Brands on social media
BRANDS ON SOCIAL MEDIA
Table of Contents
Table of Contents
01
02
User interactions
U.S. social media activities 2019, by platform
02
Consumer preferred channels to communicate with brands in the U.S. 2018
03
Consumer preference for communication methods with brands U.S. 2018, by generation
04
Consumer preference for communication methods with brands U.S. 2018, by vertical
05
U.S. consumers preference to being contacted by brands in 2019
06
U.S. internet user attitude towards brands' social responsibility 2018
07
Share of U.S. adults who prefer brands without social issue ads 2019
08
Share of U.S. adults who prefer brands without social issue ads 2019, by age
09
Share of U.S. adults who prefer brands without political ads 2019
10
Share of U.S. adults who prefer brands without political ads 2019, by age
11
Brand content
Leading U.S. brands on social media 2018, by user engagement
13
Leading U.S. brands on social media 2018, by video engagement
14
Table of Contents
03
04
Most-followed magazine brands on social media 2019
15
Important marketing metrics according to brand and event marketers worldwide 2018
16
U.S. retail marketers planning to spend more on marketing in 2019, by channel
17
Content marketing types used in B2B communications in North America 2019
18
Most important data types according to senior marketers worldwide 2018
19
Leading types of video used in mobile marketing worldwide 2017-2018
20
U.S. small business social media content 2018
21
Social commerce
Sources of shopping inspiration for digital shoppers worldwide 2019
23
U.S. digital shoppers preferred online sources for product search 2019
24
Online or social media advertising targeting effectiveness as of January 2019
25
Global usage of social media during path to purchase 2019, by age group
26
Facebook
Table of Contents
05
Leading U.S. brands on Facebook 2018, by user engagement
28
Most engaged websites on Facebook worldwide 2018, by category
29
Most popular Facebook fan pages 2019
30
Most popular product brands on Facebook 2019
31
Most popular technology brands on Facebook 2018
32
Facebook: number of followers of popular beauty brands 2019
33
Most-followed magazine brands on Facebook 2019
34
Facebook: number of fans of popular fashion brands 2019
35
Twitter
Leading U.S. brands on Twitter 2018, by user engagement
37
Most visible brands on Twitter worldwide 2018
38
Most-followed magazine brands on Twitter 2019
39
Most-followed beauty brands on Twitter 2018
40
Most-followed apparel brands on Twitter 2018
41
Table of Contents
06
Most-followed retailers and consumer merchandise brands on Twitter 2018
42
Average daily Twitter brand posts 2017-2018
43
Average daily Twitter brand retweets 2018, by vertical
44
Average daily Twitter brand replies 2018, by vertical
45
Average daily Twitter brand audience mentions 2018, by vertical
46
Average Twitter brand audience sentiment 2018, by vertical
47
Global Twitter mentions of leading brands 2019, by type
48
Instagram
Leading U.S. brands on Instagram 2018, by user engagement
50
Most-followed magazine brands on Instagram 2019
51
Instagram: most-followed beauty brands 2019
52
Instagram: most-engaged video creators 2018
53
Instagram: most-engaged publishers 2018
54
Instagram: share of video and image posts 2019
55
Average daily Instagram brand posts 2018, by vertical
56
BRANDS ON SOCIAL MEDIA
User interactions
Social media activities on select social networks by social media users in the United States in
February 2019
U.S. social media activities 2019, by platform
Instagram
Facebook
Snapchat
Pinterest
Twitter
Viewing photos
77%
65%
64%
59%
42%
Watching videos
51%
46%
50%
21%
32%
Sharing content with everyone
45%
57%
46%
21%
32%
Sharing content one to one
31%
43%
45%
12%
20%
Networking
23%
33%
21%
10%
26%
News
18%
38%
17%
9%
56%
Finding/shopping for products
11%
15%
5%
47%
7%
9%
7%
6%
5%
7%
Promoting my business
2
Note: United States; February 2019; 18 years and older; 2,500
Further information regarding this statistic can be found on page 58.
Source(s): eMarketer; Cowen Group; ID 200843
User interactions
Leading channels preferred by consumers to communicate with brands in the United States as
of June 2018
Consumer preferred channels to communicate with brands in the U.S. 2018
50.0%
47%
45.0%
40.0%
Share of respondents
35.0%
30.0%
25.0%
20.0%
17%
14%
15.0%
12%
10%
10.0%
5.0%
0.0%
E-mail marketing
3
Display ads
Note: United States; June 2018; 1,006
Further information regarding this statistic can be found on page 59.
Source(s): Yes Marketing; The Marketing Desks; ID 984615
Text marketing
Mobile app
Social media
User interactions
Share of consumers who use selected methods to communicate with brands in the United
States as of November 2018, by generation
Consumer preference for communication methods with brands U.S. 2018, by generation
Generation Z
Millennials
Generation X
Baby boomers
Shop/browse website regularly
43%
48%
44%
42%
Visit store on a regular basis
40%
42%
45%
43%
Subscribe to their emails
25%
34%
40%
38%
Review their advertising circulars
14%
17%
26%
34%
Receive direct mail from them (catalogs, postcards, etc.)
17%
21%
28%
25%
Use their mobile app
24%
28%
18%
8%
Have seen their online display advertisements
24%
17%
15%
11%
Follow them on social media
15%
16%
11%
4%
7%
9%
7%
3%
Subscribe to their text messages
4
Note: United States; November 9 to19, 2018; 2,515
Further information regarding this statistic can be found on page 60.
Source(s): Alliance Data; ID 1044250
User interactions
Share of consumers who use selected methods to communicate with brands in the United
States as of November 2018, by vertical
Consumer preference for communication methods with brands U.S. 2018, by vertical
Specialty
Furniture and decor
General
Departement store
Online only
Shop/browse website regularly
53%
45%
22%
34%
75%
Visit store on a regular basis
47%
52%
63%
46%
-
Subscribe to their emails
53%
36%
18%
44%
34%
Review their advertising circulars
22%
23%
27%
36%
5%
Receive direct mail from them (catalogs,
postcards, etc.)
34%
30%
9%
41%
7%
Use their mobile app
20%
14%
16%
14%
34%
Have seen their online display advertisements
17%
25%
8%
14%
9%
Follow them on social media
19%
15%
6%
8%
5%
Subscribe to their text messages
15%
7%
2%
6%
5%
5
Note: United States; November 9 to19, 2018; 2,515
Further information regarding this statistic can be found on page 61.
Source(s): Alliance Data; ID 1044340
User interactions
Leading ways consumers prefer to be contacted by brands in the United States as of July 2019
U.S. consumers preference to being contacted by brands in 2019
Share of respondents
0.0%
10.0%
20.0%
30.0%
Email
10%
Text
6
60.0%
25%
Mail
Phone call
50.0%
51%
Social media
Mobiel push
40.0%
9%
3%
2%
Note: United States; July 2019; 18 years and older; 1,000
Further information regarding this statistic can be found on page 62.
Source(s): SmarterHQ; SmartInsights.com; ID 750858
User interactions
Attitude of internet users in the United States towards social responsibility of brands as of
November 2018
U.S. internet user attitude towards brands' social responsibility 2018
Share of respondents
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Think more brands should take a public stand on important social values
66%
Would recommend a brand to their friends that aligns with their social value
Spend more money with a brand that aligns with their social values
A brand taking a public stand on something that they disagree with woould not impact them
shopping with that brand
7
Note: United States; November 2 and 12, 2018; 18 years and older; 5,024
Further information regarding this statistic can be found on page 63.
Source(s): RetailMeNot; eMarketer; ID 961858
70.0%
61%
52%
51%
User interactions
Share of adults who think brands should not make statements about social issues in their
advertising United States as of April 2019
Share of U.S. adults who prefer brands without social issue ads 2019
35.0%
31%
30.0%
Share of respondents
25.0%
23%
20%
20.0%
17%
15.0%
9%
10.0%
5.0%
0.0%
Strongly disagree
8
Strongly agree
Note: United States; April 4 to 7, 2019; 18 years and older; 2,200
Further information regarding this statistic can be found on page 64.
