iGCSE Travel And Tourism Homework Book YR 10 Name……………………………………. Class…………………………………… 1 Home Work-Task 1 YR 10 1. What are the factors which affect the Tours operator’s prices? 1…………………………………………………………………………………………………… 2…………………………………………………………………………………………………… 3…………………………………………………………………………………………………… 2. What are the government regulations to protect tourists? .………………………………………………………………………………………..…………………… .……………………………………………………………………………………………………………. .……………………………………………………………………………………………….…………… 3. What are the means of travel or types of transportations? Write an advantage and a disadvantage for each .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………………. .…………………………………………………………………………………………………………………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… WWW – Hand in date: 1 EBI – Grade: 2 Home Work-Task 2 YR 10 4. Define the term marketing? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… 5. Why has Marketing gone under enormous changes over the last three decades? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… 6. How to achieve good marketing? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………………. .…………………………………………………………………………………………………………………… .………………………………………………………………………………………..………………….. WWW – Hand in date: 2 EBI – Grade: 3 Home Work-Task 3 YR 10 1.Why is marketing important? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… 2.What is the important goal of marketing? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… 3.Why is marketing important for an organization? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… 4. Why is market research important in marketing? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… WWW – HandWork-Extension in date: Home Task 3a YR 10 3 EBI – Grade: 4 Home Work-Task 3 YR 10 1. What are the types of market research? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… 2. Why is Secondary data research is not always reliable? .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… 3. What is Qualitative and quantitative data? Types of market research Primary market research : :………………… Secondary market research: ……………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… Example:…………………………………… Example:…………………………………… ……………………………………………… ……………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… WWW – Hand in date: 4 EBI – Grade: 5 Home Work-Task 4 YR 10 1. What is SWOT Analysis? .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… 2. What is PEST analysis? .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. 3. What are the factors which can have consequences and influence the business of an organization? .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..…………………. WWW – Hand in date: 5 EBI – Grade: 6 Home Work-Task 5 YR 10 1.Why is it important to create a brand image? .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. 2.How can brand image be created? .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. 3.What is service range? Give examples. .………………………………………………………………………………………..………………….. .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. 4.What is market segmentation? .…………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………… .………………………………………………………………………………………..………………….. WWW – Hand in date: 6 EBI – Grade: 7 Home Work- (Reading Task) YR 10 1. What is the purpose of market segmentation? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … 2. What are the different ways of market segmentation? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … 3. Define the term marketing mix .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … 4. What are the components of the marketing mix? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … WWW – Hand in date: 7 EBI – Grade: 8 Home Work-Task 7 YR 10 1.What is product life cycle? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … 2. There are 4 main stages of the product life cycle .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … 3. How do organizations distribute the products? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .……………………………………………………………………………………………………………… 4. What are the advantages of distributing a product through the internet? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. WWW – Hand in date: 8 EBI – Grade: 9 Home Work-Task 8 YR 10 1. What are different types of price policies? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .…………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .…………………………………………………………………………………………………… 2. What are the factors that determine pricing policies? ( internal and external influences on prices) .………………………………………………………………………………………..………………….. … .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .…………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .…………………………………………………………………………………………………… . WWW – Hand in date: 9 EBI – Grade: 10 Home Work-Extension Task 9 YR 10 1.What are the factors that affect the organization choice of a destination? 1- Costs: 2- Availability of suitable premises: 3- Character of the area: 4- Local and transient population : 5- Adjacent facilities: 6- Transport links: 7- Availability of staff: WWW – Hand in date: 10 EBI – Grade: 11 Home Work-Task 10 YR 10 1. What is Promotion? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … 2. Why is marketing and promotion important? What are the main purposes of promotion? .……………………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .…………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … 3. What are the factors that are put into consideration when producing promotion? .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … .…………………………………………………………………………………………………… .……………………………………………………………………………………………….…………….. .………………………………………………………………………………………..………………….. … WWW – Hand in date: 11 EBI – Grade: 12 Home Work-Task 10 YR 10 1. What are the methods of doing promotion? 1- 2- 34- 5- 62. What are the factors that are put into consideration when producing promotion ? 123456- WWW – Hand in date: 12 EBI – Grade: 13 Home Work-Extension Task 11 YR 10 13 14 14 15 15 16 16 17 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25 26 26 27 27 28 28 29 29 30 30 31 31 32 32 33 33 34 34 35 35
