Modules and variations
New graphics guidelines
Design proposals
Roland Berger
Hamburg, November 2001
Module und Variations_E
1
Contents
Page
A. Standard slides
3
B. Lists (1) – Factors, no specific number
7
C. Lists (2) – Factors, specific number
13
D. Matrix – Factors, comparisons
24
E. Process (1) – Factors, steps
35
F. Process (2) – Factors, impact
49
G. Process (3) – Factors, interlinked
67
Annex:
73
Nine key changes compared to the old standards
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A.
Standard slides
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Consultant profile: [first name, last name]
Position: xxxxxxxxxxxxxxxxxxxxxxxx
Born: xxxx
Nationality: xxxxxxxxxxxxxxxxxxxxx
Education
Professional experience
Key projects
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
•
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxx
Industry competence
•
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx
Languages
•
German
•
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx
Methodological competence
•
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxx
Updated: mm/year
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Organizational chart
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Organizational chart (including headcount)
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B.
Lists (1) – Factors, no specific number
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Lists – horizontal (variations)
1
2
•Heading
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Details
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Details
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Details
3
Details
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Details
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Details
4
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Details
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Details
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Details
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Details
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Details
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Lists – vertical (variations)
1
2
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Schedule
1
Activities
2
1
Month 1
2
3
4
5
6
Month 2
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8
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10
Month 3
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Activities
A.
A.
B.
B.
C.
C.
1
Month 1
2
3
4
5
6
Month 2
7
8
9
10
Month 3
11
12
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Sets of guidelines
1
Guidelines 1
Comments 1
2
Guidelines 2
Comments 2
3
Guidelines 3
Comments 3
4
Guidelines 4
Comments 4
5
Guidelines 5
Comments 5
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Title
Title
• Text
Title
• Text
Title
• Text
Title
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STUDY OBJECTIVE
Text
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Text
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Text
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Text
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Text
14
1
2
3
4
5
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C.
Lists (2) – Factors, specific number
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Pyramid (3 or 4 levels)
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Pyramid (5 levels/centered)
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3 factors (interwoven)
1
2
3
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Common ground
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4 factors (1)
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factor
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factor
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4 factors (2)
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4 factors (3)
1
Factor 1
2
Factor 2
Factor 4
4
Factor 3
3
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4 factors (3a – weighted)
Factor 1
2
Factor 2
Factor 4
4
Factor 3
3
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4 factors (3b – dynamic)
Factor 1
Factor 2
2
1
Four
dynamic
factors
3
Factor 4
4
Factor 3
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6 factors (variation)
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D.
Matrix – Factors, comparisons
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Matrix/table
(Horizontal/vertical comparison of data – variations)
1
3
2
4
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Special types of matrix – opportunities/threats
1
2
Opportunities
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Threats
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Opportunities
3
4
Opportunities
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Threats
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Special types of matrix – pros and cons
1
2
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Special types of matrix – controversy
1
2
3
4
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Special types of matrix – conflict/tension (1)
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Special types of matrix – conflict/tension (2)
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Special types of matrix – bottom up/top down (1)
•
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BOTTOM UP
•
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TOP DOWN
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Special types of matrix – bottom up/top down (2)
1
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UP
•
DOWN
TOP
BOTTOM
2
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Special types of matrix – equilibrium
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Special types of matrix – imbalance
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Unit of measure
Text
• Text
Text
• Text
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Title
Sub title
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Sub title
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Risk management
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E.
Process (1) – Factors, steps
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Processes
1
2
3
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Process/phases
1
2
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Phase 1
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3
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Phase 3
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Phase 1
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Phase 2
Phase 2
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Phase 3
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Phase 1
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Cycles (1) (color presentation)
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Cycles (2)
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Spirals (orthogonal)
1
2
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Hurdles
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Resistance/obstacles
1
2
3
4
5
6
7
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Filters
1
2
3
5
4
6
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Change of mindset/direction
1
2
3
4
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Nodes/interfaces
1
4
5
2
6
7
3
8
9
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Pressure
1
2
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Increase/decrease
1
2
3
4
5
6
7
8
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Various types of brackets (to be used instead of block arrows)
1
2
3
4
5
6
7
8
9
10
11
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F.
Process 2 – Factors, impact
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Consequences (1)
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Consequences (1a)
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Consequences (2)
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Consequences (3)
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Consequences (4)
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Impact (3 factors)
TIME
COST
QUALITY
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Impact (4 and 6 factors)
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Impact (4 factors)
Factor 1
Factor 2
Generic
description of
the 4 factors
Factor 4
Factor 3
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Impact (5 factors)
Factor 1
Factor 5
Factor 2
Generic
description of
the 5 factors
Factor 4
Factor 3
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Impact (6 factors)
Factor 6
Factor 5
Factor 4
Factor 1
Generic
description of
the 6 factors
Factor 2
Factor 3
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Impact (7 factors)
Factor 1
Factor 2
Factor 7
Factor 6
Factor 5
Generic
description of
the 7 factors
Factor 3
Factor 4
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Impact (8 factors)
Factor 8
Factor 1
Factor 7
Factor 2
Factor 6
Factor 5
Generic
description of
the 8 factors
Factor 3
Factor 4
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Impact and result (1)
6
success factors
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Impact and result (2)
5
success factors
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Circulation (2 factors)
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Circulation (3 factors)
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Circulation (4 factors)
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Circulation (5 factors)
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Circulation (6 factors)
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Circulation (7 factors)
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Circulation (8 factors)
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Vision
Vision
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Action/reaction
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Action/reaction
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Value chain
•Company
•Customer
•Supplier
•Developmen
t
•Production
•Sales
•Distribution
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G.
