Assignment
Using Motivation Theories
Submitted to
Sir Waseem Irshad
Subject
Advertisement and promotion strategy
Submitted By
Sr # 3 Tayyaba Amjad
L1F16MBAM0221
Using Motivation Theories
There are various theories of motivation listed in textbooks. For this activity, you need to identify
different ways of motivating consumers to buy a mobile phone and to visit a particular
restaurant. To help you with this activity, an example has already been provided for you.
ACTIVITY/TASK
Motivation Level
For a car
For a restaurant
For a mobile
phone?
Everyday living,
survival
Economical, ideal
family car, simple
to drive–easy to
park and ability to
get around
Economical deals
for students and
working people.
Mess availability,
easy access of the
location.
Camera, alarm
clock, video
recording, Internet
access for studies or
fun, media player
Security, safety
Safety features,
trusted name, wellengineered, reliable
Security of health,
surety of hygiene
food.
Safety in case of
any mishap, you can
inform your family,
maps location
guidance.
Friendships,
acceptance
Most popular car,
great first car, show
groups in ads
Good environment
for get together,
Buffet system. Less
costly
Social media usage
to stay connected
with friends,
telephony, emails,
SMS
Demonstrate
success
Luxury, strong
brand, exclusive
options, high price
Level of status, high
price, wide range of
food.
Satisfactory voice
or data coverage,
proven security,
good battery life.
QUESTIONS
1. How helpful is it to review the consumer’s motivation for a purchase? How can mobile
phone marketers and restaurateur’s use this information?
Consumer’s motivation is an internal state that drives people to identify and buy products and
services that fulfill conscious and unconscious needs or desires.
The fulfilment of those needs can then motivate them to make a repeat purchase or to find
different goods and services to better fulfill those needs.
By this information firms tried to motivate their customers to buy products and also tried to
make or modify their products towards the customers need.
2. Would this information affect a firm’s promotional mix only, or would it influence the
design of their overall marketing mix?
This information influences the overall marketing strategy of the firm because there must be
changes in pricing strategies, promotion of the brand, tactics using for the product.
And in the promotional mix is putting the right product in the right place, at the right price at
the right time.