Name
Roll
Sumita Sarkar (Group Leader)
19306014
Md. Farhad Hosen
19306015
Md. Farhan Masuk Shifat
18206014
Md. Rashedul Islam
19306016
Shamima Akter Shirin
19106022
DISCUSS L'ORÉAL PARIS’S MESSAGE STRATEGY AND CREATIVE STRATEGY IN LIGHT OF ITS SLOGAN AND USE OF
BRAND AMBASSADORS. DO YOU THINK L'ORÉAL PARIS HAS ADAPTED ITS IMC STRATEGY EFFECTIVELY IN THE
MIDDLE EAST?
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L'ORÉAL USES A RICH INTEGRATED MARKETING
COMMUNICATIONS MIX ACROSS TV, PRINT EVENTS,
EXPERIENCES, INTERACTION AND SOCIAL MEDIA.
ITS LEGENDARY SLOGAN” BECAUSE I AM WORTH IT” SPREADS
THE MESSAGE OF RESPECT AND RECOGNITION FOR WOMEN.
MIDDLE EAST IT USES CELEBRITY ENDORSEMENTS.
EVALUATE L'ORÉAL APPROACH TO EVENTS, EXPERIENCES AND SPONSORSHIPS. HAS L'ORÉAL BEEN
EFFECTIVE IN SELECTING ITS PARTNERS?
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L'ORÉAL BELIEVES THAT EVENTS BRING BRANDS TO
LIFE AND ARE KEY COMPONENT OF ITS IMC STRATEGY.
CELEBRITY POWER OF ITS BRAND AMBASSADORS.
L'ORÉAL HAS BEEN EFFECTIVE IN SELECTING ITS
PARTNERS
WHAT ARE THE BENEFITS OF CONTENT BASED MARKETING FOR A BEAUTY BRAND LIKE L'ORÉAL? DO YOU
THINK L'ORÉAL IS RIGHT IN COMPLETELY INTEGRATING ITS TRADITIONAL AND DIGITAL MEDIA?
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CONTENT BASED MARKETING HELPS INCORPORATE BEST
MESSAGE STRATEGIES TO BUILD CREATIVE MESSAGES THAT
INCREASE ITS BRAND EQUITY.
CONSUMERS ARE INCREASINGLY USING DIGITAL AND SOCIAL
MEDIA.
COMPLETELY INTEGRATING ITS TRADITIONAL AND DIGITAL MEDIA