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BRM PPT

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B R M
AJZEN (1991) THEORY OF
PLANED BEHAVIOUR (TPB)
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GROUP MEMBER
1.
2.
3.
4.
5.
6.
NGUYEN THI THOM
LUONG THI HUONG NHI
LY MINH KHUONG
PHAN THIEN PHUC
VU HAI AN
BABAIU16187
BABAIU16099
BABAIU16081
BABAIU15267
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Question 1
Original article of Theory (TPB)
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QUESTION 2
- Theory of planned
behavior (TPB) -
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Question 2
Theory of planned behavior (TPB)
 Theory of planned behavior (Ajzen,
1991) links one’s belief to behavior and
predicts deliberate behavior.
 It was developed from the Theory of
reasoned actions (Ajzen, 1980).
 This theory proposes that an individual’s
behavioral intentions and behaviors are
shaped by attitude towards the behavior,
subjective norms, and perceived
behavioral control.
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QUESTION 3
Some research applying Ajzen theory of behavior (TPB)
Application of the
Theory of Planned
Behavior to Leisure
Choice
.
Application of Theory of
Planned Behavior on
the Study of Workplace
Dishonesty
Prediction of Leisure
Participation from
Behavioral, Normative,
and Control Beliefs: An
Application of the
Theory of Planned
Behavior
How well does the
theory of planned
behavior predict alcohol
consumption?
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1/ Application of the Theory of Planned Behavior to Leisure Choice
111 college students (aged 17–40 years)
Measure involvement, moods, attitudes, subjective norms,
perceived behavioral control, and intentions
 Attitudes toward leisure activities consist of affective and
instrumental components
 Attitudes, subjective norms, and perceived behavioral
control predicted intentions
 And intentions and perceived control predicted behavior.
 Involvement did not affect accuracy of prediction
The theory of planned behavior can advance our
understanding of leisure activities
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2/ Prediction of Leisure Participation
from Behavioral, Normative, and Control Beliefs:
An Application of the Theory of Planned Behavior
Measures of these beliefs and of global expressions of
attitude, subjective norm, and perceived behavioral control
 The affective and instrumental beliefs
 The normative beliefs about the expectations of
important others and
 The control beliefs about required resources and other
factors that impede or facilitate leisure participation
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3/ Application of Theory of Planned Behavior
on the Study of Workplace Dishonesty
The purpose of this research study was to
investigate workplace dishonesty behavior
intentions based on the Theory of Planned
Behavior (TPB) in a multi-campus setting in
Taiwan
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4/ How well does the theory of
planned behavior
predict alcohol consumption?
The research measures the relationship
between theory of planned behavior (TPB)
variables and alcohol consumption and the
purpose to use it
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QUESTION 4
Some interest topics
WRITE SOMETHING HERE
Entrepreneurial activities differ substantially depending on
the type of organization and creativity involved.
Entrepreneurship ranges in scale from solo.
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MEDICAL
 Macroergonomics in Healthcare
Quality and Patient Safety
https://www.ncbi.nlm.nih.gov/pmc/arti
cles/PMC3981462/
 Applying Theory of Planned
Behavior in Predicting of Patient
Safety Behaviors of Nurses
https://www.ncbi.nlm.nih.gov/pmc/arti
cles/PMC3655788/?fbclid=IwAR0Pw
oY6Ekl1rnXQth7bOecJB_VDjPDS1
WYEeMpNB5fYdAD5vYuiOSGLVYs
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TRANPORTATION
 Psychosocial factors influencing shared
bicycle travel choices among Chinese
https://www.ncbi.nlm.nih.gov/pmc/articles/
PMC6347275/
 Integrating Norm Activation Model and
Theory of Planned Behavior to
Understand Sustainable Transport
Behavior: Evidence from China
https://www.ncbi.nlm.nih.gov/pmc/articles/
PMC5751010/
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SOCIAL
RECOGNITIONS
Examining the Theory of Planned
Behavior Applied to Condom Use: The
Effect-Indicator vs. Causal-Indicator
Models
https://www.ncbi.nlm.nih.gov/pmc/article
s/PMC2872505/?fbclid=IwAR0wELqF_K5hs
exR_ZqfskOg6b_ukWEOffRHuURhwQ7Ju_LP7eDM9MyzUI
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THANK YOU
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