Source(s): Morning Consult; The Hollywood Reporter; ID 1002904
Somewhat disagree
Somewhat agree
Don't know/No opinion
User interactions
Share of adults who think brands should not make statements about social issues in their
advertising United States as of April 2019, by age group
Share of U.S. adults who prefer brands without social issue ads 2019, by age
Strongly agree
Strongly disagree
Somewhat agree
Somewhat disagree
Don't know/No opinion
120.0%
Share of respondents
100.0%
23%
27%
80.0%
14%
60.0%
9%
20%
20%
22%
21%
22%
16%
11%
6%
16%
18%
11%
4%
12%
29%
24%
18%
40.0%
39%
44%
32%
20.0%
20%
23%
0.0%
18-29
9
Note: United States; April 4 to 7, 2019; 18 years and older; 2,200
Further information regarding this statistic can be found on page 65.
Source(s): Morning Consult; The Hollywood Reporter; ID 1002962
30-44
45-54
55-64
65+
User interactions
Share of adults who think brands should not make statements about politics in their advertising
in the United States as of April 2019
Share of U.S. adults who prefer brands without political ads 2019
45.0%
40%
40.0%
Share of respondents
35.0%
30.0%
25.0%
22%
19%
20.0%
15.0%
12%
10.0%
8%
5.0%
0.0%
Strongly agree
10
Somewhat agree
Note: United States; April 4 to 7, 2019; 18 years and older; 2,200
Further information regarding this statistic can be found on page 66.
Source(s): Morning Consult; The Hollywood Reporter; ID 1002052
Somewhat disagree
Strongly disagree
Don't know/No opinion
User interactions
Share of adults who think brands should not make statements about politics in their advertising
United States as of April 2019, by age group
Share of U.S. adults who prefer brands without political ads 2019, by age
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Don't know/No opinion
120.0%
Share of respondents
100.0%
22%
25%
80.0%
10%
60.0%
17%
22%
8%
11%
23%
20%
14%
12%
7%
4%
7%
8%
10%
11%
20%
20%
49%
40.0%
25%
52%
40%
29%
33%
20.0%
0.0%
18-29
11
Note: United States; April 4 to 7, 2019; 18 years and older; 2,200
Further information regarding this statistic can be found on page 67.
Source(s): Morning Consult; The Hollywood Reporter; ID 1002075
30-44
45-54
55-64
65+
User interactions
BRANDS ON SOCIAL MEDIA
Brand content
Leading brands in the United States on social media in 2018, based on user engagement (in
million actions)
Leading U.S. brands on social media 2018, by user engagement
Number of total actions in millions
0
200
400
600
800
1000
1200
1400
NBA
1,552.01
1,373.25
National Geographic
Bleacher Report
1,278.27
House of Highlights
1,083.65
NFL
937.21
ESPN
750.35
736.53
Barstool Sports
WWE
713.37
E! News
Fox News
13
1600
659.89
544.82
Note: United States; 2018; reactions, comments, shares, retweets and likes on owned content published by brands on Facebook, Twitter and Instagram
Further information regarding this statistic can be found on page 68.
Source(s): Shareablee; ID 721864
Brand content
1800
Leading brands in the United States on social media in 2018, based on user engagement on
owned video content (in million actions)
Leading U.S. brands on social media 2018, by video engagement
Number of total actions in millions
0
200
400
600
800
1000
House of Highlights
1,077.74
878.68
NBA
Bleacher Report
692.29
Barstool Sports
584.63
5-Minute Crafts
494.07
The Dodo
423.95
338.81
NFL
Tasty
323.14
ESPN
WWE
14
1200
317.32
167.7
Note: United States; 2018; reactions, comments, shares, retweets and likes on owned video content published by brands on Facebook, Twitter and Instagram
Further information regarding this statistic can be found on page 69.
Source(s): Shareablee; ID 721970
Brand content
Leading magazine brands on social media as of September 2019, by social media followers (in
millions)
Most-followed magazine brands on social media 2019
Million page likes/followers combined
0
10
20
30
40
50
ESPN The Magazine
47.5
National Geographic Traveler
47.12
Food Network Magazine
45.99
The Economist
37.17
National Geographic Magazine
22.32
People
22.17
Elle
16.65
The New Yorker
16.62
15
Note: Worldwide; September 30, 2019
Further information regarding this statistic can be found on page 70.
Source(s): MPA; CrowdTangle; ID 371900
70
67.81
Vogue
National Geographic Adventure
60
15.78
Brand content
80
Most important metrics when measuring marketing efforts according to event and brand
marketers worldwide as of November 2018
Important marketing metrics according to brand and event marketers worldwide 2018
Share of respondents
Brand marketers
0.0%
10.0%
20.0%
Event marketers
30.0%
60.0%
55%
17%
Total number of all leads
53%
31%
Total number of qualified leads
49%
28%
Brand awareness
41%
32%
Website traffic
41%
29%
Total sales over product sevice life
39%
5%
Brand perception
16
50.0%
22%
Social media activity
Press coverage
40.0%
Note: Worldwide; November 2018; 678 Respondents
Further information regarding this statistic can be found on page 71.
Source(s): Freeman; Chief Marketer; Event Marketer; ID 1044630
33%
12%
28%
Brand content
Share of retail marketers in the United States planning to increase marketing spending on
selected channels in 2019
U.S. retail marketers planning to spend more on marketing in 2019, by channel
100.0%
90.0%
88%
81%
80.0%
Share of respondents
70.0%
60.0%
50.0%
37%
36%
Non-mobile (digital)
Offline
40.0%
30.0%
20.0%
10.0%
0.0%
Mobile
17
Social
Note: United States; October 28 to November 9, 2018; 18 years and older; 210 Respondents; among senior retail marketing leaders
Further information regarding this statistic can be found on page 72.
Source(s): RetailMeNot; ID 961910
Brand content
Leading content marketing types and tactics used by B2B marketers in North America as of
July 2019
Content marketing types used in B2B communications in North America 2019
Share of respondents
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Social media content (e.g., tweets, stories)
95%
Blog Posts/short articles
89%
E-mail newsletters
81%
In-person events
73%
Videos (excluding livestreaming)
71%
Case studies
69%
Infographics/charts/photos/data viz
67%
Webinars/online events
57%
White papers
55%
E-books/guides
51%
Long-form text (e.g. articles 3,000+ words)
38%
Research reports
34%
Print magazines
24%
Podcasts
Livestreaming content
18
100.0%
21%
10%
Note: North America; June to July, 2019; 679 Respondents; among B2B marketers
Further information regarding this statistic can be found on page 73.
Source(s): MarketingProfs; Content Marketing Institute; Readex Research; ID 271562
Brand content
Most important data types according to senior marketers worldwide as of November 2018
Most important data types according to senior marketers worldwide 2018
Share of respondents
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Total number of qualified leads
36%
Sales directly from partners and other sources/platforms
31%
Brand awareness
19
Note: Worldwide; November 2018; 678 Respondents
Further information regarding this statistic can be found on page 74.
Source(s): Freeman; Chief Marketer; Event Marketer; ID 1044659
45.0%
44%
Total sales over products/service life cycle
Digital impact, website traffic, social media activity
40.0%
29%
20%
Brand content
50.0%
Leading types of video used in mobile marketing according to industry professionals worldwide
in 2017 and 2018
Leading types of video used in mobile marketing worldwide 2017-2018
Share of respondents
2018
0.0%
10.0%
2017
20.0%
30.0%
40.0%
50.0%
61%
Video for social media
48%
56%
In app videos
48%
45%
Brand video advertising
38%
42%
Video for mobile web
36%
29%
Rewarded video
We don't use or plan to use video for our mobile marketing
20
60.0%
31%
7%
Note: Worldwide; February 2018; 425 Respondents; among digital marketing professionals
Further information regarding this statistic can be found on page 75.
