IGNOU MBA SOLVED ASSIGNMENTS 2019
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ASSIGNMENT
Course Code : MS - 01
Course Title : Management Functions and Behaviour
Assignment Code : MS-01/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. What is the significance of “Systems Concept” vis-à-vis various
types of systems and processes involved in managing an
organization? Explain with special reference to the role of
management information system. Cite examples from the
experience you have in an organization or you are aware of. Briefly
describe the organization, you are referring to.
2. What are the advantages and disadvantages of individual and
group decision making in organizational set up? Explain with your
experience or the ones you are aware of. Briefly describe the
situation and the organization, you are referring to.
3. Why is change inevitable in an organizational set up? How does
evolutionary change and revolutionary change affect the phases of
change in an organization? Explain giving examples from your
experience, relating to antecedents of organizational change or the
ones you are aware of. Briefly discuss the organizational set up, you
are referring to.
4. Why and how groups get formed in an organizational set up and
the major role they play in the functioning of the organization? What
are the implications of formal and informal groups for management
of organization? Explain with your experience or the ones you are
aware of. Briefly explain the situation and the organizational set up,
you are referring to.
ASSIGNMENT
Course Code : MS - 2
Course Title : Management of Human Resources
Assignement Code : MS-2 /TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
Q1. Explain the evolution of Human resource management in your
own words. What are the recent challenges that HR managers face in
the present business scenario?
Q2. Explain the importance of job analysis, job design, socialization
and mobility in Human resource planning citing relevant examples
Q3. How competency mapping, potential appraisal, and succession
planning augment the performance management system of an
organization? Discuss with the help of examples.
Q4. Explain the relevance of industrial democracy in handling the
grievances of employees. How unions and associations establish
congenial employer-employee relations?
Q5. Why training, mentoring, compensation and reward
management of an organization ensures effective human resource
development? Explain with the help of recent trends in the
corporate world.
ASSIGNMENT
Course Code : MS-03
Course Title : Economic and Social Environment
Assignment Code : MS-03/TMA/SEM-II/2019
Note: Attempt all questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. Explain how business environment
management, giving suitable examples.
influences
business
2. What are the factors responsible for inflation? As a student of
management how would you look at the problems of inflation?
Collect data on inflation for the last five years and analyse the
trends.
3. (a) Discuss the incentives given by the government to exporters
as a part of EXIM policy.
(b) Examine the role of foreign trade in an economy.
4. “The reform process has helped to accelerate the growth but the
benefits of the growth have not percolated to poor and weaker
sections of the society”. What measures would you suggest to
modify reforms so as to achieve the objective of growth with social
justice?
5. Why is the study of Public Finance Theory important in
understanding the fiscal system of an economy better? Elaborate.
6. Write short notes.
(a) Economic Growth
(b) Externalities
ASSIGNMENT
Course Code : MS-04
Course Title : Accounting and Finance for Managers
Assignment Code : MS-04/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. What is the importance of Accounting Concepts in the preparation
of Financial Statements? After going through the concepts discussed
in the course material, do you find any of these concepts conflicting
with each other. If yes explain it with the help of an example.
2. You are required to prepare a Funds Flow Statement for Alpha
Ltd. for the year 2018. The balance sheets of Alpha Ltd. for the year
2017 and 2018 are as given below:
Balance
31.12.17 31.12.18 Assets
31.12.17 31.12.18
Sheets
Liabilities
Share
1,50,000 2,50,000 Goodwill
60,000
47,000
Capital
8% Pref. 1,50,000 1,00,000 L & Bldg.
1,00,000 75,000
Sh. Capital
General
20,000
30,000
Plant
90,000
1,91,000
Reserve
Capital
--25,000
Investment 10,000
35,000
Reserve
Profit
& 18,000
27,000
Debtors
60,000
90,000
Loss A/c
Sundry
26,000
53,000
Stock
85,000
78,000
Creditors
Bills
18,000
12,000
Bank
17,000
28,000
Payable
Balance
Proposed 27,000
33,000
Bills
15,000
18,000
Dividend
Receivable
Provision
for Tax
28,000
32,000
4,37,000 5,62,000
4,37,000 5,62,000
Additional Information:
1. In 2018 depreciation on plant has been provided for Rs. 18,000
and no depreciation has been charged on land and building.
