2014 – 2024
INDIA RETAIL COSMETICS MARKET
FORECAST & OPPORTUNITIES
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
Scope of Report
Type of Interest (POI): Retail Cosmetics
India retail cosmetics market is expected to grow at a double digit CAGR during the
forecast period on account of increasing disposable income of the population, emergence
of online retail and increasing inclination of men towards skin care and other personal
grooming products. Moreover, rising consumer awareness, preference to buy advanced
skin care products which not only makes them look beautiful but also enhances their skin
type is expected to positively impact the growth of the retail cosmetics market in India.
Market Segmentation
TYPE
RETAIL COSMETICS
MARKET
DISTRIBUTION CHANNEL
Year
Range
•
Body Care
•
Modern Trade
•
Hair Care
•
General Stores
•
Color Cosmetics
•
Specialty Stores
•
Men’s Grooming
•
Online Sales Channel
Review Period
•
Fragrances
•
Others
•
Others
2014 – 2017
REGION
Base Year
•
North
•
South
•
East
Estimated Year
•
West
2019
2018
Forecast Period
2020 – 2024
© TechSci Research
2
Table of Contents
S. No.
Contents
1.
Product Overview
2.
Research Methodology
3.
Executive Summary
4.
Voice of Customer
4.1.
Top Sources of Information
4.2.
Average Monthly Expenditure on Cosmetic Products
4.3.
Factors Influencing Purchase Decision
5.
Global Retail Cosmetics Market Overview
6.
India Retail Cosmetics Market Outlook
6.1.
Market Size & Forecast
6.1.1.
6.2.
6.3.
7.
By Value
Market Share & Forecast
6.2.1.
By Type (Body Care, Hair Care, Color Cosmetics, Men’s Grooming,
Fragrances, Others)
6.2.2.
By Distribution Channel (Modern Trade, General Stores, Specialty Stores,
Online Sales Channel, Others)
6.2.3.
By Region
6.2.4.
By Company
Market Attractiveness Index
6.3.1.
By Type
6.3.2.
By Distribution Channel
India Body Care Market Outlook
7.1.
Market Size & Forecast
7.1.1.
© TechSci Research
Page No.
By Value
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Table of Contents
S. No.
Contents
7.2.
Market Share & Forecast
7.2.1.
8.
Product Benchmarking
7.4.
Competition Outlook
India Hair Care Market Outlook
Market Size & Forecast
8.1.1.
8.2.
By Distribution Channel
8.3.
Product Benchmarking
8.4.
Competition Outlook
India Men’s Grooming Market Outlook
9.1.
Market Size & Forecast
9.1.1.
9.2.
By Value
Market Share & Forecast
9.2.1.
By Distribution Channel
9.3.
Product Benchmarking
9.4.
Competition Outlook
India Color Cosmetics Market Outlook
10.1.
Market Size & Forecast
10.1.1.
© TechSci Research
By Value
Market Share & Forecast
8.2.1.
10.
By Distribution Channel
7.3.
8.1.
9.
Page No.
By Value
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Table of Contents
S. No.
Contents
10.2.
Market Share & Forecast
10.2.1.
11.
By Distribution Channel
10.3.
Product Benchmarking
10.4.
Competition Outlook
India Fragrances Market Outlook
11.1.
Market Size & Forecast
11.1.1.
11.2.
By Value
Market Share & Forecast
11.2.1.
By Distribution Channel
11.3.
Product Benchmarking
11.4.
Competition Outlook
12.
Supply Chain Analysis
13.
Import Export Analysis
14.
Market Dynamics
14.1.
Drivers
14.2.
Challenges
15.
Market Trends & Developments
16.
Policy & Regulatory Landscape
17.
India Economic Profile
18.
Competitive Landscape
18.1.
Company Profiles
18.1.1.
© TechSci Research
Page No.
Hindustan Unilever Ltd.
5
Table of Contents
S. No.
Contents
18.1.2.
Marico Limited
18.1.3.
L’Oreal India Pvt. Ltd.
18.1.4.
Godrej Consumer Product Limited
18.1.5.
Dabur India Limited
18.1.6.
Emami Limited
18.1.7.
Procter and Gamble Hygiene and Healthcare Ltd.
18.1.8.
Gillette India Limited
18.1.9.
Vini Cosmetics Pvt. Ltd.
18.1.10.
J. K. Helene Curtis Limited
18.1.11.
Nivea India Pvt. Ltd.
19.
Strategic Recommendations
20.
About Us & Disclaimer
© TechSci Research
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6
RESEARCH METHODOLOGY
Research Methodology
Market
Profiling
In-depth secondary
research was conducted to
determine top players in
India retail cosmetics
market, overall market size
and segmental market size.
Formulating
Questionnaire
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
Developing List
of Respondents
Data
Collection
Data
Validation
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
List of industry
players and industry
specialists was
developed.
Primary Research
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
LinkedIn
TechSci Internal
Database
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Conclusion
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Primary Research


Desk Research
Secondary
Research







Company Websites
Company Annual
Reports
White Paper Study
Financial Reports
Investor
Presentations
Regulatory Body
Associations, etc.
Data
Analysis
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
India retail cosmetics
market.
Company Analysis
 Market Participants
 Key Strengths
Paid Sources


