CHAPTER-1
INTRODUCTION
1.1 INTRODUCTION OF THE STUDY
Organizational studies, sometimes known as organizational science, encompass the systematic
study and careful application of knowledge about how people act within organization.| have done
my organization study in “MAGHALAKSHMI PLAAZAA”. It is situated in Villupuram. They
have been selling a huge products of quality standards. In this time period, I have observed what
is happening in organization and I have identified some problems.
This organization study helped us to learn and gain practical knowledge. Organizational studies
have become highly important because people from different backgrounds have to interact with
one another. In the current scenario people from diverse cultures, backgrounds and even
educational levels have come together to from team.
Retail is
the
process
of
selling consumer
goods or services to
customers
through
multiple channels of distribution to earn a profit. Retailer satisfy demand identified through
a supply chain. The term "retailer" is typically applied where a service provider fills the small
orders of a large number of individuals, who are end-users, rather than large orders of a small
number of wholesale, corporate or government clientele. Shopping generally refers to the act
of buying products. Sometimes this is done to obtain final goods, including necessities such as
food and clothing; sometimes it takes place as a recreational activity. Recreational shopping
often involves window shopping and browsing: it does not always result in a purchase.
Retail markets and shops have a very ancient history, dating back to antiquity. Some of the
earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from
little more than "rude booths" to the sophisticated shopping malls of the modern era.
1.2 ORGANIZATION STUDY
Organizational studies is "the examination of how individuals construct organizational
structures, processes, and practices and how these, in turn, shape social relations and create
institutions that ultimately influence people", organizational studies comprise different areas that
deal
with
the
different
aspects
of
the
1
organizations,
many
of
the
approaches
are functionalist but critical research also provide alternative frame for understanding in the field.
Fundamental to the study of management is organizational change. With the recent historical
turn, there is growing interest in historical organization studies, promising a closer union
between organizational and historical research whose validity derives from historical veracity
and conceptual rigor, enhancing understanding of historical, contemporary and future-directed
social realities.
1.3 PRINCIPLES OF ORGANIZATION:
Principle means the theoretical basis on which something is built up. The theoretical basis is
formulated from fundamental truth. Some of the important principles to be followed
for developing round and efficient organizations are:

Principle of unity of objective.

Principle of specification.

Principle of co-ordination.

Principle of unity of command.

Principle of span of control.

Principle of exception.

Principle of flexibility.

Principle of simplicity.

Principle of communication.

Principle of efficiency
According to management science, most human organizations fall roughly into four types:

Committees or juries.

Ecologies.

Matrix organizations.

Pyramids or hierarchies.
1.4 WORKING PROCESS:
An organization process or business method is a collection of related ,structured activities or task
that produce a specific service or product (serve a particular goal) for a particular customer or
customer . It can often be visualized with a flowchart as a sequence of activities with interleaving
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decision points or with a process matrix as a sequence of activities with relevance rules based on
data in the process.
There are three types of business process:
1. Management process: the process that govern the operation of a system typical management
process strategic management.
2. Operation process: process that constitute the core business and create the primary value
stream typical operational process are purchasing , advertising and marketing and sales.
3. Supporting process: which support the core process .example include accounting recruitment.
A business process begin with a mission object and ends with achievement of the business
objective .process-oriented organization break down the barriers of structural department and try
to avoid functional silos.
A business process can be decomposed into several sub-process, which have their own attributes
,but also contribute to achieving the goal of the super-process. The analysis of business process
typically includes the mapping of process and the sub process and sub-process down to activity
level. Business process are designed to add value for the customer and should not include
unnecessary activities.
The outcome of a well designed business process is increased effectiveness (value for the
customer) and increased efficiency(less costs for the company) Business process can be
modelled through a large number of methods and techniques .for instances , the business process
modelling notation is a business process modelling technique that can be used for drawing
business process in a work flow.
Common example of process include new product development , order full filment , and
customer service;less obvious but equally legitimate candidate are resources allocation and
decision making
The three categories are

Work process

Behavioral process

Change process
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2 INDUSTRIAL ANALYSIS
2.1 INTRODUCTION
In India retailing is play a major role and profit continue in a prolong period thus I prefer the
retail shop for the Industrial visit. Supermarkets are designed to "give each product section a
sense of individual difference and this is evident in the design of what is called the anchor
departments; fresh produce, dairy, delicatessen, meat and the bakery". Each section has different
floor coverings, style, lighting and sometimes even individual services counters to allow
shoppers to feel as if there are a number of markets within this one supermarket.
Marketers use well-researched techniques to try to control purchasing behavior. The layout of a
supermarket is considered by some to consist of a few rules of thumb and three layout
principles. The high-draw products are placed in separate areas of the store to keep drawing the
consumer through the store. High impulse and high margin products are placed in the most
predominant areas to grab attention. Power products are placed on both sides of the aisle to
create increased product awareness, and end caps are used to receive a high exposure of a certain
product whether on special, promotion or in a campaign, or a new line.
The first principle of the layout is circulation. Circulation is created by arranging product so the
supermarket can control the traffic flow of the consumer. Along with this path, there will be
high-draw, high-impulse items that will influence the consumer to purchase which he or she did
not intend. Service areas such as restrooms are placed in a location which draws the consumer
past certain products to create extra buys. Necessity items such as bread and milk are found at
the rear of the store to increase the start of circulation. Cashiers' desks are placed in a position to
promote circulation. The entrance will be on the right-hand side because research has shown that
consumers who travel in a counter-clockwise direction spend more.
The second principle of the layout is coordination. Coordination is the organized arrangement of
product that promotes sales. Products such as fast-selling and slow-selling lines are placed in
strategic positions in aid of the overall sales plan. Managers sometimes place different items in
fast-selling places to increase turnover or to promote a new line.
The third principle is consumer convenience. The layout of a supermarket is designed to create a
high degree of convenience to the consumer to make the shopping experience pleasant and
increase customer spending. This is done through the character of merchandising and product
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placement. There are many different ideas and theories in relation to layout and how product
layout can influence the purchases made. One theory suggests that certain products are placed
together or near one another that are of a similar or complementary nature to increase the average
customer spend. This strategy is used to create cross-category sales similarity. In other words,
the toothpaste is next to or adjacent the toothbrushes and the tea and coffee are down the same
aisle as the sweet biscuits. These products complement one another and placing them near is oneway marketers try to increase purchases For vertical placement, cheap generic brands tend to be
on the lowest shelves, products appealing to children are placed at the mid-thigh level, and the
most profitable brands are placed at eye level.
The fourth principle is the use of color psychology, and the locations of the food , similar to its
use in fast food branding.
Consumer psychologists suggest that most buyers tend to enter the store and shop to their right
first. Some supermarkets, therefore, choose to place the entrance to the left-hand side as the
consumer will likely turn right upon entry, and this allows the consumer to do a full
anticlockwise circle around the store before returning to the checkouts. This suggests that
supermarket marketers should use this theory to their advantage by placing their temporary
displays of products on the right-hand side to entice you to make an unplanned purchase.
Furthermore, aisle ends are extremely popular with product manufacturers, who pay top dollar to
have their products located there. These aisle ends are used to lure customers into making a snap
purchase and to also entice them to shop down the aisle. The most obvious place supermarket
layout influences consumers are at the checkout. Small displays of chocolates, magazines, and
drinks are located at each checkout to tempt shoppers while they wait to be served.
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The latest theories that the retailer puts in place in order to systematize the vast amount of
innovations – even at the micro level –have identified some macro-categories within which it
implements innovation processes