2. A piece of land has been sold out and the balance has been
revalued, profit on such sale and revaluation being transferred to
capital reserve. There is no other transaction affecting the Capital
Reserve.
3. A plant was sold for Rs. 12,000. The written down value of the
plant was Rs. 15,000.
4. Dividend received amounted to Rs. 2,100 including dividend of Rs.
600 from pre acquisition profit of subsidiary.
5. An interim dividend of Rs. 10,000 has been paid during 2018.
3. XYZ Ltd. manufactures a document reproducing machine which
has a Variable Cost Structure as follows:
Rs.
Material
40
Labour
10
Overhead
4
and a selling price of Rs. 90
Sales during the current year are expected to be Rs. 13,50,000 and
Fixed Overhead Rs. 1,40,000.
Under a wage agreement, an increase of 10% is payable to all direct
workers from the beginning of the forthcoming year, while material
costs are expected to increase by 7 ½%, variable overhead costs by
5% and fixed overhead costs by 3%.
You are required to calculate:
(a) the new selling price if the current profit/volume ratio is to be
maintained; and
(b) the quantity to be sold during the forthcoming year, to yield the
same amount of profit as the current year assuming the selling price
to remain at Rs. 90.
4. Taking a suitable example explain how Financial Leverage is
measured. Also discuss its effect on the Return on Equity and
Earnings Per Share at different debt levels.
5. What do you understand by Capital Structure? Explain the
importance of Capital Structure Decisions. Discuss the different
factors that need to be considered while making a capital structure
decision.
ASSIGNMENT
Course Code : MS - 5
Course Title : Management of Machines and Materials
Assignment Code : MS-5/TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. Why do you think is managing a high volume continuous
operation easier than managing a high-variety intermittent
operation?
2. “Work measurement is concerned with the determination of the
amount of time required to perform a unit of work”. Explain the
work measurement procedure. Also explain any two techniques of
work measurement.
3. What do you understand by “mass production system”? Explain
advantages and disadvantages. Also, state the right time to go for
mass production.
4. “It is realistic to expect that all material put into process will not
end up as good saleable product”. Explain the treatment of wastage
in cost accounts in the light of the statement.
5. Write the short notes on the following:(i) Quality Organisation
(ii) Objectives of Operations Management
(iii) Product Development.
ASSIGNMENT
Course Code : MS-6
Course Title : Marketing for Managers
Assignment Code : MS-6/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. a) Distinguish between a product and service with suitable
examples and highlight the unique characteristic that services
possess.
b) What are the reasons that marketers should consider human
needs and wants while planning for new products or services to be
offered? Explain with a suitable example of your choice.
2. a) Discuss the major elements of marketing mix. Explain how
these elements aid in formulating marketing strategies in the
following situation.
(i) Cab aggregator (Ola or Uber)
(ii) Selling of heavy engineering equipment.
b) Discuss the concept of a market Vs the concept of market
segmentation with suitable examples.
3. a) Every product or service conceived and offered is the outcome
of the various behavioral factors that the marketer should consider.
Explain what kind of factors are required in the following.
(i) Low cost Airlines
(ii) Movie viewing in multiplexes
b) What is a Product? Discuss products classification with examples.
What is the concept of product life cycle and explain the importance
of each of the stages in the following
(i) Brand of smart phone of your choice
(ii) DTH operator in your location
4. a) What are the various branding and packaging decisions that a
marketer had to consider and why? Explain with a suitable example
the merits and limitations of these decisions.
b) How do pricing polices and practices affect a manufacturing and
marketing firm? Explain with an example. What is Sales forecasing?
Discuss the various methods and their relevance.
ASSIGNMENT
Course Code : MS-07
Course Title : Information Systems for Managers
Assignment No. : MS-07/TMA/SEM-II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. Why should every organization have a disaster recovery plan to
protect it self? What are the main components of disaster recovery
plan?
