Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
Home
Marketing
Earn Money
Finance
Templates
10/08/18, 11'10 AM
Letters
Mock Tests
Coupon
Search
Search …
Patanjali SWOT of
Analysis: Comprehensive
study report
April 14, 2018 by dwapp
Patanjali company
https://digitalwale.com/patanjali-swot-analysis/
0
SHARES
!
0
Recent
Posts
"
#
0
Relaxation
Techniques
At Work
Importance
Page 1 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
snapshot:
Patanjali Ayurved Limited founded in 2006 Patanjali is
headquartered in Haridwar, Uttarakhand, India.
Patanjali sells products under six major product
categories. Namely: Natural Health Products, Natural
Food Products, Ayurvedic Medicine, Herbal Home
Care, Natural Personal care & Patanjali Publications,
Offerings hundreds of quality products and garnering a
rapid market share in some of prominent FMCG
categories like – Ghee, Toothpaste, Atta, Honey etc...
10/08/18, 11'10 AM
Of Digital
Marketing
Education
and
Technology
Quick
Aptitude
Test
Compound
Interest
Calculator
Patanjali is a first Home grown company to scale this
high with natural products offerings with revenue of Rs
5k Crores for FY 16 and targeting a 10k revenue in FY
18. Backed by itʼs 5k crores of proposed investment
and focused on distribution network which is growing
at lightning speed. The times of Brand Patanjali are
exciting.
Brand Patanjali has been built on a Trust based
marketing campaign with Baba Ramdev being a Brand
Ambassador.
Categorie
s
Accounting
Formulas
Brand
Building
Calculators
Common
Interview
Questions
Finance
Quiz
https://digitalwale.com/patanjali-swot-analysis/
Page 2 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
SWOT Analysis of Patanjali:
10/08/18, 11'10 AM
Free
Templates
Leadership
Strengths of Patanjali:
Brand Ambassador: Brands are as strong as its Brand
Ambassadors, itʼs unique if the Brand Ambassador is a
founding member and the one who carries its brand
identity 24/7. Yes, Baba Ramdev is not only the Brand
Ambassador but lives the Brand Patanjali that makes it
stand out in the market.
Marketing
Mix
Mock Test
Ratio
Analysis
Research
Reports
Resignation
Letters
SWOT
Analysis
Swadeshi: We are leaving it a connected world in
terms of technology which is eliminating barriers of
communication across channels. On the other hand,
world and many countries are becoming more and
more national focused and synergizing its own assets
and human capital. Brexit and campaigns run by
Donald Trump are clear examples of how world is
pursuing its future growth.
Uncategoriz
ed
Brand Patanjali scores high in this and mass marketing
the Swadeshi theme, thanks to huge followers of Baba
Ramdev and his Swadeshi mantra. People not only
followed Yoga and imbibed it in their life this these
YOGA shibirs (Centres) have helped Brand Patanjali
push in an unimaginable way.
Brand Loyalty: Brands value is all about their loyal
customer base. Again, this area of brand building must
be learnt from Patanjali, on how best one can build a
https://digitalwale.com/patanjali-swot-analysis/
Page 3 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
brand loyalty in such a short period of time. This is
done with numerous Yoga camps which produced
tangible results for the masses. Then comes the ware
of Indian Swadeshi Brand Patanjali – the trust and
results of Goya Camps have merged in no time to
create huge Brand Loyalty. Which is one of itʼs kind in
the recent history in FMCG industry.
Health Centric: Brand Patanjali has positioned itself as
a Healthy alternative to other existing products from
competition. Increasing urbanisation and hectic
lifestyle making consumers choosy and health
conscious. This trend has just added another
advantage for Patanjali which naturally has products to
offer which are aligned towards health-conscious
consumer.
Product mix: Patanjali has over 400+ products at 6
major categories which catch the eye of the consumer
with its range of offerings. In most of the large stores
and supermarkets Patanjali followed a Unique product
placement where it places Kiosk with complete range
of products, hence giving a Higher visibility and
differentiation.
Word of Mouth: Brand Patanjali perhaps is the single
large company in FMCG industry which didnʼt used
advertising to build traction at the time of launch rather
it relied on word of the mount publicity in the initial
years. Word of mouth publicity by followers of Yoga
https://digitalwale.com/patanjali-swot-analysis/
Page 4 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
Camp of Baba Ramdev was a winnable strategy which
worked out against all odds. On the other hand,
exclusive outlet rollout to the tune of nearly 10,000
stores and branded as “Chikitsalayas” (Dispensaries)
and “Arogya kendras” (Health centres) generated more
trust and spread of Brand Patanjali. Which was again
an asset light model run by vendors.