Process 3 – Factors, interlinked
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Action/reaction (1)
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Action/reaction (2) (transparent – color presentation)
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Action/reaction
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Interaction
1
2
3
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Jigsaw puzzle
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Spiral
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Annex:
Nine key changes compared to the old standards
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New Content design – Key changes regarding „lean, linear, literal"
If boxes are used,
…Do not use shading or borders
Instead, use unframed colored shapes in
shades of key blue, for emphasis only
Stufe 1
…Do not use ovals
Stufe 2
Stufe 3
Instead, use AutoShapes with corners
completely rounded off
Do not use stickers with lines
Backup
1
2
3
BACKUP
Instead, use upper case stickers (13 point), (key
blue shade 1), positioned in the header area
4
Do not put numbers in circles
Instead, put them in squares (key blue shade
1), white lettering, bold
1
2
3
4
Do not use block arrows
Use variations instead
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New Content design – Key changes regarding „lean, linear, literal"
Arrow function
can be switched
on and off/
positioned to
the side
Do not use speech bubbles
Instead, use AutoShapes/callouts/third row
(you can use the arrow function!)
Do not use big multicolored cartoons/ Clip Art
Instead, use pictograms (if not available: convert
Clip Art to linear monochrome versions)
There are obvious
disadvantages to positioning
text behind graphics
Do not position text behind graphics
Text is easy to
read if not
positioned
behind graphics
Position text to the side of graphics instead
Do not use miniature charts as navigators
4
Instead, use mathematical navigators (key blue
shade 1), white lettering, bold, 13 point
1
2
3
4
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Text
Text
Text
Text
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Action/reaction
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Against the tide/with the tide
With the tide
Against the tide
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Balance/imbalance
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Balance/imbalance
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Balance/imbalance
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Chances/risks
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Change of direction
Moment of directional change
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China map
Box Title
Level 1 text
• Level 2 text
- Level 3 text
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Columns and tables
Category 1
Category 2
Category 3
Column Title 1
Column Title 2
Column Title 3
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Columns and tables
Category 1
Category 2
Category 3
Column Title 1
Column Title 2
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Columns and tables
Category 1
Category 1
Category 1
Category 1
Category 2
Category 2
Category 2
Category 2
Category 3
Category 3
Category 3
Category 3
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Bar chart
Graph Title
Label 7
501
Label 6
432
Label 5
238
Label 4
189
Label 3
Label 2
Label 1
167
130
124
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Column chart
Unit
600
Graph Title
501
500
432
400
CAGR
??%
300
238
200
167
124
130
Label 1
Label 2
189
100
0
Label 3
Label 4
Label 5
Label 6
Label 7
You can put your points here like conclusion
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Column chart
You can put your points here in the header of the box
Graph Title
600
CAGR
??%
501
500
432
400
300
238
200
167
124
130
Label 1
Label 2
189
100
0
Label 3
Label 4
Label 5
Label 6
Label 7
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Column chart
Header
Header
Graph Title
Graph Title
Unit
Unit
189
189
167
124
Label 1
167
130
Label 2
124
Label 3
Label 4
Label 1
130
Label 2
Label 3
Label 4
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Column chart
Header
Header
Level 1 text
Graph Title
• Level 2 text
Unit
189
- Level 3 text
167
124
Label 1
130
Label 2
Label 3
Label 4
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Column chart
Header
Graph Title
Level 1 text
• Level 2 text
Unit
189
- Level 3 text
167
124
Label 1
130
Label 2
Label 3
Label 4
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Column chart
You can put your points here in the header of the box
Graph Title
600
CAGR
??%
501
500
432
400
300
238
200
167
124
130
Label 1
Label 2
189
100
0
Label 3
Label 4
Label 5
Label 6
Label 7
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Column chart
Header
Header
Graph Title
Graph Title
Unit
Unit
189
189
167
124
Label 1
167
130
Label 2
124
Label 3
Label 4
Label 1
130
Label 2
Label 3
Label 4
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Column chart
Graph Title
Unit
Column 1
Column 2
X,000
X,000
X,000
000
Total
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000
000
Category 1
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000
Category 2
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Category 3
000
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Series 1
000
Category 4
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000
Category 5
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X,000
X,000
X,000
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000 000
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000
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000 000
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Series 2
000
0
Label
Label
Label
Series 1
Series 2
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Column chart
Sub Title
Sub Title
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Dash Line
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Series 3
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Conflict
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Conflict
?
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投资区域
 ……
 ……
投资方式
 ……
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……
投资区域
投资区域
 ……
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投资方式
投资方式
 ……
 ……
……
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Consequences (2)
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Consequences (3)
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Consequences (4)
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Consequences (5)
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Consequences (2)
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Consequences (3)
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Consequences (4)
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Consequences (5)
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Consequences
1
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Consultants profil (English), [Firstname Lastname]
Position: ………………..
Languages
•
…
Year of birth: ………………..
Nationality: ………………..
Professional experience
Methodological competence
Since
10/1992
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•
…
Education
1990–1994 …
Industry competence
•
…
Key projects
•
…
Updated: MM/YY
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Cooperation
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Cooperation
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Cooperation
外
品牌
内
外
企业文化
内
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Cost breakdown chart
Unit
Value
Component (%)
Value
Component (%)
Value
Component (%)
Gross
Margin
Cost
Value
Component (%)
Value
Component (%)
Value
Component (%)
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Dead end
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Dependance
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Development
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Dice
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Direction
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Factors (2)
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Factors (3)
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Factors (3)
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Factors (3)
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Factors (4)
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Factors (4)
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Factors (4)
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Factors (4)
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Factors (6)
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Factors (6)
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Factors (8)
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Factors (4)
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Factors (5)
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Factors (5)
…
•
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•
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Feedback
•
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•
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Feedback
•
…
…
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Feedback
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Feedback
?