Source(s): Dimensional Research; MTS; ID 924674
11%
Brand content
70.0%
Types of content posted on social media by small businesses in the United States as of March
2018
U.S. small business social media content 2018
Share of respondents
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Images/infographics
54%
Offers/promotions
52%
Reviews
49%
Videos
44%
Blog posts
Research/data
21
Note: United States; March 2018; 248 Respondents; SMBs that use social media
Further information regarding this statistic can be found on page 76.
Source(s): Clutch.co; ID 943736
40%
33%
Brand content
BRANDS ON SOCIAL MEDIA
Social commerce
Preferred sources of inspiration for online shoppers worldwide as of February 2019
Sources of shopping inspiration for digital shoppers worldwide 2019
60.0%
51%
Percentage of respondents
50.0%
40.0%
33%
32%
30.0%
27%
20.0%
10.0%
0.0%
Search engines
23
Brand websites
Note: Worldwide; January and February 2019; 15,188; consumers who shop online at least once a month
Further information regarding this statistic can be found on page 77.
Source(s): Gorilla Group; Censuswide; ID 1034149
Social channels
Physical stores
Social commerce
Online sources where digital shoppers in the United States start searching for products as of
February 2019
U.S. digital shoppers preferred online sources for product search 2019
Share of respondents
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Amazon
80.0%
18%
Search engines
47%
Branded websites
23%
Retailers
24
70.0%
79%
Other marketplaces
Social media
60.0%
40%
5%
Note: United States; January to February 2019 ; 2,099
Further information regarding this statistic can be found on page 78.
Source(s): Gorilla Group; Censuswide; ID 459903
Social commerce
90.0%
Frequency of online consumers who have made a purchase based on online or social media
advertisements as of January 2019
Online or social media advertising targeting effectiveness as of January 2019
Share of respondents
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
26% to 50% of the time
40.0%
23.7%
51% to 75% of the time
13.6%
4.5%
Never
25
35.0%
37.9%
1% to 25% of the time
76% to 100% of the time
30.0%
Note: December 2018 to January 2019; 18 years and older; 2,750; internet users
Further information regarding this statistic can be found on page 79.
Source(s): iVend Retail; AYTM; ID 303726
20.3%
Social commerce
Social commerce activities according to internet users worldwide as of 1st quarter 2019, by
age group
Global usage of social media during path to purchase 2019, by age group
Global
16-24
25-34
35-44
45-54
55-64
Discover brands/products via ads on social
28%
32%
30%
27%
23%
19%
Discover brands/products via recommendations on
social
25%
28%
27%
25%
21%
17%
Research products online via social networks
43%
51%
46%
40%
32%
26%
Post with lots of likes would increase likelihood of
purchasing a product online
22%
27%
25%
21%
17%
14%
A 'buy button' would increase likelihood of purchasing a
product online
12%
14%
14%
12%
8%
6%
26
Note: Worldwide; Q4 2018 and Q1 2019; 16-64 years; 278,359; internet users
Further information regarding this statistic can be found on page 80.
Source(s): GlobalWebIndex; ID 1031962
Social commerce
BRANDS ON SOCIAL MEDIA
Facebook
Leading brands in the United States on Facebook in 2018, based on user engagement (in
million actions)
Leading U.S. brands on Facebook 2018, by user engagement
Number of total actions in millions
0
50
100
150
200
250
300
Fox News
313.33
270.25
Power of Positivity
The Dodo
211.57
CNN
171.2
Tasty
158.78
5-Minute Crafts
146.13
141.54
Delish
Breitbart
135.32
ABC News
Memes.com
28
Note: United States; 2018; post-level reactions, comments and shares
Further information regarding this statistic can be found on page 81.
Source(s): Shareablee; ID 721878
350
129.34
113.39
Facebook
Most engaged websites on Facebook worldwide as of April 2018, by category
Most engaged websites on Facebook worldwide 2018, by category
60.0%
51%
50.0%
Categorical share
40.0%
30.0%
19%
20.0%
13%
10.0%
9%
8%
Politics
Sports
0.0%
News
29
Entertainment
Note: Worldwide; April 2018; 100 Respondents; web content that they published that month
Further information regarding this statistic can be found on page 82.
Source(s): NewsWhip; ID 901056
Viral/Other
Facebook
Most popular Facebook fan pages as of September 2019, based on number of fans (in
millions)
Most popular Facebook fan pages 2019
Number of fans on Facebook in millions
0
50
100
150
200
Facebook
214.61
Samsung
159.92
Cristiano Ronaldo
122.19
Real Madrid CF
110.37
Coca-Cola
107.37
FC Barcelona
103.17
Shakira
100.66
Vin Diesel
97.43
Tasty
97.34
Leo Messi
Eminem
30
90.05
87.07
Mr. Bean
84.04
YouTube
83.77
McDonald's
79.52
Rihanna
79.28
Note: Worldwide; September 2019
Further information regarding this statistic can be found on page 83.
Source(s): Trackalytics; Facebook; ID 269304
250
Facebook
Product brands with the most Facebook fans as of September 2019 (in millions)
Most popular product brands on Facebook 2019
Facebook fans in millions
0
50
100
150
200
Facebook
214.61
159.89
Samsung
Coca-Cola
107.36
YouTube
83.77
McDonald's
79.52
Candy Crush Saga
71.76
60.23
Instagram
KFC
Red Bull
Converse
31
250
54.06
48.83
46
Note: Worldwide; September 2019
Further information regarding this statistic can be found on page 84.
Source(s): Facebook; Trackalytics; ID 265657
Facebook
Technology brands with the most Facebook fans as of April 2018 (in millions)
Most popular technology brands on Facebook 2018
Number of fans in millions
0
50
100
150
200
250
Facebook
208.14
Facebook for Every Phone
208.14
Samsung Mobile USA
156.25
Instagram
54.31
Microsoft Windows
47.15
Netflix
44.57
43.48
Samsung Mobile
Intel
38.88
PlayStation
38.57
iTunes
32
30.46
Note: Worldwide; April 2018
Further information regarding this statistic can be found on page 85.
Source(s): Facebook; Fan Page List; ID 277351
Facebook
Leading beauty brands with the most followers on Facebook as of October 2019 (in millions)
Facebook: number of followers of popular beauty brands 2019
Brand fans in millions
0
1
2
3
4
5
6
7
8
Bath & Body Works
7.29
Mary Kay Brasil
6.31
Eudora
5.56
Pantene Brasil
4.96
Doce Película
4.92
4.78
Nature Republic Myanmar
COVERGIRL
Embellze
33
Note: Worldwide; October 2019
Further information regarding this statistic can be found on page 86.
Source(s): Socialbakers; ID 300050
10
9.56
Risqué
Dailus
9
4.67
4.22
4.04
Facebook
11
Leading magazine brands on Facebook as of September 2019, by page fans (in millions)
Most-followed magazine brands on Facebook 2019
Page likes in millions
0
5
10
15
20
25
Food Network Magazine
21.92
ESPN The Magazine
19.57
Cosmopolitan
10.56
National Geographic Adventure
34
10.06
9.26
The Economist
9.03
Vogue
8.92
Men's Health
8.81
Women's Health
Note: Worldwide; September 30, 2019
Further information regarding this statistic can be found on page 87.
Source(s): MPA; CrowdTangle; ID 516289
35
31.82
National Geographic Magazine
HGTV Magazine
30
8.28
Facebook
Leading fashion brands with the most Facebook fans as of October 2019 (in millions)
Facebook: number of fans of popular fashion brands 2019
Number of fans in millions
0
5
10
15
20
Louis Vuitton
23.38
16.74
Dior
Chalany High Heels
14.99
Pit Bull Jeans
12.01
Mango
11.12
Fastrack
9.07
8.35
BOSS
ROLEX
Prada
Amore Mio
35
Note: Worldwide; October 2019
Further information regarding this statistic can be found on page 88.