Strategic

Operational

Relational
The strategic dimension refers to innovations that affect store image perceived by consumers
thanks to communication activities implemented by the company. For this purpose it is important
to evaluate the impact that the innovative content of a format can have on the customer's
perceptive dimension that allows him to categorize the format according to a certain kind of
distribution. The second level is the operating dimension refers to the more traditional methods
of creating value in retailing, using the levers of the marketing mix: assortment, communication,
environment sales and services, that are important elements of strengthening of the commercial
offer.Acting on the operational dimension it can generate a particular attractiveness by
developing strong relationships with consumers through a reshaping of the offer based on the
needs identified. The third level includes the innovative actions involving non-traditional areas
of value creation but refer to the introduction of new instruments affecting the relational sphere
helping to strengthen the relationship between the business enterprise and consumers. In
particular, referring to the innovations in experiential shopping, in customer orientation with the
participation of micro-marketing, in the e-tailing, that is the use of technological tools to
establish a direct contact as well as interactive with consumers
Innovation Factors in Retail At this point it is useful to investigate the factors that induce
retailers to innovate. The reasons that induced the commercial enterprises to take an increasingly
focus on innovation are varied but can be summarized in three main categories: environmental
factors, factors of demand and factors of supply. Environmental factors include changes in laws,
economic, social and technological changes that have affected and still affect the commercial
distribution sector. Just think of the strong regulation to which they were subjected retailers
before the introduction of the Bersani law that has helped create a real boost to trade freeing him
from deep bureaucracy that characterized it. From the economic point of view we must consider
the deep recession that the country is going through, with the consequent lowering of the income
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and the change in consumer purchases that have led many commercial enterprises to change their
competitive strategies; I stat confirmed then a demographic shift due to an ageing of population
and the growth of one-person households. From the technological point of view the development
of innovations related to ICT (Information and communication technologies) that have
influenced aspects of information management, processes, control systems, have further
influenced the trading companies to exploit their potential.
2.2 ATMOSPHERE OF RETAIL STORE
They are different type of a atmosphere

Internal Atmosphere.

External Atmosphere
INTERNAL ATMOSPHERE
Components of the Physical Store Components of the Physical Store Environment Ambient
Factors Ambient Factors Background conditions that exist below the level of our immediate
awareness Air Quality - Temperature - Humidity - Circulation/Ventilation Noise (Level/Pitch)
Scent Cleanliness Design Factors Design Factors Stimuli that exist at the forefront of our
awareness Aesthetic Aesthetic Architecture Colour Style Materials Décor Scale Shape Texture,
Pattern Functional Functional Layout Comfort Signage Accessories Social Factors Social Factors
People in the Environment Audience (Other Customer Audience (Other Customers) Audience
(Other Customers) Number, Appearance, Behaviour Service Personnel Service Personnel
Number, Appearance, Behaviour
EXTERNAL ATMOSPHERE
The number of research into effects of external variables is limited. We found only one study
looking at the impact of environmental attributes of a larger area around a store (a shopping
district) on shopper behaviour. While customers were shown to form perceptions of large
complex macro environments, this varied greatly depending on shopper typology (Grossbart et
al. 1975). An objective measure of the effect of window display design on sales has been
developed (Edwards & Shackley 1992). Mixed support has been found for the hypothesis that
the facilities in which physician meet their patients impact customer attitudes toward care
received and customer satisfaction . More recent research into a consumer’s decision to enter the
7
store based on information received from window displays suggests that product category related
information has a stronger effect on purchase decisions then store-related information. Also preknowledge of the customer about the product category have a mediating effect on shopping
decisions: Consumers with medium knowledge of clothing are more influenced by window
displays then those with low or high knowledge . One study included external variables as items
in a general measure of store atmosphere (access, parking, exterior of building, landscaping of
garden, outdoor exhibition area), however failed to present evidence for a relationship between
atmosphere and purchasing behaviour (Pan, Su & Chiang 2008). The type of storefront display
used was shown to have a 'spillover' effect onto the store image. Innovative displays (such as
column stands, standing flags) have led to consumers perceiving a store to be more
'sophisticated', 'modern', and 'trendy’.
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3 COMPANY PROFILE
3.1 INTRODUCTION:
The retail sector has been at the helm of India growth story the sector has evolved dramatically
from traditional village fairs street hawkers to resplendent malls & plush outlets growing from
strength to strength according to the indian council for research on international economic
relations india is the seventh largest retail market in the world & is expected to grow at a of over
13% till fy 12. In retail sales reached amounting to around 33% of india GDP at current market
prices according to the central statistical organization estimates the total domestic trade both
retail & whole sale constituted 13% of country GDP in which has gone up to 15% in the retail
industry.
During the last few years the india retail market has seen considerable the retail of Growth in the
organized segment major domestic players have entered the retail arena & have ambitious plans
to expand in the future years across vertical formats and cities companies like besides a number
also set up retail chains in the collaboration with big indian.
On 14 September 2012. the government of India announced the opening of FDI in multi-brand
retail. subject to approvals by individual states. This decision was welcomed by economists and
the markets, but caused protests and an upheaval in India's central government's political
coalition structure. On 20 September 2012. the Government of India formally notified the FDI
reforms for single and multi brand retail thereby making it effective under Indian law.
On 7 December 2012, the Federal Government of India allowed 51% FDI in multi- brand retail
in India. The government managed to get the approval of multi-brand retail in the parliament
despite heavy uproar from the opposition (the NDA and leftist parties) some states will allow
foreign supermarkets like Wal-Mart, Tesco and Carrefour to open while other states will not.
Maghalakshmi Plaazaa it is started in 1919 by Krishnaappachettaiin 400 square feet material,
ready-made, mill sarees and mens dress etc,
When they start the store name is krishnasudhesi hall is first name of the store and then they get
profit in their business later they decided to expand their store and there business in year 1957
and they change the name of the store Maghalakshmi store and they use their own log for their
store and they get copyright for that. Later in 1987 again they expand their store in 3200 square
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feet is expand by second and third generation and they get copyright in the year 1990 were
according to the family advice they choose to start shopping mall in the name of maghalakshmi
plaazaa
3.2 VISION:
“To Develop new innovative environment to add value to business in a progressive Approch”.
3.3 MISSION:
“To provide a quality and trendy product with best service for our customer in order to make
them satisfied in a reasonable cost”.
3.4 QUALITY POLICY STATEMENT:
“Quality is the basic need of every customer. They should be provided with then new collection
of products and satisfaction of service from the employees”.
SHOWROOM IN MAGHALAKSHMI PLAAZAA:

