3. Research Methods
Presented are the discussions on the research design, research locale, research subjects, research instrument, data
gathering procedure and statistical treatment of the data
3.1 Research Design
This learn about used the non-experimental quantitative lookup graph using correlational method. According to
Catena, descriptive correlational approach is used to decide the relationship between two or more variables and
to confirm their relationship. Besides, Rybarova emphasized that this approach used to be used on account
that the find out about presents a description of a humans and aimed to provide an explanation for the nature of
the data. This learn about is descriptive in nature on the grounds that it assessed the degrees of
canteen service pleasant and pupil delight at AIUB canteen. This is correlational due to the fact
that it determined whether or not canteen service fantastic influences scholar satisfaction.
3.2 Research Locale
This study was conducted in American International University-Bangladesh(AIUB) situated at beside of
kuratoli, Dhaka. It has been 21 years in existence of providing quality basic education in the locality. It offers
complete programme of Bsc in(Electrical and Electronic Engineering , Computer Science Engineering,
Architecture, Computer Engineering), BBA, LLB. It is categorized as large depertment since the total student
population is approximately 3,000 students with 70 assistant professor and 25 professor from different fields of
expertise. AIUB has only one varsity-managed canteen who serves its entire population.
3.3 Research Respondents
The respondents of this study were taken from all semester students of AIUB. Specifically, the respondents were
composed of 85 out of 100 total population of final semester students. The said students were officially enrolled
during the FALL 2019 – 2020.
3.4 Research Instrument
The instrument used in the gathering of data was a survey questionnaire, both service quality and student
satisfaction. For the statements in the pupil satisfaction, they had been based totally on
its indications namely ambiance, cleanliness, facilities, different features, and prices of products. The
questionnaire used to be presented to the adviser for comments, corrections, and suggestions. two the
perceptions of the respondents among the all semester students of AIUB had been primarily based on the
following Five-point Likert ranking scales:
Descriptive Level
Interpretation
Strongly agree
This means that the canteen service quality at AIUB as perceived by
all semester students is outstanding.
Agree
This means that the canteen service quality at AIUB as perceived by
all semester students is very satisfactory.
Neutral
This means that the canteen service quality at AIUB as perceived by
all semester students is moderately satisfactory.
Disagree
This means that the canteen service quality at AIUB as perceived by
all semester students is rarely satisfactory.
Strongly disagree
This means that the canteen service quality at AIUB as perceived by
all semester students is poor.
3.5 Data Gathering Procedure
The following steps were accompanied in gathering of data.
Permission to Conduct the Study. A letter of endorsement from the lookup teacher was once secured.
Then, letter permission from DEAN was secured to behavior the find out about on canteen carrier great
and pupil satisfaction. After the approval, the researchers organized the letter addressed to the section
advisers and challenge teachers to formally behavior the survey.
Administration and Retrieval of Questionnaire. The researchers administered the
questionnaire individually to the respondents of the study and they have been requested to answer the
questionnaire virtually so that valid and dependable facts should be elicited. Prior to the distribution of the
instrument, the researcher defined the cause of conducting the survey. One hundred percentage (100%) of
the completely answered questionnaire was once retrieved.