Source(s): Socialbakers; ID 242136
25
7.12
6.67
6.51
Facebook
BRANDS ON SOCIAL MEDIA
Twitter
Leading brands in the United States on Twitter in 2018, based on user engagement (in million
actions)
Leading U.S. brands on Twitter 2018, by user engagement
Number of total actions in millions
0
20
40
60
80
100
120
140
Bleacher Report
133.25
88.3
Billboard
Fox News
78.77
ESPN
52.43
CNN
49.74
The Dodo
allkpop
42.8
The Hill
42.16
Fortnite
NBA
37
43.78
Note: United States; 2018; post-level retweets and likes
Further information regarding this statistic can be found on page 89.
Source(s): Shareablee; ID 721892
41.09
38.25
Twitter
Most pictured brands on Twitter worldwide between September 2018 to February 2019
Most visible brands on Twitter worldwide 2018
Number of logo mentions
0
1000000
2000000
3000000
4000000
5000000
Amazon
8000000
4,952,473
Chanel
3,783,851
Adidas
3,088,607
EA Sports
2,019,969
Nike
1,706,864
Apple
1,683,476
Pepsi
1,271,466
Chevrolet
1,215,015
Emirates
1,111,787
Coca-Cola
1,096,531
Kia Motors
1,062,895
Puma
827,139
Chick-fil-a
822,972
38
7000000
7,431,193
McDonald's
Oreo
6000000
658,819
Note: Worldwide; September 2018 to February 2019; 203 brands and 50 million images
Further information regarding this statistic can be found on page 90.
Source(s): Brandwatch; ID 247752
Twitter
Leading magazine brands on Twitter as of September 2019, by followers (in millions)
Most-followed magazine brands on Twitter 2019
Twitter followers in millions
0
5
10
15
20
25
ESPN The Magazine
40
24.08
Vogue
13.74
Wired
10.39
The New Yorker
8.73
7.57
National Geographic Traveler
6.94
Elle
6.79
Entertainment Weekly
6.65
Food & Wine
6.64
39
35
34.31
The Economist
People
30
Note: Worldwide; September 30, 2019
Further information regarding this statistic can be found on page 91.
Source(s): MPA; CrowdTangle; ID 516298
Twitter
Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
Most-followed beauty brands on Twitter 2018
Brand fans in 1,000s
0
200
400
600
800
1000
1200
1400
MACcosmetics
1,493.01
1,223.79
Urban Decay
NYX Cosmetics
1,022.79
Benefit Cosmetics US
950.53
Tarte Cosmetics
Maybelline New York
768.06
674.21
Smashbox Cosmetics
657.29
Make Up for Ever
652.55
Covergirl
Bobbi Brown Cosmetics
40
Note: Worldwide; July 2018
Further information regarding this statistic can be found on page 92.
Source(s): Twitter Counter; ID 300044
1600
629.78
608.05
Twitter
Leading fashion brands on Twitter as of July 2018, by followers (in millions)
Most-followed apparel brands on Twitter 2018
Brand fans in millions
0
2
4
6
8
10
12
14
Chanel
13.29
Victoria's Secret
11.27
Marc Jacobs
9.15
H&M
8.53
Burberry
8.47
Dior
8.07
Louis Vuitton
7.26
Gucci
5.51
Dolce & Gabbana
5.26
Versace
4.57
Saint Laurent
4.16
Michael Kors
Adidas Originals
3.55
3.41
Calvin Klein
Giorgio Armani
41
3.61
3.41
Note: Worldwide; July 2018
Further information regarding this statistic can be found on page 93.
Source(s): Twitter Counter; ID 242143
Twitter
Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in
millions)
Most-followed retailers and consumer merchandise brands on Twitter 2018
Twitter fans in millions
0
1
2
3
4
5
6
Google Play
8
6.87
Netflix US
5.16
Steam
4.83
App Store
4.57
Nike.com
4.48
Netflix Brazil
4
OpTic Gaming
3.29
Amazon.com
2.81
Spotify
2.67
Etsy
2.52
SoundCloud
2.32
Someecards
2.08
Flipcart
2.07
Artnet
1.94
Where On Sale
1.94
42
7
Note: Worldwide; July 2018
Further information regarding this statistic can be found on page 94.
Source(s): Twitter Counter; ID 281370
Twitter
Average number of daily brand posts on Twitter from 2017 to 2018
Average daily Twitter brand posts 2017-2018
1.2
1.12
Number of brand tweets per day
1.1
1.1
1.0
1.0
0.9
0.86
0.9
0.8
2017
43
Note: Worldwide; 2017 and 2018
Further information regarding this statistic can be found on page 95.
Source(s): Rival IQ; ID 656736
2018
Twitter
Average number of daily brand retweets on Twitter as of July 2018, by vertical
Average daily Twitter brand retweets 2018, by vertical
Number of brand tweets per day
0
100
200
300
Television
600
700
800
278
Fashion
208
Automotive
187
Retail
78
Airlines
72
Consumer Goods
56
Telecom
54
Energy
44
Financial Services
40
Alcohol
24
Pharma/Health
44
500
685
Consumer Technology
Hotels
400
20
6
Note: Worldwide; January 1 to July 31, 2018; 20 Respondents; leading organizations across 13 industries
Further information regarding this statistic can be found on page 96.
Source(s): Brandwatch; ID 798392
Twitter
Average number of daily brand replies on Twitter as of July 2018, by vertical
Average daily Twitter brand replies 2018, by vertical
Number of brand replies per day
Brand Replies
0
Television
100
45
179
5.3
177
13.1
Financial Services
3.9
Consumer Goods
3.5
Fashion
0.2
Energy
1.2
Pharma/Health
0.5
8.2
1.7
600
281
59.3
Retail
500
335
132.6
Telecom
Alcohol
400
542
41.7
Airlines
Hotels
300
5.6
Consumer Technology
Automotive
200
Audience Replies
155
94
73
65
39
33
29
29
Note: Worldwide; January 1 to July 31, 2018; 20 Respondents; leading organizations across 13 industries
Further information regarding this statistic can be found on page 97.
Source(s): Brandwatch; ID 798408
Twitter
Average number of daily brand audience mentions on Twitter as July 2018, by vertical
Average daily Twitter brand audience mentions 2018, by vertical
2500
Number of audience mentions per day
2,217
2,185
2000
1500
1,251
1000
842
645
502
429
500
415
343
171
164
135
124
l
ho
co
Al
s
H
ot
el
lth
Ph
ar
m
a/
H
ea
er
gy
G
oo
er
m
su
C
on
ia
nc
na
Fi
En
ds
s
lS
Fa
er
vi
sh
io
ce
n
m
le
Te
iv
ot
m
to
co
e
s
ne
Au
ch
C
on
su
m
er
Te
rli
no
vi
le
Te
Ai
lo
on
si
l
R
et
ai
gy
0
46
Note: Worldwide; January 1 to July 31, 2018; 20 Respondents; leading organizations across 13 industries
Further information regarding this statistic can be found on page 98.
Source(s): Brandwatch; ID 798414
Twitter
Average audience sentiment of brands on Twitter as of July 2018, by vertical
Average Twitter brand audience sentiment 2018, by vertical
Share of audience sentiment
Negative conversation
0.0%
Alcohol
Fashion
Television
Retail
Consumer technology
Automotive
Consumer Goods
Energy
Telecom
Airlines
Hotels
10.0%
20.0%
30.0%
40.0%
47
50.0%
60.0%
70.0%
80.0%
90.0%
13.47%
100.0%
86.53%
14.17%
85.83%
18.48%
81.52%
18.99%
81.01%
23.94%
76.06%
25.69%
74.31%
30.07%
69.93%
32.5%
67.5%
36.44%
63.56%
39.45%
39.94%
44.69%
Financial Services
Pharma/Health
Positive conversation
41.19%
Note: Worldwide; January 1 to July 31, 2018; 20 Respondents; leading organziations across 13 industries
Further information regarding this statistic can be found on page 99.