They Owned is, Greens,kolors,Jana’s,and jana’s 7D entertainment,and grand kubra

They give rent for others such as

Baskin Robbin

Peter England

Raymond

Planet Fashion

Venfield

Paduka,Shabana,World of titan, toni and guy essensuals ,titan eye plus,Future mobiles,
and hotel.
GREEN’S:
This is a type of a retail store for grocery store , Grocery stores also offer non-perishable foods
that are packaged in bottles, boxes, and cans; some also have bakeries, butchers, delis, and fresh
produce. Large grocery stores that stock significant amounts of non-food products, such as
clothing and household items, are called supermarkets. Some large supermarkets also include
a pharmacy, and customer service, redemption, and electronics sections.
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KOLOR’S:
Kolors has established itself an exemplary name in the textile industry in South Arcot Districts.
Our acknowledged reputation stems from our courageous dedication to give our Customers the
highest quality, exclusive and diverse clothing options and incomparable customer service.
Kolors is the largest Textile and Readymade Province in Villupuram that has proven to be a
shopper’s choice over the years. Our shop has wide range of quality goods in
Poonam Sarees, Designer Sarees, Silk Sarees, Chudidhars, Tops and Leggings, Western, Midi,
Frocks, Lehanga, Shirting, Suiting, Pants, Shirts, Full Suit, T-Shirts, Sherwani, Coat Suit.
To have an everlasting relationship we have customer loyalty program for our customers named
“Akshayaa”. Under this our customers earns points during the purchase and can redeem it at a
particular point of time. Every week we celebrate the birthdays for our customers and and offer
them exciting Gifts.
JANA’S:
There is no dearth of good cinemas in Villupuram. And, the theatre in Villupuram which has
become the hub for cinemagoers is Janas Cinemas: Maghalakshmi Plaazaa Villupuram. It is the
best place to check out all the latest movies in the city. Whether you want to watch Namma
Veetu Pillai - Tamil or War (Tamil) - Tamil or Asuran - Tamil, just make your way to 716,
Nehruji Road,Villupuram, Mandhakarai, Villupuram, Tamil Nadu 605602, India. Then sit back,
relax and enjoy a stellar cinematic experience.
GRAND KUBRA:
They provide luxury room for single and dual.Duplex single,duplex multi etc.
BASKIN ROBBIN:
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Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants. Based
in Canton, Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins in Glendale,
California. It claims to be the world's largest chain of ice cream specialty stores, with 7,500
locations, including nearly 2,500 shops in the United States and over 5,000 in other countries as
of December 28, 2013.[4] Baskin-Robbins sells ice cream in nearly 50 countries.
The company is known for its "31 flavors" slogan, with the idea that a customer could have a
different flavor every day of any month. The slogan came from the Carson-Roberts advertising
agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that
people should be able to sample flavors until they found one they wanted to buy. In 2005, the
company’s "BR" logo was updated such that it doubles as the number "31" to represent the 31
flavors, with the "31" formed by the parts of the letters "BR" which are rendered in pink color, in
contrast to the rest of the logo which is rendered in blue. The company has introduced more than
1,000 flavors since 1945. The company has been headquartered in Canton, Massachusetts since
2004 after moving from Randolph, Massachusetts.
PETER ENGLAND:
Peter England was founded in 1889, Londonderry, Ireland to provide British soldiers with
fine Khaki trousers during the Boer War. More than a century later, Peter England made its
foray into the Indian market in 1997.
The brand was acquired by Aditya Birla Group in 2000 and quickly went on to become
India’s Leading Menswear Brand. The brand was listed in top 5 most trusted brands in
apparel category for 7 consecutive years. And keeping in sync with the youth, Peter England
offers apparel that cater to every fashion occasion of a young professional’s life
With a staunch belief in authenticity, Peter England has become one of the most trusted and
responsible international brands, providing unmatched value to young Indian men. With a
strong foothold in formal and causal menswear segments, Peter England also o ffers
innovative collections in denims, linen, festive wear, Indies kurtas, accessories, and more.
RAYMOND:
Raymond Group is an Indian branded fabric and fashion retailer, incorporated in 1925. It
produces suiting fabric, with a capacity of producing 31 million meters of wool and woolblended fabrics.
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The group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park
Avenue Woman ColorPlus & Parx. All the brands are retailed through 'The Raymond Shop'
(TRS), with a network of over 700 retail shops spread across India and overseas, in over 200
cities.
In addition, the group also has business interests in readymade garments, designer wear,
cosmetics & toiletries, engineering files and tools, prophylactics and air charter operations.
In 2019, Raymonds announced its venture into real estate business under Raymond Realty. The
new venture is poised to start with an investment of Rs. 250 crore (approx $36 million) in
developing mid-income and premium housing units on 20 acres of land in the growing suburb
of Thane. Raymond group holds over 125 acres of land in this region.
TITAN EYE PLUS:
Titan Eyeplus, the eyewear business from Titan Company, was launched in March 2007. The
move was an initiative to redefine the industry and straddle the marketplace with exacting quality
standards, unparalleled in India’s prescription eyewear industry.
Benchmarked against the best in the world, Titan Eyeplus heralds standardization in the eyewear
industry. Following Tata‘s principles of quality and trust, the brand offers international quality
