Surname 1 NAME: COURSE TITLE: TUTOR: DATE: Corporate Social Responsibility in Apple Inc. Corporate responsibility refers to the way in which organizations and business carry out their operations in an ethical manner and how they affect the society around them. Corporate social responsibility does not only benefit the community and business environment but also the organization itself by enhancing the relationship with customers and clients. The impact the business has on the environment has to contribute to favorable outcomes. This paper describes Apple Inc.’s approach to corporate responsibilities and how they communicate their mission and vision statement to the world. Aside from that, the paper explores the significant things the company does to its employees and the community at large, (Crane et al. 2013). Introduction. Apple Computer Inc. is a company that deals with the production of technological electronic products. Most of its products are computers, iPhones, iPads, computers and Apple TV. The reason as to why I choose the Apple Company is because; the company has grown over the years to become one of the most prominent and most successful business enterprises in the world. Its net profit margins can be equated to billions of dollars on the international market. They have survived so long in the technology industry because of their corporate social Surname 2 responsibility that ensures they cater to the needs of the society and also enhance ethical principles with their employees and clients. Apple Inc.’s approach to social responsibility. The strategy that Apple has taken to demonstrate corporate social responsibility starts with the CEO of the company. Tim Cook's leadership has positively impacted the company and made it socially aware of its workers and the society at large. The CEO has made sure that the company contributes to the environment by helping in tapping renewable energy. This was a big step taken by Tim cook himself to ensure that Apple Inc. is seen as a company that not only cares for producing and selling its products but also that it has contributed to the environment. (Adam, 2012) The CEO also made sure that the company portrays absolute transparency in its operations by joining the Fair Labor Association. This move ensures that the employees of the company have better working conditions and receive fair pay. Aside from that, the company has also shown the willingness to work with other key players in the industry. The public is also made aware of the company’s operations occasionally when the CEO makes public statements. Tim cooks leadership has thus improved the corporate social responsibility if the company tremendously. Apple Company has also ensured that it trains its employees and workers free of charge in their factories. Looking after an employee’s well-being is also a part of practicing proper corporate social responsibility. If the workers are treated well then there will be improved and quality output and products. Apple provides its employees with better programs and workers Surname 3 benefits for improved working conditions. Such benefits include providing employees with leave days, vacations and even maternity leaves for expectant mothers plus an allowance. Along with providing workers with benefits, the company has also put in place programs that help to ensure the employees’ health and safety, (Carroll & Archie, 1991). Since Apple is a production company a lot of the times employees might encounter some health problems when working. The company has thus been able to provide the Apple EHS academy that is a program aimed at improving employee’s health in the company and help them to have safety tips to avoid getting into accidents. Additionally, the company has enforced labor, and human rights act in place to cater for the rights of its suppliers and employees. With this act in place, the company avoids its suppliers from being exploited and ensures that their rights are catered for. Any contract dealings between the company and its suppliers are outlined in the Suppliers code of conducts. The code helps to deal with issues that affect the suppliers concerning any breach of contract, suppliers working hours among other aspects. The company has also ensured that any workers who face abuse and harsh conditions when working in the company should be compensated by setting aside money to cater to them. When it comes to the conserving the environment, Apple company is at the forefront. Over the year, the company has been applauded by environmentalists for using recycled wood fiber. This means that Apple helps in conserving and cleaning the environment by using paper that is already used instead of cutting trees to manufacture new paper to use for their operations. Moreover, the company has also reduced its energy use by introducing the Mac mini -computer. This desktop saves a lot of energy and reduces power usage and wastage. Surname 4 The local community has also benefited from Apples Corporate responsibility. The company has a program in place that allows its employees to support the community through voluntary work. The program has been in place for almost six years down the line. The employees are also given the right to choose the local projects being undertaken by the communities that they want to participate in. The employees also get a chance to get engaged in other activities taking place around them. They break the monotony that comes along with tireless hours of working without doing something different for a change. The program, however, is entirely voluntary. Furthermore, Apple has a recycling program in place that is aimed at helping to recycle its waste products rather than dumping them in the environment. The program is adopted by all the company’s branches worldwide. The biggest menace that is slowly destroying the earth is dropping of waste products anywhere. Without minding who comes into contact with the waste. Besides that, emissions from industries and big production companies also affect the environment we live in. Apple has however taken a step toward ensuring it reduces its carbon emissions each year by introducing efficient ways that help reduce the emission of Carbon into the atmosphere, (Carroll & Archie, 1991). Making donations to the society