Fund Managers Comprehensive
Marketing & Distribution Plan
- Greg Silberman Inc.
 Over the years I’ve realized my approach to finding unique and niche alternative strategies &
managers has resonated WELL with my fellow allocators.
 There were instances where I would allocate to a manager and subsequently, through word of
mouth within my trusted network, follow-on allocations occurred.
 This reached a point where managers began asking me if I would be willing to help them raise
additional capital.
 I was initially RELUCTANT because this was not my primary goal. My PRIMARY goal has been and
always will be to find unique and interesting ways to make money for my clients.
 However I was intrigued by the concept of providing a boost to my Managers, and it also tied in
well with my burgeoning interest in the potential of leveraging Social Media for Outreach.
 Thus I began showcasing ‘my’ managers on a PODCAST called, “CIOs and Bowties” which quickly
led to interviewing managers via WEBINAR in what I dubbed as “Looking over the managers
shoulder.”
 I should point out I was doing this for NO CHARGE but merely as a way to ‘get the story out’ on
what I considered were great opportunities for my fellow allocators.
What started as a hobby out of personal interest soon took on a life of its own. The positive response to
my podcasts and webinars has been over-whelming and humbling. Humbling because I never expected
it to become this popular and successful, and over-whelming because it is now consuming more and
more of my time.
A victim of my own success, today the podcasts and webinars have over 6,800 YouTube subscribers,
43,000 LinkedIn followers, and 100,000 email subscribers. I’ve enjoyed the journey and gained immense
learning from it. I’ve also reached a point where I feel it is now the right time to explore ways in which I
could take it to the next level and make it a successful commercial undertaking.
This will only be possible if and ONLY IF I could secure HIGH QUALITY PARTNERS to provide distribution
media for my managers beyond my own large and highly selected network.
MARKETING PLAN
 Conduct 3-part CIOs and Bowties Podcast interview;
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15 minutes per segment
Promoted to Greg’s Followers
Promoted on Partner networks
 Webinar recording of the manager presenting their pitch book;
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o
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Drive Podcast listeners to Webinar
Separately Promoted on Greg’s Network
Promoted on Partner Networks
WEBINAR WILL CAPTURE LEAD CONTACT DETAILS
Webinar viewers are required to affirm their accreditation
 Professional video interview by Opalesque distributed across networks including;
 DISTRIBUTE VIDEO PER OPALESQUE 9 STEP DISTRIBUTION PLAN – with the main aim of DRIVING
leads to the Webinar. In addition we have negotiated for managers to get:
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Firm portrait in New Managers Publication (30K subscribers)
Roundtable participation (https://www.opalesque.com/ArchiveRoundtable.html)
additional promotion in Horizons (Opalesque Family Office dedicated
publication)
Additional Services (can be individually priced):
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Creation of marketing literature (deck, fact sheet, web)
Investor Relations
Business Development
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Help with ODD and DDQ material
Conference placement
Access to proprietary investor lists
COMBINED NETWORKS
1. Email Lists - 100,000
a. Mailchimp
b. Opalesque TV
c. Alternative Marketing Brief
d. Horizons Family Office
2. Youtube – 7,000 Subscribers
3. Linkedin:
a. Direct 43,500 followers
b. Combined groups #100+
c. Group admin / owner - #15/90,000 group followers
4. Twitter – 18,000 followers
ABOUT OPALESQUE
Source: 16 Years Opalesque 2003-2019 (see attached)
PACKAGES
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OUR FLAT RATE PACKAGE for all of the above benefits is $40,000
We are open to different pricing structures
Thank you!
Greg
678-492-2768