standards enhanced by practices such as transparency in pricing, contemporary design and
styling in the highly fragmented and undifferentiated Indian optical retail segment.
Titan Eyeplus has over 550 exclusive stores operating in over 229 cities and offers a wide range
of stylish and contemporary eyewear.
TONI AND GUY:
Toni & Guy (stylised as TONI&GUY) is a British international chain of hairdressing salons
founded in the UK in 1963 by brothers Toni Mascolo and Guy Mascolo.
In 1963, Toni Mascolo and his brother Guy opened their first salon in Clapham, London.
13
In 1985, the company opened its first salon outside Europe, in Dallas, Texas. It also launched the
TIGI product line.[5] In 1990, the Toni & Guy Hairdressing Academy was opened
In 2009, the TIGI product line was acquired by Unilever for £296 million.
As of 2019, there are over 485 salons in 48 countries.
PLANET FASHION:
Planet Fashion is a noted global retail clothing brand from Aditya Birla Group’s retail store
enterprise – ABFRL. Launched in 2001, Planet Fashion houses top-notch brands like Louis
Philippe, Allen Solly, Peter England and Van Heusen. With an exquisite offering that caters to
today’s discerning men and women, Planet Fashion aims to bring fashionable clothing, choice
and convenience for everyone at one platform to give a complete wardrobe solution for all their
needs. The multi-brand outlet also has a tie-up with Levi’s for denim, Monte Carlo for winter
wear and Van Heusen for innerwear. Planet Fashion is a one-stop shop online where the
customer gets hand-picked collections and can choose from the best of the best. The brand caters
to young professionals and taps in to their casual yet formal choices that are both fun yet
fashionable.
From suits, shirts, denims to knits and accessories, one can find an ensemble for all wardrobe
requirements. You can pick up a wedding or business suit from the dapper range, or a pair
of chinos with a linen shirt for your downtime dressing. The versatility on offer gives you the
chance to keep your individual style, fresh and fashion-forward. Planet Fashion segments its
catalog in five categories; The Suit Collective, Denim Culture, Trouser Club, Classic MustHaves and Linen Lounge.
WORLD OF TITAN:
Titan Company Limited (Titan), a joint venture between the Tata Group and the Tamil Nadu
Industrial Development Corporation (TIDCO), commenced its operations in 1984 under the
name Titan Watches Limited. Titan is the fifth largest integrated own brand watch manufacturer
in the world. Over the last three decades, Titan has expanded into underpenetrated markets and
created lifestyle brands across different product categories. Titan is widely known for
transforming the watch and jewellery industry in India and for shaping India's retail market by
pioneering experiential retail.
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VENFIELD:
Over the years, Venfield, The complete men’s wear collections from ABC Apparels Pvt Ltd, Has
perfected and redefined the art of executive dressing with a distinct flair Driven by the dream to
excel and innovate, We have a radical approach that’s in line with some of the finest
international brands in the market especially with our exclusive formal wear range, Venfield
garments have achieved a popular brand status amongst working professionals executives in
India. All thanks to their keen eye for detail and a strong sense of fashion.
Recognizing the potential in branded men’s wear especially suited for the fashion needs of the
Indian male, over a record time, Venfield have established themselves as the manufacturer of
formals, Semi formals and casual wear and accomplished a complete wardrobe offering with a
range of shirts, Trousers and accessories.
Making a modest but widely appreciated beginning in Southern India, Venfield shirts have
gradually gained immense popularity and has attained the status of market leader in record time,
Our manufacturing technology that’s on par with international majors has helped us to levitate
standards of production to match the needs of discerning customers. The Venfield production
model is based on a design conscious, product delivery system with a strong back up of local and
global sourcing.
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3.5 NEED FOR THE STUDY
The study is conducied for the following needs,

To know about different functional area and its processes being carried out in the mall.

The study helps to know about the mall’s organizational structure.

To Know about the retail store.

To Study the process of Retailing business.
16
3.6 OBJECTIVE OF THE STUDY:
● To find out the various department and the activities
● To find out the existing problem of the organization
● To identify the work condition of the organization
● To give suggestion and recommendation for possible improvement
17
3.7 SCOPE OF THE STUDY
● This study may used to the researcher and the students for future research
● Organization study aims to promote the understanding of organization function
● To know what are the major problem they are facing inside the organization and
suggesting them with the right solution
18
3.8 LIMITATION
● There were difficulties in obtaining data from executives and manager due to their busy
work schedule
● An depth study of the company could not be carried out due to shortage of time
● The company has the limitation to disclose their financial details ,so detailed analysis of
financial performance of the company is not possible
● Reliability of data used for the study is largely depends upon the companies report and
the information given by executives.
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3.9 SWOT ANALYSIS:
STRENGTHS

Great financial status maintenance

Good will about their brand name

Good qualities of finished goods

Good relation with customer and dealer

Great involvement of employees activities
WEAKNESS

Lot of competitor in market.

Customer switch over the new retail store.

