Philosophical
Underpinning
Description
Chapter
Problem Statement
Positivist Paradigm
“Problematize” the research
problem
→research
questions
→
research
objectives
1
Literature Review
Positivist Paradigm
Identify
independent,
mediating, and dependent
variables
Theoretical
Framework
Deductive
Approach
Integrate elements from the
select theories
Hypotheses
Deductive
Approach
Hypothesize
the
relationships
between
independent, mediating, and
dependent variables
Methodology
Measurement and
Measures
Operational Definition
Survey Method
Online Survey
Purposive &
Snowballing
technique
Determine data collection
procedure
Component
Questionnaire
Data Collection
Statistical
Knowledge
2
3
1.Feel for data: mean, standard
deviation,
correlations,
frequency, common method
variance, and normality
2.Goodness of data:
Reliability & Validity
3.Hypotheses Testing
4
Data Analysis
Prediction Design
Discussion
Meaning
Contextualization
Examine Measurement Model:
composite reliability, indicator
reliability, Average Variance
Extracted (AVE), convergent
validity,
Fornell-Larcker
criterion and cross-loading &
Structural Model: coefficient
of determination (R²), path
coefficients, effect size, and
predictive relevance (R²)
Interpret results of the and
recommendations for future
research
5