2. “Information handling in an organization should be systematic
process”. Explain the concept of information systems in
management in the light of the statement.
3. “With so many ready made and customized software available –
the need for a manager is to learn to use them effectively rather than
learn program them”. Do you agree?
4. What are the factors that differentiate traditional logic and fuzzy
logic? Explain the concept of membership characteristic function
and also describe the business applications of fuzzy logic.
5. Write the short note on the following:(i) TCP/IP
(ii) Warehouse management
(iii) Group Decision Support Systems (GDSS).
ASSIGNMENT
Course Code : MS-08
Course Title : Quantitative Analysis for Managerial Applications
Assignment Code : MS-08/TMA/SEM-II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. “Executives at all levels in business and industry came across the
problem of making decision at every stage in their day-to-day
activities’’. Explain the statement along with the advantages of
quantitative approach to management.
2. “A good measure of central tendency should possess certain
properties’’. What are these properties. Name the various measures
of central tendency. Explain any two of them in brief.
3. What do you understand by the term correlation? Explain
different types of association between variables. Also, explain how
the study of correlation helps in forecasting demand of a product.
4. In a University, 30% of the students doing a course in statistics
use the book authored by A1 45% use the one authored by A2 and
25% use the one authored by A3. The proportion of students who
learnt about each of these books through their teachers are: A1=
0.50, A2=0.30 and A3=0.20. One of the students selected at random
revealed that he learnt about the book he is using through his
teachers. Find the probability that the book used is authored by A2.
5. Suppose two makes of electric bulbs A and B are tested and
observed. Bulbs of make A exhibit mean life of 900 hrs. and standard
deviation of 30 hrs. Those of make B show mean life of 860 hrs. and
standard deviation of 20 hrs. Find the probability that the mean life
based on a random sample of 40 bulbs of make A being, say, 28
hours less than the mean life of bulbs of make B based on a random
sample of 30 bulbs.
ASSIGNMENT
Course Code : MS-9
Course Title : Managerial Economics
Assignment No. : 9/TMA/SEM-II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. How is decision taken under risk? Draw a Decision Tree and
explain.
2. Why does demand curve slope downwards and supply curve
slope upwards? Explain. Also differentiate between the movement
along a demand curve and shift in the demand curve with the help of
examples.
3. Differentiate between economies of scale and economies of scope.
Also explain internal and external economies and diseconomies of
scale.
4. Assume that a travel agent has an agency in three different
localities of a city. Explain whether it is possible for the travel agent
to practice price discrimination. What are the necessary conditions
of price discrimination?
5. Explain Short-Run Cost Functions. How is Short Run Average and
Marginal Cost Curves determined?
6. Write short notes on any two of the following:(a) Demand Forecasting Techniques
(b) Production Isoquants
(c) Characteristics of Monopoly
ASSIGNMENT
Course Code : MS - 10
Course Title : Organisational Design, Development and Change
Assignment Code : MS-10/TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
Q1. What are the essential approaches to an organization that
defines the organization? What are the various factors of
organizational design that affects its effectiveness?
Q2. How Hybrid, project and matrix organization structures meet
the challenges of the new environment? How the new second
generations of a model of organization design transforming the first
generation model of organization design? Discuss citing examples.
Q3. Explain the relevance of the questionnaire and interview
diagnostic tool in organizational analysis with the help of examples.
Q4. Discuss the relevance of job design to overcome the emerging
issues of work organization and quality of work life. Cite relevant
examples.
Q5. Elucidate the initiation of the organization development process.
Explain the role of change agents in organizational development.
ASSIGNMENT
Course Code : MS-11
Course Title : Strategic Management
Assignment No. : MS-11/TMA/SEM-II/2019
Note : Attempt all the questions and submit your assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. Discuss the various strategic alternatives available to an
organization.
2. Select a company of your choice and perform internal analysis on
the same.
3. Choose a company which has recently taken over another
company. Discuss the growth strategy followed by the company
which has taken over the other company.
4. How does a company plan for a successful alliance? Explain.
5. Discuss the role of leadership in improving the productivity of an
organization. Give examples.