Technology lagging such as reduce human power in inventory checking etc.
OPPORTUNITIES

Internet/mobile-new avenues to customer which reduces to save cost of dealership

New market in India and around the world

Door step Delivery and Online retailing.
THREATS

More competitor entry into market

Loyal customer change.
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CHAPTER 4
ORGANIZATION STRUCTURE
4.1DEPARTMENTS
Various department and its function
CORPORATE LEVEL
● Legal environment
● CTC-corporate technology centre
● IIIC
● ERP
● Sourcing
COMPANY
● Marketing
● Production
● Supply chain
● Engineering
● Human resource
● Financial
● Quality
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4.2 COMPANY LEVEL
HUMAN RESOURCE:
The following are main function of Human Resource department and manager. They are as
follows:
● Recruitment
● Training
● Disciplinary action
● Preparing an organization chart
● Maintain and updating employee’s personnel data
● Long term settlement co-ordination
● Shift & attendance record
● Employee grievances
● Safety
● Security
● Company first aid centre ( dispensary)
● Employee social arrangement
● Leave records maintenances
● Leave records maintenances
● Advise to wages calculation
● Retirement
● Award distribution
● Annual day celebration
● Communication, union, employee ship council meeting
● conducting safety programs
● Providing uniforms.
RECRUITMENT POLICY:
● Till 1996, Recruitment policy is based on internal & external, after that they are not recruited
any persons till date.
● They recruit only management staff through consultancy
● Trainees are permanent for Jobs.
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SELECTION POLICY:
They select a person through video conferencing. HR and the concerned department are
direct the programme.
TRAINING & DEVELOPMENT:
Here training is conducted by INSTITUTE OFINDUSTRY IN INTERACTION
CENTRE.
● Both on the Job & off the job training conducted by IIIC.
● As per TI cycles organization schedule IIIC gives training.
● All classes of training are given including painting and welding
TRAINING PERIODS:
● It depends on management option, individual employee have lack of certain knowledge,
attitude, skills. They are not standard training periods.
● When a person requires 2 week or 1 month training, they give.
METHODS OF TRAINING:
● On the Job training
● Off the Job training
ON THE JOB TRAINING:
It involves learning by doing. It is considered to be an effective approach for making
managers more competent. The trainee is motivated to learn because the training takes place in
the real Job situation.
● Experience
● Coaching & counseling
● Special projects & task forces
● Committees Assignment
OFF THE JOB TRAINING:
Off the job training provides an inhibited and relaxed environment, which require
adjusted to the actual work situation after the training
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● Selected reading
● Conferences & seminars
● Brain storming
● Role playing
KEY RESULT AREA PROGRAMME:
● Once in a six month, key result area fixed on between management staffs, here increments,
promotions are given, it all based on results.
● For workers, yearly once performances are checked, if the management satisfied his work,
then promotion, increments are given.
● 4 years once, increment and promotion are compulsorily given to the workers.
● Promotions are given it is based on key result are for both management staff and for workers.
WAGE & SALARY ADMINISTRATION:
Wage & salary administration are concerned with Human resource department. As
per labour legislation the wages are calculated
➢ Contract Labourer’s – Rs. 165/- per day
➢ Permanent workers – Rs. 14,000/- to 19,000/➢ Trainees – Rs. 7,000/- to10,000/● After addition and deduction, the salary deposited on INDIAN Banks. Every employee
through INDIAN Banks, they got.
● Before 5th of every month, salary is deposited in INDIAN Banks.
● For contract laborer’s, responsible contractor gives salary he may give before 7th of every
month by cash.
● If any problem in regarding to contract labour in particular wage problem, the management
can help him.
● Increment’s also available for every worker once in 3 years.
SOCIAL SECURITY MEASURES:
24
As per Acts, all legislations are applicable to this industry. Excluding workmen
compensation Act, because ESI act already existing. The Social security measures are
● Employee State Insurance
● Employee Provident Fund
● Bonus
● Gratuity
● Loans
● Medical Benefits – Regular medical checkup are maintained
● Insurances
● Housing rent allowances
● Daily Allowance
● Nigh shift allowance
● Overtime allowances
● Incentive MRP hours
● Sick leave wages
● Earned leave wages
● Paid holidays wages
● Lay off compensation.
● Maternity benefit as per ESI Act
These are social security measurers that are provided by BRITE GROUPS OF INDIA. These are
mostly satisfied by the INTUC trade union in the organization.
WELFARE MEASURES:
OBJECTIVES:
● To provide better life and health to the workers
● To make the workers happy and satisfied.
● To relieve workers from industrial fatigue and to improve intellectual, cultural and material
conditions of living of the workers.
FEATURES OF WELFARE MEASURES:
25
● Welfare measures are in addition to regular wages and other economic benefits available to
workers due to legal provisions and collective bargaining.
● Labour welfare schemes are flexible and ever-changing new welfare is added to the existing
