Running head: Apple change management
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University: Apple Company
10/03/2017
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Apple change management
Clearly, for effective operations of an organization there is the need for strong organizational
structure. This is through the set organizational structure depicting the change which is vital in
meeting organizational goals and strategies of operations. There is therefore, need to understand
organizational structure in the context of revealing cross-functional operations to coordinate
various work efforts and optimal results.
In this scope then the paper will analyze the various changes that have been undertaken the
Apple Company and how Apple leadership has been essential in facilitating the change through
the company operational model.
Macintosh change
The change was facilitated in 1984 this is where most of the company customers did not
understand how to use a computer or what was the purpose of the computer. This is where the
change that was facilitated focused on one click of the mouse which could do unthinkable.
It is clear that the founder of the company that is Steve Jobs indicated that the company was in
the initial stage of what was meant to be true to be the breakthrough for most people.Apple.com
(1984).
The company in this regards then, stood its operations in that there was the incredible
collaboration between the members of the company where the company involved no committees
in facilitating the changes and the capabilities of Apples employees to share their opinions and
ideas that were based on the progress and success of the company.
The change has been infused in today’s operations of the company in the context that the
company has continuously allocated enough funds in the research and development of the
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Apple change management
company operations in the context of achieving constant change. This then is the case the
company has been successful in achieving new markets and new products which have
dynamically created opportunities for the company Apple.com (1984).
Facilitating the change
The apple management communicated the change through designing a collaborative structure
and infusing it in the organizational governance which was meant to bring various employees
existing in Apple operations to achieve a common goal George, R. (2012).The infusing of the
collaborative environment in Apple operations was focused and has always been used to support
people in their individual and cooperative work.
This is through creating a professional work environment which is critical in facilitating working
together to achieve goals independent of their location thus such practices enabling an efficient
and effective collaboration among various talents. In today’s operations of the company, it is
clear that collaboration has been associated with the scope of creating more ideas and innovation
through this attained new structure which has been a platform for innovation and new ideas for
the Apple employees.
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Apple change management
Designing Apples structure
The major stakeholders that were involved in designing Apple structure were the top governance
and management that is Tim Cooks who basically hired Paul Deneve who was to facilitate the
special project in designing the company structure. Through this clear designing of the structure,
the CEO of the company infused it and communicated to other members of the company which
has been constantly been up to date operations.
The human resource management of Apple operations was involved in designing and facilitating
the change this was through critically enabling effective and credible operations during the
transition period through financing, human resource roles and infusing the reality into the
company operations. This then led the company to be among best known in lenient best thinking
company Essays, U.K (2013).
Change models by the Apple Company
The company has continuously made various operational changes which have been evident in the
market. The first change model that has been infused by the Apple company is the incorporation
of the both imaginative and execution innovations.
This is where the Apple management has been successfully been able to execute brilliant ideas
from tablets to personal computers to e-books to Smartphone to web TVs and portable music
players as compared with their competitors in the market. This has clearly been achieved through
Apple management enabling large and experimental projects and initiatives that have created
outstanding market results Trimle (2010).This can be clearly shown by the company results in
terms of its sales as compared with their competitors.
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Apple change management
Net sales in millions/cash from sales
Year
2000
2001
2002
2003
2004
Apple
1.04
0.92
1.02
1.03
1.06
Dell
1.43
0.99
0.99
1.00
1.01
Hewlett
1.01
0.96
1.00
1.01
1.02
Packard
1,5
1
2000
2001
2002
0,5
2003
2004
0
APPLE
HEWLETT
PACKARD
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Apple change management
Evidently, the company has also used a cultural model in changing its corporate operations. This
is where the company has considered using its operational tools and its innovative culture in
shifting its corporate culture.
Evidently, the company has adapted the needs of its employees working environment which has
nullified actual presence at the workstation in delegating various duties and responsibilities
which has enabled efficient delivery thus nullifying organizational rituals and routines.
This then has created a self-governance and transformative culture by Apple employees which
have boosted the morale and corporate value.
It is also clear that the company has focused on pairing things to their core through the
simplification process that has been modified by the current leader Jobs this was through
distilling Apple product matrix into a four-product grid of computers that entails; Pro-desktop,
pro notebook consumer desktop, and consumer notebook.
This was through streamlining Apple hardware development team to their bare essentials,
training brainpower of Apple engineers to achieve the best from essentially just four systems.
Finally, the shifted the Apple governance and leadership system which is a critical change model
where the current CEO has focused on putting an end to feuds and taking up an unheard of level
of interests in details of the product's development which has been part and parcel of Apple
DNA.
In these scopes then it is clear that overall goals of the Apple Company have been more than
successful through the effective use of collaborative structures which has allowed different
minds and ideas to come together working with the same goals. This has then created and
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Apple change management
dynamically changed the world of technology through various gadgets manufactured by the
company.
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Apple change management
References
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. Retrieved from http://www.nytimes.com/2013/07/12/technology/microsoft-revamps-structureand-management.html?pagewanted=all&_r=1&
Chris Trimble.(2010). Why Apple Beats Microsoft At Change Management. Retrieved from
https://www.forbes.com/2010/09/08/apple-microsoft-innovation-change-leadership-managinghuman-capital-10-govindarajan.html
Essays, U.K. (November 2013). Business Operational Plan of Apple Inc Business Essay.
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Griffin, D. (2014). Functional Organizational Structure Advantages.
Ryan
Faas.
(2011).
How
Steve
Jobs
changed
Apple.
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http://www.computerworld.com/article/2510820/it-management/how-steve-jobs-changed-apple--.html Wingfield, N. (2013, July 11). Microsoft Overhauls, the Apple Way.
Suzanne, C. (2012, March 28). HR’s Role in Apple’s Success. First Reference Talks
The New York Times, New York,U.S.A
Wingfield, N. (2013, July 11). Microsoft Overhauls, the Apple Way. The New York Times, New
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