!
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Feedback
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Filter
…
•
…
…
•
…
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Filter
Initial situation
1. Criterion
2. Criterion
3. Criterion
Result
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Flexibility
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Flexibility
Intention
Ability
Flexibilty
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Flexibility
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Focus – expansion
…
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t
t
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Growth
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Guidelines
…
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Harmony
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Hurdles and brakes
…
Company
X
…
…
…
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Impact
...
...
...
...
...
...
...
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Influence (1 factor)
•
…
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Influence (2 factors)
•
…
•
…
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Influence (2 factors)
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Influence (4 factors)
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Influence (4 factors)
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Influence (6 factors)
…
…
…
…
…
…
…
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Input/output
•
…
•
…
•
…
•
…
•
...
•
...
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Interaction
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Margin chart
Index
100%
000
?%
?%
?%
000
?%
?%
000
Total in
Value
?%
?%
?%
000
000
?%
?%
000
Label
Label
Label
Label
Label
Label Label
Label Label Label Label
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Matrix
…
…
…
…
…
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Matrix
…
…
…
…
…
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Matrix
Scale
Level 1 text
• Level 2 text
Level 1 text
• Level 2 text
- Level 3 text
- Level 3 text
Dimension 1
Level 1 text
• Level 2 text
Level 1 text
• Level 2 text
- Level 3 text
- Level 3 text
Scale
Scale
Scale
Dimension 2
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Matrix
Content
Dimension I
Label
Content
Content
Label
Content
Content
Label
Label
Label
Label
Dimension II
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Measures plan – planned activities
Overview: …
Activities
•
…
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Comments
•
…
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Measures plan – planned measures
Activity: …
Objective:
•
…
Responsible: …
Measures: …
•
As of: …
Results:
•
…
Support: …
...
...
...
...
...
...
...
...
…
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Measures plan – planned individual steps
As of: …
Measure: ...
No.
1.
Individual steps
...
Responsible
...
Form of
result
Support
...
...
Start
...
Dura- Deadtion
line
...
...
Pro- Comject pleted
...
...
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Models
Key Steps
Step 1
• Type your phrases and sentences here
Step 2
• Type your phrases and sentences here
Step 3
• Type your phrases and sentences here
Step 4
• Type your phrases and sentences here
Sources
Level 1 text
• Level 2 text
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Moon chart
Bar
Bar
1
1
Arrow
Ball
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Multipliers
...
...
+
+
•
+
+
+
+
+
+
…
+
= Projektteams
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Multipliers
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Mutuality
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Mutuality
…
•
…
…
•
…
…
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Obstacle
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Obstacle
...
•
…
...
•
…
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Obstacle
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Organizational and flow chart
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
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Organizational and flow chart
Marketing Organization
Dimitri
Panayatapolous
Haircare
Toothpaste/Soap
Laundry
Skincare/Paper
Brad Casper
General Manager*
Vacant
General Manager
Vacant
General Manager
Virginia Lee
Vice President*
Robin Oxendine
Marketing Manager
Randall Beard
Marketing Director
Rene Co
Marketing Director
Pantene
Jiehua
New
Brand
Ken Doi
Marketing Director
Rejoice
Head &
Shoulders
Crest
Professional
Zest
Safeguard
Marketing
Camay
Ariel
Tide
JV
Brands
Peter Foyston
Marketing
Marketing Manager Manager
Ulan
Whisper
Media &
Commercial
Production
Assistant Brand Manager, 2-5 per Brand
School
Program
Group
Nurses for
School
Program
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Organizational and flow chart
Process Map
Market
Archetype
Model
• Sizing
• Pricing
Feasible
Scenarios
• India
• China
• Philippines
Asia Whisky
Opportunity
Assessment
Are there
opportunities
for whisky in
the rest of the
world?
Competitive Models
Success
Requirements
Bacardi
Strategy
Overlap
Market Results
Bacardi
Strategy
Develop
Objectives &
Strategies
• Financial Goals
Determine Yes • Market Priorities
Whether to
• Acquisition or
Proceed
Organic Growth
Further
• Product/
Marketing/
Distribution
Strategies
Execute
Will whisky
help to build
Bacardi rum
globally?
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Option
1
2
3
…
…
…
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Option
1
2
3
4
…
…
…
…
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Option
quit
develope
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Penetration
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Pie chart
Header
Header
Chart Title
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Label
%
100%=XXXX
Series 1
Series 2
Series 3
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Pie chart
Header
Chart Title
Label
%
Level 1 text
• Level 2 text
- Level 3 text
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Series 1
Series 2
Series 3
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Pie chart
Chart Title
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Label
%
Label
%
Label
%
Label
%
Series 1
Label
%
100%=XXXX
Series 2
Series 3
Chart Title
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Label
%
Label
%
Label
%
100%=XXXX
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Plus/minus
...
...
•
…
•
…
•
…
•
…
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Plus/minus
...
•
+
…
...