ASSIGNMENT
Course Code : MS - 25
Course Title : Managing Change in Organisations
Assignment Code : MS-25/TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
Q1. Explain the concept of Turnaround management in change
management parlance. Why Indigenization is so complex for
management of change? Discuss.
Q2. Explain the role of mergers and acquisition and business process
reengineering in bringing about change in organizations citing
relevant examples.
Q3. Differentiate between quantitative, and qualitative diagnostic
methodology. How comprehensive interventions are useful in
managing organizational change. Discuss with the help of examples.
Q4. How a leader plays a significant role in managing change and
transition of an organization? Cite relevant examples.
Q5. Differentiate between AMOEBA and ORCHESTRA shaped
organizational structures citing examples.
ASSIGNMENT
Course Code : MS - 26
Course Title : Organisational Dynamics
Assignment Code : MS-26/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. What is group cohesion and alienation? Why do groups reach to
alienation situation in an organizational set up? Briefly explain with
organizational examples citing your own experience or the ones you
are aware of. Substantiate your reply with the organizational
situation and setup, you are referring to.
2. Explain and differentiate between stress and burn out. Explain
different coping strategies in respect of different role stresses and
burn out. Cite examples from your own experience of having faced
such situation or the ones you are aware of. Briefly describe the
dynamics of organizational situation and individual role / event, you
are referring to in support of your reply.
3. Define and differentiate between transactional and
transformational leadership. Why do organizations feel the need of
transformational leadership? Explain with examples referring to the
transformational process and the alignment undertaken by a leader
in any organizational set up. Cite examples from your own
experience, or you are aware of. Briefly describe the organization
and the context, you are referring to.
4. Why is management of diversity assuming greater importance in
today’s organizations? What are the advantages and implications of
workforce diversity in today’s organizations? Explain with examples
you are aware of. Briefly describe the organizational set up and
dynamics, you are referring to.
ASSIGNMENT
Course Code : MS – 27
Course Title : Compensation and Rewards Management
Assignment Code : MS-27/TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. Explain the role of compensation and rewards in an organization.
Describe the compensation structure of the organization you are
working in or familiar with.
2. Discuss various approaches in designing compensation citing
suitable examples. Explain the merits and demerits of competency
based and performance based compensation system.
3. Define performance-linked reward system. Explain the various
steps involved in designing a performance-linked reward system
with suitable example.
4. Explain the factors which have contributed for the emergence of
new pay structure. Define and differentiate between bonus and
fringe benefits, how are they linked to social security.
5. Explain the definition of wages under various labour legislations.
Describe the elements of wages which are common in all the
statutory definition. Discuss, how minimum wage differs from need
based minimum wage?
ASSIGNMENT
Course Code : MS - 28
Course Title : Labour Laws
Assignment Code : MS-28 /TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. Explain the role of Indian Constitution in protecting and
promoting the welfare of labour.
2. Explain the scope and coverage of the Mines Act, 1952. Describe
the provision for working hours, holidays and leave with examples.
3. Explain the concept and nature of standing orders. Describe the
process of certification, its operation and binding effect.
4. Explain the procedure laid down under the payment of Wages Act,
1936 for imposing fines. Does it discourage employers from using it
as a punishment for indiscipline?
5. Discuss, which are the establishments covered by the Employees’
State Insurance Act, 1948? Describe the procedure for registration
of a factory or an establishment under the Act.
ASSIGNMENT
Course Code : MS - 29
Course Title : International Human Resource Management
Assignment Code : MS-29/TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
Q1. Why does an organization need to be culturally sensitive when
dealing with international human resource management? How
behavioral variation among cultures can be managed in IHRM?
Q2. Who are expatriates and what recruiters can do to effective
selection and management of expatriates in an organization?
Discuss with the help of examples,
Q3. What are the recent trends in training and development for the
global workforce? To what extent e-CCT augment fast and effective
training and development process? Cite relevant examples.
Q4. Why global ethical environment is a big issue in successful
IHRM? How an organization can work upon such kind of issues?
Discuss.
Q5. Explain how trade unions and employer associations are a big
issue in international industrial relations citing relevant examples.
