Universidade de São Paulo
FEA
Strategic Planning (EAD-5715)
Katya C. Hochleitner
USP # 105.210-1
11th Session: May 22, 2019
Theme: Blue Ocean Strategy, Design Thinking & Lean Strategy
Comments and/or Questions
1. Having always worked in companies within red oceans, it is very difficult for me
to envision a blue ocean strategy in the cosmetics industry. But I believe Natura
did a good jo in being the first to focus on sustainability. Today Natura bought
Avon. I think I will try to exercise this tool in the art industry, in my sfield work.
Let’s see if I can do it.
2. Implementation of blue strategy planning in big old companies is probably very
hard. Maybe purchasing a small company before is gets expensive is a possibility.
3. Lean business strategy has been long known by Supply Chain people. I believe
that the fact that General Electric, Qualcomm, and others, have begun to
implement the lean start-up methodology in innovation/new products will set a
new standard for their industries and others.