•
…
–
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Plus/minus
•
•
…
…
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Plus/minus
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Plus/minus
•
…
•
…
…
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Portfolio
+
–
–
+
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Portfolio
++
+
–
–
+
++
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Pressure
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Pressure
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Pressure
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Prioritization
Prioritization
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Process
…
…
…
…
…
…
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Process
1
2
3
…
1
…
2
…
…
3
…
4
…
4
…
5
…
…
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Process – decrease
1
…
•
…
2
…
•
…
3
…
•
…
4
…
•
…
5
…
•
…
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Project
Phase I
•
…
Phase II
•
…
Phase III
•
…
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Project
Phase I
1
Phase II
2
3
…
•
…
…
•
4
…
…
•
…
…
•
…
… weeks
… weeks
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Project procedure
Phases
Project features
1
Time required
2
...
•
Phase I
...
…
•
...
…
…
weeks
3
...
•
Phase II
…
…
weeks
...
4
...
Phase III
•
...
…
…
weeks
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Puzzle
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Resistance
...
...
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Restructuring
Restructuring does not mean ...
Improvement of liquidity
Cost reduction
Reduction in personnel
Structural change
But ...
Structural
change
Reduction in
personnel
Positioning
Cost
on the market
reduction
Improvement
of liquidity
Positioning on the
market
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Rethink
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Separation
•
…
•
…
•
…
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Separation
...
•
…
...
...
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Separation
…
•
…
...
•
…
...
•
…
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Spinning off parts of a company
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Storyboard
…
•
…
…
•
…
…
•
…
…
•
…
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Storyboard
…
•
…
…
•
…
…
•
…
…
•
…
…
•
…
…
•
…
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Strengths/weaknesses
Tomorrow
Today
Strengths
Weaknesses
•
…
•
…
•
…
•
…
•
…
•
...
•
...
•
…
•
…
•
…
•
…
•
…
•
...
•
…
Strengths
Weaknesses
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Table
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Table
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Table
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Table
…
…
…
…
…
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Table
…
…
…
…
…
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Table
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Target (1 factor)
•
…
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Target (2 factors)
…
•
…
…
•
…
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Target (3 factors)
…
•
…
…
•
…
…
•
…
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Team organization
...
Client
•
•
RittenHouse
•
•
N. N.
N. N.
N. N.
N. N.
...
Client
•
•
N. N.
N. N.
...
•
...
RittenHouse
•
•
N. N.
N. N.
...
•
...
...
...
•
...
•
...
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Text blocks (2)
...
•
…
...
•
…
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Text blocks (3)
...
•
…
...
•
…
...
•
…
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Text blocks (4)
...
•
…
...
•
…
...
•
…
...
•
…
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Text blocks (5)
...
•
…
...
•
…
...
•
…
...
•
…
...
•
…
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Text blocks (2)
...
•
...
...
•
...
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Text blocks (3)
...
•
...
...
•
...
...
•
...
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Text blocks (4)
...
•
...
...
•
...
...
•
...
...
•
...
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Text blocks (5)
...
•
...
...
•
...
...
•
...
...
•
...
...
•
...
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Text blocks (3 + 3)
...
...
...
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
…
…
…
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Text blocks (3 + 4)
...
...
...
...
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
•
…
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…
…
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Text in box
Box title
Level 1 text
Box title
Level 1 text
• Level 2 text
• Level 2 text
- Level 3 text
- Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text
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Text in box
Box title
Level 1 text
• Level 2 text
- Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text
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Phase II
Phase Name
Phase I
Phase Name (Title Case)
Text in box
Box title
Level 1 text
• Level 2 text
- Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text
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Timetable
Issues
•
Month
...
Wk
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
…
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Value-added chain
Company
Customer
Supplier
Development
Production
Sales
Distribution
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Vision
Vision
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Waste of resources – problem
Problem 1
Problem 3
Problem 2
Problem 4
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Waste of resources – solution
Solution to
problem 1
Solution to
problem 3
Solution to