ASSIGNMENT
Course Code : MS-44
Course Title : Security Analysis and Portfolio Management
Assignment Code : MS-44/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. What is investment risk? Discuss in detail the various components
of investment risk.
2. Describe the valuation process and describe the valuation
framework for the following instruments.
(i) Fixed income securities
(ii) Preference Shares
(iii) Equity Shares
3. What is ‘Market Efficiency’? Describe the various forms of market
efficiency.
4. What is an ‘Efficient Set’? Explain the various techniques used for
finding the efficient set.
5. Describe the Sharpe, Treynor and the Jensen measures of
portfolio return.
ASSIGNMENT
Course Code : MS-45
Course Title : INTERNATIONAL FINANCIAL MANAGEMENT
Assignment Code : MS-45/TMA/SEM-II/2019
Note : Attempt all questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. Describe the different kinds of international financial flows and
explain the structure of balance of payments. Discuss the basic
principles governing recording of these flows.
2. Explain the Purchasing Power Parity (PPP) and Interest Rate
Parity (IRP). Discuss the reasons for deviation of these relationships
and describe the applications of these relationships.
3. Explain the different types of Exchange Rate Exposures and
describe the techniques used for management of transaction
exposure.
4. Why does cost of capital for MNC’s differ from that of domestic
firms? Explain the process for determining cut off rate for foreign
projects.
5. Explain international diversification. What are the options
available to investors to overcome capital flow barriers?
ASSIGNMENT
Course Code : MS-46
Course Title : Management of Financial Services
Assignment Code : MS-46/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. Explain the Regulatory Framework that is in place for regulating
the different Investment and Investment related services.
2. Meet any Stock Broker of any Stock Exchange and try to find out
the Trading System followed by that Exchange. Give a report of your
findings about the Trading System followed by that Exchange.
3. What do you understand by Corporate Restructuring? Discuss
Corporate Restructuring in light of the:
(i) Restructuring of business portfolio
(ii) Financial restructuring of business portfolio, and
(iii) Organisational restructuring of business portfolio
4. Explain the meaning and scope of Factoring, Forfaiting and Bill
Discounting Services. How do these services differ from each other?
5. Consider any two Non-Life Insurance Policies of your choice and
discuss the Inclusions and Exclusions of those policies.
ASSIGNMENT
Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55 /TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. “Integration of supply chain and demand chain can be seen from
three angles’’. What are these three angles/ levels? Explain them in
brief.
2. What are the fundamental mistakes commonly made while
capturing information? How would these mistakes be eliminated in
SCM?
3. “Today’s management can’t afford to focus only on company’s
performance in a vacuum, there is an emerging requirement to focus
on the performance of the extended supply chain or network in
which company is a partner’’. Comment!
4. “The distribution problem is concerned with the allocation of
goods flow to minimize overall distribution cost”. Comment on the
statement.
5. What supply chain strategies can rail companies use to stop the
erosion of market share to air travel in case of passengers and road
in case of freight?
ASSIGNMENT
Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56 /TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. “There are many types of documents prepared and used for
international purchase”. Name them. Explain any three in brief.
2. Discuss the use of material requirement planning (MRP) in
continuous process industries. The use of computer can greatly ease
the problems of implementation of MRP in such industries. Discuss.
3. “There are certain misconceptions with respect to spare parts
management”. What are they? What are the various types of spare
parts?
4. Explain the importance of receiving section of a warehouse. Also,
explain the receiving procedure of incoming material.
5. What is balanced score card approach for performance appraisal?
Also, explain SCOR framework for performance appraisal and how is
it useful in material management?
ASSIGNMENT
Course Code : MS - 57
Course Title : Maintenance Management
Assignment Code : MS-57 /TMA/SEM - II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. “Forecasting of maintenance workload of a plant is essential for
carrying out proper planning and scheduling’’. Explain the
statement.
2. What are the main sources of collection of maintenance cost?
State the procedure with examples for collection of data from these
sources.
3. “In TQM organizations, the traditional approach of postproduction detection of defects is discouraged and a prevention
philosophy is adopted to bring down the non-conformances’’. Relate
this approach to modern maintenance management systems.