Source(s): Brandwatch; ID 798425
60.55%
60.06%
55.31%
58.81%
Twitter
Distribution of Twitter mentions of leading brands as of March 2019, by type
Global Twitter mentions of leading brands 2019, by type
Text mentions
Image mentions
Video mentions
120.0%
Share of mentions
100.0%
28.4%
23%
26%
26.4%
16.1%
27.8%
80.0%
8.7%
17.3%
60.0%
12.2%
68.3%
6.1%
67.5%
61.8%
56.1%
54.3%
40.0%
20.0%
0.0%
Coca-Cola
48
Note: Worldwide; February 27, 2019 to March 28, 2019
Further information regarding this statistic can be found on page 100.
Source(s): Talkwalker; ID 270199
Nike
Pepsi
DHL
Ben & Jerry's
Twitter
BRANDS ON SOCIAL MEDIA
Instagram
Leading brands in the United States on Instagram in 2018, based on user engagement (in
million actions)
Leading U.S. brands on Instagram 2018, by user engagement
Number of total actions in millions
0
200
400
600
800
1000
1200
NBA
1,325.53
House of Highlights
1,083.38
Bleacher Report
1,072.73
NFL
871.91
Barstool Sports
670.91
636.22
ESPN
E! News
624.47
WWE
50
Note: United States; 2018; post-level likes and comments
Further information regarding this statistic can be found on page 101.
Source(s): Shareablee; ID 721901
1600
1,397.72
National Geographic
Fashion Nova
1400
582.88
443.97
Instagram
Leading magazine brands on Instagram as of September 2019, by followers (in millions)
Most-followed magazine brands on Instagram 2019
Instagram followers in millions
0
5
10
15
20
25
National Geographic Traveler
13.94
Food Network Magazine
9.45
People
6.79
National Geographic Adventure
Architectural Digest
Travel + Leisure
51
40
24.83
ESPN The Magazine
Vanity Fair
35
34.41
Vogue
GQ
30
5.58
5.03
4.9
4.7
4.65
Note: Worldwide; September 30, 2019
Further information regarding this statistic can be found on page 102.
Source(s): MPA; CrowdTangle; ID 516338
Instagram
Leading beauty brands ranked by number of Instagram followers as of September 2019 (in
millions)
Instagram: most-followed beauty brands 2019
Number of Instagram followers in millions
0
5
10
15
20
22.61
MAC Cosmetics
21.81
Kylie Cosmetics
Anastasia Beverly Hills
19.71
Calvin Klein
18.73
Sephora
18.38
NYX Professional Makeup
14.14
Too Faced Cosmetics
12.97
Urban Decay Cosmetics
52
11.12
Morphe
9.84
Tarte Cosmetics
9.78
Benefit Cosmetics
25
9.64
Note: Worldwide; September 2019; ranked in category "Lifestyle Services" and "Personal Goods & General Merchandise Stores", wider industry metrics may vary
Further information regarding this statistic can be found on page 103.
Source(s): Trackalytics; ID 536991
Instagram
Most popular video creators on Instagram as of January 2018, by user engagement (in million
interactions)
Instagram: most-engaged video creators 2018
Engagement in millions of likes and comments
0
50
100
150
200
9gag
174.91
daquan
169.26
433
138.63
bleacherreport
110.71
lelepons
99.35
bestvines
85.49
bitc.h
72.08
blackjaguarwhitetiger
66.76
cats_of_instagram
66.56
53
400
191.09
nba
nfl
350
195.31
hoodclips
ridesignz
300
339.42
worldstar
theshaderoom
250
60.06
52.44
50.3
Note: Worldwide; Q1 2018; user engagement includes total likes and comments to accounts' Instagram videos
Further information regarding this statistic can be found on page 104.
Source(s): NewsWhip; ID 901042
Instagram
Most popular publishers on Instagram as of January 2018, by user engagement (in million
interactions)
Instagram: most-engaged publishers 2018
Number of combined likes and comments in millions
0
50
100
150
9gag
131.13
natgeo
118.09
houseofhighlights
87.2
433
73.12
bleacherreport
72.56
espn
55.93
ladbible
51.71
barstoolsports
48.93
rvcjinsta
54
39.08
natgeotravel
35.6
enews
33.75
brfootball
33.09
sportbible
250
223.91
theshaderoom
complex
200
30.47
24.17
Note: Worldwide; January 1 to January 29, 2018; total likes and comments to English-language accounts
Further information regarding this statistic can be found on page 105.
Source(s): NewsWhip; ID 736632
Instagram
Distribution of posts on Instagram as of June 2019, by type
Instagram: share of video and image posts 2019
80.0%
68%
70.0%
Share of Instagram posts
60.0%
50.0%
40.0%
30.0%
20.0%
18%
14%
10.0%
0.0%
Carousel
55
Video
Note: Worldwide; January 1 to June 30, 2019; data is based on 34,121 Instagram Business Profiles and 5.4 million posts
Further information regarding this statistic can be found on page 106.
Source(s): Quintly; ID 605107
Images
Instagram
Average number of daily brand posts on Instagram in 2018, by vertical
Average daily Instagram brand posts 2018, by vertical
Number of Instagram posts per day
0
0.2
0.4
0.6
0.8
1
1.2
Sports teams
1.06
Retail
0.79
Influencers
0.76
Total
0.7
Home decor
0.65
Media
0.65
Hotels & resorts
0.64
Higher ed
Alcohol
56
1.8
1.07
Health & beauty
Food & beverage
1.6
1.56
Fashion
Non-profits
1.4
0.49
0.46
0.45
0.43
Note: Worldwide; 2018
Further information regarding this statistic can be found on page 107.
Source(s): Rival IQ; ID 873935
Instagram
BRANDS ON SOCIAL MEDIA
References
Social media activities on select social networks by social media users in the United States in
February 2019
U.S. social media activities 2019, by platform
Source and methodology information
Source(s)
eMarketer; Cowen Group
Conducted by
Cowen Group
Survey period
February 2019
Region(s)
United States
Number of respondents
2,500
Age group
18 years and older
Special characteristics
n.a.
Published by
eMarketer
Publication date
March 2019
Original source
emarketer.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
58
References
Leading channels preferred by consumers to communicate with brands in the United States as
of June 2018
Consumer preferred channels to communicate with brands in the U.S. 2018
Source and methodology information
Source(s)
Yes Marketing; The Marketing Desks
Conducted by
Yes Marketing
Survey period
June 2018
Region(s)
United States
Number of respondents
1,006
Age group
n.a.
Special characteristics
n.a.
Published by
The Marketing Desks
Publication date
February 2019
Original source
marketingdesks.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
59
References
Share of consumers who use selected methods to communicate with brands in the United
States as of November 2018, by generation
Consumer preference for communication methods with brands U.S. 2018, by generation
Source and methodology information
Source(s)
Alliance Data
Conducted by
Alliance Data
Survey period
November 9 to19, 2018
Region(s)
United States
Number of respondents
2,515
Age group
n.a.
Special characteristics
n.a.
Published by
Alliance Data
Publication date
February 2019
Original source
The Great Divide, page 8
Website URL
visit the website
Notes:
n.a.
Back to statistic
60
References
Share of consumers who use selected methods to communicate with brands in the United
States as of November 2018, by vertical
Consumer preference for communication methods with brands U.S. 2018, by vertical
Source and methodology information
Source(s)
Alliance Data
Conducted by
Alliance Data
Survey period
November 9 to19, 2018
Region(s)
United States
Number of respondents
2,515
Age group
n.a.
Special characteristics
n.a.
Published by
Alliance Data
Publication date
February 2019
Original source
The Great Divide, page 11
Website URL
visit the website
Notes:
n.a.
Back to statistic
61
References
Leading ways consumers prefer to be contacted by brands in the United States as of July 2019
U.S. consumers preference to being contacted by brands in 2019
Source and methodology information
Source(s)
SmarterHQ; SmartInsights.com
Conducted by
SmarterHQ
Survey period
July 2019
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
SmartInsights.com
Publication date
July 2019
Original source
smartinsights.com
Website URL
visit the website
Notes:
The source did not provide the exact date of survey. The date used is the publication month. Question: What is
the best way for a brad to communicate with you?