problem 2
Solution to
problem 4
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＋
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SWOT
优势
劣势
机会
威胁
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•
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
……


……
……
……
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两种方式的比较
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远卓管理顾问的咨询工具和咨询程序
……
……
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Unit of measure
2X2 CUBED
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source
Text
278
2X2 TOWER
279
Unit of measure
5PS MARKETING
Product
offering
Product
* Footnote
Source: Source
Package
Place
Price
Positioning
promotion
280
Unit of measure
7S
Style
Strategy
Skills
Shared
values
Staff
Systems
Structure
* Footnote
Source: Source
281
ARROW 3D
* Footnote
Source: Source
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Unit of measure
CUBES1 3D
* Footnote
Source: Source
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Unit of measure
CUBES2 3D
* Footnote
Source: Source
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Unit of measure
CUBES3 3D
* Footnote
Source: Source
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Unit of measure
FORCES AT WORK
New
entrant
Suppliers
Industry
competitors
Buyers
Substitutes
* Footnote
Source: Source
286
Unit of measure
JOINT
* Footnote
Source: Source
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
287
Unit of measure
LEVEL SEPARATE 4
Text
Text
Text
Text
* Footnote
Source: Source
288
Unit of measure
LINEAR A 3D
Text
Text
Text
* Footnote
Source: Source
289
Unit of measure
LINEAR B 3D
Text
Text
Text
Text
* Footnote
Source: Source
290
Unit of measure
LINEAR C 3D
Text
Text
Text
* Footnote
Source: Source
291
Unit of measure
LINEAR D 3D
Text
Text
Text
* Footnote
Source: Source
292
Unit of measure
LINEAR E 3D
Text
* Footnote
Source: Source
Text
Text
Text
293
Unit of measure
LINEAR G 3D
Text
Text
Text
* Footnote
Source: Source
294
Unit of measure
LINEAR I 3D
Text
* Footnote
Source: Source
Text
295
Unit of measure
LINEAR J 3D
Text
Text
Text
Text
* Footnote
Source: Source
296
Unit of measure
LINEAR N 3D
Text
* Footnote
Source: Source
Text
Text
Text
297
Unit of measure
LINEAR P 3D
Text
Text
Text
* Footnote
Source: Source
298
LINEAR Q 3D
Text
Text
299
LINEAR Q 3D
Text
Text
300
Unit of measure
CUTOUT 3D
Text
Text
Text
Text
* Footnote
Source: Source
301
LINKS 3
Plan
Implement
Support
302
PERSPECTIVE 3D
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PROPELLER 3D
304
RINGS 3D
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Unit of measure
SCALE
Text
Text
* Footnote
Source: Source
306
Unit of measure
SCALES
Text
Text
* Footnote
Source: Source
307
SIZES IN
Text
Text
Text
Text
Text
Text
308
SPIRAL1 3D
309
SPIRAL2 3D
Brakes
Spiral
Tube in tube
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SPOTLIGHT
Text
Text
Text
Text
311
STAIRCASE
Text
Text
Text
Text
Text
Text
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WIRE CUBES
Text
Text
313
ARROWS
Text
Text
Text
Text
Text
Text
Text
314
BLADES
Text
Text
Text
Text
315
Unit of measure
BOX
Text
Text
Text
Text
* Footnote
Source: Source
316
Unit of measure
BOX
* Footnote
Source: Source
Text
Text
Text
Text
317
Unit of measure
INCOMING
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source
318
Unit of measure
RIBBON
Text
Text
Text
Text
Text
* Footnote
Source: Source
319
Unit of measure
RING
Text
Text
Text
Text
Text
* Footnote
Source: Source
320
UPON 2
Text
Text
321
CONTINUOUS
Text
Text
Text
Text
Text
Text
Text
Text
322
LINEAR K
Text
Text
Text
Text
Text
Text
323
Unit of measure
Text
STEP 5
Text
Text
Text
* Footnote
Source: Source
Text
324
Unit of measure
2 ON 1
Text
Text
Text
Text
* Footnote
Source: Source
325
AGAINST
Text
Text
Text
Text
Text
Text
326
AT WORK
Text
Text
Text
Text
Text
327
COUPLED HORIZ
Text
Text
328
COUPLED VERT
Text
Text
329
FOCUSED
Text
Text
Text
Text
330
Unit of measure
FORCES AT WORK
New
entrant
Suppliers
Industry
competitors
Buyers
Substitutes
* Footnote
Source: Source
331
PARALLEL
Text
Text
Text
332
SPLIT
Text
Text
Text
Text
333
SURROUND
Text
334
TWISTED
Text
Text
335
UP & AWAY
Text
Text
336
UP & DOWN
Text
Text
337
3Cs TRIANGLE
Customer
Distributors
Clients
Competitors
Suppliers
338
Medium
Low
Competitive position
High
BUSS PORTFOLIO
Low
Medium
High
Product/market attractiveness
339
CHANGE BOARD
Commitment
Change
vision
Conviction
Courage
Capability
Individual
activity
Enabling
devices
Chief
Executive
Leadership
groups
Down the line
External
constitution
340
Unit of measure
PENTAGON
1
2
5
Restructuring framework
3
* Footnote
Source: Source
4
341
Unit of measure
PRICE BENEFIT
Benefit
Competitive
advantage
Competitive
disadvantage
Price
* Footnote
Source: Source
342
Unit of measure
SMILE CHART
Appraise performance
and prospects
1
Develop
strategy
Bottom up action
programs
8
2
3
7
4
Redesign
pivotal jobs
Top down
action programs
6
5
Assess change
readiness
Design the skill
building process
* Footnote
Source: Source
343
STRAT MANAGE
Stage 4
Stage 3
Stage 2
Stage 1
Budget
planning
Forecast
based
planning
Externally
orientated
planning
Strategic
management
Meet budget
and schedule
Predict the
future
Think
strategically
Create the
future
Value system
344
TREE PRODUCTIVITY
Effectiveness
Contribution Available
selling time
Productivity
Contribution
Total selling costs
Selling margin
Contribution
Sales
Selling rate
Sales
Available selling time
Utilization
Available selling time
Total sales time
Efficiency
Available selling time
Total selling costs
Support leverage
Total sales time
Support costs
Support intensity
Support costs
Total selling costs
345
VALUE CREATION
Improve core
business
performance
Redeploy
assets
Maximize
shareholder
value
Grow through
acquisition
and/or merger
