JRV DECORS CORPORATION BUSINESS PLAN HONGKONG, CHINA JAMES ROEL V. HONRALES 3rd TERM, SCHOOL YEAR 2016-2017 EXSERVS / TE203 / 1:00-2:30 / B405 / TUESDAYS AND THURSDAYS TABLE OF CONTENTS EXECUTIVE SUMMARY ................................................................................................ 3 1.1. Objective .............................................................................................................. 4 1.2. Mission................................................................................................................. 4 1.3. Keys to Success ................................................................................................. 4 COMPANY SUMMARY .................................................................................................. 5 2.1 Company Ownership ....................................................................................... 5 2.2 Start-up Summary ............................................................................................ 6 PRODUCTS AND SERVICES ........................................................................................ 9 EXECUTIVE SUMMARY JRV Decors is a new company that will provide comprehensive interior decorating services and advices to various clients in Hongkong, China. The company will offer interior decorating services for homes. Our services will include on-site consultations or advising, arranging furniture, creating eye pleasing colour scheme, and choosing the fabrics and textile that are according to the chosen style of the client. Interiors will also give clients access to products that would match their desired style or theme. This service will include direct sourcing and purchasing of furniture, decorator fabrics, and other accessories. With this, we will be able to help them in choosing the furniture and decorations that will answer their need and capture their style. Most of the people that live in Hongkong are living in condominiums and the life there is very fast paced.JRV Decors will have a portfolio that would include a wide range of styles and themes to choose from. This is to help our clients having a hard time deciding and don’t have ample amount of time in choosing the style that suits them best. We will have various styles and themes to answer their need to create more space in their homes. We will include themes like nature inspired ones and would suggest furniture from the Philippines because they are known for their world class nature inspired furniture. This will be perfect for those who want to relax after a whole day of busy work. While we can suggest, our top priority is still their preferred style. 1.1. Objective Develop a business that earns profit and is sustainable. Number of clients served will be 20% more after six months. Increase of revenue of each month by 10% after every quarter. 1.2. Mission Interiors will offer interior decorating services to clients that seek assistance in decorating their homes. We want to deliver a superior customer service by exceeding their expectations. We will have them included in every step of the decoration process. The team will provide them the variety styles and themes that would cater to their needs especially pertaining to relaxation and having adequate space while still allowing them to choose freely their own desired style. We will help them in getting the high quality and beautiful decorations and furniture and other the products that project would entail. 1.3. Keys to Success Communicate to our clients and future clients using websites, social media and in other mediums. Offer a high quality service that would exceed the clients’ expectations. Follow always the style that the clients want. Select the best products for the decoration and furniture. Promote the company especially through social media. COMPANY SUMMARY JRV Decors offers interior decorating services to homes, primary residences or vacation homes in Hongkong. The business’ experts in interior decorating will offer consultation services and a portfolio containing different styles and themes to choose from. This is to guide them in picking the right style that best fit them. With the consent of the clients, we will also help them to get the furniture and decorations appropriate for their desired style in order for us to create a complete service. We will export the service to Hongkong which is known to have tall buildings and a very fast paced lifestyle. We will be partnered with a lot of construction firm to be able to get clients that would want our service. We will offer them great services that would exceed their expectations and needs. 2.1 Company Ownership The set of owners will be James Honrales, John Vega and Gwen Reyes. They are well experienced or experts in the area of interior decorating. They had undergone numerous trainings and seminars to further their skills in interior decorating. With their long experience, they created a number of portfolios that include wide ranges of styles and themes. John Vega has a background in marketing which will be useful in promoting our company. James Honrales is a former manager in a designing firm which means that she has a superior skill in budgeting and management. These skills will be useful in utilizing our resources. 2.2 Start-up Summary This section shows the investments; start up costs and expenses; and liabilities. Other Current Assets: Office equipment HKD 7,000.00 Decor and Furnishings HKD 1,000.00 Computers HKD 12,500.00 Softwares HKD 6,000.00 Book Samples HKD 1,500.00 Total HKD 28,000.00 START-UP HKD 140 000,00 HKD 120 000,00 HKD 100 000,00 HKD 80 000,00 HKD 60 000,00 HKD 40 000,00 HKD 20 000,00 HKD Expenses Assets Investments Loans START-UP REQUIREMENTS Start-up Expenses Legal HKD 1,500.00 Stationery etc. HKD 500.00 Brochures HKD 1,900.00 Insurance HKD 1,600.00 Rent HKD 2,500.00 Advertising HKD 8,200.00 Utilities HKD 1,000.00 TOTAL START-UP EXPENSES HKD 17,200.00 Start-up Assets Cash Required HKD 16,000.00 Other Current Assets HKD 28,000.00 TOTAL ASSETS Total Requirements HKD 44,000.00 HKD 61,200.00 Start-up Expenses to Fund HKD 17,200.00 Start-up Assets to Fund HKD 44,000.00 START-UP FUNDING TOTAL FUNDING REQUIRED HKD 61,200.00 Assets Non-cash Assets from Start-up HKD 37,000.00 Cash Requirements from Start-up HKD 30,000.00 Additional Cash Raised HKD 59,800.00 Cash Balance on Starting Date HKD 89,800.00 TOTAL ASSETS HKD 126,800.00 Liabilities and Capital Liabilities Current Borrowing HKD 16,000.00 Long-term Liabilities HKD 25,000.00 TOTAL LIABILITIES HKD 41,000.00 Capital Planned Investment James Honrales HKD 50,000.00 John Vega HKD 25,000.00 Gwen Reyes HKD 2,000.00 TOTAL PLANNED INVESTMENT Loss at Start-up (Start-up Expenses) HKD 103,000.00 HKD 17,200.00 TOTAL CAPITAL HKD TOTAL CAPITAL AND LIABILITIES HKD 126,800.00 Total Funding HKD 85,800.00 141,000.00 PRODUCTS AND SERVICES JRV Decors will offer a complete interior decorating services to meet any client's needs: We will offer consultations that will be offered at the office or their homes. This would make it very convenient especially for busy clients. The service will include showing of portfolios containing a wide range of styles and themes to choose from to give them options and help them to decide. We will have themes specially made to address their common needs, relaxing and having adequate space. Our main objective here is to come up with the concept that the client would want. We will also incorporate technology in our services. The team will use these new technologies to help them visualize the concept and the furniture and fixtures that they can choose. We will have them to take a virtual tour to visualize more of these concepts. We will also use designing software in making some of our themes in the portfolio. JRV decors willshow them book samples containing sample products that would be needed for the project. This will eliminate the visiting time in several stores making it a more hassle free service. We will also include direct sourcing and purchasing of chosen furniture, decorator fabrics, and other accessories including from the Philippines. In every step of the service, we will involve and update our clients; and guide them in selecting the right choices from choosing the theme up to the furniture and decors.