Back to statistic
62
References
Attitude of internet users in the United States towards social responsibility of brands as of
November 2018
U.S. internet user attitude towards brands' social responsibility 2018
Source and methodology information
Source(s)
RetailMeNot; eMarketer
Conducted by
RetailMeNot
Survey period
November 2 and 12, 2018
Region(s)
United States
Number of respondents
5,024
Age group
18 years and older
Special characteristics
n.a.
Published by
eMarketer
Publication date
January 2019
Original source
retail.emarketer.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
63
References
Share of adults who think brands should not make statements about social issues in their
advertising United States as of April 2019
Share of U.S. adults who prefer brands without social issue ads 2019
Source and methodology information
Source(s)
Morning Consult; The Hollywood Reporter
Conducted by
Morning Consult; The Hollywood Reporter
Survey period
April 4 to 7, 2019
Region(s)
United States
Number of respondents
2,200
Age group
18 years and older
Special characteristics
n.a.
Published by
Morning Consult; The Hollywood Reporter
Publication date
April 2019
Original source
Morning Consult and Hollywood Reporter National Tracking Poll #190417,
page 297
Website URL
visit the website
Notes:
Do you agree or disagree with the following statements?A brand should not make statements about social
issues in their advertising.
Back to statistic
64
References
Share of adults who think brands should not make statements about social issues in their
advertising United States as of April 2019, by age group
Share of U.S. adults who prefer brands without social issue ads 2019, by age
Source and methodology information
Source(s)
Morning Consult; The Hollywood Reporter
Conducted by
Morning Consult; The Hollywood Reporter
Survey period
April 4 to 7, 2019
Region(s)
United States
Number of respondents
2,200
Age group
18 years and older
Special characteristics
n.a.
Published by
Morning Consult; The Hollywood Reporter
Publication date
April 2019
Original source
Morning Consult and Hollywood Reporter National Tracking Poll #190417,
page 297
Website URL
visit the website
Notes:
Do you agree or disagree with the following statements?A brand should not make statements about social
issues in their advertising.
Back to statistic
65
References
Share of adults who think brands should not make statements about politics in their advertising
in the United States as of April 2019
Share of U.S. adults who prefer brands without political ads 2019
Source and methodology information
Source(s)
Morning Consult; The Hollywood Reporter
Conducted by
Morning Consult; The Hollywood Reporter
Survey period
April 4 to 7, 2019
Region(s)
United States
Number of respondents
2,200
Age group
18 years and older
Special characteristics
n.a.
Published by
Morning Consult; The Hollywood Reporter
Publication date
April 2019
Original source
Morning Consult and Hollywood Reporter National Tracking Poll #190417,
page 292
Website URL
visit the website
Notes:
Do you agree or disagree with the following statements?A brand should not make statements about political
issues in their advertising
Back to statistic
66
References
Share of adults who think brands should not make statements about politics in their advertising
United States as of April 2019, by age group
Share of U.S. adults who prefer brands without political ads 2019, by age
Source and methodology information
Source(s)
Morning Consult; The Hollywood Reporter
Conducted by
Morning Consult; The Hollywood Reporter
Survey period
April 4 to 7, 2019
Region(s)
United States
Number of respondents
2,200
Age group
18 years and older
Special characteristics
n.a.
Published by
Morning Consult; The Hollywood Reporter
Publication date
April 2019
Original source
Morning Consult and Hollywood Reporter National Tracking Poll #190417,
page 292
Website URL
visit the website
Notes:
Do you agree or disagree with the following statements?A brand should not make statements about political
issues in their advertising.
Back to statistic
67
References
Leading brands in the United States on social media in 2018, based on user engagement (in
million actions)
Leading U.S. brands on social media 2018, by user engagement
Source and methodology information
Source(s)
Shareablee
Conducted by
Shareablee
Survey period
2018
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
reactions, comments, shares, retweets and likes on owned content
published by brands on Facebook, Twitter and Instagram
Published by
Shareablee
Publication date
February 2019
Original source
The State of Social Media in the U.S. in 2018, page 14
Website URL
visit the website
Notes:
These rankings exclude sports teams, TV shows and public figures.
Back to statistic
68
References
Leading brands in the United States on social media in 2018, based on user engagement on
owned video content (in million actions)
Leading U.S. brands on social media 2018, by video engagement
Source and methodology information
Source(s)
Shareablee
Conducted by
Shareablee
Survey period
2018
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
reactions, comments, shares, retweets and likes on owned video content
published by brands on Facebook, Twitter and Instagram
Published by
Shareablee
Publication date
February 2019
Original source
The State of Social Media in the U.S. in 2018, page 18
Website URL
visit the website
Notes:
These rankings exclude sports teams, TV shows and public figures.
Back to statistic
69
References
Leading magazine brands on social media as of September 2019, by social media followers (in
millions)
Most-followed magazine brands on social media 2019
Source and methodology information
Source(s)
MPA; CrowdTangle
Conducted by
CrowdTangle
Survey period
September 30, 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
MPA
Publication date
November 2019
Original source
The Magazine Media 360° Social Media Report Q3 2019, page 8
Website URL
visit the website
Notes:
* Facebook Page Likes, Twitter followers, Google+ followers, Instagram followers, Pinterest followers: number of
people who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or
handle). For Pinterest, includes all those following any or all boards on page. All statistics gathered on last day of
month.
Back to statistic
70
References
Most important metrics when measuring marketing efforts according to event and brand
marketers worldwide as of November 2018
Important marketing metrics according to brand and event marketers worldwide 2018
Source and methodology information
Source(s)
Freeman; Chief Marketer; Event Marketer
Conducted by
Freeman; Chief Marketer
Survey period
November 2018
Region(s)
Worldwide
Number of respondents
678
Age group
n.a.
Special characteristics
n.a.
Published by
Freeman
Publication date
November 2018
Original source
Data Benchmark Study, page 6
Website URL
visit the website
Notes:
n.a.
Back to statistic
71
References
Share of retail marketers in the United States planning to increase marketing spending on
selected channels in 2019
U.S. retail marketers planning to spend more on marketing in 2019, by channel
Source and methodology information
Source(s)
RetailMeNot
Conducted by
RetailMeNot
Survey period
October 28 to November 9, 2018
Region(s)
United States
Number of respondents
210
Age group
18 years and older
Special characteristics
among senior retail marketing leaders
Published by
RetailMeNot
Publication date
January 2019
Original source
research.retailmenot.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
72
References
Leading content marketing types and tactics used by B2B marketers in North America as of
July 2019
Content marketing types used in B2B communications in North America 2019
Source and methodology information
Source(s)
MarketingProfs; Content Marketing Institute; Readex Research
Conducted by
Content Marketing Institute; MarketingProfs; Readex Research
Survey period
June to July, 2019
Region(s)
North America
Number of respondents
679
Age group
n.a.
Special characteristics
among B2B marketers
Published by
Content Marketing Institute
Publication date
October 2019
Original source
B2B Content Marketing 2020, page 24
Website URL
visit the website
Notes:
n.a.
Back to statistic
73
References
Most important data types according to senior marketers worldwide as of November 2018
Most important data types according to senior marketers worldwide 2018
Source and methodology information
Source(s)
Freeman; Chief Marketer; Event Marketer
Conducted by
Freeman; Chief Marketer
Survey period
November 2018
Region(s)
Worldwide
Number of respondents
678
Age group
n.a.
Special characteristics
n.a.
Published by
Freeman
Publication date
August 2018
Original source
Data Benchmark Study, page 5
Website URL
visit the website
Notes:
n.a.
