Identification of California
Papaya Supply Chain in
Kabupaten Bekasi
Anastasia L.
1,2Department
1
Maukar ,
dan Johan K.
2
Runtuk
of Industrial Engineering
Introduction
In 2013, the agricultural sector
contributed to 14.43 per cent of
national GDP. Currently, around 30
per cent of Indonesian land area is
used for agriculture purposes.
(https://www.indonesiainvestments.com/culture/economy/g
eneral-economicoutline/agriculture/item378?)
Agri-fresh produce is one of the
agricultural product. It has got least
attention, though it has a huge
contribution to world economy
(Shikla and Jharkharia, 2012).
Papaya (Carica papaya L.) is a plant
that originated from South of Mexico
that are popular in Indonesia and is
one of agri-fresh produce.
Research Questions
RQ 1: How to map the agribusiness
supply chain of papaya in
Kabupaten Bekasi?
Results
Table 1 Summary of Distributor Interview Result
Subject
Source
UD Bangkit
Lagi
Bogor &
Lampung
on the spot
UD Buah UD Makmur
Segar
Jaya
Bogor &
Bogor &
Lampung
Lampung
on the spot on the spot
Process
Place
Type
Direct
Direct
channel
channel
channel
distribution distribution distribution
How to
build a
strong
Do nothing
discount
relationship
with
customer
Information
Always
Always
Flow
recheck
recheck
Logistic
Truck & ship Truck & ship
structure
Shipment
13 hours
15 hours
time
Toko Buah Toko Buah
Kalingga
Barokah
Pasar SGC
Pasar SGC
Customer
Pasar
Pasar
Cikampek
Cikampek
Pasar
Pasar
Karawang
Karawang
Direct
channel
distribution
Special price
Always
recheck
Truck & ship
15 hours
Pasar SGC
Pasar
Cikampek
Pasar
Karawang
Conclusions
The aim of this research is to
design the California papaya
supply chain in Kabupaten Bekasi.
All the supply chain players have
been identified and the mapping
of supply chain has been designed.
It is suggested to improve the
chain by adding the intermediary
players.
Future Work
Further research of assessment the
performance of this supply chain map
should be conducted.
References
Methodology
• Conduct the interview and field
survey step supply chain players
such as supplier or farmer,
distributor, retailer, & end
customer.
• Distribute the questionnaires to
supply chain players such as
supplier or farmer, distributor,
retailer, and end customer. The
questions will be written based on
several journals that related to
food supply chain.
• Data calculation and analysis from
field survey and questionnaire
• Designing the supply chain
mapping and network design of
California papaya
Figure 3 Pattern of Inter SCM Players Relation of
California Papaya
Figure 1 Supply Chain of California Papaya in
Kab. Bekasi & Distribution of Profit Margin
Figure 2 Network Design of California Papaya
1. Chandrasekaran, N, and
Raghuram, G. Agribusiness Supply
Chain Management. CRC Press,
2014.
2. Shikla. Manish and Jharkharia,
Sanjay. Agri-Fresh Produce Supply
Chain Management: a state-ofthe-art Literature Review,
International Journal of Operations
and Production Management,
2012, Vol. 33, Issue 2, p.114-158
3. www.indonesiainvestments.com/culture/econom
y/general-economicoutline/agriculture/item378?)
retrived on 28th May 2018