4. “Replacement policies form an integral part of all industrial
maintenance programmes’’. Comment on the statement. Also,
explain the decision regarding replacement of capital equipment.
5. “The Japanese refer to autonomous maintenance as self-initiated
maintenance’’. Explain the meaning of autonomous maintenance in
context of the statement.
ASSIGNMENT
Course Code : MS - 58
Course Title : Management of R& D and Innovation
Assignment Code : MS-58/TMA/SEM –II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. “A technology subjected to portfolio analysis on technology
portfolio falls under the head „Hold‟. What R&D inputs can shift this
technology to “Build”?
2. How would you distinguish theory X from theory Y of Mc Gregor?
Do you agree with these theories? If so, why?
3. “A number of industrially advanced countries offer incentives to
industry for R&D”. What are these incentives? Explain it in context
of any two countries.
4. What are the major differences between the provisions of Indian
laws and the norms incorporated in the TRIPS agreement in respect
of IPRs (Intellectual Property Rights)?
5. How do you determine whether technology should be
indigenously developed? How do you ensure that the price for an
imported technology is fair?
ASSIGNMENT
Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM –II/2019
Note : Attempt all the questions and submit your assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. (a) Discuss the meaning and importance of marketing research in
managerial decision making process. Elaborate the role of
marketing research by taking an example of your choice.
(b) Collect data from various secondary sources or any other
sources you one familiar with and elaborate how marketing
research is conducted in India and their role as a continuous
managerial activity.
2. (a) Explain the term data in marketing research. What makes data
collection a critical stage in every marketing problem faced by the
company whether small on big? Suggest data collection methods for
the following.
(i) Mid sized FMCG company to assess and evaluate a new product
offering.
(ii) Logistics company to enhance demand for their services.
(b) “No research project is possible without employing sampling
techniques”. Discuss the above statement and the problems
associated with sampling in research. When and why nonprobability sampling methods are used? Explain with examples.
3(a) Differentiate between Qualitative and Quantitative research.
Illustrate the situation where these two methods are used by the
researcher? Substantiate with examples. Comment on their merits
and limitations.
(b) What are non-parametric techniques of data analysis? When and
why they are applied? Give suitable examples for such techniques.
4(a) Why Questionnaire is considered as an instrument of data
collection in research? Explain its need and the steps involved in
questionnaire design and development in the following situation
(i) Questionnaire design to ascertain the TV viewings habits of
senior citizens.
(b) What is data processing? Why it is important for researcher to
edit, modify, tabulate, and present the data? Explain with an
example.
ASSIGNMENT
Course Code : MS-68
Course Title : Management of Marketing Communication and
Advertising
Assignment Code : MS-68/TMA/SEM-II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. (a) Explain the concept and role of marketing communication in
an enterprise in accomplishing the goals of both the enterprise and
the consumer. Illustrate with a suitable example.
(b) What is Promotion mix? Discuss the elements of promotion mix
that are available for marketers. Highlight the benefits and
limitations of these elements.
2. (a) What is communication strategy? What framework should
marketer consider while planning for promotion strategy. Explain
with an example.
(b) As a communication manager what strategic and creative
considerations you would take into account while planning for
advertising compaign. Clearly list out both the strategic and creative
considerations and justify giving reasons for the following.
(i) Low priced LED
(ii) Noiseless generator
3. (a) What do you understand by the term media in marketing
communication? Discuss the various types of mass media available
for Indian advertisers with their strengths and limitation.
(b) What are the major objectives of consumer promotions? Explain
the steps involved in organizing and managing these promotion in
the following situation.
(i) Price off-Schemes
(ii) Inventory clearance of ready made garments
4. (a) What is Direct Marketing? Discuss the evolution,
characteristics and growth in the Indian context. You may use
various sources for collecting information.
(b) What is an advertising agency? Discuss its role and elaborate
how these agencies are helpful to the firm/client. What are the
various ‘C’ and their role in planning a communication strategy?
Discuss
ASSIGNMENT
Course Code : MS-611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. Identify elements of rural environment that affect the marketing
decisions for the rural markets. Give examples of each
environmental factor and their likely impact on the marketing mix
of a product.