ones from time to time.
BENEFITS:
● They provide better physical and mental health to workers and thus promote & healthy work
environment.
● Employee welfare measures increase the productivity of organization and promote healthy
industrial relation, thereby maintaining industrial peace.
WELFARE OFFICER FUNCTION:
Welfare officer: Mr PUSHPARAJ.
●
He may proactive in establishing certain welfare schemes.
●
He promotes good working condition, cleanliness etc.
●
He acts as a supervisor function in organization cleaning.
●
The disposal of wastages systematically followed by him
INDUSTRIAL RELATION:
●
Grievances are not take place between workers, because proper functions,
facilities, are maintained by management.
●
TI
cycles
of
India
creates
some
standing
orders
in
functioning
the
organization, any misconduct or violation occurs, some fines will be fixed.
●
There are no conflicts between employer and employee.
After 1978 to till
date no problems suffers the management.
●
Here TI cycles of India are good example for Industrial peace and Harmony.
●
No legal cases, strikes, lockouts, and disciplinary action against employees
also.
●
Laziness
is
not
considered
as
misconduct
should be given for those workers.
26
here,
immediately,
counseling
ALLIED ACTIVITIES OF BRITE BROTHERS:
If floods attack areas, slum areas, the organization helps in certain areas education,
hospitality, recreation etc.
FINANCE:
The following are the methods followed under finance department
● Costing
● MIS
● TAX
● FIXED ASSET
● FINANCIAL ACCOUNTING
● TREASURY
COSTING: They will fix the price with R&D by considering machinery ,labor, material.
They will fix price in two ways before production and after production
TAX: Two tax one is purchase tax and sales tax. service tax must be paid every 5th month
and excise duty must be paid 10th of the month.
MIS: Produce the profit and loss /balance sheet every 5th month it has to be presented and
in 8th prediction will be made .15th OR (operational research) this is done in MD level to
know how many profit and how many loss has ocured.18th of every month opex meeting
will be conducted to improve the quality and cost control. Engineering and production
people will do.
FIXED ASSET: To manufacture machine is required here they will calculate the cost for
machinery, depreciation cost, rate per hour, installation cost ext.
FINANCIALACCOUNTING: It deals with payables, receivables, aging tax deduction
source.
TREASURY: This is fund raising for the company through commercial paper ,term loan,
non-convertible debenture, overdraft, letter of credit.
MARKETING:
It is where the product is sold to needy one ,deals with advantages and limitation discounts,
credit period ,benefits. Gives customer quotation and lowest price is fixed and the cost is fixed at
27
break even point and the challenge is raising it cost .they will enter the sales agreement. Other
work is advertisement ,discount order, sales development.
QUALITY:
TQM and EFQM(European foundation for quality management) this gives holistic view of
the organization later total production maintenance was implemented.Here it check the customer
expectation has been done.
● Checks in each stage whether controlling of rework ,controlling of scrab
● Deduction in early stage
● Product goes out once production manager signs
TPM
TPM Way of Life Bright Brothers Ltd Pondicherry embraced TPM in2010. The success
of the program led to the same being rolled out to Bright, Faridabad in Nov 2011 and Bright,
Bhimtal in 2013.
TPM has proven to be a journey towards excellence and has touched all facets of the business
and involved all levels in the organization- from Chairman to the associates.The team, started on
the journey with many apprehensions regarding the efficacy of such programs. The program was
started on a ‘Push’ basis with all levels being forced into the discipline. Very soon, as the various
small projects taken up under TPM started bearing fruit,the team members got motivated to do
more. This, over a period of time, gathered more and more steam and has become a ‘Self
Propelled’ movement.
MAINTENANCE:
5’S maintenance-sort ,set in order ,shine ,standardize,sustain
3M-muda(waste),Mura(variation),muri(overburden)electrical,mechanical,safety
Power cost is the major challenges ,now they are paying rupee8 for 1 unit and using of solar
energy has reduced or windmill. installation of machine will be maintained by maintenance
manager.
HEALTH AND SAFETY
28
Health and Safety Bright management is committed to providing a safe work
environment to all its employees. We believe that Health & Safety is a key indicator of
organizational excellence and sustainability. An effective health and safety system in the
workplace can have a significant positive effect on productivity, and therefore on an
organisation's success. Safety starts from the top with every officer of the company deeply
committed to creating a safe and healthy workplace In our endeavour to make the workplace
fully safe, we invest in all equipments where safety is built in the design and we regularly
maintain the same. Training all of our employees on all aspects of safety at workplace is an
ongoing process. All employees receive extensive training to follow the defined safety norms in
all activities. Employees are also empowered to report, correct and improve work place safety.
4.3 SHOWROOMS IN MAGHALAKSHMI PLAAZAA:

