THE SEVEN C’s of COMMUNICATION
Exercise. 1 (Completeness)
You are the president of an industry association and have received the following inquiry from an out of town member, “I think I would like to attend my first meeting of the association, even though I am not acquainted with your city. Will you please tell me where the next meeting is being held?”
How would you reply to this letter keeping in mind Completeness of the message?
Exercise. 2 (Conciseness)
Find single word substitutes for the phrases
1.
Along the same lines
2.
At this time
3.
Consensus of opinion
4.
Due to the fact that
5.
During the time of the day
6.
During the year of
7.
Few and far between
8.
For a price of
9.
For the reason of that
10.
From the point of view of
11.
Have need of
12.
In accordance with your request
13.
In due course
14.
Allow me to say
15.
In reply , I wish to say
16.
Please be advised
17.
Please find attached
Exercise -3
Rewrite the following by omitting articles, trite expressions, rambling sentences and repetitions:
1At this time I am writing to you to enclose the post-paid appointment card for the purpose of arranging a convenient time when we might get-together for a personal interview.
2We hereby wish to let you know that we fully appreciate the confidence you have reposed in us.
3Will you ship us sometime, any time during the month of October, or even November if you are rushed, for November will suit us just as well, in fact a little bit better, 300 of the regular three and a half inch blue arm bands with white sewn letter in the middle.
CONSIDERATION

Focus on YOU instead of I & WE


Show reader benefit & interest

Emphasize positive& pleasant

Apply integrity & ethics
Exercise 4 (Consideration)
Write with a ‘you ‘attitude, it shows consideration
1.
I want to send my congratulations for ---
2.
We will ship soon the goods your May 4 order----
3.
We pay eight percent interest on -----
4.
May I take this opportunity to express my thanks for the account you recently opened with our store. We are pleased to furnish a wide variety of products for the home of the individual customer. We want you to take full advantage of the store services, for we have the largest store in the city. Also we make deliveries for our customer free of charge with in a 30 miles radius of our store. We welcome you to Ebony. If we can be of additional help please let us know.
Avoid negative – unpleasant words to show consideration
5.
It is impossible to open an account for you today.
6.
We don’t refund if the returned item is soiled and unusable
7.
When you travel on company expense, you will not receive approval for first class fare
8.
To avoid further delay and inconvenience, we are sending this report by express mail.
Show reader benefit or interest in the reader;
9.
in the letter from an insurance company to policy holders . Because we have not written to you in sometime , please help us bring our record by filling and returning the other half of the card
CONCRETENESS

Use specific facts and figures

Put action into verbs

Choose vivid image building words by comparison & figurative language (?)

Use more adjectives and adverbs
Exercise 5
Rewrite the following in concrete form as the sentences are too general and vague.
This computer reproduces campaign letters fast
Our product has won several prizes.
These brakes stop a car within a short distance.
Put action into the words by using active instead of passive voice.
1.
Tests were made by us
2.
A full report will be sent to you by the supervisor.

3.
The contract had a requirement ….
4.
Mr. Singh will give consideration to the report ….