The Definitive Guide to Understand Consumer Behaviour
in Marketing
By James Jon – July 10, 2019
Consumer Behaviour is the study which describes how people make
decisions in the marketplace for buying products and services. For
marketing, consumer behaviour is a crucial element for making various
strategies.
The consumer
behaviour
basically analyses
the psychological,
physical and
social actions of
the consumers.
For understanding the effects of consumer behaviour on
marketing first it is important to understand its factors.
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Three major factors that affect consumer behaviour are:
3.
Psychological
Factors
1.
Social
Factors
2.
Physical
Factors
1. Social Factors
These factors include the social
environment, family,
communities, group, etc. The
social factors have a great impact
on the purchasing behaviour of
the consumers in the
marketplace.
2. Personal Factors
These are the factors influence
the buying decision on the basis
of age, economic condition and
occupation. It also includes
habits, interest, opinions of that
person. The personal factors are
the most influential on consumer
behaviour.
3. Psychological
Factors
Every consumer has their own
unique thought process. This
factor
includes
perception,
motivation, and beliefs of the
consumer. It is important for
marketers to pay close attention
to psychological factors.
There are several ways to study consumer behaviour. Some of the
most common ways are to do this task is through surveys, point-ofsale, etc.
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