut out.
For the targeted company, action must be taken immediately to counter the attack until more gets
published, further damage is inflicted, and also the negative campaign gains more momentum. It's at
this juncture that many companies begin shopping for reputation management services and where one
of the biggest mistakes a company under attack can make typically occurs; shopping on price alone.
Much like search engine optimization services, price rivalry between reputation management
companies can result in quotes which can range between low to exorbitantly large. Ironically, at which
reputation management is concerned, the more expensive of the two extremes will inevitably result
from the low cost bidding. The reason for that is online reputation management would be a frustrating
endeavor, far more so than a typical SEO campaign under the same circumstances.
The distinction is that the aim of search engine optimization and search engine marketing is usually to
occupy up to a handful of rankings at top pages of their search engines, whereas a successful reputation
management campaign has to accomplish far more than grabbing a couple spots on the front page.
Burying negative content, depending on its nature and the way far down from the search engine pages it
has to be pushed, may call for optimization for a multiple of these rankings of a successful SEO
Therefore, a bidding at or less than the cost of standard search engine optimization is unlikely to find the
business done, leaving negative articles within the perspective of individuals searching for your products
and services. Whether it sows distrust or motivates a searcher to maintain looking the damage to your
company's bottom line and its own reputation will continue.
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