MARK 106, Business Concepts Winter 2020 Delivery mode: Classroom, Web-enhanced 5 Credits Contents Instructor Information ................................................................................................................................................................ 2 Course Information ...................................................................................................................................................................... 2 Prerequisites .............................................................................................................................................................................. 2 Course Description .................................................................................................................................................................. 2 Student Learning Outcomes................................................................................................................................................... 2 Required Textbook(s): ............................................................................................................................................................. 3 Required Supplies..................................................................................................................................................................... 3 Required Technical Skills ........................................................................................................................................................ 3 Lecture Schedule: ..................................................................................................................................................................... 3 Writing Lab: .............................................................................................................................................................................. 3 Open Lab .................................................................................................................................................................................. 3 Grading Criteria........................................................................................................................................................................ 3 Schedule/Assignments/Due Dates....................................................................................................................................... 3 Business Plan Segment Assignment: ..................................................................................................................................... 3 Networking Assignment: ........................................................................................................................................................ 4 Learning Log Assignment/Peer Responses on the Canvas Discussion Board: ............................................................. 4 Treasure Hunt........................................................................................................................................................................... 4 Workshop and Lecture Attendance ...................................................................................................................................... 4 Course Policies .............................................................................................................................................................................. 4 Make-up Exams........................................................................................................................................................................ 4 Late Work.................................................................................................................................................................................. 4 Extra Credit............................................................................................................................................................................... 4 Absence and Attendance ........................................................................................................................................................ 4 Campus Conduct...................................................................................................................................................................... 5 Program Conduct: .................................................................................................................................................................... 5 Netiquette .................................................................................................................................................................................. 5 Cheating, Plagiarism ................................................................................................................................................................ 5 Ethical Research Practices and Tools ................................................................................................................................... 5 Disability.................................................................................................................................................................................... 6 Diversity .................................................................................................................................................................................... 6 Non Discrimination ................................................................................................................................................................. 6 College Resources ......................................................................................................................................................................... 6 Instructor Disclaimer: .................................................................................................................................................................. 