Adopt sound
financing
approach
Grow
through
cultural
initiative
346
VALUE SOURCES
Industry restructure
Corporate
center skills
Client’s relative
ability to extract
value
Internal controller
Shared resources
Linkages
between
business units
Transfer of capability
Vertical integration
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit
Inefficiencies in financial markets
Perceived
Difference in valuation technique
347
GANTT10
<##>
Header
<##>
<##>
<##>
<##>
<##>
<##>
<##>
<##>
<##>
<##>
Text
348
GANTT15
##
Header
##
##
##
##
##
##
##
##
##
##
##
##
##
##
##
Text
349
LEFT TO RIGHT
Text
Text
Text
Text
350
STUDY OBJECTIVE
Text
Sub-objectives
Text
Text
Text
Text
Process objectives
Text
351
TOP DOWN
Text
Text
Text
Text
Text
Text
Text
352
2X2 CUBED
Text
Text
Text
Text
Text
Text
Text
Text
353
2X2 EXTENDED
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
354
2X2 TOWER
355
2X2
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
356
3X3 EXTENDED
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
357
3X3
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
358
PASS THROUGH
Text
Text
359
FLOW DOWN
Text
Text
Text
360
4 BOX 3D
Text
Text
Text
Text
361
BOUNCE
Text
362
CUBE WITH CIRCLES
Text
Text
363
SEASAW
Text
Text
364
WAY THRU
Text
Text
365
DECISIONS
Text
Text
Text
Text
Text
Text
Text
Text
Text
366
LOOPS
Text
Text
Text
367
ROLLERS
Text
Text
Text
368
2 AROUND
Text
Text
369
4 IN 1 SQUARE
Text
Text
Text
Text
Text
370
SIZES IN
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
371
CROSS SECTION
Text
Text
372
HONEYCOMB
Text
Text
Text
Text
Text
Text
Text
373
JOINT
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
374
VENN 2
Text
Text
375
VENN 3
Text
Text
Text
376
AREA
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996
1997
1998
1999
2000
2001
Module und Variations_E
377
BAR
50
Label 1
40
Label 2
30
Label 3
20
Label 4
Label 5
10
Module und Variations_E
378
BAR BUTTED
40
50
Label 1
55
30
40
Label 2
50
20
30
Label 3
45
10
25
Label 4
30
5
Label 5
15
25
Module und Variations_E
379
BAR STACKED
Series
50
Label 1
40
Label 2
30
Label 3
Label 4
Label 5
Series
20
10
Series
23
25
45
65
96
43
000
000
23
000
23
23
000
23
000
Module und Variations_E
380
BAR STACKED 100%
Series
Series
Series
45
90
50
000
40
000
Label 1
Label 2
Label 3
Label 4
Label 5
20
80
30
70
40
000
30
60
50
100%=
20
50
10
000
000
Module und Variations_E
381
Unit of measure
BUBBLETitle
Unit of measure
700
600
Label 5
Label 6
500
Label 4
400
Label 3
300
Label 2
200
Label 1
100
0
0
50
100
150
200
250
Title
Unit of measure
* Footnote
Source: Source
Module und Variations_E
382
Unit of measure
COLUMN
60
50
40
30
20
Label 1
* Footnote
Source: Source
Label 2
Label 3
Label 4
Label 5
Module und Variations_E
383
Unit of measure
Title
COLUMN
2
Title
Unit of measure
Unit of measure
76
76
67
67
45
45
30
20
Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source
30
20
Label 1 Label 2 Label 3 Label 4 Label 5
Module und Variations_E
384
Unit of measure
COLUMN BUTTED
80
70
60
50
40
30
40
50
60
70
60
50
40
30
20
Label 1
* Footnote
Source: Source
Label 2
Label 3
Label 4
Label 5
Module und Variations_E
385
Unit of measure
COLUMN STACKED
000
000
000
000
000
Series
25
50
20
40
20
20
30
20
Series
30
20
20
20
20
20
Series
Series
20
20
Label 1
* Footnote
Source: Source
30
Label 2
40
Label 3
50
Label 4
60
Label 5
Module und Variations_E
386
COLUMN STACKED 100%
100%=
Series
000
000
000
000
000
10
10
10
20
15
10
15
Series
20
20
10
20
40
20
35
Series
30
60
Series
40
30
35
Label 1
Label 2
Label 3
50
Label 4
Label 5
Module und Variations_E
387
Unit of measure
COMBO
PIE SEGMENT COLUMN
Title
Title
Unit of measure
100% = 000
Unit of measure
Label 5
10
Label 4
30
Series
30
Series
20
Series
20
Series
10
45
Label 1
Label 3 15
20
Label 2
Label 1
* Footnote
Source: Source
Module und Variations_E
388
Unit of measure
COST
Title
Unit of measure
CURVE
300
Label 5
250
Label 4
200
150
100
Label 3
50
Label 1
Label 2
0
0
* Footnote
Source: Source
50
100
150
200
Title
Unit of measure
Module und Variations_E
389
Unit of measure
Title
DUAL COLUMN
LINE
Unit of measure
Title
Unit of measure
200
1,000
176
180
160
900
800
150
140
700
120
600
100
100
80
400
70
60
300
45
40
20
500
85
200
30
100
10
0
0
1990
* Footnote
Source: Source
1991
1992
1993
1994
1995
1996
1997
Module und Variations_E
390
Unit of measure
Title
DUAL LINE
Unit of measure
200
1,000
180
900
160
800
140
700
120
600
100
500
80
400
60
300
40
200
20
100
0
1990
* Footnote
Source: Source
Title
Unit of measure
1991
1992
1993
1994
1995
1996
0
1997
Module und Variations_E
391
Unit of measure
LINE
600
Label 1
500
400
Label 2
300
Label 3
Label 4
200
100
0
1990
* Footnote
Source: Source
1991
1992
1993
1994
1995
1996
1997
Module und Variations_E
392
Unit of measure
PIE
Label 5
10
Label 4
10
45
Label 3
Label 1
15
20
Label 2
* Footnote
Source: Source
Module und Variations_E
393
Unit of measure
PIE 2
Title
Unit of measure
Label 4
Title
Unit of measure
Label 5
Label 5
10
10
Label 4
10
45
Label 3 15
45 Label 1
Label 1
Label 3 15
20
Label 2
* Footnote
Source: Source
10
20
Label 2
Module und Variations_E
394
Unit of measure
RANGE HIGH LOW
250
200
150
100
50
0
1990
* Footnote
Source: Source
1991
1992
1993
1994
1995
1996
1997
Module und Variations_E
395
Unit of measure
SCATTER X & Y
300
250
200
150
100
50
0
0
* Footnote
Source: Source
50
100
150
200
Module und Variations_E
396
Unit of measure
WATERFALL BAR
Label
1
Label
2
Label
3
Label
4
Label
5
* Footnote
Source: Source
50
25
45
65
185
Module und Variations_E
397
Unit of measure
WATERFALL COLUMN
80
20
20
20
20
Label
1
* Footnote
Source: Source
Label
2
Label
3
Label
4
Label
5
Module und Variations_E
398
定位目标
结构目标
战略目标
体系
经营目标
管理目标
Module und Variations_E
39
•使命Mission
企业为什么存在
• 愿景Vision
应成为一个什么样的企业
•公司战略
•业务战略
•职能战略
目
标
及
规
划
核心价值确认
－分析企业优
劣势
－确定核心价
值
A
...