is also a significant milestone in ensuring corporate social responsibility. Apple, for instance, has made numerous cash donations to victims who were affected by the hurricane Harvey which was experienced in the city of Texas. The hurricane had caused billions of damage and destroyed a lot of property living a large number of American citizens who resided in Texas homeless. However, Apple helped with donations that went a long way in the Hurricane Harvey relief efforts. They showed their support for the affected citizens thus showing their responsibility to the society. To add to the donations, the company has also Surname 5 demonstrated efforts by contributing over a billion dollars for the California wildlife fire recovery efforts. How Apple communicates its vision and mission. The vision of a company clearly outlines the reason for its existence. A company without a goal is one that is operating blindly in the industry. A mission statement is hence aimed at providing the purpose of the company’s being and how it will serve the customer, investors, and the community at large. The mission statements of companies also give an insight into the company’s core values. On the other hand, vision statements cover the company’s goals and objectives. The vision of a company usually states the company’s long-term strategies and what the company aims at achieving in the future Apple Inc., however, has a very specific mission and vision statements. According to, (Johnson et al. 2012), the vision statement of the company was described by the current CEO of Apple, Tim Cook. The vision statement of the company addresses the following aspects; a. Innovation and simplicity b. Primary control of technologies Made by the company. c. Participation in markets that the company contributes to significantly. d. Collaboration with innovative groups. Apple has clearly shown that it adheres to its vision statement by continually focusing on innovating its products often. For instance, Apple has introduced many versions of the iPhone from the first iPhone till the iPhone X. Each of this iPhones is usually a better version of the previous ones with innovations and improved features. The innovations are also very simple to Surname 6 use as the iPhone has features that make it easy for the customers to operate. The vision also gives us an insight into the company’s culture that includes the corporation and collaboration with other stakeholders and employees for better performance and success of the company. Apple mission statement is also a vital integral part of the company’s being. The mission statement of the company states that “Apple designs Macs, the best personal computers in the world, along with OS X, I Life, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”The mission statement clearly describes what the company is and what it values the most which is changing the digital world through its products. Ways through which Apple has significantly impacted its employees and the community. The company has put in place specific programs geared towards helping its employees be comfortable in the workplace and improve their working conditions. The community has also benefited from particular programs the company has put in place. For instance, the company has put in place a program that helps children who come from communities with low income to get an education, (Adam, 2012). In conjunction with NGO’s the company has identified children who are struggling to get an education and sponsor them. The company has made it its endeavor to provide the best quality education to the less fortunate children by introducing technological advancements in their schools. Another program that the company has put into place is the installation of solar electricity in rural areas. The company has set aside a sizeable amount of money to ensure that solar energy is installed in the regions that have no power. Also, the company has even gone ahead to offer Surname 7 training to women on the installation of the solar devices. Women empowerment is particularly crucial in today’s generation. Women in rural areas are also trained in handicrafts and other vocational courses that may help them earn a livelihood. People with special needs have also not been left out in Apple’s development programs. The company has ensured that it has a special education system in place. The program is geared towards the study of the impacts of tablets on the visually impaired group. A lot of schools have also been established through the able contributions and donations from the Apple Company. On the employees' side, the company has made efforts to solve gender disparities and dominance in the company. Almost forty percent of Apples’ workforce is women and people from minority and the marginalized communities. All the employees receive equal pay according to their job description. Employees are also empowered by being offered free training programs in over eighteen Apple factories. (Crane et al.2013). Conclusion In conclusion, Apple has shown a considerable amount of corporate social responsibility since the Tim Cook became the CEO of the company. Apple has significantly contributed to positively impacting the environment through programs such building schools, planting trees, using paper from recycled wood fiber, Funding livelihood training for women and helping victims affected by the California wildfire and Hurricane Harvey. The company has also ensured its employees enjoy specific benefits and have a conducive working environment always. Corporate responsibility is thus essential in ensuring the company carries out its activities in an ethical manner bearing in mind that they impact their workers and the society positively. Surname 8 Work Cited Lashinsky, Adam. "How Tim Cook Is Changing Apple." Retrieved September 18 (2012): 2014. Johnson, Katherine, et al. "The Innovative Success that is Apple, Inc." (2012). Crane, Andrew, Dirk Matten, and Laura Spence. "Corporate social responsibility in a global context." (2013). Carroll, Archie B. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders." Business horizons 34.4 (1991): 39-48. Apple’s Corporate Social Responsibility. (2018). Retrieved from: https://research-methodology.net/apple-corporate-social-responsibility-csr/