Factiva
Hoovers
8
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India retail cosmetics market. The team has analyzed the outlook of various segments of this
market, while considering the major influencing factors such as growing disposable income of the population, emergence of online retail and increasing inclination of men towards skin
care products. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India retail
cosmetics market.
Methodology Followed for Calculation of Market Size:
•
Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive secondary research and primary surveys
with various key opinion leaders/stakeholders, such as retail cosmetics companies, channel partners, major end users, industry experts, and other industry participants.
•
The team interviewed 40–50 retail cosmetics companies, 180–200 major end users, and 15–20 industry experts and other value chain stakeholders in India retail cosmetics
market to obtain the overall market size for 2014-2018, which was validated by using Delphi technique. Taking standard deviation into consideration, the market size was averaged
out, to arrive at the market size data during 2014-2018.
9
Research Methodology
•
Respondents were asked about the current and future market growth rates, market shares by type, by distribution channel, and by each region. Removing the outlier responses, the
geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares
generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the
respondents were asked about the market shares or revenue generated from various types of retail cosmetics. The final shares were calculated by taking the geometric mean of the
responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
•
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India retail cosmetics market, TechSci Research
used various forecast techniques such as:

Moving Average

Time Series Analysis

Regression Analysis

Econometric and Judgmental Analysis
10
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short,
medium and long-term period to estimate and analyze market demand scenario. It should be noted that the figures compiled are only for the organized market including market share
data.
Partial List of Companies Interviewed

Hindustan Unilever Limited
 L’Oreal India Pvt. Ltd.
Key Secondary Sources
 India Beauty and Hygiene Association
 World Bank
 Godrej Consumer Product Limited
 TechSci Research Proprietary Database & Knowledge Repository
 Dabur India Ltd.
 Gillette India Limited
 Company Annual Reports
 Procter and Gamble Hygiene and Healthcare Ltd.
 Industry Magazines
 Emami Limited
 Industry Reports
 Marico Ltd.
 News Dailies
 Vini Cosmetics Pvt. Ltd.
 Credible Paid Databases
 Nivea India Pvt. Ltd.
© TechSci Research
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INDUSTRY BRIEF
According to a TechSci Research report, “India Retail Cosmetics Market By Type, By Distribution Channel, Competition Forecast &
Opportunities, 2024”, the India retail cosmetics market is projected to register a CAGR of over 16% during 2019-2024. The growth of retail
cosmetics market is driven by factors such as emerging online retail channel and rising disposable income of the population which encourages
expenditure on such leisure products. Furthermore, growing awareness among consumers about cosmeceuticals, and launch of innovative
products in the market such as no gas perfume sprays, small trial packs, etc., are further expected to fuel the demand for cosmetics through retail
channels in the coming years.
Hindustan Unilever Ltd., Procter & Gamble Home Products Private Limited, and L’Oreal India Pvt. Ltd. are some of the leading players in India
retail cosmetics market. Among distribution channels, general stores dominated the market with a share of over 60% in 2018. General stores are
expected to generate significant sales for cosmetic products and are anticipated to remain dominant through 2024 as well. However, with
increasing penetration of modern trade and online sales channel, sale of cosmetics through these sales channels is also expected to increase in
the coming years.
Retail cosmetics market can be broadly categorized into body care, hair care, men’s grooming products, color cosmetics, fragrances and others.
Body care dominates the market as these products are traditionally higher in volume and most of them are used on a daily basis. Moreover,
availability of body care products in smaller packs, which make them affordable, would further help in fueling the demand for these products.
“Increasing expenditure on grooming and cosmetic products from the younger population would fuel the growth in India retail cosmetics market.
Furthermore, rising penetration of the online and modern trade sales channel leading to creation of new formats of stores, coupled with rising
health awareness among consumers along with the benefits associated with usage of cosmeceuticals are further expected to steer the growth in
India retail cosmetics market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting
firm.
© TechSci Research
12
SAMPLE DATA - SNAPSHOT
India Retail Cosmetics Market Size, By Value, 2019E & 2024F (USD Million)
India Retail Cosmetics Market Share, By Type, By Value, 2018
$XX Million
16,60%
Body Care
16,60%
Hair Care
2024F
16,60%
16,60%
XX% CAGR
Men’s Grooming
Color Cosmetics
$XX Million
16,60% 16,60%
2019E
Fragrances
Others
India Retail Cosmetics Market Size, By Value, 2014–2024F (USD Million)
5,00
2014
7,00
6,00
CAGR BY VALUE
8,00
9,00
10,00
2018
2019E
11,00
12,00
13,00
14,00
CAGR BY VALUE
15,00
2024F
YY%
XX%
India Body Care Market Share, By Distribution Channel, By Value, 2014–2024F
Modern Trade
2024F
2023F
2022F
2021F
2020F
2019E
2018
2017
2016
2015
2014
© TechSci Research
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
General Stores
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
Specialty Stores
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
Online Sales Channel
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
Others
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
13
REPORT ORDERING
Report Name: INDIA RETAIL COSMETICS MARKET
FORECAST & OPPORTUNITIES
2014 – 2024
Report Price
License Type
Price
Electronic Access - Single User License
$2950
Electronic Access - Multi-User License
$3750
Custom Research License
$7500
To View Sample OR Purchase Report
© TechSci Research
14
About Us &
Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research
reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation
of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-bystate basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company
activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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•
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•
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•
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Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative
market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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