7 Updated: 12/31/18 1 of 7 MARK 106, Business Concepts Winter 2020 Delivery mode: Classroom, Web-enhanced 5 Credits Instructor Information Name: Kathy Brock, M.B.A. - Change Leadership Office Hours: 2-3 p.m., Monday through Thursday Contact Information: You may reach me via email at kbrock@bates.ctc.edu or phone number 253-680-7376. Expect a response within 24 hours, Monday through Friday. Meet your Instructor: I joined Bates in 1992 with the majority of my industry experience gained from management, marketing, sales and customer service roles in telecommunication and publication industries. My paid background also includes corporate training for large area firms such as Milgard and Gensco, research data collection for the Washington State DNR, professional photography, sales, client relations, food services, distribution services, printing services, medical office management and swim instructor. That is a crazy variety of experience, right? My unpaid community service and professional association work includes past membership and leadership roles in Quota International of Tacoma which focuses on empowering women, children, the deaf, hard of hearing and speech impaired in local communities, leadership roles and guiding industry regulatory initiatives for the Puget Sound Telemarketing Association (now AMA Puget Sound), coaching University Place Soccer Club girls’ teams, and various leadership positions for the faculty union at BTC, AFT-WA 4184. Currently I serve as Vice President and member of the Labor-Management Committee. What I love about teaching at Bates: My students are forward-thinking individuals with goals and aspirations to get the most out of their personal and professional lives. Their unique experiences and desired career tracks consistently keep me engaged and challenged in my work; some think this is novel considering I have taught here almost 28 years. Expectations of students and their future employers change consistently and I am always seeking new ways of imparting information and materials to both challenge and help my students grow into the professional person they want to be. My colleagues at Bates are just as engaged and driven to provide the worldclass educational experience our students deserve. I love the journey we all share together! Course Information Prerequisites: Students must enroll already qualified to attend Math 86/87 and 90 level English courses. Course Description: A wide array of business concepts are explored in this class including entrepreneurship, organizational systems, finance, marketing, management and international business. Student Learning Outcomes: At the successful completion of this course students will have: 1. Considered the effect of the local and global economy on business decisions, and the interrelationship between business management, governments, and economic unions. 2. Interacted with business owners to assess the common attributes of successful entrepreneurs, the challenges they face, and the rewards gained from their experience 3. Assessed the ethical and social responsibility issues involved in the business environment, including the importance of managing risks and developing an exit plan 4. Applied their knowledge of strategic business planning strategies as demonstrated by developing and presenting a well-researched and feasible business plan 5. Acquired and evaluated information from a variety of sources, then appropriately documented use of the material in formal reports and presentations. 6. Applied technical writing and professional presentation skills in the delivery of their business plan. Updated: 12/31/18 2 of 7 MARK 106, Business Concepts Winter 2020 Delivery mode: Classroom, Web-enhanced 5 Credits 7. Demonstrated the ability to forecast production costs and sales revenues, documented how actual costs and revenues affect basic financial statements, and applied this information to business management decisions. Note: Minimum cumulated GPA's of 2.0 are required to earn Bates Technical College AT/AAST degrees, unless higher standards are noted in the college catalog. The possible GPA range required to successfully complete this course is 1.7 to 4.0. Required Textbook(s): Textbook #1: Foundations of Business, 6th ed. Pride-Hughes-Kapoor. 2019. Cengage. ISBN: 9780357700044 Textbook #2: The Successful Business Plan: Secrets & Strategies, 5e. 2010. Abrams, Rhonda. The Planning Shop. Paperback. ISBN: 978-1-933895-14-7 (Note: A copy of The Successful Business Plan is available for use in the classroom.) Alternative Earlier Version Textbook e.4, see alternate schedule The Successful Business Plan: Secrets & Strategies, 4e. Abrams, Rhonda. ©2003| The Planning Shop | Binder. ISBN 13: 978-0-9740801-0-9 Required Supplies: Access to the internet, pens, pencils, paper, USB drive. Required Technical Skills: Students will need the ability to submit and attach files to email, create Power Points and pdfs, plus send photos. Additionally, students will utilize the basic functions of word processing, creating documents and spreadsheets, using spell check and grammar correcting applications, and navigate the Canvas LMS (Learning Management System. If unskilled in these areas, see your instructor to discuss resources available to help you meet these expectations. Lecture Schedule: Monday and Tuesday, 7:30-9:30 a.m. Writing Lab: Open Lab: Tuesday, 10-11:30 a.m. Arranged Grading Criteria: Forms and rubrics located in the MBM Canvas Folder 20% 10% 30% 10% 30% Participation (Attendance: Class Sessions, Writing Workshops and Market Masters; Weekly Learning Logs and Peer Responses: Posted on Discussion Board) Networking Activity and Reporting Sections of business plan-due weekly Business Plan Presentation Final Written Business Plan Schedule/Assignments/Due Dates: See Canvas for schedule, assignments and related due dates. Business Plan Segment Assignment: Each Marketing and Business Program student will complete a business plan as a capstone project. Various segments of the plan will be completed every week, as well as, worksheets from the work book to help guide the way. Updated: 12/31/18 3 of 7 MARK 106, Business Concepts Winter 2020 Delivery mode: Classroom, Web-enhanced 5 Credits Networking Assignment: Networking in business is needed to develop professional contacts, interact with potential clients, and build relationships within the community. It helps students build connections with industry experts who can share information about career fields, requirements to enter