Back to statistic
74
References
Leading types of video used in mobile marketing according to industry professionals worldwide
in 2017 and 2018
Leading types of video used in mobile marketing worldwide 2017-2018
Source and methodology information
Source(s)
Dimensional Research; MTS
Conducted by
Dimensional Research
Survey period
February 2018
Region(s)
Worldwide
Number of respondents
425
Age group
n.a.
Special characteristics
among digital marketing professionals
Published by
MTS
Publication date
March 2018
Original source
martechseries.com
Website URL
visit the website
Notes:
Question: "What types of video do you use or have plans to use for your mobile marketing?"
Back to statistic
75
References
Types of content posted on social media by small businesses in the United States as of March
2018
U.S. small business social media content 2018
Source and methodology information
Source(s)
Clutch.co
Conducted by
Clutch.co
Survey period
March 2018
Region(s)
United States
Number of respondents
248
Age group
n.a.
Special characteristics
SMBs that use social media
Published by
Clutch.co
Publication date
March 2018
Original source
clutch.co
Website URL
visit the website
Notes:
Total survey n=351 The source does not state an exact date of survey.
Back to statistic
76
References
Preferred sources of inspiration for online shoppers worldwide as of February 2019
Sources of shopping inspiration for digital shoppers worldwide 2019
Source and methodology information
Source(s)
Gorilla Group; Censuswide
Conducted by
Censuswide
Survey period
January and February 2019
Region(s)
Worldwide
Number of respondents
15,188
Age group
n.a.
Special characteristics
consumers who shop online at least once a month
Published by
Gorilla Group
Publication date
July 2019
Original source
Future Shopper Report 2019, page 11
Website URL
visit the website
Notes:
Original question: "Where do you go for inspiration for purchases?"
Back to statistic
77
References
Online sources where digital shoppers in the United States start searching for products as of
February 2019
U.S. digital shoppers preferred online sources for product search 2019
Source and methodology information
Source(s)
Gorilla Group; Censuswide
Conducted by
Censuswide
Survey period
January to February 2019
Region(s)
United States
Number of respondents
2,099
Age group
n.a.
Special characteristics
n.a.
Published by
Gorilla Group
Publication date
July 2019
Original source
Future Shopper Report 2019, page 43
Website URL
visit the website
Notes:
n.a.
Back to statistic
78
References
Frequency of online consumers who have made a purchase based on online or social media
advertisements as of January 2019
Online or social media advertising targeting effectiveness as of January 2019
Source and methodology information
Source(s)
iVend Retail; AYTM
Conducted by
AYTM
Survey period
December 2018 to January 2019
Region(s)
Worldwide
Number of respondents
2,750
Age group
18 years and older
Special characteristics
internet users
Published by
iVend Retail
Publication date
February 2019
Original source
Global Shopper Trends Report 2019, page 8
Website URL
visit the website
Notes:
n.a.
Back to statistic
79
References
Social commerce activities according to internet users worldwide as of 1st quarter 2019, by
age group
Global usage of social media during path to purchase 2019, by age group
Source and methodology information
Source(s)
GlobalWebIndex
Conducted by
GlobalWebIndex
Survey period
Q4 2018 and Q1 2019
Region(s)
Worldwide
Number of respondents
278,359
Age group
16-64 years
Special characteristics
internet users
Published by
GlobalWebIndex
Publication date
June 2019
Original source
Social Flagship Report 2019, page 16
Website URL
visit the website
Notes:
Original question: How do you typically find out about new brands and products? // Which of the following online
sources do you mainly use when you are actively looking for more information about brands, products, or
services? // When shopping online, which of these features would most increase your likelihood of buying a
product?
Back to statistic
80
References
Leading brands in the United States on Facebook in 2018, based on user engagement (in
million actions)
Leading U.S. brands on Facebook 2018, by user engagement
Source and methodology information
Source(s)
Shareablee
Conducted by
Shareablee
Survey period
2018
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
post-level reactions, comments and shares
Published by
Shareablee
Publication date
February 2019
Original source
The State of Social Media in the U.S. in 2018, page 16
Website URL
visit the website
Notes:
*These rankings exclude sports teams, TV shows and public figures.
Back to statistic
81
References
Most engaged websites on Facebook worldwide as of April 2018, by category
Most engaged websites on Facebook worldwide 2018, by category
Source and methodology information
Source(s)
NewsWhip
Conducted by
NewsWhip
Survey period
April 2018
Region(s)
Worldwide
Number of respondents
100
Age group
n.a.
Special characteristics
web content that they published that month
Published by
NewsWhip
Publication date
May 2018
Original source
newswhip.com
Website URL
visit the website
Notes:
Data is based on the top 100 sites that made the most-engaged list in April, categorized based on total
engagements with the web content that they published that month. Engagements with native content such as
Live videos are not included in this analysis.
Back to statistic
82
References
Most popular Facebook fan pages as of September 2019, based on number of fans (in
millions)
Most popular Facebook fan pages 2019
Source and methodology information
Source(s)
Trackalytics; Facebook
Conducted by
Trackalytics; Facebook
Survey period
September 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Trackalytics
Publication date
September 2019
Original source
trackalytics.com
Website URL
visit the website
Notes:
Excluding duplicates.
Back to statistic
83
References
Product brands with the most Facebook fans as of September 2019 (in millions)
Most popular product brands on Facebook 2019
Source and methodology information
Source(s)
Facebook; Trackalytics
Conducted by
Facebook
Survey period
September 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Trackalytics
Publication date
September 2019
Original source
trackalytics.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
84
References
Technology brands with the most Facebook fans as of April 2018 (in millions)
Most popular technology brands on Facebook 2018
Source and methodology information
Source(s)
Facebook; Fan Page List
Conducted by
Facebook
Survey period
April 2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Fan Page List
Publication date
April 2018
Original source
fanpagelist.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
85
References
Leading beauty brands with the most followers on Facebook as of October 2019 (in millions)
Facebook: number of followers of popular beauty brands 2019
Source and methodology information
Source(s)
Socialbakers
Conducted by
Socialbakers
Survey period
October 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Socialbakers
Publication date
October 2019
Original source
socialbakers.com
Website URL
visit the website
Notes:
Incl. hygiene brands.
Back to statistic
86
References
Leading magazine brands on Facebook as of September 2019, by page fans (in millions)
Most-followed magazine brands on Facebook 2019
Source and methodology information
Source(s)
MPA; CrowdTangle
Conducted by
CrowdTangle
Survey period
September 30, 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
MPA
Publication date
November 2019
Original source
The Magazine Media 360° Social Media Report Q3 2019, page 8
Website URL
visit the website
Notes:
n.a.
Back to statistic
87
References
Leading fashion brands with the most Facebook fans as of October 2019 (in millions)
Facebook: number of fans of popular fashion brands 2019
Source and methodology information
Source(s)
Socialbakers
Conducted by
Socialbakers
Survey period
October 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Socialbakers
Publication date
October 2019
Original source
socialbakers.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
88
References
Leading brands in the United States on Twitter in 2018, based on user engagement (in million
actions)
Leading U.S. brands on Twitter 2018, by user engagement
Source and methodology information
Source(s)
Shareablee
Conducted by
Shareablee
Survey period
2018
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
post-level retweets and likes
Published by
Shareablee
Publication date
February 2019
Original source
The State of Social Media in the U.S. in 2018, page 16
Website URL
visit the website
Notes:
*These rankings exclude sports teams, TV shows and public figures.
Back to statistic
89
References
Most pictured brands on Twitter worldwide between September 2018 to February 2019
Most visible brands on Twitter worldwide 2018
Source and methodology information
Source(s)
Brandwatch
Conducted by
Brandwatch
Survey period
September 2018 to February 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
203 brands and 50 million images
Published by
Brandwatch
Publication date
May 2019
Original source
The Brand Visibility Report 2019
Website URL
visit the website
Notes:
Data is based on Brandwatch and Crimson Hexagon`s combined database of logos from some of the most
successful brands in the world to find instances of those logos being shared on Twitter. The logos here are
ranked according to the number of visual mentions and accompanying text was not taken into account.
