MIO HISTORY
Developed first Wrist-based
Optical Heart Rate for
tracking athletic performance
in partnership with Philips
1999
2011
Founded by Liz Dickinson, the first
person to successfully put heart
rate monitoring on the wrist
2013
Mio Brand is launching
a whole new line of
performance sport wearables
with Real-Time coaching
2019
Introduced the first continuous,
real-time heart rate monitor on
the wrist…the Mio Alpha
Liz Dickinson was the original CEO of Mio Global, creators of strapless EKG accurate heart rate
monitor watches to help you improve your training performance and health. Liz was the first person
in the world to figure out how to deliver accurate, continuous heart rate monitoring on the wrist.
PURPOSE
Motivate users, helping them to achieve
better performance, fitness and health.
We seek to empower fitness enthusiasts
to realize their full athletic potential by
turning biofeedback technology into
meaningful, easy to use solutions.
MIO SOLUTIONS
// Real time coaching
// Improving personal performance
// Finding the right training intensity
// Train in heart rate zones & maximize results
from your workouts
// Immediate feedback: Glanceable guides
and Haptic alerts
WHY
TRAIN
WITH
HEART
HEART IS THE MOST
I M P O R TA N T M U S C L E
IN YOUR BODY:
MAKE IT STRONG!
H E A R T R AT E M O N I T O R I N G I S
T H E M O S T E F F E C T I V E A N D A C C U R AT E
W A Y T O U N D E R S TA N D Y O U R B O D Y A N D
HOW IT IS RESPONDING TO EXERCISE
A N D A C T I V I T I E S O F D A I LY L I F E
Heart rate training provides a real-time, continuous,
dynamic assessment of your conditioning that can be
utilized to maximize your training outcome goals.
MOTION:
IT’S MOVING…. THIS IS ABOUT SPORTS AND
B E I N G F I T . I T I S A B O U T L I F E L E S S S E D E N TA R Y .
IT’S DYNAMIC.
THE BRAND
EMOTION:
IT IS ENGAGING, PERSONAL AND PERHAPS EXCITING.
I T ’ S T H E “ H E A R T ” PA R T O F T H E T R A I N I N G
PRECISION:
E X A C T , I T U S E S M O S T A C C U R AT E T E C H N O L O G Y ,
SOMETHING YOU TRUST AND DEPEND ON
MIO USERS
The overall MIO brand reaches out to people
that are athletic and are performance oriented
achievers. They range in age from 25 – 55.
Users tend to be 65% male and 35% female.
Some are athletic in order to stay in shape and
because they love sport; some are even more
dedicated and are competitive.
Our products provide athletes and activity
seekers the heart rate data they need to
optimize their health and training, and track
their progress. Our products are geared
towards both the dedicated athlete who trains
for marathons, and the every-day fitness
enthusiast who is simply trying to stay healthy.
2019 WEARABLE PRODUCT
HEART RATE INTENSITY
CARDIO TRAINING PLANS
2019 WEARABLE PRODUCT
TRAINING LOAD STATUS
RECOVERY TIME ADVISOR
REAL-TIME COACHING
FITNESS LEVEL + FITNESS AGE
MIO BRAND ENGINE
(DATA insights, COACHING and TRAINING GUIDANCE)
MEET YOUR COACH
AIR
FUTURE
APP
PRODUCT LINE: 2019
Part of mio ecosystem, the mio app allows users to select their training targets,
provides in-depth analytics of user’ activities and fitness level and
advices their future training plan - according to their selected goal.
)*
!""%
# $%&'(
Training Effect for this Workout
TRAINING FITNESS
IMPROVING
MAINTAINING
3.6
2.0
AEROBIC
ANAEROBIC
)*
!""%
# $%&'(
84-91
4
16.04
26%
71-83
3
6:11
30%
61-70
2
13:02
18%
0-60
1
9:23
14%
ELEVATION
ft
68%
32%
AEROBIC
ANAEROBIC
175
150
125
100
75
50
TIME IN HR ZONES
mi
200
0.2
0.3
0.4
0.5
0.6
122ft
6 0ft
104 ft
ELEVATION GAIN
ELEVATION LOSS
MAX ELEVATION
172
8:40PM
0.1
MY ROUTE
150
8:00 pm - 8:44pm
81°
56°
100
50
0
8PM
8:45PM
APP
HIGHLIGHTS
Setup all Mio Devices
In-Depth Training Analysis
VO2max Fitness Level
Fitness Age
Active Calories and Fat Burn
Recovery Time Advisor
Training Effect: Aerobic / Anaerobic
Training Load
Training Status
7-day adaptive personal coaching plan
Personalized Training Plans: Cardio
Personalized Training Plans: Running
Real-time Running guidance
Activity Analytics and Mapping
Sleep Monitoring and Insights
FUTURE VISION
15MIN MORE
WILL HIGHLY IMPROVE
YOUR FITNESS!
T.E.
3.6
AEROBIC
MEET YOUR COACH:
O N Y O U R W R I S T AND
IN YOUR EAR
Mio "future ready": Active Coaching
Mio will include subscription-based active
audio coaching to deliver real-time guidance and
your workout metrics during your training
Mio integration of a dedicated Artificial Intelligence engine.
This pushes the experience from merely surfacing metrics high-end athletes might care about,
to active interpretation of what they’re doing, framed within the context of where they’re doing it,
and what the goal for that workout, week and phase is.