Business Analytics Capstone Framework for Strategy Steven Stewart 02/03/2019 Strategy Strategy Describe your proposed strategy First, GYF needs to create and distribute an online survey to our users. While we can not predict who will and will not take the survey, it is my opinion that those who have the biggest issue with advertisements will take notice and want to provide their input to make their use of our products more enjoyable. To be seen is if they want no advertisements, or limited to relevant advertisements ● ● Second, is to skip the end-user survey and internally determine what ads are relevant to our platform and limit ads ourselves. This would make our site less intrusive to most users as well as infinitely more relevant to our end users. Third and less likely, is to provide a paid monthly subscription for our product that would eliminate all ads. The problems that arise from this would be why would an end-user pay real money to skip ads? And if they were, what price point? Strategy Application Exercise 2 – Hiring a Team Leader (Optional) ● ● Peggy Prospect has been hired as our Senior Associate Director of Digital Advertising Strategy. Ms. Prospect has previous experience in dealing with the ad-block platform with her previous employers. While at her previous employment, she has shown positive team work and that will provide valuable experience as she leads and develops the new Digital Advertisement Strategy team under her. When interviewed she exemplified what we are looking for in this position, showing not only her understatement of the issues that face our company, but complete confidence in what strategy we should embrace. Unfortunately Carrie Candidate did not meet the standards that we need at GYF. We are in a position that we need someone with experience, that Carrie simply did not have outside of her education, which will exemplary, her outside hands on experience is limited. Carrie was also deemed not to have as much team experience that GYF requires in this position.