Back to statistic
90
References
Leading magazine brands on Twitter as of September 2019, by followers (in millions)
Most-followed magazine brands on Twitter 2019
Source and methodology information
Source(s)
MPA; CrowdTangle
Conducted by
CrowdTangle
Survey period
September 30, 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
MPA
Publication date
November 2019
Original source
The Magazine Media 360° Social Media Report Q3 2019, page 8
Website URL
visit the website
Notes:
n.a.
Back to statistic
91
References
Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
Most-followed beauty brands on Twitter 2018
Source and methodology information
Source(s)
Twitter Counter
Conducted by
Twitter Counter
Survey period
July 2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Twitter Counter
Publication date
July 2018
Original source
twittercounter.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
92
References
Leading fashion brands on Twitter as of July 2018, by followers (in millions)
Most-followed apparel brands on Twitter 2018
Source and methodology information
Source(s)
Twitter Counter
Conducted by
Twitter Counter
Survey period
July 2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Twitter Counter
Publication date
July 2018
Original source
twittercounter.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
93
References
Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in
millions)
Most-followed retailers and consumer merchandise brands on Twitter 2018
Source and methodology information
Source(s)
Twitter Counter
Conducted by
Twitter Counter
Survey period
July 2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Twitter Counter
Publication date
July 2018
Original source
twittercounter.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
94
References
Average number of daily brand posts on Twitter from 2017 to 2018
Average daily Twitter brand posts 2017-2018
Source and methodology information
Source(s)
Rival IQ
Conducted by
Rival IQ
Survey period
2017 and 2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Rival IQ
Publication date
February 2019
Original source
2019 Social Media Benchmark Report
Website URL
visit the website
Notes:
According to the source, data is based on a representative sample of national and international companies in
each industry by selecting 150 companies at random from each industry from our database of over 150,000
companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2018,
and had Facebook fan counts between 25,000 and 1 million as of the same date.
Back to statistic
95
References
Average number of daily brand retweets on Twitter as of July 2018, by vertical
Average daily Twitter brand retweets 2018, by vertical
Source and methodology information
Source(s)
Brandwatch
Conducted by
Brandwatch
Survey period
January 1 to July 31, 2018
Region(s)
Worldwide
Number of respondents
20
Age group
n.a.
Special characteristics
leading organizations across 13 industries
Published by
Brandwatch
Publication date
September 2018
Original source
The Social Outlook 2018
Website URL
visit the website
Notes:
n.a.
Back to statistic
96
References
Average number of daily brand replies on Twitter as of July 2018, by vertical
Average daily Twitter brand replies 2018, by vertical
Source and methodology information
Source(s)
Brandwatch
Conducted by
Brandwatch
Survey period
January 1 to July 31, 2018
Region(s)
Worldwide
Number of respondents
20
Age group
n.a.
Special characteristics
leading organizations across 13 industries
Published by
Brandwatch
Publication date
September 2018
Original source
The Social Outlook 2018
Website URL
visit the website
Notes:
n.a.
Back to statistic
97
References
Average number of daily brand audience mentions on Twitter as July 2018, by vertical
Average daily Twitter brand audience mentions 2018, by vertical
Source and methodology information
Source(s)
Brandwatch
Conducted by
Brandwatch
Survey period
January 1 to July 31, 2018
Region(s)
Worldwide
Number of respondents
20
Age group
n.a.
Special characteristics
leading organizations across 13 industries
Published by
Brandwatch
Publication date
September 2018
Original source
The Social Outlook 2018
Website URL
visit the website
Notes:
n.a.
Back to statistic
98
References
Average audience sentiment of brands on Twitter as of July 2018, by vertical
Average Twitter brand audience sentiment 2018, by vertical
Source and methodology information
Source(s)
Brandwatch
Conducted by
Brandwatch
Survey period
January 1 to July 31, 2018
Region(s)
Worldwide
Number of respondents
20
Age group
n.a.
Special characteristics
leading organziations across 13 industries
Published by
Brandwatch
Publication date
September 2018
Original source
The Social Outlook 2018
Website URL
visit the website
Notes:
n.a.
Back to statistic
99
References
Distribution of Twitter mentions of leading brands as of March 2019, by type
Global Twitter mentions of leading brands 2019, by type
Source and methodology information
Source(s)
Talkwalker
Conducted by
Talkwalker
Survey period
February 27, 2019 to March 28, 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Talkwalker
Publication date
April 2019
Original source
Finding the hidden mentions, page 4 to 8
Website URL
visit the website
Notes:
According to Talkwalker, methodology is as follows:"The queries were set up to monitor textual brand mentions
only, brand logosrecognized in images with no textual references, and brand logos recognized in videos with no
textual references." Values may not add up to 100 percent due to rounding.
Back to statistic
100
References
Leading brands in the United States on Instagram in 2018, based on user engagement (in
million actions)
Leading U.S. brands on Instagram 2018, by user engagement
Source and methodology information
Source(s)
Shareablee
Conducted by
Shareablee
Survey period
2018
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
post-level likes and comments
Published by
Shareablee
Publication date
February 2019
Original source
The State of Social Media in the U.S. in 2018, page 17
Website URL
visit the website
Notes:
*These rankings exclude sports teams, TV shows and public figures.
Back to statistic
101
References
Leading magazine brands on Instagram as of September 2019, by followers (in millions)
Most-followed magazine brands on Instagram 2019
Source and methodology information
Source(s)
MPA; CrowdTangle
Conducted by
CrowdTangle
Survey period
September 30, 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
MPA
Publication date
November 2019
Original source
The Magazine Media 360° Social Media Report Q3 2019
Website URL
visit the website
Notes:
n.a.
Back to statistic
102
References
Leading beauty brands ranked by number of Instagram followers as of September 2019 (in
millions)
Instagram: most-followed beauty brands 2019
Source and methodology information
Source(s)
Trackalytics
Conducted by
Trackalytics
Survey period
September 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
ranked in category "Lifestyle Services" and "Personal Goods & General
Merchandise Stores", wider industry metrics may vary
Published by
Trackalytics
Publication date
September 2019
Original source
trackalytics.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
103
References
Most popular video creators on Instagram as of January 2018, by user engagement (in million
interactions)
Instagram: most-engaged video creators 2018
Source and methodology information
Source(s)
NewsWhip
Conducted by
NewsWhip
Survey period
Q1 2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
user engagement includes total likes and comments to accounts'
Instagram videos
Published by
NewsWhip
Publication date
June 2018
Original source
newswhip.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
104
References
Most popular publishers on Instagram as of January 2018, by user engagement (in million
interactions)
Instagram: most-engaged publishers 2018
Source and methodology information
Source(s)
NewsWhip
Conducted by
NewsWhip
Survey period
January 1 to January 29, 2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
total likes and comments to English-language accounts
Published by
NewsWhip
Publication date
January 2018
Original source
newswhip.com
Website URL
visit the website
Notes:
n.a.
Back to statistic
105
References
Distribution of posts on Instagram as of June 2019, by type
Instagram: share of video and image posts 2019
Source and methodology information
Source(s)
Quintly
Conducted by
Quintly
Survey period
January 1 to June 30, 2019
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
data is based on 34,121 Instagram Business Profiles and 5.4 million posts
Published by
Quintly
Publication date
September 2019
Original source
Instagram Study 2019
Website URL
visit the website
Notes:
Values may not add up to 100 percent due to rounding.
Back to statistic
106
References
Average number of daily brand posts on Instagram in 2018, by vertical
Average daily Instagram brand posts 2018, by vertical
Source and methodology information
Source(s)
Rival IQ
Conducted by
Rival IQ
Survey period
2018
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Rival IQ
Publication date
February 2019
Original source
2019 Social Media Benchmark Report
Website URL
visit the website
Notes:
According to the source, data is based on a representative sample of national and international companies in
each industry by selecting 150 companies at random from each industry from our database of over 150,000
companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2018,
and had Facebook fan counts between 25,000 and 1 million as of the same date.
Back to statistic
107
References