Media Literacy Webquest
Propaganda Techniques:
Go to one of the following website: http://www.propagandacritic.com/
A. Click on the link for the types of advertising techniques below & write a brief definition and example
for each:
a. Bandwagon
b. Plain Folks
c. Fear
d. Glittering Generalities
e. Testimonial
f. Transfer
g. Name Calling
Print Advertisement Analysis:
Visit the following website: http://www.cars101.com/subaru/ads_subaru2.html
1. What images/pictures are featured in the ads?
2. What kind of text is included in the ad? What does it say?
3. What is the implied message of the ad? What is the ad saying about the product?
Implied Message – An implied message is what the advertisement/commercial is suggesting
about their product. It’s what they are suggesting their product/service can or will do.
4. How do they try to sell the product? What techniques do they use?
5. Who is the target audience/market they are trying to sell the product to?
Website Analysis
Select and explore a virtual world that’s popular with kids: Webkinz, Club Penguin, Neopets, Nickelodeon's
The Club, Lego or another website where kids gather. Look at the site to evaluate advertising on children’s
websites:
1. What website did you choose?
2. Is there advertising or product placement on the webpages?
3. Where are the ads placed? Are popup ads used? Are products or brands placed upfront on the webpage or is it
placed as a backdrop or on the side of the website activity?
4. How might this kind of marketing affect a child who visits this site?
Digital Media Literacy/Social Networking
Visit the following website: http://www.education.com/reference/article/pros-cons-social-networking-teenagers/
1. According to the article, what are some of the benefits of social media?
2. What are some of the risks?
3. How can you safely navigate the world of social networking?
4. What do you think about social networking? In your opinion, is it safe?
Gender Representation in Ads
Google the terms "females in advertisements" and "males in advertisements" and hit images.
1.
How do you feel when you see some of these images of men and women in advertising?
2.
How could we make advertising less sexist?
3.
What would you change about these images in advertising?
4.
Do you think there is a lot of pressure on young men to be tough and aggressive? Is it peer pressure or a
result of the images of the 'true man' portrayed in advertising?
5.
Is there overwhelming pressure on both young women and men to have a body that corresponds to the
image insisted on through advertising imagery?
Ethnic Representation in Ads
Read the following article: http://www.medialit.org/reading-room/does-tv-shape-ethnic-images
1. Which school was used for this study? Why was it chosen?
2. Summarize each of the following sections: Creating Reality / Role Models / Portrayal Power
Final Reflection
In a half page response, explain what your group has learned from this webquest. Did anything surprise or
shock you? Were you aware of the impact the media has on individuals? Which section interested you the most,
and which the least?