a chosen path, and help chart a path toward the career a student desires. See the MBM Canvas folder for directions. Learning Log Assignment/Peer Responses on the Canvas Discussion Board: Reflecting on how time is used and what was gained from effort expended during that time helps reinforce what was learned and the value placed on it. This activity also helps students share detailed information and interact with at least two of their peers in writing. It is graded on completeness, format, grammar and grammatically correct responses to peers. See the assignment on Canvas for discussion board post details. Treasure Hunt New students to Bates Technical College complete this activity to become familiar with the college campus, various department locations and their personnel, and other resource available to students. A written report is required, see the assignment on Canvas for details. Workshop and Lecture Attendance Attending writing workshops and lectures is an important aspect of Bates’ delivery model. Interacting with your instructor and peers fosters an interactive environment similar to what students should expect when they go to work. Course content is shared and communication skills developed when listening and interacting with classmates and instructors. Your instructor will take attendance during these sessions. Students who arrive late will earn partial points. Course Policies Make-up Exams: No make-up exams are automatically scheduled. The possibility of making up a test is determined solely by your instructor and will be based on each student’s unique circumstances and quarterly progress. Communicating directly with your instructor in advance of missing a deadline offers the best opportunity to make adjustments when acceptable. Only your instructor has the authority to approve make-up opportunities and revise due dates. Late Work: Unapproved late work will not be accepted. Delays cause other people more work so it is always helpful to work ahead to allow a cushion of time if a delay surfaces due to illness, transportation, or teammate performance issues. Communicate directly with your instructor to discuss your unique circumstances. Only your instructor has the authority to approve late-work submissions. Extra Credit: Extra credit opportunities are announced during class sessions. Absence and Attendance: Students choosing not to complete a course MUST initiate a withdrawal by submitting a completed Add/Drop Form in the registration office. See the College Calendar for the cutoff dates or the student will receive a grade for the class. Students wishing to have an incomplete must meet the college criteria: “the request is due to an unusual or emergency circumstances beyond the student’s control.” An incomplete (IC) is not a student right, but is an instructor granted extension of the time needed to finish and submit required work the student was unable to complete during the regular course timeframe. Open Quick Links on My Bates to access the Bates Student Handbook on My Bates for further information Updated: 12/31/18 4 of 7 MARK 106, Business Concepts Winter 2020 Delivery mode: Classroom, Web-enhanced 5 Credits Campus Conduct: All students are expected to follow the Bates Technical College Behaviors and Rules of Conduct described in the Bates Student Handbook. You will find policies and information to support the successful completion of your education at Bates Technical College. It is every student's responsibility to become familiar with policies found in the handbook. Program Conduct: See MBM Class Policies and Rules of Conduct located in Canvas. Netiquette: Netiquette (or internet etiquette) addresses guidelines for proper communication in an online setting. Here is a partial list of guidelines for the class. Treat everyone with respect. Only address people in a way that you would be comfortable being addressed. Avoid any offensive language. NO ALL CAPS!!! (This is considered shouting) Always reread everything before hitting "send." Ask yourself, how will the recipients interpret this? Be cautious with using humor online. What you think is funny can easily be interpreted as sarcastic, meanspirited, or even abusive when the context is removed. Make sure your posts are on topic. Use correct spelling and grammar. No “textspeak” in an academic setting. Do not respond to any posting with "I agree", "No", or "Me too" Please respond with complete thoughts explaining why you agree or disagree. Enhance the class by speaking up while keeping an open mind. Do not be afraid to hold a minority opinion. Conversely, appreciate those who express potentially unpopular opinions. You can disagree respectfully. Follow basic email protocol. Use a descriptive subject line. Do not hit “reply all” unless your response is truly for the entire class. Never spam. Protect the privacy of yourself and your classmates. Do not release personal information, including information that classmates may not want posted (when in doubt, ask them). Remember, the internet is permanent. Cheating, Plagiarism: As a Bates student, when you are given access to email and Canvas, you are expected to keep confidential your username and password and to never allow anyone else to log-in to your account. Sharing access or passwords to email or Canvas is considered a breach of academic integrity and could result in you being removed from your class. In an instructional setting, plagiarism occurs when a writer deliberately uses someone else’s language, ideas, or other original (not common-knowledge) material without acknowledging its source. This definition applies to texts published in print or on-line, to manuscripts, and to the work of other student writers. Academic violations include plagiarism, cheating, misrepresentation, and unauthorized access. Whether submitting work in class or on Canvas, you do so with the understanding and agreement to produce your own work, to complete course activities yourself, and to take course exams, tests or quizzes without the assistance of others. Violations of the policy may result in sanctions including failing the assignment, failing the course, transcript notation, or referral for Academic Hearing. Please ask the instructor of this course if you have questions regarding course expectations. Ethical Research