In recent years Brand Patanjali has taken multiple
marketing & advertising campaign through almost all
media channels to match its aggressive revenue
targets. Rightly so when it has supportive cash flow
and to face the competition at multiple ways.
Pricing: For the price conscious market like India itʼs
great idea to offer quality products with price cut.
Brand Patanjali products range offers a minimum of 1020% price difference with all major competitors. It has
followed a backward integration as a procurement
strategy to stay competitive since beginning. Which
reflects in its price competitiveness and quality control.
Promise of Purity: Brand Patanjali commercials
convey a pure product promise. Consumer loyalty
driven by well-kept promises in Yoga Camps help it
align the same to its products. And market with a
promise of purity which is again a unique selling point
for the brand.
https://digitalwale.com/patanjali-swot-analysis/
Page 5 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
Weakness:
Penetration: Looking at the speed at which Brand
Patanjali is moving ahead major challenge lies in
penetrating the product range it often takes to the
market. Reliance on few categories as major revenue
contribution shall reach a saturation point soon. Focus
on young India is key challenge which is Brand Savvy
and increasingly global in behaviour.
Pricing: It needs to be for long a large company like
Patanjali will be able to keep price point attractive and
still offer quality products. Economies of shall definitely
help at the same time growing competition and raw
material pricing play crucial role.
Advertising: To scale to the new highs Patanjali
adopted mass advertising in recent years in will
certainly have impact on pricing sooner or later.
Keeping alive the distinctive pricing advantage is no
less than a major challenge.
https://digitalwale.com/patanjali-swot-analysis/
Page 6 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
Opportunity:
Rural India: Brand Patanjali has world of opportunities
at its disposal, especially at rural market where trust
based marketing strategy shall give a run for money to
its competitors. Per capita consumption in rural areas
in low compared to urban India, still penetration of
major products and pushing basket of products at one
go is quite easier in rural markets.
Corporate Retail: Tie-up with major retailers across
cities and placing shelves in smaller cities will enhance
brand visibility and throws up a whole new market
segment to encash upon. This is crucial when it comes
to adding more layers of loyal customer base across
customer segments and income groups.
World at glance: India has made its mark when Official
United Nations promoted Yoga Day for global health,
harmony and peace and World today celebrates June
21st as World Yoga Day. This has a direct co-relation
with Brand Patanjali which positioned itself as a Health
products brand. It enables Patanjali to take its products
to other parts of the world, especially where Yoga as a
practice is growing.
Quick Restaurants: There lies a great opportunity for
https://digitalwale.com/patanjali-swot-analysis/
Page 7 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
Patanjali to establish Quick Restaurants where Brand
reliance and products range can be seamlessly
integrated to deliver cooked food with its own
products. This will have large scale positive
implications which strengthens the brand loyalty.
Threat:
Major Competition is two folded for Patanjali One from
MNCs who have marketing might and Home grown
other spiritual leaders and products. It needs to be well
examined the impact on Patanjali if few more
companies launch products based on the same
marketing theme of Swadeshi and have capacity to
rapidly scale it up to challenge Patanjali.
Download DW App: Learning Delight
https://digitalwale.com/patanjali-swot-analysis/
Page 8 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
Sharing is caring!
!
Share 0
" Tweet
#
LinkedI
$
0
SHARES
Related posts:
SWOT analysis of
SWOT Analysis of
Starbucks:
Apple Inc:
Comprehensive Study Comprehensive study
report
material
https://digitalwale.com/patanjali-swot-analysis/
Page 9 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
Big Bazaar Swot
Analysis : Swot
analysis Big Bazaar :
company profile Big
Bazaar
SWOT Analysis
backward integration, Brand Patanjali, Consumer loyalty,
Healthy alternative, Patanjali Ayurved Limited, procurement
strategy, quality control, Strengths of Patanjali, SWOT Analysis
of Patanjali, YOGA shibirs
Samsung SWOT Analysis: Most comprehensive report
Jio Swot Analysis: Detailed report for students and
professionals
2 thoughts on “Patanjali SWOT of Analysis:
Comprehensive study report”
Pingback: Jio Swot Analysis: Detailed report for
students and professionals
Pingback: SWOT Analysis of Apple Inc: Comprehensive
study material
Comments are closed.
https://digitalwale.com/patanjali-swot-analysis/
Page 10 of 11
Patanjali SWOT of Analysis: Comprehensive study report - swot analysis of patanjali
10/08/18, 11'10 AM
© 2018 digitalwale.com • Powered by GeneratePress
https://digitalwale.com/patanjali-swot-analysis/
Page 11 of 11