2. Explain the buyer behavior process in the context of rural markets
with respect to purchase of a tractor.
3. What is promotional pricing? With the help of suitable examples
explain the different promotional pricing methods adopted in rural
markets.
4. Discuss the specific packaging adaptations that are required to be
made when consumer products are specifically targeted at the rural
markets.
5. Differentiate between urban and rural market research. Suggest
some possible areas where rural marketing research would find
increasing application in India.
6. Having identified the rural market potential, your company is
planning to promote its economy range of hair care products such as
shampoo, hair color, hair oil etc. in rural markets. What media mix
would you suggest to the company and why?
ASSIGNMENT
Course Code : MS-612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. (a) What is retailing? Discuss the evolution of Indian retailing, its
importance and growth areas citing suitable examples.
(b) What is a retail format? Classify retail formats with suitable
examples. What constitute a chain store? List out and discuss the
reasons for chain stores growing exponentially in the Indian context.
2(a) Who is a retail customer? Discuss with an example the major
activities a retailer undertakes in order to cater to the end customer.
What are the elements of strategic planning process and explain
their significance.
(b) Explain with an example why Locational decisions are of
strategic importance which determine the success of a retail
business? Propose suitable locational decisions for the following:
(i) Chain of multispecialty hospitals
(ii) Mopeds (50CC) vehicles
3(a) Distinguish retail mix with marketing mix. What are the key
considerations that a retailer should take into account while
devising a retail mix strategy. Explain with an example.
(b) What is atmospherics in retail business? Discuss the key
components of retail atmospherics and its role in retail strategy
with an example of your choice.
4(a) Describe sourcing as a critical function of retail business. What
are the steps involved in sourcing process? Explain with two
examples of your choice where sourcing function has largely
contributed to the success of the business.
(b) Discuss the major legal and security issues which has a direct
impact on the retail business.
ASSIGNMENT
Course Code : MS-91
Course Title : Advanced Strategic Management
Assignment Code : 91/TMA/SEM-II/2019
Note: Attempt all questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. What are the various approaches to corporate management and
which one is the best in Indian environment? Give illustrations.
2. Identify the various modes of entry Ranbaxy Laboratories has
adopted in different regions and discuss the pros and cons of each
mode of entry.
3. (a) How does creativity contribute to the success of an
organization?
(b) Select an organisation of your choice (Name and describe the
organisation) which has developed special programmes to enhance
the creativity of its employees and present the details of such
programmes.
4. What are the different sources of knowledge? Explain different
types of knowledge and the factors which constitute the knowledge
creation process.
5. Discuss the key developments in transparency and reporting with
respect to social audit.
6. Write short notes.
(a) Dynamic Environment
(b) Corporate Governance
ASSIGNMENT
Course Code : MS-94
Course Title : Technology Management
Assignment No. : MS-94/TMA/SEM-II/2019
Note : Attempt all the questions and submit your assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. How does integration of technological considerations help in
socio-economic planning process? Explain with the help of
examples.
2. Discuss the merits and demerits of various methods of pricing a
technology.
3. Explain how the technology development capabilities play an
important role in the competitiveness and growth of companies
giving examples.
4. Describe the major activities involved in the industrialization
phase of technological diffusion.
5. Frame a probable organization structure for evaluation and
monitoring of technology transfer through technology acquisition.
ASSIGNMENT
Course Code : MS-95
Course Title : Research Methodology for Management Decisions
Assignment No. : MS-95/TMA/SEM-II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. “The characteristics of interest identify what there is about the
units that are of concern to the decision maker”. Explain the
statement. Also, explain the two types of variables in the light of the
statement.
2. (a) Which method is most suitable for conducting enquiry
regarding family welfare programme in India? Explain its merits and
demerits.
(b) Discuss the advantages of sampling method over census method
of data collections.
3. What are the typical situations for using non-parametric tests?
Explain any one sample and two sample test in brief.
OR
What are the various one sample non-parametric tests? Explain any
two such tests. The one sample tests can be applied to answer which
kind of questions? Discuss!