Practices and Tools Search Engine Reports Plagiarism Checker Need APA Help? Click here to see details about APA formatting on Purdue's OWL. Avoid plagiarism! Click here to learn how to protect your integrity. Tutorial: Plagiarism Game by Lycoming (Fun!) Plagiarism Checker Updated: 12/31/18 5 of 7 MARK 106, Business Concepts Winter 2020 Delivery mode: Classroom, Web-enhanced 5 Credits Disability: If you have a documented disability that requires academic adjustments, auxiliary aids or assistance in an emergency, please notify your instructor and the Disability Support Service Office (My Bates, Offices links) at 253 6807013, M211 as soon as possible. On the basis of disability, no student will be excluded from participation in, be denied the benefits of, or otherwise be subject to discrimination under any college program or activity. Bates is committed to providing qualified students with equal opportunity to access the benefits, rights, and privileges of college services, programs and activities in an integrated setting appropriate to the student's needs, and in compliance with the Americans with Disabilities Act, Section 504 of the Rehabilitation Act of 1973, and state laws of 1994, chapter 105. Diversity: Diversity supports the mission of Bates Technical College. Respecting and promoting diversity is vital to the education of our students and to the learning environment of our campus community. We foster an atmosphere where each of us is valued for our intellectual and cultural perspectives, increasing our ability to reflect critically and resolve challenges. We share a wealth of experiences that strengthens us individually and as a society. As students and educators, we commit to building a diverse and engaged community. Non Discrimination: Bates Technical College reaffirms its policy of equal opportunity and does not discriminate on the basis of race, color, creed, religion, national origin, sex, sexual orientation, age, marital status, disability, or status as a disabled veteran or Vietnam era veteran in its programs and activities in accordance with college policy and applicable federal and state statutes and regulations. Inquiries regarding Bates' non‐discriminatory policies should be directed to the Director of Human Resources, 1101 South Yakima Avenue, Tacoma, Washington 98405, 253.680.7181. For further information on notice of non‐discrimination and equal opportunity, see the list of OCR enforcement offices for the address and phone number of the office that serves your area, or call 1.800.421.3481. Questions concerning the application of Title IX and its implementing regulations should be directed to the Vice President for Student Services, 1101 South Yakima Avenue, Tacoma, Washington 98405, 253.680.7005 or 1.800.562.7099, extension 7002. College Resources The following sections are available on the Bates Website. Bates Technical College wants you to be successful in your education. As such, we have numerous resources available to assist students, from financial assistance to veterans’ services to loaned technology from the library. Additionally, there is academic assistance available from accommodations for learning disabilities to tutoring. If there are any potential barriers to your college success, please contact the appropriate department immediately: Bates Home Page - The Bates Technical College Website provides a wealth of information for Bates students: http://www.batestech.edu Bates Library – The library is available to students, faculty and staff for research help. Links to the catalog, online databases and subject guides are available on the Library’s website: https://batestech.edu/student_resources/library/ Advising - Whether you're a new student applying to Bates or you are an existing student who needs support in planning your educational pathway, your career advisor is a great resource. Career advisors are also available to refer students to community resources for crisis intervention and problem resolution: https://batestech.edu/student_resources/advising/ Updated: 12/31/18 6 of 7 MARK 106, Business Concepts Winter 2020 Delivery mode: Classroom, Web-enhanced 5 Credits Disability Support Services - The primary focus of the Disability Support Services (DSS) office is to assure nondiscrimination on the basis of disability. DSS works with individuals who have physical, learning and/or mental disabilities, are academically or economically disadvantaged, limited English speaking, single parents, ex-offenders, and displaced homemakers to address any need for academic adjustments and/or auxiliary aids to assure equal access: https://batestech.edu/student_resources/dss/ Diversity Center - Located at the downtown campus, The Diversity Center is a hub for the campus community and is accessible to students, staff and community members. The center hosts various activities and events throughout the year and supports the monthly student general assembly meetings. In addition, the center sends out a weekly Student eNews to students via college email: https://batestech.edu/student_resources/diversity-center/ MyBates - provides student access to basic online functions, such as changing your personal information, requesting a transcript, or paying your tuition. Additionally, you can register for classes: https://my.batestech.edu/ Tutoring Center - offers current students free, convenient and easy-to-use services to help you with math, English or writing, from high school to college levels. You can even drop by if you need a quiet place to study: https://batestech.edu/student-resources/tutoring-services/ Veterans Center - Serving veterans and their dependents since 1940 by providing information and assistance to help veterans succeed at Bates Technical College. Whether pursuing certification, preparing for a new career, or perfecting a skill, the Veteran’s Center is dedicated to providing the support and information to help our veterans successfully transition to college: https://batestech.edu/student-resources/veteranscenter/ Instructor Disclaimer: All Marketing and Business Management syllabi details and course guidelines are subject to change as determined by the instructor. Read your college email and Canvas announcements daily to remain informed and ensure your personal success. Updated: 12/31/18 7 of 7