业务范围
－客户
－产品
－地域
A
核心价值实现
步骤
－价值链定位
－如何实现核
心价值
A
总体经营目标
－营业收入
－利润
－资本收益
－净现金流
确定战略实施
阶段
－何时介入
－何时扩张
A
A
A
技术研发、人力资源、服务……
Module und Variations_E
400
Unit of measure
ARROWS
* Footnote
Source: Source
Module und Variations_E
401
Unit of measure
MCKINSEY LOGO
* Footnote
Source: Source
Module und Variations_E
402
Legend
Legend
Legend
Unit of measure
MOONS
Low
Medium
High
Low
Medium
High
* Footnote
Source: Source
Module und Variations_E
403
STICKER
Unit of measure
STICKER
ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
* Footnote
Source: Source
Module und Variations_E
404
Unit of measure
STICKER OTHER
DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
CONCEPTUAL
PROPOSED
PRELIMINARY
DRAFT
PRELIMINARY
ESTIMATE
CONFIDENTIAL
DISCUSSION DRAFT
TO BE COMPLETED
BACKUP
HYPOTHESIS
STRAW MAN
REVISED
DISGUISED CLIENT
EXAMPLE
ROUGH ESTIMATE
* Footnote
Source: Source
Module und Variations_E
405
Unit of measure
•
Text
•
Text
•
Text
Text
Text
Text
* Footnote
Source: Source
Module und Variations_E
406
Unit of measure
Title
•
Title
Text
* Footnote
Source: Source
•
Text
Module und Variations_E
407
Unit of measure
Title
•
Title
Text
•
Text
Text
* Footnote
Source: Source
Module und Variations_E
408
EXHIBIT TITLE
Title
•
Text
•
Text
Text
•
Text
* Footnote
Source: Source
Module und Variations_E
409
EXHIBIT TITLE
Title
•
Text
•
Text
•
Text
* Footnote
Source: Source
Module und Variations_E
410
EXHIBIT TITLE
Title
Title
•
•
•
•
•
•
Text
Text
Text
* Footnote
Source: Source
Module und Variations_E
411
EXHIBIT TITLE Title
Title
Title
•
•
•
•
•
•
•
•
•
Text
Text
Text
* Footnote
Source: Source
Module und Variations_E
412
Title
Measure
Title
Measure
100% = xxxx
100% = xxxx
Label 4
Label 4
10
Label 3
10
Label 3
10
10
45 Label 5
Label 2
15
45 Label 5
Label 2
15
20
20
Label 1
Label 1
Module und Variations_E
413
Title
Measure
Title
Measure
100% = xxxx
Title
Measure
100% = xxxx
Label 4
Label 3
Label 4
10
Label 3
10
Label 4
10
Label 3
10
45 Label 5
Label 2 15
100% = xxxx
10
10
45 Label 5
Label 2 15
45 Label 5
Label 2 15
20
20
20
Label 1
Label 1
Label 1
Module und Variations_E
414
Title
Measure
Title
Measure
100% = xxxx
Label 4
Label 3
Label 2
10
100% = xxxx
Label 4
Label 3
10
45 Label 5
15
Label 2
20
Label 1
Label 1
Title
Measure
100% = xxxx
Label 4
Label 2
45 Label 5
15
20
Title
Measure
Label 3
10
10
10
100% = xxxx
Label 4
Label 3
10
45 Label 5
15
Label 2
10
10
45 Label 5
15
20
20
Label 1
Label 1
Module und Variations_E
415
Module und Variations_E
416
Unit of measure
Title
Measure
Title
Measure
350
Title
Measure
350
350
298
300
250
267
230
245
278
300
250
250
200
267
230
245
165
100
120
175
180
130
300
250
0
1990
150
50
91
* Footnote
Source: Source
92
93
94
1995
267
230
245
278
250
200
165
100
89
298
250
200
150
50
298
278
120
175
180
130
100
89
0
1990
150
50
91
92
93
94
1995
120
130
91
92
165
175
180
93
94
1995
89
0
1990
Module und Variations_E
417
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Module und Variations_E
418
Title
Measure
325
350
300
298
267 250 278
300
245
230
250
200
220
150
195
180
165 175
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
Text
Title
Measure
325
350
300
298
278
267 250
300
230 245
250
200
220
150
195
180
175
165
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source
Module und Variations_E
419
Unit of measure
Title
Measure
400
300
250
230
245
267
250
278
298
300
165
100
50
89
0
1990
120
1991
175
180
195
220
1992
1993
300 230
200
245
89 120
0
1990 1991
1994
1995
1996
1997
165
175
180
195
220
1993
1994
1995
1996
1997
278
298
300
325
165
175
180
195
220
1992
1993
1994
1995
1996
1997
250
278
298
300
325
267
165
175
180
195
220
1993
1994
1995
1996
1997
1992
250
Title
Measure
100
130
325
89 120
0
1990 1991
400
200
150
325
300
130
100
350
298
267
300 230
200
Title
Measure
278
245
267
130
250
Title
Measure
400
300 230
200
245
100
89 120
0
1990 1991
130
1992
Module und Variations_E
420
Projects
Phase I
1. Improve customer service and plan
other operational improvements
2. Develop auto package and cross-sell
to existing customers
3. Align credit card portfolio and
develop young family credit card
4. Develop information technology plan
for lifestage marketing
5. Develop consumer banking risk
management process and systems
6. Develop consumer banking
organization
Phase II
7. Develop newly wed card and home
package
8. Implement changes to credit card
operations
Phase III
9. Develop young singles card
10. Develop consumer lending business
processes
11. Develop established family card and
investors package
Consulting
Budget
Requirements
(US$ 000)
Staff
Market Research
Budget
A.T.