They Owned is, Greens,kolors,Jana’s,andjana’s 7D entertainment,and grand kubra

They give rent for others such as

Baskin Robbin

Peter England

Raymond

Planet Fashion

Venfield

Paduka,Shabana,World of titan, toni and guy essensuals ,titan eye plus,Future mobiles,
and hotel.
GREEN’S:
A supermarket is a self-service shop offering a wide variety of food, beverages and household
products, organized into sections and shelves. It is larger and has a wider selection than
earlier grocery stores, but is smaller and more limited in the range of merchandise than
a hypermarket or big-box market.
The supermarket typically has aisles for meat, fresh produce, dairy, and baked goods. Shelf space
is also reserved for canned and packaged goods and for various non-food items such as
kitchenware, household cleaners, pharmacy products and pet supplies. Some supermarkets also
sell other household products that are consumed regularly, such as alcohol (where permitted),
29
medicine, and clothes, and some sell a much wider range of non-food products: DVDs, sporting
equipment, board games, and seasonal items (e.g., Christmas wrapping paper in December).
A larger full-service supermarket combined with a department store is sometimes known as
a hypermarket.
Other
services
may
include
those
of banks, cafés, childcare
centres, insurance (and other financial services), Mobile Phone services, photo processing, video
rentals, pharmacies or petrol stations. If the eatery in a supermarket is substantial enough, the
facility may be called a "grocerant", a blend of "grocery" and "restaurant".
The traditional supermarket occupies a large amount of floor space, usually on a single level. It is
usually situated near a residential area in order to be convenient to consumers. The basic appeal
is the availability of a broad selection of goods under a single roof, at relatively low prices. Other
advantages include ease of parking and frequently the convenience of shopping hours that extend
into the evening or even 24 hours of the day. Supermarkets usually allocate large budgets to
advertising, typically through newspapers. They also present elaborate in-shop displays of
products.
Supermarkets typically are chain stores, supplied by the distribution centers of their parent
companies thus increasing opportunities for economies of scale. Supermarkets usually offer
products at relatively low prices by using their buying power to buy goods from manufacturers at
lower prices than smaller stores can. They also minimise financing costs by paying for goods at
least 30 days after receipt and some extract credit terms of 90 days or more from vendors.
Certain products (typically staple foods such as bread, milk and sugar) are very occasionally sold
as loss leaders so as to attract shoppers to their store. Supermarkets make up for their low
margins by a high volume of sales, and with of higher-margin items bought by the attracted
shoppers. Self-service with shopping carts (trolleys) or baskets reduces labour cost, and many
supermarket chains are attempting further reduction by shifting to self-service check-out.
KOLOR’S:
Textiles are made from many materials, with four main sources: animal (wool, silk), plant
(cotton, flax, jute, bamboo),
mineral
(asbestos, glass
fibre),
and
synthetic
(nylon, polyester, acrylic, rayon). The first three are natural. In the 20th century, they were
supplemented by artificial fibres made from petroleum.
30
Textiles are made in various strengths and degrees of durability, from the finest microfibre made
of strands thinner than one denier to the sturdiest canvas. Textile manufacturing terminology has
a wealth of descriptive terms, from light gauze-like gossamer to heavy grosgraincloth and
beyond.
GRAND KUBERA:
the Grand Kubera is a luxury hotel, in Villupuram and the hotel booking way is two different
way such as online booking and direct booking they give special offers for online booking and
pre-booking before one month so in online you may be used trivago for booking.
JANA’S:
They owned the shop and they have 7D Entertainment for kids and adult in the cinema hall book
through online and direct booking, and they give offers mostly in direct booking in the online
booking they get offers through the website.
GREEN’S:
A supermarket is a self-service shop offering a wide variety of food, beverages and household
products, organized into sections and shelves. It is larger and has a wider selection than
earlier grocery stores, but is smaller and more limited in the range of merchandise than
a hypermarket or big-box market.
The supermarket typically has aisles for meat, fresh produce, dairy, and baked goods. Shelf space
is also reserved for canned and packaged goods and for various non-food items such as
kitchenware, household cleaners, pharmacy products and pet supplies. Some supermarkets also
sell other household products that are consumed regularly, such as alcohol (where permitted),
medicine, and clothes, and some sell a much wider range of non-food products: DVDs, sporting
equipment, board games, and seasonal items (e.g., Christmas wrapping paper in December).
A larger full-service supermarket combined with a department store is sometimes known as
a hypermarket.
Other
services
centres/creches, insurance (and
other
may
include
financial
those
of banks, cafés, childcare
services), Mobile
Phone services, photo
processing, video rentals, pharmacies or petrol stations. If the eatery in a supermarket is
substantial enough, the facility may be called a "grocerant", a blend of "grocery" and "restaurant"
31
The traditional supermarket occupies a large amount of floor space, usually on a single level. It is
usually situated near a residential area in order to be convenient to consumers. The basic appeal
is the availability of a broad selection of goods under a single roof, at relatively low prices. Other
advantages include ease of parking and frequently the convenience of shopping hours that extend
into the evening or even 24 hours of the day. Supermarkets usually allocate large budgets to
advertising, typically through newspapers. They also present elaborate in-shop displays of
products.
Supermarkets typically are chain stores, supplied by the distribution centers of their parent
companies thus increasing opportunities for economies of scale. Supermarkets usually offer
products at relatively low prices by using their buying power to buy goods from manufacturers at
lower prices than smaller stores can. They also minimise financing costs by paying for goods at
least 30 days after receipt and some extract credit terms of 90 days or more from vendors.
Certain products (typically staple foods such as bread, milk and sugar) are very occasionally sold
as loss leaders so as to attract shoppers to their store. Supermarkets make up for their low
margins by a high volume of sales, and with of higher-margin items bought by the attracted
shoppers. Self-service with shopping carts (trolleys) or baskets reduces labor cost, and many
supermarket chains are attempting further reduction by shifting to self-service check-out.
LAYOUT OF GREEN’S:
Most merchandise is already packaged when it arrives at the supermarket. Packages are placed
on shelves, arranged in aisles and sections according to type of item. Some items, such as fresh
produce, are stored in bins. Those requiring an intact cold chain are in temperature-controlled
display cases.
While branding and store advertising will differ from company to company, the layout of a
supermarket remains virtually unchanged. Although big companies spend time giving consumers
a pleasant shopping experience, the design of a supermarket is directly connected to the in-store
marketing that supermarkets must conduct in order to get shoppers to spend more money while
there.
Every aspect of the store is mapped out and attention is paid to color, wording and even surface
texture. The overall layout of a supermarket is a visual merchandising project that plays a major
role. Stores can creatively use a layout to alter customers’ perceptions of the atmosphere.
32
Alternatively, they can enhance the store’s atmospherics through visual communications (signs
and graphics), lighting, colors, and even scents. For example, to give a sense of the supermarket
being healthy, fresh produce is deliberately located at the front of the store. In terms of bakery
items, supermarkets usually dedicate 30 to 40 feet of store space to the bread aisle.[32]
KOLOR’S LAYOUT:
layout is the most effective physical arrangement of industrial facilities. This arrangement
includes the space needed for arrangement of machines, processing equipment, material
movement, storage, labors and all supporting activities. It helps to promote the efficient use of
equipment, material, people and energy. A good plant layout for garment industry is directly
associated with good work flow, right from fabric receiving till the finished products go out of
the garment factory.
layout problems may arise due to:

A design change

An enlarged department

A reduced department

A new product

A relocated department

A new department

A new plant
The overall objectives of layout are,
1.
To minimize the material handling and transportation.
2.
To maximize the utilization of floor space.
3.
To move materials at desired speed with the low cost.
4.
To increase productivity and product quality with reduced capital cost.
5.
To reduce internal transport from one operation to the next.
6.
To minimize the movements made by workers.
7.
To design the work stations suitably and properly.
8.
To ensure better utilization of machine manpower and service.
9.
To improve maintenance and inspection of facilities etc.
33
10. Less work in process.
11. Less supervision and indirect labor.
12. Less floor space.
13. Improved safety conditions with fewer accidents.
14. Space for future expansion.
15. Lighting and ventilating of areas.
16. Proper production control.

Principle of integration:
The best plant layout is that which integrates the man, materials, machineries,
supporting activities and any other relevant factors in a way which results in the best
compromise.
Principles of minimum Distance:
Other things equal, the best layout is that in which the materials and men are required
to move the minimum distance.

Principles of Flow:
Other things being equal, the best layout is that which arranges the work area for each
operation or process in the same order or sequence that forms, treats or assembles the
material in a systematic flow.

Principles of Cubic Space:
The best layout is that in which all available space, both vertical and horizontal, is
most economically an effectively utilized.

Principles of satisfaction and safe:
Other things being equal, the best plant layout is that which makes work satisfying and
safe for workers.

