Industry analysis The organic fertilizer market is comprised of numerous vendors, the leading players makes up approximately 40% of the overall market share while small to medium scale vendors accounts for the rest (Globalnewswire) “The total consumption of organic fertilizers in California is 93,984 metric ton in 2017. There are around 300 organic strawberry growers in five distinct areas of California: Watsonville/Salinas, Santa Maria, Oxnard, Orange County/San Diego, and the Central Valley.”(Modorintelligence) The organic fertilizer market is driven by the increasing demand of organic food, recent Consumer Reports shows that over 50% consumers in America are willing to buy organic food. The rapid development of the organic agriculture and enhancing demand for organic food in the country spurs the growth of the organic fertilizers market. (Fertilizer-machine) Mary’s Poop SWOT Analysis Strength Unique packaging In control of supplier power: fertilizer is produced via sister company Mary’s Alpacas One of the few organic fertilizer retailers on the east coast Weakness Lower NPK (Nitrogen, Phosphorus & Potassium) compared to other organic fertilizers Lack of product variety Competition on the west coast, many vendors Opportunities Unique background story to grab people’s attention Increasing demand for organic agriculture and food production Smaller vendors attract more attention in comparison to large corporations Threats Competitive pricing within the market People who prefer to use non-organic cheaper alternatives Reference List https://www.fertilizer-machine.net/solution_and_market/North-America-organic-fertilizermarket.html https://globenewswire.com/news-release/2018/07/06/1534160/0/en/Organic-Fertilizers-Marketto-reach-a-valuation-of-US-6-40-Bn-by-2025-Dire-Need-for-Sustainable-Crops-and-SoilEnriching-Properties-of-Product-to-Augment-Demand-Transparency-Market.html https://www.mordorintelligence.com/industry-reports/us-organic-fertilizers-market