POST GRADUATE DIPLOMA IN MANAGEMENT
MODULE: MARKETING MANAGEMENT
ASSIGNMENT 01 GUIDELINES
Dear Student
Listed below are assignment guidelines: Those specific to your assignment questions as well as general guidelines.
QUESTION ONE
This question is based on the case study .
1.1 Use relevant examples from the case study to answer this question. Pay attention to the factors that enabled asos to achieve market growth success.
1.2 Read the relvant chapter that deals with the 7C strategy and apply to asos.
1.3 Assess the different growth strategies applicable to asos and discuss how asos could use these. To sustain and grow market share
QUESTION TWO
Read the chapter on the customer lifetime value model and discuss the strategies an organisation could use to cultivate customer relationships.
QUESTION THREE
Read the chapter on marketing communications strategy.

GENERAL
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First understand all the principles, concepts and techniques of a study topic before attempting assignments. Each chapter of the module guide will initially encourage you to:
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Pay attention to the mark scheme and what is required.
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All assignments must be typed, font size 12, Times New Roman, 1.5 line spacing.
Should you require further assistance please email studentsupport@regent.ac.za
All the best with your studies
Regards
Shaheen Khan.