Research Notes
1. Research Methods
3. Research Techniques
What data will be
Gathered?
How Data will be
Gathered?
Primary Data

w
data which are
collected from
the respondents
through
respondent’s
sheet
Sampling and Data
Analysis
Sources of Data
Survey Design
2. Research Types
Descriptive- presents a
detailed picture of the
problem or situation. It
mainly focuses on the
who, what, where, how
and when questions.
44
Exploratory-small
amount of information is
available about the topic
but want to explore it in
details for better
understanding of the
problem and its solution.
Explanatory-is an attempt
to connect different ideas
and to understand the
different reasons, causes
and their effects. It is the
attempt to find the
question of why?
Submitted by:
DHEMIE E. PIODO
Master of Business Administration
Secondary Data

collected from
articles, journals,
books and
websites
4. Research Approaches
How Data will be Treated?
Qualitative Data
--primarily exploratory
research.
--focuses on gathering
of mainly verbal data
rather than
measurements.
Gathered information is
then analyzed in an
interpretative manner,
subjective,
impressionistic or even
diagnostic.
Quantitative Data
--used to quantify the
problem by way of
generating numerical
data or data that
can be transformed
into usable statistics.
5. Research Strategies
7. Research Models
2 Major Types of
Research Models or
Research Paradigms
enables the researcher to
answer the research questions or
which shapes the flow and
structure of the study.
Research
Strategy
Experiment
Survey
Archival
Analysis
History
Case Study
Research
Questions
How, Why
Who, What,
Where,
How much,
How many
Who, What,
Where,
How much,
How many
How, Why
How, Why
Required
Control
Over
Behavior
al Event
Yes
No
Focus on
Contemp
orary
Event
No
Yes
No
No
No
No
Steps of Research
Design
1.Design the semistructured guide
6.Conduct pretesting
2.Set the samples
for quali, interview
(3 groups)
7.Modification
and Reframing of
the questions
3.Conduct focus
group interview
8.Set the sample
for pilot testing
9.Analysis and
Interpretation
Legend:
Qualitative
Quantitative
Traditional, positivist,
experimental or
empiricist
Qualitative
-
Describes the research procedures,
when, from, whom, and under what
condition the data will be obtained
& analyzed for required information.
5.Set the sample
for pre-testing
(sample size 30)
-
Yes
Yes
6. Research Design
4.Design the
questionnaire
Quantitative
Constructivist,
naturalistic, interpretive,
post positivist, or
postmodern