Uploaded by Rudy Radman

12J AUDELA 2

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VCC 0052; FSP 47502
DID YOU KNOW:
As at the end of 2018, SARS presented R3,5 b illion
ABOUT
12J to South African tax payers.
worthSECTION
of "tax relief"
Now is YOUR opportunity to participate in the 2019
tax year's Section 12J relief - estimated to reach
R5 billion
The Health and Wellness market in
pharmacies in South Africa is about R15
billion.
The direct selling Health and Wellness
market in SA is about R20 billion.
The OTC market is growing by + 6% per
annum
Audela Healthcare has secured the rights to acquire
Ascendis Direct together with 4 additional brands.
The acquisition value and working capital is about R50
million for all stock and assets. No goodwill is included in
the acquisition transaction.
Included in the new Audela Group will also be the sales
force of Venovi, bringing the total number of
representatives available to drive growth of these
established acquired brands to 28.
Direct sales agents: 40 000 strong
Included in the acquisition transaction is the export
business to Nigeria.
The business that will be acquired does about R150 million
revenue of which about 10% of that is Ebitda (earnings
before interest, tax and depreciation).
Big Pharma (e.g. Adcock, Cipla and Aspen) only has about
30% share of the Health and Wellness market.
We target at least a 20% compounded growth per annum
on the investment or 15% IRR. That implies slightly more
than double ypur money after tax in 5 years time.
THE GROWTH OPPORTUNITY
Combining the Venovi, Audela and Ascendis Direct sales force to drive growth in
a new revitalized product stable.
Bringing on-board own manufacturing capability through the Axcel Pharma
acquisition, who also hosts the Sontal brand.
Expansion due to reach consumers in more physical channels.
Expansion due to augmented and increased product and brand range.
Planned expansion in SA and Nigeria.
Building on the experience and skills of Audela, Venovi, Ascendis Direct and
Axcel.
Targeting revenue to grow from R150 million to more than R300 million in 5 to
6 years.
And increasing Ebitda to 12% of revenue due to optimization of sales efficiencies.
DIRECTOR AND FOUNDER
Johan Abrie
Venovi and Audela Healthcare
>21Years experience – Pharma
sales & marketing, business
development
Partner – The Brand Exchange
(Tech Broker Business)
Growth in more African countries later on, is also envisaged.
DIRECTOR AND CO-FOUNDER
Johan Esterhuyse
Sontal (Axcel Pharma)
>15 years experience in healthcare
manufacturing, new product
development, sales and marketing
CEO OF ASCENDIS DIRECT
Cornélle van Graan
Chairman of the local Direct
Selling Association (DSA)
Mentor for Nigeria (DSA) board
Member of the World Federation
of Direct Selling Association
(WFDSA)
>18 Years’ experience in direct
selling
15 years in FMCG
SA'S1st
Balanced 12J Fund
Our
Unique
2019
Investment
Offering
VCC 0052; FSP 47502
Section 12J of the Income Tax Act stipulates that taxpayers who
invest in qualifying Section 12J companies can write off 100% of
their investment against their taxable income in the year they
invest.
Designed to stimulate SA economy and create jobs
Investors benefit from up to 45%* immediate tax relief, reducing
the cost of the investment, providing downside protection and
enhancing overall returns.
Minimum investment period is 5 years
Minimum investment amount R500 000
DID YOU
KNOW:
ABOUT SECTION 12J
TOTAL FUNDS UNDER
MANAGEMENT GROWTH
WHO WE ARE:
Our principles all come from the private equity and alternative
investment space.
R250 million
We have developed an industry pioneering 1st truly balanced 12J
fund.
Our team has huge experience in picking the ‘right jockey and
business’. Collectively we have +30 years experience in private
equity and asset management, we have done +30 acquisition events
and +20 liquidity/exit events. On aggregate the team has managed
more than R4,5 billion funds under management before.
250
200
150
100
+30
+20
Acquisition
Events
Liquidity Exit
Events
R4,5bn
AUM
R70 million
50
R16 million
0
2017
2018
2019
Forecast
WHY US:
II
Performance
“hurdle-rate” on
“Capital
deployed”
First Diversified
12J balanced
fund
Clear exit /
liquidity event in
mind
Significant
“Own skin in the
game”
Insurance on
“Capital at Risk
Come from a
“private equity”
back-ground”
We are a
CATEGORY II
asset manager
CHARACTERISTICS OF OUR 'DEFAULT' BALANCED FUND
Asset Allocation
Expected Returns After Fees & Taxes
215%
18.2%
ROI
IRR
* ROI: Return on Investment
* IRR: Internal Rate of Return
Dividends
3.5%
Average annual net dividend on
capital invested
6.3%
Average annual net dividend on
‘capital at risk’
COMPARATIVE FEE ANALYSIS
12J TAX
KICKER
KIEP DAVEL
TRP (SA)
083 305 8181
DR JOHAN KRITZINGER
CEO
082 776 0406
johann@nreach.co.za
MMAPITSE MAUBANE
BCom and international
MBA
If your full capital
invested declines
compounding by 7.68%
per annum, you will still
have your capital at risk
after 5 years.
GEERT DOYER
CA (SA)
If your full capital
invested only grows
by 6% per annum
you will still have
100% growth rate
after 5 years.
HAYDEN LANSDELL
ILSE FERREIRA
MCom
CA (SA)
OUR ADVISORY PARTNERS
DISCLAIMER: Based on our previous discussions, this 12J investment opportunity is directed to you privately and personally and is limited to a restricted number of select
investors. Seeing that this invitation is not available to the general public, this invitation, together with all documentation and agreements provided for your consideration, is
strictly confidential. This document does not constitute financial advice. Please consult your financial advisor before making your investment.
STATISTICS ABOUT OUR INVESTMENTS TO DATE AND IN PIPELINE
Investments
Consolidated net Asset Value (NAV) of Investee Companies
Target Investment Diversification between Asset Classes by
year end 2019
Consolidated Earnings before Tax, Interest and depreciation (Ebitda) of
Investee Companies
* The investment class diversification and sector distribution is based on current investment
together with the investment pipeline under review by the investment committee.
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