Question #3
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Vision
To be established as one of the top Bicycle Manufacturing companies in the country
and provide innovative and quality products to our customers.

Mission
To be a profitable high quality bicycles manufacturer, deliver value to our customers
and create a company that can attract, recruit and retain smart and talented
employees.
Question #4
Marketing Planning Process
a systematic approach to the achievement of marketing goals. Steps in the process
include situation analysis; setting of objectives; strategy formulation; development of
action programs; implementation; and control, review and evaluation.
The strategic marketing process is a deliberate series of steps to help you identify
and reach your goals. Even more, you’ll discover what your customers want and
develop products that meet those needs. Here are the steps to a successful
strategic marketing process.
1.
2.
3.
4.
5.
Mission
Situation Analysis
Marketing Strategy/Planning
Marketing Mix
Implementation and Control
A strategic marketing planning process also helps with:





Providing a clear map of your company’s goals and how to achieve them.
Getting all stakeholders to share a common goal and a have a common
understanding of your company’s opportunities and challenges.
Identifying and meeting customer needs with the right products in the right places.
Growing your market share and product lines, leading to more revenue.
Enabling smaller companies to compete with bigger firms.
Question #5
Short term

Boost sales through repeat purchases.

Augment our after sales service.

Reduce cost of production to give a better pricing to our customers.

Introducing existing products into new markets.

Introducing new products into existing markets.

Strengthening our dealer network.
Long term

To build a rapport among our customers through Total Customer Satisfaction.

To deliver safe and comfortable products to our customers.

To maximize our shareholder’s wealth.

To be a global and socially responsible company.

To diversify into newer markets and newer product portfolios
Previously identified opportunity
Increase demand in leisure adv bicycle markets
Increase in population growth
Limited competitor in market.
Question #6
Question #1
What is your vision and mission as a business?
Question#3
From what the information I have gathered of the company am I right in saying that
you vision is to be perceived as one of the top bicycle manufacturing companies in
the country as well as to deliver innovative and quality bikes to you customers?
And as for your mission you are focusing on being able to be a profitable high quality
bike manufacturer, as well as delivering value to customers to create a distinguished
brand perception?
Question #4
As you might be aware that a market plan is systematic approach to the
achievement of marketing goals. The steps in the plan include situation analysis,
objective setting, strategy formulation, development of action programs, implantation,
control and review and evaluation. This will assist you to discover your consumer
wants and help develop products that fits those needs. It should also with:





Providing a clear map of your company’s goals and how to achieve them.
Getting all stakeholders to share a common goal and a have a common
understanding of your company’s opportunities and challenges.
Identifying and meeting customer needs with the right products in the right places.
Growing your market share and product lines, leading to more revenue.
Enabling smaller companies to compete with bigger firms.
Question #5
From What I have gathered your companies organisational objectives include:

Boost sales through repeat purchases.

Augment our after sales service.

Reduce cost of production to give a better pricing to our customers.

Introducing existing products into new markets.

Introducing new products into existing markets.

Strengthening our dealer network.
Long term

To build a rapport among our customers through Total Customer Satisfaction.

To deliver safe and comfortable products to our customers.

To maximize our shareholder’s wealth.

To be a global and socially responsible company.

To diversify into newer markets and newer product portfolios
And your previous opportunities included:
Increase demand in leisure adventurer bicycle markets
Increase in population growth (?)
Limited competitors in market.