Delta Airlines Case
Albritton—MGT490C
Case Write-up (Individual Assignment)
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What are the most important strategic factors you would need to consider if you were
to compete in the airline industry?
o Is the airline industry an attractive industry to do business in?
What should be Delta’s response to changing demographics in the United States, both in
terms of products and services?
How would you describe competition in the global airline industry?
o How is Delta Airlines different from other competitors in the industry?
o How is Delta Airlines similar to their competitors?
How should Delta respond to increased global competition, especially to the threats
posed by rapidly expanding airlines from the Middle East (e.g., Etihad Airways, Emirates,
and Qatar Airways)?