Requirements
Chinfon Kearney Q3 ’97
Q4 ’97
Q1 ’98
Q2 ’98
Q3 ’98
Q4 ’98
(US$ 000)
125
4
1
125
30
2
1
125
30
2
1
80
2
1
80
2
1
80
2
1
2
1
2
0
125
Timing
30
125
125
30
2
2
1
1
125
30
2
1
Module und Variations_E
421
TBD
Steering Committee
Project coordinator
Chinfon – Mr. Liu
A.T. Kearney – Shanley Lee
Phase I
1. Improve
customer
service and
other card
operations
2. Develop auto
package and
cross-selling
3. Align card
portfolio,
develop
young family
card
4. Develop
lifestage
marketing IT
plan
5. Develop
consumer
banking
credit risk
management
6. Develop
consumer
banking
organization
Module und Variations_E
422
Module und Variations_E
423
High
A.T. Kearney
&
EDS
Strategy
and
Operating
Capability
Low
Technology
Capability
High
Module und Variations_E
424
Chapter 1) SSSSSSSS
TTTTTTTTTT
• AAAAA
• BBBBB
• CCCCC
UUUUUUUUUU
• DDDDD
• EEEEEE
• FFFFFFF
Chapter 2) VVVVVVVV
• GGGGGG
• HHHHHH
• IIIIIIIIIII
• JJJJJJJJJJ
Chapter 3) WWWWWWW
• KKKKK
• LLLLLL
• MMMMM
– NNN
– OOO
– PPPP
Chapter 1) SSSSSSSS
TTTTTTTTTT
• AAAAA
• BBBBB
• CCCCC
UUUUUUUUUU
• DDDDD
• EEEEEE
• FFFFFFF
Chapter 2) VVVVVVVV
• GGGGGG
• HHHHHH
• IIIIIIIIIII
• JJJJJJJJJJ
Chapter 3) WWWWWWW
• KKKKK
• LLLLLL
• MMMMM
– NNN
– OOO
– PPPP
Module und Variations_E
425
Turnover per store
(US$ million)
Foreign supermarket
Country / Name / Year of entry
0.833
0.757
1.04
1
1
N umber of stores
AA
1994
Japan
BB
1984
HK
CC
1995
60
Japan
DD
1995
59
Dutch
EE
1996
1997
120
125
U.S.A.
1999F
70
90
90
309
11
77
Foreign Mega-marts
4.68
5.15
Japan
FF
1996
5
6
French
GG
1995
4
9
Local supermarket
0.805
0.61
Shanghai
HH
Shanghai
II
135
158
Module und Variations_E
426
Module und Variations_E
427
EXAMPLE BACK UP REVISED
ESTIMATE
TENTATIVE
PROPOSED
STICKER AND OTHERS
STICKER AUTOMAKER
HYPOTHESIS
CONCEPTUAL
ILLUSTRATIVE
PRELIMINARY
CONFIDENTIAL
EXAMPLE BACK UP
REVISED
ESTIMATE TENTATIVE HYPOTHESIS
PROPOSED CONCEPTUAL ILLUSTRATIVE
CONFIDENTIAL PRELIMINARY
ROUGH ESTIMATE VERY PRELIMINARY
TO BE COMPLETED
ROUGH ESTIMATE
WORK IN PROGRESS
ONLY FOR DISCUSSION
VERY PRELIMINARY
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
 
Module und Variations_E
428
High
Medium
Low
Module und Variations_E
429
STICKER AND OTHERS
Module und Variations_E
430
MAPS
Module und Variations_E
431
WORLD MAP
* Footnote
Source: Source
Module und Variations_E
432
黑龙江
吉林
新疆
辽宁
甘肃
内蒙古
北京
河北
宁夏
青海
山西
陕西
山东
河南
西藏
安徽
湖北
四川
江苏
江西
上海
浙江
湖南
贵州
福建
云南
广西
广东
海南
Module und Variations_E
43
ACCENTURE IN ASG
ASG –
Austria , Switzerland,
Germany
Hamburg
Berlin
Düsseldorf
Frankfurt
EMEAI
München
America
Wien
Asia/
Pacific
Zürich
2,750 Employees
7 Offices
Revenues: 1,24 Mrd. DM
Module und Variations_E
434
Module und Variations_E
435
END OF DOC
APPENDIX
Module und Variations_E
436