4. What are the appendices to the report? Are all of them essential
for understanding the theme of the report? Can they be pruned?
5. Write the short on the following:
(a) Audio-visual aids
(b) Issues in Attitude measurement
(c) Model Building
(d) Factorial Design.
ASSIGNMENT
Course Code : MS-96
Course Title : Total Quality Management
Assignment No. : MS-96/TMA/SEM-II/2019
Note: Attempt all the questions and submit your assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. Differentiate between ‘Quality control’ and ‘Quality assurance’
giving examples.
2. Discuss the various obstacles arising while implementing Total
Quality Management (TQM).
3. List and describe the various sections of a quality manual.
4. Explain the reasons for people quitting organizations and joining
other organizations.
5. Why is it important to have safety and health management in
industries. Explain with examples.
ASSIGNMENT
Course Code : MS-97
Course Title : International Business Management
Assignment Code : MS-97/TMA/SEM-II/2019
Note: Attempt all the questions and submit this assignment to the
coordinator of your study centre on or before 31st October, 2019.
1. Discuss the main instruments of trade policy and explain how the
nations decide on their trade policy.
2. What are the cultural factors that influence business? Why a
manager should be aware of culturally oriented social practices?
Explain with relevant examples.
3. What are the different stages of a strategic alliance? Illustrate with
the help of an example.
4. Why management of supply chain is vital for international
operations management? Discuss in detail.
5. Discuss the opportunities and challenges related to e-business.
6. Write short notes:
(a) Special Drawing Rights (SDRs)
(b) EPRG Framework
ASSIGNMENT
Course Code : MS-422
Course Title : Bank Financial Management
Assignment Code : MS-422/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. Take the Financial Statement of any Bank for the past 2 years
(2018-19) and calculate the liquidity and profitability ratios for that
bank.
2. Write a note on Capital Adequacy trends of Banks in India during
the period 2017 and 2018.
3. Is it necessary for Banks to invest in Government Treasuries?
Discuss the magnitude of Investments made by banks in India in
various forms of Government Securities during 2018-19.
4. Why is managing Credit Risk important for Banks? Explain how
Credit Risk is managed in Inter-Bank Exposure.
5. Select any bank of your choice and try to find out the different
factors that are taken into consideration by that bank while deciding
the price for its products or services. Give a detail report of your
findings.
ASSIGNMENT
Course Code : MS-494
Course Title : Risk Management in Banks
Assignment Code : MS-494/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
Coordinator of your Study Center on or before 31st October, 2019.
1. Explain the various factors that are taken into consideration by
the Reserve Bank of India while devising the Regulatory Framework
for Banks.
2. Describe the process of assessing the Credit Risk while extending
the working capital finance to firms in a Bank of your choice. Also
discuss how this Bank manages this risk.
3. A bank has an obligation to make payment in Dollars. What are
the ways in which the bank can manage the risk of dollar
appreciation in the future.
4. Explain the organization chart for supporting Operational Risk
Management Function as given by RBI in its “Guidance note on
Management of Operational Risk”. Discuss the role of each
Organization Arm of the Risk Management Structure.
5. Discuss the Internal Capital Adequacy Assessment Process
(ICAAP). What are the broad parameters of the ICAAP that banks are
required to comply with, in designing and implementing their
ICAAP.
ASSIGNMENT
Course Code : MS-495
Course Title : Ethics and Corporate Governance in Banks
Assignment Code : MS-495/TMA/SEM-II/2019
Note : Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st October, 2019.
1. What is an ethical dilemma? Explain Whistle Blowing as a specific
example of an ethical dilemma.
2. Discuss the various models of Corporate Governance.
Differentiate between German Model and Japanese Model.
3. Briefly explain the Basel II Framework. How do disclosure and
transparency play an important role in Banks?
4. How the firm integrates Corporate Social Responsibility (CSR)
activities into business strategy? Explain with the help of examples.
5. Briefly discuss the role of Corporate Social Responsibility in
Financial Sector.
6. Write short notes on any two of the following:
(a) Cadbury Committee on Corporate Governance
(b) The Stakeholders
(c) Companies Bill, 2009