How a Discovery Phase Leads
to Better App UX and Design
Until now, it was somewhat forgivable for enterprises to underestimate the
importance of flawless user experience in mobile applications. Today, there is
no exception. User retention doesn’t stand a chance against poor user
experience.
Typically, a user will use less than five apps in a day. If an app is going to gain
prime real estate in a user’s phone, it has to earn it. Mobile application
development in San Francisco In other words, delivering high performing
digital services is absolutely mandatory for enterprises. To avoid frustrated
users, user experience design needs to be a central priority in every stage of
mobile app development.
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User experience is the intuitive, empathetic, and human-centric approach
to managing a user’s interaction with technology
In comparison, brand loyalty is also principally an emotional
connection. App development San Francisco If a brand’s
product elicits negative emotions from a user, the
consequences can be detrimental.
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A 2017 survey of roughly 5,000 participants reveals
the importance of user experience in retention
initiatives
Similarly, 32% of participants
said they will resort to an
alternative product after a
single subpar experience,
Android app Development
Company and 20% will tell
friends and family about a
product that failed to meet
their expectations.
More importantly, people are
relying on mobile apps to
simplify their lives. A poor user
experience can have a harmful
impact on a user’s daily
routine. The same survey
disclosed that 8% of
respondents have been late
for work, and an alarming 15%
have lost their work at the
expense of bad user
experience
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The Competency
of Collaboration
Delivering a magnetic user experience
is in no way a linear process. Android
app Development San Francisco The
development cycle involves so many
connected moving parts that in the
absence of collaboration, the final
product could fall short of your initial
ROI expectations.
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The first step is to break down any
departmental silos
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