University of Central Punjab
School of Media & Communication Studies
Quiz - 1
Course Title: Foundations of Behavioral Research
Course Instructor: Ms. Sadaf Zahra Semester: 5th
Course Code: J M S 6 0 3 3
Marks: 15
Duration: 30 Minutes
Time: 01:00 P.M ­02:30 P.M.
Date: April 17th, 2018
Program: BS
Name:
Reg#:
INSTRUCTIONS
1. Write with blue/black permanent ink pen
2. Cutting and over writing is not allowed
Marks Obtained
Instructor Signature
Section A: Multiple Choice Questions
1. Scientific method is preferred over other ways of knowing because it is more:

Reliable

Accurate

Systematic

All of the above
2. A literature review requires:

Planning

Good Reading

Good Writing

All of the above.
(1)
(1)
3. ‘Conference Proceedings’ are considered as an example of which source for Literature
review?

Primary Sources.

Secondary Sources.

Tertiary Sources.

All of the above.
4. Complete this sentence. A Research is?

A lab experiment

A report

A systematic inquiry

A procedure
5. The data of a research can be:

Qualitative only.

Quantitative only.

Both a and b.

None of the above.
(1)
(1)
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6. Which of the following is most beneficial part in article to ensure its relevance to your
topic:
7. Introduction
8. Methodology
9. Abstract
10. All of the above
(1)
Section B: Fill in the following Blanks:
1. Dissertations and Theses are considered as _____________________ sources.
(1)
2. Secondary analysis utilizes _______________ or historical data to investigate a problem or
question.
3. To
explain,
(1)
predict,
and/or
control
a
phenomena
are
the
main
____________________.
4. __________________ type of research deals with the long-term research studies.
goals
of
(1)
(1)
5. “The benefits of florescent lighting on production in a factory setting”, is example of
____________________.
(1)
6. ____________________ means the ability to scan all types of literature efficiently to identify
a set of useful data.
(1)
Section C: Mark the following statements True/False
1. Qualitative research uses deductive approach:

True

False
(1)
2. A research problem is good only when it is researchable, new and add something to
knowledge.

True

False
(1)
3. The review of the related study is not important, while undertaking a research, to fill
the gaps and to avoid repetition:

True

False
(1)