Assignment Using Motivation Theories Submitted to Sir Waseem Irshad Subject Advertisement and promotion strategy Submitted By Sr # 3 Tayyaba Amjad L1F16MBAM0221 Using Motivation Theories There are various theories of motivation listed in textbooks. For this activity, you need to identify different ways of motivating consumers to buy a mobile phone and to visit a particular restaurant. To help you with this activity, an example has already been provided for you. ACTIVITY/TASK Motivation Level For a car For a restaurant For a mobile phone? Everyday living, survival Economical, ideal family car, simple to drive–easy to park and ability to get around Economical deals for students and working people. Mess availability, easy access of the location. Camera, alarm clock, video recording, Internet access for studies or fun, media player Security, safety Safety features, trusted name, wellengineered, reliable Security of health, surety of hygiene food. Safety in case of any mishap, you can inform your family, maps location guidance. Friendships, acceptance Most popular car, great first car, show groups in ads Good environment for get together, Buffet system. Less costly Social media usage to stay connected with friends, telephony, emails, SMS Demonstrate success Luxury, strong brand, exclusive options, high price Level of status, high price, wide range of food. Satisfactory voice or data coverage, proven security, good battery life. QUESTIONS 1. How helpful is it to review the consumer’s motivation for a purchase? How can mobile phone marketers and restaurateur’s use this information? Consumer’s motivation is an internal state that drives people to identify and buy products and services that fulfill conscious and unconscious needs or desires. The fulfilment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs. By this information firms tried to motivate their customers to buy products and also tried to make or modify their products towards the customers need. 2. Would this information affect a firm’s promotional mix only, or would it influence the design of their overall marketing mix? This information influences the overall marketing strategy of the firm because there must be changes in pricing strategies, promotion of the brand, tactics using for the product. And in the promotional mix is putting the right product in the right place, at the right price at the right time.