11/17/2018 Design of Goods and Services Importance of New Products Percentage of Sales from New Products 50% 40% 30% 20% 10% Industry leader Top third Middle third Position of Firm in Its Industry Bottom third Figure 5.2 1 11/17/2018 Product Development System Ideas Figure 5.3 Ability Customer Requirements Functional Specifications Scope of product development team Product Specifications Design Review Scope for design and engineering teams Test Market Introduction Evaluation 2 11/17/2018 Quality Function Deployment Identify customer wants Identify how the good/service will satisfy customer wants Relate customer wants to product hows Identify relationships between the firm’s hows Develop importance ratings Evaluate competing products Compare performance to desirable technical attributes QFD House of Quality What the customer wants Target values Interrelationships How to satisfy customer wants Relationship matrix Competitive assessment Customer importance ratings Weighted rating Technical evaluation 3 11/17/2018 House of Quality Example Your team has been charged with designing a new camera for Sony The first action is to construct a House of Quality 4 11/17/2018 Interrelationships House of Quality Example What the Customer Wants Relationship Matrix Analysis of Competitors How to Satisfy Customer Wants Technical Attributes and Evaluation What the customer wants Customer importance rating (5 = highest) Lightweight Easy to use Reliable Easy to hold steady Color correction 3 4 5 2 1 Interrelationships House of Quality Example What the Customer Wants Relationship Matrix Analysis of Competitors How to Satisfy Customer Wants Ergonomic design Paint pallet Auto exposure Auto focus Aluminum components Low electricity requirements Technical Attributes and Evaluation How to Satisfy Customer Wants 5 11/17/2018 Interrelationships House of Quality Example What the Customer Wants Technical Attributes and Evaluation High relationship = 5 Medium relationship = 3 Low relationship = 1 Lightweight Easy to use Reliable Easy to hold steady Color corrections Relationship Matrix Analysis of Competitors How to Satisfy Customer Wants 3 4 5 2 1 Relationship matrix Interrelationships House of Quality Example What the Customer Wants Relationship Matrix Analysis of Competitors How to Satisfy Customer Wants Ergonomic design Paint pallet Auto exposure Auto focus Aluminum components Relationships between the things we can do Low electricity requirements Technical Attributes and Evaluation 6 11/17/2018 Interrelationships House of Quality Example What the Customer Wants Relationship Matrix Analysis of Competitors How to Satisfy Customer Wants Technical Attributes and Evaluation Lightweight Easy to use Reliable Easy to hold steady Color corrections 3 4 5 2 1 Our importance ratings 22 9 27 27 32 25 Weighted rating Interrelationships How to Satisfy Customer Wants Relationship Matrix Analysis of Competitors House of Quality Example What the Customer Wants Lightweight Easy to use Reliable Easy to hold steady Color corrections Our importance ratings Company A How well do competing products meet customer wants G G F G P 3 4 5 2 1 22 Company B Technical Attributes and Evaluation P P G P P 5 7 11/17/2018 Interrelationships How to Satisfy Customer Wants Company A Technical evaluation 2 circuits 2’ to ∞ 75% 0.5 A Target values (Technical attributes) Failure 1 per 10,000 Technical Attributes and Evaluation Panel ranking Relationship Matrix Analysis of Competitors House of Quality Example What the Customer Wants 0.7 60% yes 1 ok G Company B 0.6 50% yes 2 ok F Us ok G 0.5 75% yes 2 Company B Company A Ergonomic design Paint pallet Auto exposure Auto focus Low electricity requirements Lightweight 3 G P Easy to use 4 G P Reliable 5 F G Easy to hold steady 2 G P Color correction 1 P Panel ranking Failure 1 per 10,000 2’ to ∞ 75% Target values (Technical attributes) Technical evaluation P 22 9 27 27 32 25 2 circuits Our importance ratings 0.5 A Completed House of Quality Aluminum components House of Quality Example Company A 0.7 60% yes 1 ok Company B 0.6 50% yes 2 ok G F Us 0.5 75% yes 2 ok G 8 11/17/2018 Product Development Robust design Modular design Computer-aided design (CAD) Computer-aided manufacturing (CAM) Value analysis Environmentally friendly design Robust Design Product is designed so that small variations in production or assembly do not adversely affect the product Typically results in lower cost and higher quality 9 11/17/2018 Robust Design Figure 5.5 Modular Design Products designed in easily segmented components Adds flexibility to both production and marketing Improved ability to satisfy customer requirements 10 11/17/2018 11 11/17/2018 12 11/17/2018 13 11/17/2018 14 11/17/2018 Computer Aided Design (CAD) (CAD)_ Using computers to design products and prepare engineering documentation Shorter development cycles, improved accuracy, lower cost 15 11/17/2018 Computer--Aided Manufacturing Computer (CAM))_ (CAM Utilizing specialized computers and program to control manufacturing equipment Often driven by the CAD system (CAD/CAM) Benefits of CAD/CAM 1. 2. 3. 4. Product quality Shorter design time Production cost reductions Database availability 16 11/17/2018 Product Documents Engineering drawing Shows dimensions, tolerances, and materials Shows codes for Group Technology Bill of Material Lists components, quantities and where used Shows product structure Engineering Drawings Figure 5.8 17 11/17/2018 Bills of Material Hard Rock Cafe’s Hickory BBQ Bacon Cheeseburger DESCRIPTION QTY Bun Hamburger patty Cheddar cheese Bacon BBQ onions Hickory BBQ sauce Burger set Lettuce Tomato Red onion Pickle French fries Seasoned salt 1111-inch plate HRC flag 1 8 oz. 2 slices 2 strips 1/2 cup 1 oz. 1 leaf 1 slice 4 rings 1 slice 5 oz. 1 tsp. 1 1 Figure 5.9 (b) Documents for Production Assembly drawing Assembly chart Route sheet 18 11/17/2018 Assembly Drawing Shows exploded view of product Details relative locations to show how to assemble the product Figure 5.11 (a) Assembly Chart 1 2 3 4 5 6 7 8 9 10 R 209 Angle R 207 Angle Bolts w/nuts (2) Left SA bracket 1 assembly A1 R 209 Angle R 207 Angle Bolts w/nuts (2) Right SA bracket A2 2 assembly Bolt w/nut R 404 Roller A3 Lock washer Part number tag Identifies the point of production where components flow into subassemblies and ultimately into the final product Poka-yoke Pokainspection A4 Box w/packing material 11 A5 Figure 5.11 (b) 19 11/17/2018 Route Sheet Lists the operations and times required to produce a component Process Machine Operations 1 Auto Insert 2 2 3 Manual Insert 1 Wave Solder 4 Test 4 Insert Component Set 56 Insert Component Set 12C Solder all components to board Circuit integrity test 4GY Setup Time Operation Time/Unit 1.5 .4 .5 2.3 1.5 4.1 .25 .5 20
