Presented By:
1)
Swayamsidha Behera
2)
Jyotirmayee Kar
3)
Upasana Bhuyan
4)
K.Shailaja
5)
Divya Aggarwal
6)
Priyanka Arora
The Trimurti Art & Craft is a Craft Cluster
Situated in Samantarpur, Puri Road which is
the Exporting as well as Marketing Hub for
the Products.
 The Crafts produced by the artisans have
been mimicking the art since time
immemorial.
 Some of the famous crafts include Stone
Sculptures which mimic the ones on the Walls
of Konark Temple & Puri Temple.
 Produced
Handicrafts of following types:
 Stone Sculptures (Main Product of sale)
 Wooden Sculptures
 Terracotta
 Palm-Leaf Engravings
 Pattachitra
 Dokra
 Hand-work on Golden Grass
 Manufacturing
Workshops:
1. Kendrapada (Palm Leaf Engravings
2. Keonjhar (Terracota)
3. Raghurajpur (Pattachitra)
 Marketing And Exporting Hub:
Samantarpur, Puri Road
Number of Artisans present in a cluster – 20 to 50
 Training Provided:
1. Hereditarily acquired Knowledge
2. Professional Govt Training after 18 years of age
 Stipends Given:
1. Unskilled Artisans – 10,000/- +Fooding +
Accommodation
2. Semi-Skilled Artisans – 15000/- + Fooding +
accommodation
3. Skilled Artisans – Depending on Designs

He used to carve stones since
his childhood
 Visit of foreign tourists made
him see a scope of sculpture
promotion in foreign market
 Learnt foreign Language to
promote this craft
 Stopped carving and started
Business promotion
 Combined his passion & craft
knowledge to keep family
tradition alive and promote
business.

 Overseas
Market – These included: Luxury
Furniture Brands, Temples, Hotels, Museums
 People Targeted: NRIs, Hotel Owners, Elite
Businessmen
 Area of Sale: USA, Russia, Spain, Japan,
Europe ( France, Italy, Germany).
 Indian
a)
b)


Market – These included:
Govt Institutes – Nalco, Army Cantonment,
Defence Colleges, Sea Beaches
Private Institutions – TATA guest houses,
Hotels, Resorts, Museums, Craft Promotion
Hubs.
People Targeted: Elite Class
Area of Sale: Tamil Nadu, UP, Karnataka,
Delhi, West Bengal
 Price
Range – Minimum = 2,000 /Maximum = Above 10 Lakhs
 Price distribution:
a) Raw Material Cost
b) Labout Charges
c) Transportation Cost
d) Miscellaneous Costs
 Factors
a)
b)
c)
d)
e)
affecting the Price:
Type of design
Complicacy of design
Size of stone used
Demand of Product
Festive/Occasional Season
 Their
business promotion mainly depended
on:
a) Trade Fairs like Toshali, Balijatra
b) Exhibitions at Govt Platforms
c) Word of Mouth
 Introduction
of E-Commerce Website and
Mobile Application to promote sales
 Extend their sale connection to Mass-Retail
Outlets by show-casing their skill.
 Creating a Sculpture Story for each item and
present its information
 Create Banners, Display advertisements and
promote their work in educational and other
institutions.
Thank
You