Principles of Flexibility:
Other things being equal, the best layout is that which can be adjusted and rearranged
at a minimum cost and inconvenience i.e. layout should be flexible enough to work
on.
JANAS:
The most important of these areas is the acting space generally known as the stage. In some
theaters, specifically proscenium theaters, arena theaters and amphitheaters, this area is
34
permanent part of the structure. In a blackbox theater the acting area is undefined so that each
theater may adapt specifically to a production.
In addition to these acting spaces, there may be offstage spaces as well. These include wings on
either side of a proscenium stage (called "backstage" or "offstage") where props, sets and scenery
may be stored as well as a place for actors awaiting an entrance. A Prompter's box may be found
backstage. In an amphitheater, an area behind the stage may be designated for such uses while a
blackbox theater may have spaces outside of the actual theater designated for such uses.
Often a theater will incorporate other spaces intended for the performers and other personnel. A
booth facing the stage may be incorporated into the house where lighting and sound personnel
may view the show and run their respective instruments. Other rooms in the building may be
used for dressing rooms, rehearsal rooms, spaces for constructing sets, props and costumes, as
well as storage.
There are usually two main entrances. One is at the front, used by the audience, and leads into
the back of the audience space, sometimes first going through a ticket booth. The second is
called the stage door, and it is accessible from backstage. This is where the cast and crew enter
and exit the theater, and fans sometimes wait outside it after the show in order to get autographs,
called "stage dooring".
SEATING:
All theaters provide a space for an audience. The audience is usually separated from the
performers by the proscenium arch. In proscenium theaters and amphitheaters, the proscenium
arch, like the stage, is a permanent feature of the structure. This area is known as
the auditorium or the house. Like the stage in a blackbox theater, this area is also defined by the
production
The seating areas can include some or all of the following:

Stalls or arena: the lower flat area, usually below or at the same level as the stage. The
word parterre (occasionally, parquet) is sometimes used to refer to a particular subset of this
area. In North American usage this is usually the rear seating block beneath the gallery (see
below) whereas in Britain it can mean either the area in front near the orchestra pit, or the
whole of the stalls. The term can also refer to the side stalls in some usages. Derived from
35
the gardening term parterre, the usage refers to the sectioned pattern of both the seats of an
auditorium and of the planted beds seen in garden construction. Throughout the 18th century
the term was also used to refer to the theater audience who occupied the parterre.

Balconies or galleries: one or more raised seating platforms towards the rear of the
auditorium. In larger theaters, multiple levels are stacked vertically above or behind the
stalls. The first level is usually called the dress circle or grand circle. The next level may be
the loge, from the French version of loggia. A second tier inserted beneath the main balcony
may be the mezzanine. The highest platform, or upper circle, is sometimes known as the
gods, especially in large opera houses, where the seats can be very high and a long distance
from the stage.

Boxes (state box or stage box): typically placed immediately to the front, side and above the
level of the stage. They are often separate rooms with an open viewing area which typically
seat up to five people. These seats are typically considered the most prestigious of the house.
A "state box" or "royal box" is sometimes provided for dignitaries.

House seats: these are "the best seats in the house", giving the best view of the stage. Though
each theater's layout is different, these are usually in the center of the stalls. These seats are
traditionally reserved for the cast and crew to invite family members, agents, and others. If
they are not used, they usually go on sale on the day of the performance.
36
4.4 OBSERVATION STUDY
WEEK 1















Day 1-company Introduction
Day 2-company profile
Day 3-company profile
Day 4-Green’s
Day 5-Packing
Day6-Product Placement analysis
Day7-leave
WEEK 2
Day 8-Finance and human resources department
Day 9-Kolors
Day 10-Placement of the clothes
Day 11-Jana’s
Day 12-Seating arrangement
Day 13-HR
Day 14-quality
Day 15-Lease shop visit &completion letter
WEEK 1
DAY1: Company Introduction.
LEARNING: To learn the history of a shop and major competitor around the town.
OUTCOME: To gain knowledge about to start the retail shop and understand who are
the competitor.
DAY2: Company Profile
LEARNING: To learn about the company profile.
OUTCOME: To gain knowledge about the company start up process.
DAY 3: Company Profile.
LEARNING: To learn about the company profile.
OUTCOME: To gain the knowledge about the investment detail.
DAY 4:
Green’s Introduction.
37
LEARNING: To Learn the product placement and customer attractive, atmosphere of
the retail store.
OUTCOME: To gain Knowledge about the supermarket product arrangement.
DAY4, 5,6 : Green’s Product placement and Packing
LEANING: product packing arrangement and product placement they tell the dealer
and wholesaler.
OUTCOME: If I start a retail shop how can I find a dealer and wholesaler.
WEEK2
DAY1: Finance and human resources department.
LEARNING: The kolor’s and visit the shop clothes arrangement and order of the
product.
OUTCOME: To gain knowledge about the clothes placement.
DAY2: Kolor’s Introduction.
LEARNING: Overview about all departments and the working process.
OUTCOME: To know about the various activity in a department.
DAY3,4: Placement of the clothes
LEARNING: Jana’s and learn the seating arrangement and booking methods and the
customer satisfied analysis and employee satisfied.
OUTCOME: To gain knowledge about the employee benefit methods.
DAY5: Jana’s Introduction.
LEARNING: To Learn all department and then learn some of their department works
include, HR, finance..etc.
OUTCOME: To understand how to maintain the financial activity of the organization.
DAY6: Overview of all department and challenges in retail stores.
LEARNING: Last date I went to collect my completion letter & I visit the lease shops.
OUTCOME: At last I learn the retail shop is play a important role and how to start ne
retail store.
38
4.5 CONCLUSION
The Maghalakshmi Plaazaa is a leading retail store in villupuram so they have a vast demand and
loyal customer on there shop they have a good customer relationship and employee relation and
good inventory holding and good finance structure. The HR manager analysis the past yer and
present year and budgeting the future they have a high liquity ratio on the retail store. The owner
of the Organization is fifth generation so they a having a good brand name in the town and have
a opportunity for opening a branches in domestic country. They have a market goodwill from a
customer but they did not give that much of discount and offer for customer if they gave it they
have chance to sustain in a marker for a prolong period.
39
4.6 BIBLIOGRAPHY
www.managementstudyguide.com
www. .joams.com/uploadfile/2014/0217/20140217020801895
Retail maketing(K.S.Stephen)
www.wiki.retailstore.com
40